In a world where the millennials have made cable cutting cool, you have to decide if you’re going to wait for each phase to pass or jump on the boat before you’re left on an island alone. Several years ago I took a leap (no cable or TV) and it all made sense. These kids aren’t crazy — they see the future before most people do and embracing it is the key to success. Not only do you realize you have everything you need via Apple TV, Roku, etc. but you find yourself happy to pay any price for good quality content. Consumers are hungry for the next Jiro Dreams of Sushi and The Orchard is going to fulfill that need and more. When Paul started talking about picking up films from the festivals and really getting behind great content in a new way I already envisioned myself on the team and knew I had to be in this role.
A little bit about me, I’m a Los Angeles native who has adored the entertainment world since I used to sneak into every cinema class I could at USC. I started in Marketing after I graduated then explored the exciting world of PR, working on Fox Searchlight titles at ID Public Relations. I was always curious about what it would be like to be on the corporate side so I went on to work in Digital Marketing at Fox, helping develop the Digital HD brand and pushing the TV studios to do more Fox firsts with free pre-air premieres.
I’m thrilled to be joining The Orchard family!