If you’re a savvy YouTuber, you may already know about YouTube’s Playbook. Of course, if you’re a savvy YouTuber you already know everything in it. For a while, I’ve grumbled that it could use some reapplication to multiple types of creators. After all, not everyone is making cool episodic series or pioneering animation on YouTube. Therefore I’m sure the new Playbook Guides are all due to my influence!
They’re not yet converted to a user-friendly website, but you can download them as PDFs. Probably of immediate interest to most of The Orchard family is the music guide. While it’s not as heavy on strategy as the main Playbook, it does go in-depth on numerous successful tactics for promoting music on YouTube. I highly recommend it. Pay particular attention to the section on increasing watch time starting on page 27. It’s relevant to my last post on increasing engagement and helpful in mentally getting you over the hump of focusing on view counts.
Of course a big part of The Orchard family includes action sports. YouTube has a sports guide just for you. In particular, I recommend the section on programming starting on page 20. This is an area upon which I believe many of our sports clients could improve and the guide is fairly concise in this regard.
There are three other guides, one for educators, one for media companies, and one for nonprofits. I also recommend reading these. At first glance you may think they’re irrelevant, but you never know where a tactic used in one area could have applications in another.