The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Freeloader Friday: Youth Code, PROM, Iron Reagan & More

September 19, 2014 Freeloader Friday No Comments

888831653745It’s that most anticipated time of the week: Freeloader Friday! And the end of another work week, of course. Today, we’ve got tons of great premieres from all different genres, so let’s get started.

Three full album streams are first on the list. There’s Youth Code’s House Metal and Punk Electronica album, kind of like a dance party DJ’d by The Joker; Whirr’s Shoegaze Punk that ends up being more introspective than you might expect; lastly, Myrkur’s Hardcore Metal that’s interrupted every so often by angel choruses. If you’re sensing a common thread amongst these album streams, you’d be onto something.

Now, lemme take you track by track. Have a listen first to Dream-Pop duo PROM, newly signed to Ghost Beach’s Crazy Heart Records. So yes, expect great things. Next, check out Allo Darlin’s latest, most adorable Indie Folk-Pop jangle. Then, to really shake things up, catch Obituary’s 2-minute thrasher, appropriately labeled by Metalsucks as “a pleasant, upbeat little ditty.” AKA, utterly brutal Metal. Lastly, there’s Raul Midon’s collab with Dianne Reeves, a solid Acoustic Jazz jam to put your mind at ease.

Finally, splurge with some visual stimulation by way of music vids: roam the streets with The Raveonettes and some heartbroken assassins, cruise an abandoned beach in a B&W memory from Amp Live, and watch Iron Reagan take over the world (well, OK – more like the streets) in one of the greatest music videos ever made.

And that. Is. All. Have a splendid last technically summer weekend!

Youth Code: Full album stream via Pitchfork Advance
A Place to Stand out September 23 on Dais Records

Whirr: Full album stream via Pitchfork Advance
Sway out September 23 on Graveface Records

Myrkur: Full album stream via Brooklyn Vegan
Myrkur out now on Relapse Records

PROM: “Flickers” track premiere via Billboard
Keeping Company out October 14 on Crazy Heart Records

Allo Darlin’: “Bright Eyes” track premiere via Billboard
We Come from the Same Place out October 7 on Slumberland Records

Obituary: “Violence” track premiere via Metalsucks
Inked in Blood out October 27 on Relapse Records

Raul Midon: “Make It Better (ft. Dianne Reeves)” track premiere and download via Official.fm
Don’t Hesitate out September 30 on Mack Avenue Records

The Raveonettes: “Killer in the Streets” official music video via Billboard
Pe’ahi out now on Beat Dies

Amp Live: “Signs (ft. Eric Rachmany)” official music video via Vice
Headphone Concerto out now on Plug Research

Iron Reagan: “Miserable Failure” official music video premiere via Noisey
The Tyranny of Will out now on Relapse Records

From Gardel to Gramophone: Oh Awards, We Welcome You!

awards_premiosgardel_gramophoneTurns out, September has been a good month for Orchard artists and labels around the world. Between the Argentinian Gardel Awards and the U.K. Gramophone Classical Music Awards, our Latin American and Classical labels got some much-deserved recognition.

Straight from the source, The Orchard’s Regional Manager for Latin America, Laura Tesoriero, and our Classical-specialist from London, Katie Ferguson, share the great news. Congrats to all the winning and nominated labels!

The Orchard Sweeps the Majority of Wins at the “Premios Gardel a la Música”

by Laura Tesoriero

The 16th edition of the “Premios Gardel a la Música” were held on September 4th in Buenos Aires, Argentina. We are very proud to announce that out of 42 winners, The Orchard beat the majors and other independents with 16 wins (Sony, Warner and Universal won 14 combined).

These awards are the most important in Argentina, and besides the Latin Grammys, are the most influential of the region. They are organized by CAPIF (Argentina’s  Chamber of Record Producers) and distinguish the best national talents in a wide array of categories. The jury consists of musicians, journalists, producers, sound engineers and various notable figures related to the industry, and the “Gardel de Oro” is awarded to the Best Album, which in recent years, Orchard artists have been awarded twice: Babasonicos’s Infame in 2004 and Escalandrum’s Piazzolla Plays Piazzolla in 2012.

Of this year’s winners we highlight Ruben Rada, from Uruguay, who was adopted by Argentina as one if its own; Ramón Ayala, a living legend of Argentine Folklore who took home his first Gardel; Jazz group Escalandrum, winner of the 2012 “Gardel de Oro,” who took home Best Jazz Album this year; and Poncho, a chart topper in digital sales in Argentina, who won their second Gardel in a row with their new album Carnaval.

Check out the full list of Orchard winners below and play them on Spotify here:

  • Best Female Pop Artist: Isabel de Sebastián [Popart Discos/Geiser Discos]
  • Best New Pop Artist: Indios [Popart Discos]
  • Best Electronic Music Album: Poncho — Carnaval [Popart Discos]
  • Best Female Argentine Folklore Artist: Liliana Herrero [S-Music]
  • Best Male Argentine Folklore Artist: Ramón Ayala [Los Años Luz Discos]
  • Best Male Tango Artist: Guillermo Fernández [Acqua Records]
  • Best Tango Orchestra Album: Orquesta Escuela de Tango Emilio Balcarce — Mistonguero [Los Años Luz -- Tango Vía]
  • Best New Tango Artist: Juanjo Hermida & Julián Hermida [Epsa Music]
  • Best Male Cumbia Artist: El Polaco [Magenta Discos]
  • Best Romantic Album: Dany Martin — Te llevo bajo mi piel [Acqua Records]
  • Best Testimonial/Auteur Album: Gabo Ferro — La primera noche del fantasma [Oui Oui Records]
  • Best Jazz Album: Escalandrum — Vértigo [Epsa Music]
  • Best Instrumental/Fusion/World Music Album: Rubén Rada — Amoroso Pop [S-Music]
  • Best Reggae / Urban Album: Los Cafres — 25 Años de Música [Popart Discos/Instinto Música]
  • Best Conceptual Album: Facundo Ramírez — A Piazzolla / A Ramírez [Epsa Music]
  • Best DVD: Los Cafres — 25 Años de Música [Popart Discos/Instinto Música]

