But could it be!?!
The world’s biggest DJs, amazingly beautiful clubs and 24-hour partying can all be found in Las Vegas. So is it really becoming the new Ibiza?
Today, driving down Vegas’ infamous Strip, you’ll see billboards of our very own Steve Aoki from Dim Mak where Celine Dion once loomed. Something is definitely happening! Also this summer American dance music had its Woodstock in the shape of The Electric Daisy Carnival, a 250,000-capacity dance festival that left L.A. for the first time to go to Vegas.
Where else on a Saturday afternoon can you see the likes of Pete Tong, Deadmau5 and Laidback Luke at three different hotel pools, and then see Steve Angello, Erick Morillo, Paul Oakenfold and Tiësto at four different clubs at night? They’ve been spanning clubs like Encore Beach Club & Surrender, Rain, XS and Marquee Club. The signs are very positive for Las Vegas.
Dance music (or EDM, Electronic Dance Music, as Americans annoyingly refer to it – sorry guys!) has slowly risen again. Hip Hop stars use Dance producers to make chart hits and while all this was happening, huge festivals like Electric Zoo in New York, Electric Daisy Carnival in L.A. and Ultra in Miami have grown to re-establish DJ culture. America hasn’t just suddenly ‘got’ Dance music – they invented DJing, House and Techno! Alas, Dance music got sidelined behind more popular home-grown genres like Hip Hop, Rock and Country music.
But not everyone thinks Las Vegas can become and equivalent of the White Isle. Back in May, at Ibiza’s IMS conference, a hall of delegates voted on the subject. The reply was an unequivocal, 100% ‘No’.
Las Vegas, Miami, New York, London, Amsterdam, Ibiza – it doesn’t matter to us where the hottest place is to hear the best DJs or go to the best clubs. What matters to us is that the Dance music scene is very healthy! For us at The Orchard we are in great position to capitalise on this! We have a very strong DJ/artist/label roster – Dim Mak (Steve Aoki), Stealth Records (Roger Sanchez), Dojo Music (Oliver Lang), Snatch Records (Riva Starr), Mush Records, Seamless, Laurent Wolf, and the list goes on…
We’ve also been expanding into both our output to stores and label signings in Dance music. After a successful Amsterdam Dance Event (ADE) meeting new labels and labels we currently deal with, it’s been a very positive 2011.
2012 is certainly shaping up to be a big year for The Orchard and its Dance labels!