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Advertising Case Study: Alan Walker “Fake A Smile”

Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...

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Case Study: Black Honey “Written & Directed”

Goals English independent rock band Black Honey (Foxfive Records), led by frontwoman and singer-songwriter, Izzy B Phillips, released their second album Written & Directed on March 19, 2021. This followed the success of their first album which saw o...

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Case Study: HURTS “Faith”

Goals London-based English musical duo HURTS released their fifth studio album Faith on September 4, 2020. The overall goal of the campaign was to heighten the awareness around the release of the new album, expand the band’s social presence, and strengt...

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Case Study: Wojtek “Atmosphere”

Goals Poland-born, Berlin-based Neoclassical artist and composer Wojtek, released his debut album Atmosphere via The Orchard Artist Services on July 24, 2020. The album was recorded and produced with the sole purpose of releasing a completely carbon neu...

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Mini Case Study: Juanfran “Como Llora”

Goals Spanish artist Juanfran, short for Juan Francisco, is a phenomenon at only 16 years old. Though he’s been singing since he was 4 years old and writing songs since 11 years old, he kicked off his music career officially in 2019. Hailing from Gr...

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Mini Case Study: Kara Marni “Young Heart”

Goals Named Complex Ones to Watch of 2020 and 2019’s Vogue’s One To Watch, London-based R&B singer Kara Marni (First Access Entertainment) released her single “Young Heart” on July 17, 2020. As the lead up to her upcoming brand new EP, “Young Heart”...