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The Orchard: Live Stream Calendar (Updating)

Artists are always encouraged to promote new releases through live events, touring, press opportunities, and direct fan engagement. While touring and other events have been put on hold, there are still a number of ways artists can remain accessible to thei...

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KondZilla and UNICEF Form Partnership To Inform Youth About COVID-19 Prevention

UNICEF in partnership with the KondZilla Portal, teamed up in April to create a series of videos specifically geared towards young people living in the favelas, outlining health concerns around COVID-19. The KondZilla Portal is known to portray social prob...

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Ten Minutes With GIRL SKIN

GIRL SKIN released their 11-track debut album back in April called Shade is on the other side. They’ve received praise from the likes of NPR Music who said their “gentle folk songs benefit enormously from their soft chamber-pop bent, which helps an ambitio...

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Save Our Stages: The Future of Music Venues Needs Your Support

In the United States, the National Independent Venue Association is working tirelessly to preserve and nurture the ecosystem of independent live music venues and promoters throughout the country. Every single state within the United States has an independe...

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Case Study: Orla Gartland’s Freckle Season

Goals  Dublin-born London-based singer-songwriter and guitarist Orla Gartland started building her YouTube audience at 15 or 16 years old, performing covers of songs from her favorite artists, just a few weeks after learning how to play the guitar....

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Out Today by The Orchard: Jowell & Randy, Austin Fillmore & Cassadee Pope

Summer is in full swing and these new releases are the perfect soundtrack to your August. Check out new releases from iconic Reggaeton duo Jowell & Randy, Chicago-based “Hip-Pop” artist Austin Fillmore, and Country singer-songwriter Cassadee Pope.     ...

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Frequently Asked Questions: YouTube Copyright Strikes

Copyright is serious business. As with any platform hosting user-generated content, YouTube provides content owners with a few tools to protect their intellectual property. One such tool is the ability to file a Copyright Takedown, allowing owners to remov...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music, film and TV distribution company, please read the outline below which will address any questions you may have. First off, please k...

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YouTube 2020 Best Practices

It’s the most popular video search engine in the world, the second largest search engine just behind Google (its parent company), and ranks the second most popular social media network. It has reached 1.9 billion monthly registered users and over 2 billio...

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Shazam Your Way Through Your Next Campaign

Shazam has been a staple on smartphones for years. For the best part of the last decade, people have been holding their phones in the air to discover what music was playing and Shazam has been there every step of the way. "Shazaming" has even entered the le...

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Engage Your Fans Through YouTube Poll Cards

It's been a while since YouTube rolled out its Cards feature -- the mobile-friendly evolution of annotations -- which has proved to be a powerful tool to increase engagement and click-through rates. In the past, you could choose between four types of cards:...

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Here’s How You Can Help Artists & Venues During COVID-19

A little over a month ago, we were still making plans to attend shows and album release parties, adding tour dates into our calendar, and making plans with friends and family after work and weekends to support our favorite artists. But all that seems a lit...