Out Today by The Orchard: Sharon Jones & the Dap-Kings, Hoops & More


You may not be hearing from us as much next week as we spend time with family or maxing out our credit cards in the spirit of Black Friday. Nevertheless, we have a few masterful releases that are sure to keep you jamming. This week we pay tribute to a beautiful and vivacious artist along with her familial band in an album of unreleased magic, a talented and simplistic indie lo-fi album and a Latin album that will get you grooving, all out today.

There was no such thing as slowing down in the eyes of Sharon Jones. The late singer left this world last year but not without making the absolute most of her last moments. From wildly energetic performances on the road to recording her next album, Jones lived her final time to the fullest with the Dap-Kings at her side. The contagiously vibrant performer lives on through her posthumous release aptly titled Soul Of A Woman. Because she was surely one hell of a woman with a whole lot of soul. Her light shines through the new album, taking the classic feel of 60’s and 70’s R&B and injecting it’s own authentic spirit. Listen to ‘Matter of Time’ below and find the full album here.
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Welcome, Milagros!


Milagros Pellet-LastraIntroducing Milagros Pellet-Lastra, Interactive Marketing & Advertising

Hello everyone, my name is Milagros Pellet-Lastra and I am very happy to be joining The Orchard family!

Born and raised in Buenos Aires, I went to University to study Advertising, focusing on Media Planning. Currently, I am enrolled in an Executive Program focused on Digital Product Management. Prior to The Orchard, I’ve worked for communication and advertising companies, such as IMS Corporate and Initiative Media, primarily as an Account Executive.

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The Evolution Of The YouTube Feed


YouTube feedSince YouTube was founded in 2005, it has been transformed from a simple search engine into a website that’s completely personalized and based on user behavior. YouTube has grown through numerous experiments and re-designs by expanding itself into the world of artificial intelligence. But, of all the important achievements that YouTube has made, the evolution of the feed is by far the most noteworthy. (more…)

Out Today by The Orchard: Tracy Lawrence, Sleigh Bells & More


Tracy LawrenceThanksgiving is so close, you can almost smell the turkey. Instead of waiting two whole weeks, we’ve got a few exciting releases that are here much sooner than the food coma festival approaching. Listen to throwbacks from a country phenomenon reimagined by… well everyone, a live album from a rap natural and a rock group that’s back with a thoughtful and chilling sound, all out today.

Tracy Lawrence is back with an album of his greatest hits as well as two new tracks. But there’s a twist: Tracy’s songs have been covered by the who’s who of country stardom including Jason Aldean, Luke Bryan, Big & Rich, Tim McGraw and many more. Everyone came together to celebrate the Good Ole Days and contribute to an incredible release via Lawrence Music Group. Check out the preview below and get the full album here.
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musical.ly: The Music Industry’s Secret Weapon


While adults may not be in the loop just yet, musical.ly is a hugely popular app that, according to Business Insider, has grown drastically thanks to teen usage. The continuous rapid development has turned musical.ly into a social media phenomenon and a secret weapon for the music industry.

A mixture of social platforms; musical.ly provides short-form video length similar to Vine, lip syncing capability comparable to Dubsmash, filters like Snapchat and Instagram and the ability to edit video speed within the app. The tool lets teens be creative with all their favorite features rolled into one!

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