… Continue Reading

Case Study: How Kina Grannis Delighted Both Fans & Brides Through Pinterest

KinaPinterest

Kina Grannis‘ new video for “My Dear” recently premiered on the WSJ Speak Easy Blog. This unique video is comprised of footage from Kina’s wedding last year, which makes for a pretty kickass anniversary celebration. Ever the social butterfly, Kina used her Pinterest account to promote the video in the week leading up to the premiere. While her other socials, like YouTube, Facebook and Twitter, are well established and have a throng of active followers and subscribers, her Pinterest was created only recently and this promotion was useful in growing her base there.

To hype the video, Kina created a Pinterest board with video stills and photos she had to further explain aspects of her wedding, and she shared it wide across her various other networks, including FacebookTwitter, Instagramofficial website and her fan newsletter. Pins on the board range from food, drinks and dresses to programs doubling as fans. After the video exclusivity with WSJ ended, the “My Dear” video link was added to each pin, so now each time the pin is pinned, the video is likely to be watched as well.

KinaPinterestBoard

 

KinaGrannis_MyDear_Pinterest_Pin

Zoning in on the pin to the left: this particular one has 640 re-pins. On it, Kina explains that guests took Polaroids as they arrived and hung them up with a personal note. She later turned these into a photo album. Pretty cool, huh?

The best thing about this promotion is it’s not only for her fans, who get a closer look into Kina’s life on such a special day, but also for people (especially brides) everywhere to get some wedding ideas and discover music they might enjoy while they’re at it.

Just over two weeks in, Kina’s Pinterest page gained 46.2% more followers, and the wedding board created for the promo attracted more than 8,600 followers alone, as well as 5,246 likes and 2,694 repins.

If you haven’t listened yet, be sure to check out the album which features “My Dear,” Elements and keep your eyes peeled for upcoming tour dates!

Welcome to the Family, Omnian Music Group, Moshi Moshi Records, Donna Summer and Gege Produções!

September 18, 2014 Featured News, Orchard News No Comments

NewMusicSignings_TheOrchardSeptember2014Four new labels are joining The Orchard family! We’re super excited to announce that Omnian Music Group, Moshi Moshi Records, Donna Summer and Gege Produções (whew, that’s a mouthful!) have all been added to our distribution roster. We’ll be making sure you get to hear every bit of the fantasmical music they each have to offer. Before doing that, though, let’s take a quick look at just who these labels are.

First up on the docket: Omnian Music Group. This Brooklyn-based indie label is the brain child of Captured Tracks founder Mike Sniper. He’s got lots planned for the label’s five divisions: Body Double, Fantasy Memory, Flying Nun, Squirrel Thing, Couple Skate and (newly created) Sinderlyn, home to new buzz-band HOMESHAKE.

Next, there’s UK-based / Japanese-named Moshi Moshi Records (one of my all-time faves). What started as a hobby has become a full-time job for Michael McClatchey and Stephen Bass, who’ve been running the label now for 15 years. Through the years, they’ve uncovered exceptional indie acts and been touted “one of the best indie labels around,” by NME. Tom Vek, Teleman and Summer Camp are ones to watch from this label.

Driven By the Music belongs to the estate of late, great Queen of Disco Donna Summer. As you can imagine, the entire catalogue consists her Disco dance-floor hits. Seven releases from 1980-1991 are in there, with twelve Billboard Hot 100 singles. Get ready to hear a lot more of this lovely lady on your weekends – her dance-happy disco-fever is going to have DJs going crazy with all the new content available!

And lastly, we’ve decided to get into the political realm… with Brazil’s former Minister of Culture. Gilberto Gil’s been a leader in Brazil’s politics since the ‘80s (and had a very good run, at that!), but we’re more excited about his label, Gege Produções. Expect to hear anything from funk to samba to bossa nova and beyond in this catalog range.

Be on the lookout for lots of content coming from these key players, and read more details in our official press release. We can’t wait to share it all with you!

“Preservation:” Kill, Or Be Killed

Preserve_KM_102313_677The typical hunting trip usually entails a leisurely retreat to the woods, a bit of an escape from the hunter’s nine-to-five either as a solo expedition or with friends. But in Christopher Denham’s (you know him from Shutter Island and Argo) latest project, Preservation, the writer/director toys with that hunter vs. hunted concept to create a nail-biting thriller.

The cast of characters includes Pablo Schreiber (Orange is the New Black), Aaron Staton (Mad Men), and Wrenn Schmidt (Boardwalk Empire). That list of theatrical expertise alone should have you reeled in. But we’ll keep things moving along and get into a plot.

Brothers Sean and Mike (Schreiber and Staton), along with Mike’s wife Wit (Schmidt), set out on your average hunting expedition at a forest preserve. As luck would have it, two out of the three hunter-gatherers are captured, but one remains. And that one must use wit, expertise and guile for self-preservation. A total survival-of-the-fittest mechanism in play here, Denham will make you twist and squirm throughout the entire bloodbath.

We might be biased about just how wonderfully terrifying this film is (we are distributing it, after all!). But others are just as nervously excited to see this adrenaline-rush of a movie as we are! It’s been touted “a sustained white-knuckler,” as well as “a stylish and incredibly suspenseful piece of storytelling.”

Be sure to check out our official press release and Deadline’s coverage for more info on the deal.

Now, get your cold sweat on in the clip below:

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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