What The #&@$ Do You Do, Corey?!?


CoreySheridanCorey Sheridan
Director, Client Relations
Joined The Orchard (via IODA) in March 2012, and started at IODA as an intern in the summer of 2008

You came to us from the IODA merger, and stand guard at our San Francisco office (*cough* jealous *cough*). Please tell us, what the #&@$ do you aside from bask in the glory of the Bay Area?
I oversee a team that comes without coincidence from IODA. Together, we oversee some of The Orchard’s largest distributor clients in the U.S., including Select-O-Hits, Malaco Records, Allegro Media Group, A-Train Entertainment and Burnside Distribution, to name just a few. While these distribution companies are similar to The Orchard in the sense that they represent many labels and artists (and most offer physical distribution too), these partners utilize The Orchard’s Workstation technologies to manage their catalogs as well as our distribution deals across retailers to support and grow their business. Some of these sub-distributors also take advantage of other lines of business from The Orchard, like neighboring rights collections, mechanical administration, and even video to a much lesser degree. My team manages these accounts from a higher level, working with the distributors directly and supporting their growth.

I’m also a mean foosball player, and when time permits, I have been known to play some pretty competitive matches on our table in the SF office!

So basically, you work with a specific type of client, that represents a separate vertical here at The Orchard. What are some of the things you need to focus on most, given this difference from a traditional label client?

What’s key to this distribution vertical’s growth is leveraging efficiencies as much as possible since we are dealing with high volumes of content. But we also need to be sure that in doing so, we continue to identify key marketing opportunities for any new releases coming out from our partners. It keeps us on our toes, but we have a pretty good system in place and our internal admin tools have made things much easier for us!

On another note, our research brought us to the Shakespeare quote: “It is better to be the fool, than be fooled.” What do these words mean to you?
Ha! Oh boy, I think I know where this is going.

Well, for starters I am pretty confident that Shakespeare never wrote that.  But in the context you provided, I am led to believe that you may have come across my band’s Facebook page, and of course found our hastily written bio!

If my memory serves, that bio was written on an airplane coming back from New Orleans Jazzfest in 2012. The person sitting next to me was playing a YouTube clip of the ever-so-awesome George W. Bush speech he gave in Tennesee where he botched the “Fool Me Once, Shame on You” adage. While laughing along with the video, the Abraham Lincoln quote came to me “Better to remain silent and be thought a fool, than to speak out and remove all doubt?” I took some liberties with Abe’s quote, and added them to the opening lines.

On a separate but related note — we are open to receiving any help with our bio.

Ha, well it looks like you fooled us into thinking that was a Shakespeare quote — well done! Thanks for shedding light onto what the #&@$ you do, Corey, and best of luck in your internal foosball tournaments.

favorite thing about being a new Dad: I am not sure if I could really narrow this down to one thing, but I would say the smile my daughter makes as she wakes up is possibly the most precious thing in the world to me. That, and having readily accessible new baby scent. If you could package that fragrance and sell it, you might be on your way to making a LOT of money. Babies smell amazing.
top insider’s spot or activity in San Francisco: Anyone who knows me, knows that I absolutely love good food and good wine. And in a city like San Francisco, there’s an abundance of both — we have everything under the sun with few exceptions (e.g. good Texas BBQ). I could go on and on with a number of different restaurants so it wouldn’t be fair to pick out one (or five for that matter). But one of my favorite activities is going to the Saturday Farmer’s Market at the Ferry Building, with the challenge of only spending $20 for lunch for two. Another favorite is walking Ocean Beach up to Sutro Baths and then over to the Land’s End Trail; that is an amazing hike.
random fact: I recently have become addicted to swimming. I have a goal to be swimming 9,000 – 10,000 meters a week by the end of 2015. I was doing about 5,000 to 7,000 a week starting in mid-2014, but have been hitting closer to 7,000-8,000 already in 2015. So hopefully I don’t deviate too much in the next few months.

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