When Richard Gottehrer and Scott Cohen first founded The Orchard back in 1997, they did it because they could see the potential of digital way before its prime — before iTunes, YouTube and Facebook had even launched. In 15 years, the industry has certainly come a long way, and while we pride ourselves in continually… Read more »
Viva Volkswagen (and The Black Angels)
Volkswagen Italia just can’t get enough of The Black Angels, but can you really blame them? The band’s 2010 single “Telephone” is being featured, yet again, in a commercial for the Volkswagen Polo. The ad began to air in March of 2011, and Volkswagen Italia has recently decided to extend their use of the song…. Read more »
Ever Wonder What Sync Licensing Was Like In Morocco?
My name is Laila Lebbar and I have been interning in the Sync and Creative departments at The Orchard for the past 4 months. Throughout my internship I was able to discover some of the great work done by The Orchard team for brands like Target, Heineken, Honda, and more. Coming from Morocco, I am… Read more »
The Orchard Sync Team Becomes Concentrated Music
Today is a big one for The Orchard and more specifically, The Orchard’s Sync team. SXSW is obviously an exciting event on its own. It’s the main stage for bands and new technologies to introduce themselves to the industry at large, offering new sounds and solutions, paving a path to the future and inspiring execs… Read more »