Videos on YouTube claimed by The Orchard have surpassed 4 billion streams while under The Orchard’s control, thanks to the success of the advanced content feed it engineered to connect to YouTube’s content identification system, as well as its position as one the largest digital distributors. The automated feed enables a large volume of content to be instantly “fingerprinted”, a process which empowers YouTube’s system to find videos on YouTube containing content managed by The Orchard and apply advertising to monetize the streams.
The Orchard’s user generated content monetization system applies to all types of media, including audio, music videos, television shows and movies. The YouTube streaming data is even imported into The Orchard’s client dashboard, where clients can see their daily streams and how they correlate to their retail sales or marketing efforts. The Orchard’s longstanding partnership with Google has developed a new revenue line for clients over the past few years, but it has also added the ability to start driving YouTube’s massive traffic to digital retailers like iTunes for purchasing music and to YouTube’s new premium movie section for renting movies. YouTube has become a content discovery service and a marketing tool as much as a significant revenue generator, positioning them as one of the only such hybrid models in the industry.