Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Welcome, Shujon!

April 23, 2014 Orchard News No Comments

Shujon Mollah QA Engineer The OrchardIntroducing Shujon Mollah, QA Engineer

I grew up variously in Melbourne, Brisbane, Houston TX, in addition to shorter stays at a few other cities in the US, Asia and Europe (thanks to a mom who worked for an airline). Eventually we settled down in New York, where I lost my childhood Aussie accent, eventually attending college upstate in Cornell.

Since graduating, I’ve worked in IT for Kaplan’s test prep division, for TheStreet, the financial media company owned by Jim Cramer, and now find myself at The Orchard, which feels like the next big step in a life that hasn’t followed any kind of rhyme or reason, and which I’m totally fine with because that just makes things more interesting.

I’ve gone through a number of different musical phases recently and while I’m currently listening to mostly EDM and Hip-Hop on my Spotify playlist, if you looked at it a couple months ago it was a lot more Indie Rock/Pop. If I’m not at work or hanging out with friends, chances are you’ll find me in the gym, where I’ve caught a pretty severe case of the weightlifting bug. I’ve only been training for about a year total, but it’s a passion of mine and I hope to eventually compete.

I didn’t have any pics of me handy so I had to snag an Instagram of me with one of my all-time favorite Olympic lifters, Dmitry Klokov.

Brazilian Artists Come Alive to Save the Rainforests

Rainforest Alliance-logoThe Rainforest Alliance, an international non-profit focused on Rainforest conservation, has joined up with multiple Brazilian artists to create an interactive music film project, The Floresta da Tijuca Sessions, to raise global awareness about the rainforests. The project will feature an amazing selection of Brazilian artists, including music by Grammy award-winning Caetano Veloso and Lenine, as well as Criolo, Emicida, Pretinho da Serrinha and Sistah Mo Respect. Supermodel and Rainforest Alliance board member Gisele Bündchen lends her voice to the project as narrator.

I’m Alive” — both film and song — was composed and recorded inside the Tijuca Forest in the heart of Rio de Janeiro, giving it an authentic feel for the beauty of the rainforest. The song features excerpts from Caetano Veloso’s classic Nine Out of Ten and original material by all the featured artists inspired by the relationship we have with nature and global awareness about the rainforest. 

The single will be released tomorrow, on Earth Day, so make sure to check it out and do your part to raise awareness for those breathtaking and treasured Brazilian rainforests.

Fantástico.

Freeloader Friday: Thee Oh Sees, Jozef Van Wissem, The Black Angels, King Buzzo, Open Mike Eagle, Tweens, Colleagues, California Breed & Com Truise

Thee Oh Sees - DropIt’s been a busy week for a lot of folks out there with all the Passover, Holy Week, Egg-Hunting, Spring-Cleaning and Record Store Day tasks to be checked off the to-do list. But it’s Friday, which means two things for us at The Orchard: it’s almost time to check-out for the weekend, and just the right time to check-in for some Freeloader music bundles!

Kicking things off for us this week (drumroll please), we’ve got the looong-awaited, much looked-forward to album from Thee Oh Sees. Oh yes, you’ve found a tiny sliver of heaven: before the album’s out, you can stream the entire beauty in full (and enjoy that tile art while you’re at it). There’s also the Only Lovers Left Alive soundtrack from Jozef Van Wissem. The way OSTs are going these days, this one’s not one to be missed — another clash of musical intrigue and sophistication via brooding entanglements of Electronica and Classical.

With everyone on the edge of their seat for all the RSD excitement happening this weekend (4/19), there’s no way we can’t not mention The Black Angels’ special release they’ve got in store (yep, meant to do that)! I know you’re planning on lining up to grab that EP; while you’re waiting, take a listen to one of the fab tracks that’ll soon be yours on vinyl. Other tracks you might’ve missed this week come by way of King Buzzo (a grimy, Acoustic ballad) and Open Mike Eagle (offering up a darkly-twinged poetic Rap).

Finishing things up for us this week, Tweens pulls out a totally bitchin’ anthem from your senior prom in ‘96, Colleagues delights with scenes from A Swedish Love Story to perfectly fit the mold for their ‘Parents’ House’ video, California Breed gets extreeeeeeeme with their use of eeeexxxxtraaaaa letters (same tactics I implement for texting emphasis), and Com Truise channels inner-child sci-fi obsessions (a total 80s throwback).

So, Freeloaders, enjoy your family feasts, massive cleanings, the Record Store Day adrenaline rush, or whatever else you might have planned. And above all else, Happy Friday!

Thee Oh Sees: Full album stream via Pitchfork Advance
Drop out April 19 on Castle Face Records

Jozef Van Wissem: Full album stream via The Fader
Only Lovers Left Alive OST out now on ATP Recordings

The Black Angels: “An Occurrence at 4507 South Third Street” track premiere via Spin
Clear Lake Forest out April 19 *vinyl only

King Buzzo: “Drunken Baby” track premiere via A.V. Club
This Machine Kills Artists out June 3 on Ipecac Recordings

Open Mike Eagle: “Dark Comedy Morning Show” track premiere via Potholes in My Blog
Dark Comedy out June 10 on Mello Music Group

Tweens: “Forever” video premiere via Noisey
Tweens out now on Frenchkiss Records

Colleagues: “Parent’s House” video premiere via All Things Go
Tears out now on In Stereo Records

California Breed: “Midnight Oil” lyric video premiere via YouTube
California Breed out May 19 on Frontiers Records

Com Truise: “Subsonic” video premiere via Thump
Wave 1 out now on Ghostly International

Introducing Demar, Our New Instant Star

Demar from Instant RecordsI just love being a witness to something special in the making. Sometimes, I’m an inattentive witness, only noticing a burgeoning talent at the same time as everybody else. This time… my eyes (and ears) are wide open — and yours should be, too.

