Freeloader Friday: S U R V I V E, Equador & More

RR7349Hello and happy National Hammock Day (no, seriously) to all of you wonderful Freeloaders! Hopefully you can spend these next couple of days relaxing and swaying along to this week’s set of chill new tracks. Let’s get listenin’!

S U R V I V E, the analog aficionados responsible for scoring Netflix’s Stranger Things, have made new waves in the world of electronic music with their latest track, “A.H.B.” Smooth pulses of sawtooth synth goodness flow effortlessly between multiple musical themes, while softer, wispier synths subtly inject vibrant color and energy – enrobing the listener in ambient bliss. Although “A.H.B.” has no actual lyrics, the beautiful melodic patterns and transitions continuously evolve to tell an open-ended story entirely on their own. With tracks this good, S U R V I V E’s upcoming album RR7349 is sure to be nothing short of an electronic masterpiece.


Why Performance Rights Services Should Be On Your Radar

PRS ImageIn a 2015 Music Week report titled “The growth engine of the music industry,” Fintage House music division president Andrew Gummer was quoted saying, “Neighboring rights is a fascinating market… growing when not much else seems to be.” It’s no secret that the last few years have seen a dramatic increase in revenue from streaming services, and it’s no surprise that digital revenue now accounts for more than half of the recorded music market globally. But there is another revenue source that, although perhaps not as well-known, has been showing a steady increase in revenue for years, and that is public performance.


Welcome, Lucy!

Lucy BlairIntroducing Lucy Blair, Director of International Sales & Marketing

Hi everyone, I’m really excited to be joining The Orchard as part of the International Sales & Marketing team in London.

My background is in digital marketing — prior to joining The Orchard, I spent several years indulging my passion for dance music whilst running the digital marketing teams at Ministry of Sound and Anjunabeats, and my most recent role was Director at Digital Marketing agency Motive Unknown.


Case Study: Nothing “Tired of Tomorrow”


Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, Tired of Tomorrow [Relapse Records]. Through social media tactics that emphasize pop culture and internet trends, our campaign was based on giving dedicated fans something they can participate in, share and interact with.


View Global Music Charts on YouTube for Artists

YouTube-for-ArtistsSince YouTube launched its YouTube for Artists site last year, it has continued to develop and grow the tools it provides artists and fans to both share and find music. New additions like Music Insights have brought greater transparency to the popularity and viewership of musicians on YouTube.

When Music Insights was first rolled out, it only offered data for a few select artists and locations. This alone provided some interesting insights, like Ed Sheeran’s popularity in the Philippines, but as more artist and geographical information become accessible, one can see even larger trends, like the lasting appeal of bachata. One particularly interesting Music Insight feature is the “Locally Popular” tab, which gives you weekly summaries of music that’s popular for a specific location compared to what’s popular across an entire country.