Camera Trends: Where We’re Going, We Don’t Need Mirrors

Whether you’re a vlogger, an amateur filmmaker, or even a band with a cool idea, your choice of cameras has never been better. Competition between manufacturers and the explosion of the mirrorless market have produced cameras that are small, affordable and packed with features. No matter what your needs are, there is probably a camera that fills them.

To help organize a sense of the current offerings, we’ll look at some leading manufacturers and talk about the strengths and weaknesses of each.

Out Today by The Orchard: Cloakroom, Curious George & More

Music and the arts often have the powerful ability to transcend differences and bring people together through sound and spirit. Throughout the decades creative mediums have been a constant connection, worldwide and it remains that way today. This week we hope that you can find joy in your favorite music or movie, whether that be a release we feature this week or a personal long-time favorite. Let your tunes radiate positive energy. With that being said, this week The Orchard has a little bit of everything from an album listeners can get lost in to a heavy pounding deathcore project. But first, we have a deep dive look at one of our favorite childhood characters.


The Orchard Shines at AEC 2017

Alliance Entertainment Sales - The Orchard StaffAlliance Entertainment held their annual Sales Convention & Vendor Fair in Hollywood, FL earlier this month. The Orchard kicked off the trip with a night of music at the Funky Buddha Brewery with performances that highlighted the week of festivities. Living Colour (MRI Entertainment) started off with a high energy set that included songs from their upcoming September 8th release Shade, a cover of “Who Shot Ya?” by The Notorious B.I.G. and of course their signature classic “Cult of Personality.”


Welcome, Samantha K.!

samantha klingerIntroducing Samantha Klinger, Client Manager, Film

I’m Samantha, a new Client Manager in the New York film department and I’m very excited to be joining the team.

I graduated from Ithaca College as a Theatre Arts Management major. After graduation I took a road trip with two of my best friends across the country to live in Los Angeles where I worked at a film distribution company called Strand Releasing, that specialized in distributing foreign films within the U.S. Working at a small company I was able to have my hands in various responsibilities, attend fun film festivals and develop a passion for independent film.


Digital Advertising: Clicks Are Not a Measurement of Success

Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness.

Why would someone click on a link but not consume the content? For starters, research shows that 50% of the link clicks on mobile apps are accidental; therefore the person will close the tab, most times before the page even loads, without consuming the content on the page.