In The Moment: The Value of YouTube’s Real-Time Analytics


YouTube-logo-full_color (1)YouTube Analytics are an incredibly powerful tool that provide a wealth of knowledge and insight into your channel’s performance. However, normal analytics typically have a delay of 24-48 hours, leaving you waiting to track recent performance. Perhaps you’ve noticed this delay when the view count gets “stuck” at 301+ on a newly published video. That’s just YouTube validating the views to make sure they’re authentic, but if you’ve worked hard to set up a premiere with a partner or are meticulous about tracking video performance, the delay can be a bit frustrating. Fortunately, YouTube recently rolled out a feature to provide real-time analytics for your videos.

Real-time analytics are estimates, but still very useful. For individual videos, YouTube provides two data graphs:

1) Hour-by-hour for a sliding window of the last 48 hours

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2) Minute-by-minute for a sliding window of the last 60 minutes

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YouTube has stated that there is a few minutes of latency between when the views take place and the data populates the graph, but obviously this is a much shorter wait than 24-48 hours for normal analytics. Most importantly, you can use this real-time data to gain valuable intel to improve your channel’s performance. For instance, you could see how initial video views are affected by the time you publish in order to find optimal times to post new videos. Or you could see how views correspond to social chatter and make improvements to your strategy on the other platforms.

To view real-time analytics, head to the analytics section of your channel and click on “Realtime.” To get even more info out of your YouTube analytics, check out our post on vidIQ‘s Google Chrome extension here.

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