Accounting Gets a Revamp

Here in the Product department, we’re always busy building cool stuff to make life (and business) easier for our clients. This time, we’re very pleased to announce the launch of a brand new Accounting section. Please, everyone, calm down. Excuse me, sir, can you put your shirt back on? This …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

The Marketplace Presents: iPluggers

Plugging — it’s a word we often hear in relation to promoting something, recommending it, giving it your stamp of approval. iPluggers does just that for your music, and it does it all around the world. With a 100% airplay guarantee (or your money back), iPluggers provides the platform for …

The Marketplace Presents: Conduit Mobile

Meet our latest partner: Conduit Mobile. The mobile app creator is getting all kinds of press these days, and it’s not without good reason. Their sexy app offers every function you could dream of with the ease of use you’ve always wanted. What’s more, they’re compatible with all major mobile …

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Welcome, Marissa!

June 19, 2013 Orchard News No Comments

marissa putney, client manager, The OrchardIntroducing Marissa Putney, Client Manager, New York

I am a Drexel University graduate with a major in Music Business. Shortly after graduating college I received my first job in the Music Industry with RED Distribution as a Sales Coordinator. I’ve moved throughout RED for the past 5+ years in Sales, Retail Marketing, and finally Digital Sales/Marketing.

I also work with the non profit organization Studio Samuel Foundation overseeing social media marketing and international networking. I’m a fan of all types of music, but mainly listen to Metal, Hardcore, and Rock. I like going to shows and being with my dogs.

The New and Improved Myspace

MyspaceImage

Staying true to its musical roots, Myspace offers a player with drag-and-drop functionality which allows for faster streaming so that the audience can discover new music sooner than ever before. Furthermore, with the launch of My Radio, users can assume the role of DJ by giving them the freedom to create individual radio stations. The free app also encourages users to share the music they love to a broader community, which in turn furthers Myspace’s mission of promoting and discovering new artists and music.

In addition to all the new features, Myspace is also providing analytical feedback. Musicians are able to access data that shows the growth of their audience, which fans are the most influential, and what is resonating with their followers. This type of feedback is essential for artists when it comes to marketing and developing their brand.

Take a minute to check out the revamped website and the free mobile app available for iOS devices. Let Myspace help you to discover new music.

Hear, Hear, Barsuk Records!

June 17, 2013 Artist News No Comments

Bursak records pictureCongratulations to Barsuk Records on their 15th Anniversary! The independent record label based in Seattle, WA is celebrating this incredible milestone by holding a four-day party at some of the best music venues thoughout the city: Showbox at the Market, Neptune Theatre, Neumos/Barboza and The Tractor Tavern. From November 7-10, if you want to hear your favorite artists on ALL four nights, you can buy a wristband, which includes a complete set of signed and numbered anniversary show screenprints by renowned poster designer Jason Munn plus a free round-trip car ride to each venue courtesy of Uber. You better be fast though, because there are only 50 wristbands available, which went on sale yesterday. They are selling out fast, so hurry up and get one!  The Label’s co-founder, Josh Rosenfeld says “we can’t wait to announce the line-up at the end of the month — all we can say now is that these four shows are going to be incredible nights of music, with amazing headliners and some surprises…” Now you know that you simply cannot miss out on something this special, and who doesn’t love surprises?

To make this event even better, 100% of the proceeds from wristband sales and from all other anniversary ticket sales will be donated to Gilda’s Club Seattle, a cancer support organization that provides free services for men, women and children touched by cancer, along with their families, friends and colleagues. Many of Barsuk’s close family and friends have unfortunately been hit with cancer or cancer-related ordeals, so they didn’t have to think twice before teaming up with this amazing organization.

If you just can’t wait until November to hear amazing music, you can start celebrating with Barsuk as early as September at Bumbershoot. Catch awesome bands such as Death Cab for Cutie, who’ll be performing their 2003 masterpiece Transatlanticism in its entirety, Ra Ra Riot, Mates of State, David Bazan and Ramona Falls. Not only will these bands be playing, but the arts festival will feature “15 Years of Barsuk Records,” a conversation with label co-founder Josh Rosenfeld and a collection of some of the more verbose members of the Barsuk family as part of Bumbershoot’s Words and Ideas programming.

Tickets for individual Barsuk Anniversary shows in November will go on sale later in June, so stay tuned for details.

Freeloader Friday: Heliotropes, Hospital Ships, Slum Village, Duologue, AM & Shawn Lee and Young Galaxy

Heliotropes - A Constant SeaHello all and Happy Friday! The second half of June welcomes a slew of release dates for artists… and we certainly have some treats in store. From Pop to Punk, Underground Rap and more, we have some great material that will satisfy all your musical tastes. If that isn’t enough, our must-see music video of the week is Duologue‘s “Machine Stop.” Be one of the first to check out this awesome 3D video… no special glasses necessary.

So, let’s begin. First, we have a girl group from Brooklyn by the name of Heliotropes. Their group was listed as the top band to see by CMJ this year and you can preview their entire album now. Another group that gives its audience a sonically packed experience is Hospital Ships, and you can get hooked onto the entrancing tone of these Kansas rockers right away by listening to their full album on Pitchfork Advance. Slum Village gives us a change of pace with their underground Rap album Evolution. The 3 artists from Detroit have given us a sampler of the album, which hits stores June 25.

By now, you should already be in love with AM & Shawn Lee‘s La Musique Numérique. This week, we have the music video for “Good Blood,” which fuses Pop, Soul, Funk and World music all into one delectable package. We continue to spoil you with music videos via the Canadian Electro-Pop band Young Galaxy. Their single “New Summer” portrays dark irony between the song and the visuals. See it for yourself below!

Happy listening, happy watching, and most importantly… TGIF!

Heliotropes: Full album stream via Spin
A Constant Sea out June 18 on Manimal Vinyl

Hospital Ships: Full album stream via Pitchfork Advance
Destruction in Yr Soul out June 18 on Graveface Records

Slum Village: LP sampler via SoundCloud
Evolution out June 25 on Ne’Astra Music Group

Duologue: “Machine Stop” interactive music video premiere via this dedicated page
Cut & Run/Machine Stop out now on Killing Moon Records

AM & Shawn Lee: “Good Blood” music video via YouTube
La Musique Numerique out now on Park The Van

Young Galaxy: “New Summer” music video premiere via NPR All Songs Considered
Ultramarine out April 23 via Paper Bag Records

Six Seconds to Shine on Vine

June 13, 2013 Marketing 1 Comment

Vine LogoVine just passed two big milestones. The app now has 13 million users and is available on Android.

Not familiar with Vine? It’s the six-second social video app that takes the visual feed of Instagram and applies it to easily shot videos. How easy? Tap your finger to record, lift to pause, and repeat until you’ve filled your time. Done.

If you think six seconds and a smartphone camera is limiting, you should see some of the amazing creativity happening on Vine. Filmmakers, animators, and comedians are making some remarkable (and hilarious) videos.

It isn’t just those used to camera work who are Vining. Musicians are creating content and using Vine to engage with and entertain their fans. Here are some ideas to get started with, along with some of our favorite Orchardites on Vine.

1. Create a teaser

You have six seconds, so playing an entire new song is out of the question. Instead, create a teaser for something new. Film the first spin of a test pressing, take quick shots of different pieces of album art, or record a clip of an upcoming video.

2. Go behind-the-scenes

Instagram opened up the world to backstage and behind-the-scenes photos from musicians, but Vine brings them to life with video. Have some friends hanging around? Check out Har Mar Superstar‘s Karen O 360 Vine.

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