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Case Study: Skepta Turns Up The Heat With Ignorance Is Bliss Album Campaign

Goals UK rapper and producer Skepta released his highly-anticipated fifth album Ignorance Is Bliss on May 31, 2019 via his label Boy Better Know and distributed via The Orchard, cementing himself once again top of the UK albums and singles chart. An int...

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Case Study: Silya & The Bad Santas ‘Happy Holidaze’

Goals “Christmas music which is a bit out of the ordinary.”  That’s what Norway’s Silya & The Sailors set out to create for fans this past November, renaming themselves Silya & The Bad Santas and releasing the tinsel-charged holiday album, ...

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Case Study: Jacob Collier “In My Room”

GOALS The term “prodigy” is thrown around pretty often these days when speaking about young talent. However, when Quincy Jones calls you one of his “favourite young artists on the planet,” you have the real deal on your hands. This is precisely the c...

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Case Study: Sabaton “The Last Stand”

GOALS If you take a look at the picture above, you'll notice a few things about Sabaton [Nuclear Blast]. First, these dudes are obviously a metal band. Second, you can deduce from this image that Sabaton is entirely and wonderfully epic in every sense of...

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Case Study: Nothing “Tired of Tomorrow”

GOALS Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio...

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Case Study: Sharon Jones & The Dap-Kings “It’s A Holiday Soul Party”

GOALS Sharon Jones & The Dap-Kings have done a lot of things: they've released six records, received a Grammy nom for 2014's Give The People What They Want, performed on countless TV shows and specials, and travelled the world spreading their uni...