Welcome, Samantha K.!


samantha klingerIntroducing Samantha Klinger, Client Manager, Film

I’m Samantha, a new Client Manager in the New York film department and I’m very excited to be joining the team.

I graduated from Ithaca College as a Theatre Arts Management major. After graduation I took a road trip with two of my best friends across the country to live in Los Angeles where I worked at a film distribution company called Strand Releasing, that specialized in distributing foreign films within the U.S. Working at a small company I was able to have my hands in various responsibilities, attend fun film festivals and develop a passion for independent film.

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Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness.

Why would someone click on a link but not consume the content? For starters, research shows that 50% of the link clicks on mobile apps are accidental; therefore the person will close the tab, most times before the page even loads, without consuming the content on the page.

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Out Today by The Orchard: Will Hoge, Frankie Rose & More


The stages of New York are packed as we head into another week of summer concerts. But before you disappear into your weekend stupor of sunny brunching and grassy picnics, we have some new music that could make your weekend even brighter. Whether you’d prefer to relax and chill, rodeo or rock out there is a new album now available for your listening pleasure. This Friday debuts new wave noise from Frankie Rose, a solid dose of country courtesy of Will Hoge and alternative jams from your favorites, The Districts.

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AIM Nominees Are Right On Target


The UK Association of Independent Music (AIM) has announced the 2017 nominees for the AIM Music Awards! The sevent annual award show is scheduled to take place at The Brewery in Clerkenwell on Tuesday, September 5th. The AIM Awards celebrates diversity with a unique variety of nominees including a number of our very own.

Mass Appeal artist, DJ Shadow is up for Independent Video of The Year for “Nobody Speak” feat. Run the Jewels. The notably relevant video dubs the rappers’ aggressive lyrics into the mouths of politicians causing a heated debate to turn physical. The ironic clash of the professional setting and inappropriate behavior is hilarious yet terrify as lapels are ripped to shreds. The action packed video is brilliantly filmed and captures the upbeat funky rhythm mixed with harsh content mirroring the theme of the song.
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The First Sign of SXSW: Panelpicker 2018 is Open


It’s the dog days of summer and although it feels like your annual trip to Texas just happened, SXSW is already hard at work shaping their 2018 conference. One of the first signs that Austin is on the horizon is the opening of SXSW’s Panelpicker polls and ladies and gentleman, as of this week, the polls are open!

Panelpicker gives festival-goers the opportunity to be the change they want to see in South By’s programming line up. You can cast your vote for any number of the 5,000+ panels on the ballot, including a few exciting submissions from The Orchard. Here’s what we’re bringing to the table this year. (more…)