Wednesday, March 10th, 2010

U-N-I “Lately” Ft. Miguel

Check out U-N-I’s newest visual to Lately. Off their re-release of A Supreme Love, entitled A Supreme Love 2.0. It is in stores now. Pick it up here.

For More:

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Wednesday, March 10th, 2010

Can We Brag Just a Bit?…

Butch Walker’s “I Liked It Better When You Had No Heart”, One Haven Music, debuted at #1 on Billboard’s Heatseeker Chart and #116 on the Top 200; during the first week, the album hit iTunes #1 Rock Album and #13 overall Top Albums.  We distribute this album physically and digitally and 59% of the sales were digital. We secured features on iTunes (USA, Canada, Australia), Napster, Zune, Lala, ThinkIndie and Shockhound and Butch was Amazon’s Artist of the Month. PS - If you watched the Grammys a few weeks ago, Butch was the guy rocking out on the Banjolin next to Taylor Swift.

Surfer Blood’s “Astro Coast”, Kanine Records, debuted at #2 in Billboard’s Heatseeker Chart and #119 on Top 200.  We distribute this album physically and digitally and 66% of the sales were digital.   We worked hand in hand with AOL to promote Surfer Blood through an album premiere on AOL Music, featured artist for AOL’s MP3 of the Day, AOL Video of the Day, and an AOL Interface in-studio performance. This album is also being sold through Urban Outfitters’ in the USA. Spin Magazine says, “You’ll be hearing more from this band for sure”.  We agree.

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Wednesday, March 10th, 2010

An Offer From One of Our Partners…

uPlaya’s artificial intelligence system can give you instant and objective feedback on your music through its patented Hit Song Science technology.  The system uses one-of-a-kind technology to compare your music to millions of other songs and tell you its potential for commercial success.   Then, uPlaya helps you promote your music through its own interactive Music Universe applications, contests and partner networks.

Even better -  uPlaya is providing a special offer for Orchard Artists and Labels. When you sign up for a Premium Subscription, get 33% more song uploads on top of the regular 15 song upload pack.

Click here for more information or to subscribe

Wednesday, March 10th, 2010

Year Long Disaster Release Black Magic: All Mysteries Revealed This Week, Tour Around SXSW

Year Long Disaster’s brilliant sophomore LP, Black Magic: All Mysteries Revealed hit stores this week via Volcom Entertainment. To celebrate the release, the band teamed up with Spin.com to debut the MP3 for the track, “Cyclone”. Grab it here.

Black Magic: All Mysteries Revealed was produced by Grammy Award-winning producer Nick Raskulinecz (Foo Fighters, Alice in Chains, Rush, Marilyn Manson) and is based loosely on the early 20th century Russian novel, Master and Margarita, by Mikhail Bulgakov.  The album is streaming all week on AOL Music, and CBS’ Streetdate has free streams of “Show Me Your Teeth” and “Cyclone.”  Amazon MP3 is also offering the album at a special discounted price.

About Year Long Disaster:

Since their formation in late 2004, Year Long Disaster have channeled the bastardized muddy blues stomps of their forefathers and overlaid them with their own flash and drama.  Of course the band’s pedigree makes their skill set less of a surprise. Guitarist and vocalist Daniel Davies is the son of Kinks’ Dave Davies, bassist Rich Mullins plays in West Virginia instrumental hard-rock trio, Karma To Burn, and drummer Brad Hargreaves moonlights in eight-time platinum-selling group Third Eye Blind.

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Wednesday, March 10th, 2010

Let’s Talk Twitter

Given how much Twitter has seeped into pop culture, we assume you know the terminology (like, the message you broadcast through Twitter is a “tweet”, not a “twit”), but here are a few quick tips to help you fully utilize it.