In June 2012, Stephanie Demar left her hometown, the discreet and demure city of Miami (bitch), to move to London for six months, where we had the fortune of meeting her for the first time. Steph interned for The Orchard UK, assisting our local Client team and starting to build her international presence with a debut gig at The Cornershop. Last summer, she joined our New York office part-time and finally became an official Orchardite Client Manager in October. As such, she competed in our Holiday Party Battle of the Bands, blowing everyone’s mind with her version of Kendrick Lamar’s “Swimming Pools (Drank)” [not clean]. The rest, my friends, is history.

I say history because this performance kicked off an exciting chain of events which led to Stephanie signing with Instant Records, the label run by our very own Co-Founder and Chief Creative Officer, Richard Gottehrer, and which boasts a slew of amazingly talented female artists like Au Revoir Simone and Jessica Hernandez & The Deltas. The picture at the top of this post shows Stephanie debuting as Demar – simply and beautifully — at Tammany Hall the night of the signing.

The best thing about Demar‘s sound is its distinctly personal and genuine nature. Whether she’s singing an original ballad or a Montell Jordan/Big Pun/Ginuwine mashup, she’s always Demar — and that’s something you just can’t teach. 

We’re so excited for what lies ahead for Demar, and we can’t wait for you to hear it, too. In fact, here’s a taste right now with a demo of “Fire:”

Welcome To The Heist: Marketing Tips to Help You Stand Out and Succeed

sourceWith Macklemore & Ryan Lewis‘ recent success of winning 4 awards at the Grammys, I wanted to explain a few factors that I think made the duo successful. Some people say they’re an “overnight success.” As a fan of Macklemore’s music, I can safely say this isn’t the truth.

It’s important to note that the duo is not signed to a major label deal. They operate independently with the help of a distribution company. I think all artists can learn from these guys’ success. Here are a few key points:

1. Stand Out From The Crowd. Be YOU!!

While the rest of the Hip Hop community seems to be focused on boasting about their riches, jewelry, cars, popping champagne, etc., Macklemore and Ryan are taking a different approach, like for example releasing a song called “Same Love,” which covers topics including sexuality, homophobia and gay rights. These subjects are definitely not common place in Hip Hop, but by raising the issue and standing by a controversial topic, they stand out from the crowd.

Another example of the duo standing out is their single “Thrift Shop.” This track doesn’t fit the mold of a usual Hip Hop track either. Macklemore isn’t talking about buying expensive high-end brand names, he’s talk about going shopping on a budget and not getting sucked into corporate brand marketing. This track again separates them from other artists, and most importantly, it’s relatable, which helped make it so popular.

2. Be Patient

There’s no such thing as an “overnight success.” Macklemore met Ryan Lewis in 2006, they released The VS EP in December 2009, and it wasn’t a very successful release. Prior to this, Macklemore released Open Your Eyes in 2000, The Language of My World in 2005, and The Unplanned Mixtape in 2009.  It wasn’t until 2012 when they released The Heist they had their first real taste of success.

As well as releasing albums, the duo spent years building a local audience, which later led to a nationwide movement. Another import aspect of their rise to success was getting a good booking agent, who started to secure small gigs for them. They continued to grow, playing at Seattle Mariners open day in 2011 and progressing onto festivals later that year.

3. Build A Strong Team

Building a strong team is a vital part of having a successful career in music. It doesn’t have to consist of industry veterans — a team of top execs may not always be the best option. You want people that believe in you and your music, and who you can fully trust. Invest in people that share your vision and have your best interests at heart. When Macklemore and Ryan Lewis met, Ryan was a producer, guitarist and photographer aged 17. He was far from an industry veteran, but Macklemore related to him as a passionate creative and they were both chasing the same dream.

If you look at the list of contributors on Macklemore and Ryan Lewis’ album, The Heist, you’ll notice there are no big-name artists. They used local singer-songwriters and musicians from Seattle. In addition to this, Macklemore’s merch and tour manager also manages their finances. It’s all about trust.

4. Connect With Your Fans

Macklemore and Ryan Lewis always connect with their fans in an honest and authentic way. Take a look at their Twitter and Facebook pages to see just what I mean.

For Macklemore, “being transparent about every aspect of my life is what makes my music relatable and how I’m able to be an individual amongst the mass amounts of other artists.”

5. Creative Control Is More Important Than Money

Of course having a certain amount of money is important, but I think it’s better to have creative control to express what you want through your art and make your own decisions. Referring back to my first point, I highly doubt that releasing a single about marriage equality on a Hip Hop album would ever have been allowed if the duo didn’t operate independently. If you combine creative control with a quality product, money is much more likely to follow. If your main focus is on making money, your art will suffer and reaching success will be more challenging.

Macklemore and Ryan Lewis make music they want to make and let the world critique and create opinions. I personally have always stood by this and believe you should never make music to cater to a market; you should create something that you feel satisfied with, and whether or a not a person likes it is up to them. I can guarantee, if you don’t feel confident enough to stand by your own product, no one else will.

Numbers Don’t Lie

To conclude, here are a few stats on the three top singles from The Heist:

Thrift Shop

  • 500+ million YouTube views
  • US & UK sales approximately amount to over 8 million
  • No.1 in the UK Singles Chart and US Billboard Hot 100
  • Two Grammy Awards

Can’t Hold Us

  • 204+ million YouTube Views
  • US & UK sales approximately amount to 4.9 million
  • No.1 in the US Mainstream Top 40 Billboard Chart

Same Love

  • 114+ million YouTube Views
  • US & UK sales approximately amount to 2.2 million

Follow these simple suggestions, and you’ll be one step closer to seeing numbers like these in your future.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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