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Wednesday, March 10th, 2010

Need a Refresher? Take NARM/A2IM’s Music Business Crash Course

NARM 2010 Convention takes place at the Hilton Chicago from Saturday, May 15, 2010 through Monday, May 17, 2010.   In conjunction with A2IM, NARM is offering a Music Business Crash Course that will take place on Friday, May 14th and Saturday, May 15, 2010 at the downtown Chicago Hilton.  It features educational presentations and panel discussions focused on the independent sector that we’re all a part of.  The course starts as a Music 101 on the first day and gradually develops into a Music 102 on the second.  The event is free for NARM attendees or a $99 registration fee for those who wish to attend the Crash Course only.  For more information on the course, including registration and schedule, click here!

Wednesday, March 10th, 2010

What Does Come Next In The World Of Marketing Music?

Promoting artists and their music is a constantly evolving task in today’s transforming world; one that keeps us awake at night. We all have to ask ourselves, what are well-known acts moving away from major label contracts looking for when seeking a business partner, a marketing service provider, or distributor, and what can companies like us can do to create memorable marketing campaigns and provide the necessary support to them?

Join us at SXSW for an Orchard-hosted panel discussion with experts who know the business, have unique insight into the direction of the industry, and know what is necessary of the artist and the marketers for a successful future.

Jaclyn Ranere, our VP of Digital Marketing will moderate The Orchard’s official South By Southwest Music Panel “What Comes Next in the World of Marketing Music” on Wednesday, March 17th at 5pm in room 16B of The Austin Convention Center.  Contributing to the discussion will be Mark Ghuneim, CEO of WiredSet, John Straub, EVP & Head of Digital and Farm Marketing at Cornerstone Promotion Albin Serviant, CEO of MXP4, and Jayson Jackson of Seven Days Entertainment.

If there are any topics you’d like to see this fine group of people discuss, send an email to Jaclyn at jaclyn@theorchard.com. Hope to see you there.

Friday, March 5th, 2010

Little Brother Take Their “Curtain Call”

North Carolina hip-hop duo Little Brother released the first single from their final album earlier today. The track, “Curtain Call,” finds the group signing off after an eight year career. Listen to it at 2 Dope Boyz. Left Back will be released on April 20th.

Friday, March 5th, 2010

RJD2 Embarks on Third Leg of Four-Month Tour, Releases New Videos And Remix!

Philly’s own RJD2 is preparing to embark on the third leg of his massive four-month tour, and where better to start it than in his hometown of Philadelphia? RJ kicks things off on the east coast, with two shows in New York City, before heading up through Canada and down into the belly of the Midwest.

RJ and friends have been releasing videos at a feverish pace, with two new videos released in the last month! “The Glow” featured a vicious yuppie Ken doll, wreaking havoc in his endless search for the spotlight and more personal possessions. The newest, premiered yesterday on Spin.com, is the strangely psychedelic, slightly post-apocalyptic envisioning of the song “A Spaceship For Now.”  From RJ:

“What I love about the video is how surreal and weird it is. It’s like a timeline with gaps in it that basically forces you to come up with your own storyline or chronology. Or you can just bug out on the big ambience of the synths. It’s a perfect fit.”

“A Spaceship For Now”

“The Glow”

Also, don’t forget the pill-popping, cubicle-dwelling Minotaur of “Let There Be Horns”!

“Let There Be Horns”

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Thursday, March 4th, 2010

The State of the Internet

JESS3, a creative interactive agency specializing in social media data visualization, recently posted an awesome State of the Internet video.

I’m a sucker for these stats, so I spent a few minutes pulling out some takeaways:

  • 1.4 billion people using email truly reinforces the importance of email marketing (and with spam taking up 77% of emails every day, the importance of a good spam filter)
  • On average, each Facebook user views just over 740 pages per month - talk about high engagement!
  • MySpace has 9% of the page views of Facebook
  • The number of videos viewed per month on YouTube in the US is about 40 times the population of the US
  • With the average internet user watching 182 videos per month, and assuming the average length of the videos is 3 minutes, people are spending almost 14 eight-hour workdays per year watching videos online (I know, who works an 8-hour workday anymore), which is the yearly vacation allotment for many people
  • The map of social networks around the world lists 16 different social networks - it’s not all about Facebook; social media marketing needs to be localized to be effective

Watch the whole video after the jump.

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