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The Orchard Teams Up With Asian American Collective

Asian American Collective was founded in 2020 by music industry vets and first-generation Asian Americans Grace Lee, Caroline Yim and Zeena Koda. Together, they sought to create a space for creative Asians within the music, media and entertainment space. I...

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Mental Health Habits Suggested By Employees of The Orchard

May is recognized as Mental Health Awareness Month in the United States. Mental health is an everyday practice that is important to our personal growth and joy. In honor of Mental Health Awareness Month, employees of The Orchard shared a few of their favor...

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Out Today by The Orchard: Mychelle, Tourist, SIMONA

Mychelle - Someone Who Knows (FAMM) Hackney-born singer, songwriter, and guitarist Mychelle presents her sophomore EP Someone Who Knows. Across six tracks, Someone Who Knows spans sounds and influences from indie-pop, acoustic folk, R&B, and soul. T...

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Use The Orchard’s Insights Application For Your Next Release Strategy

Data is another way to tell an artist’s story. With comprehensive data readily available, artists and labels can make strategic release planning and marketing decisions. Insights is an analytics application available to all The Orchard clients. It’s a one-...

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The Orchard Team Takes 2022 Juno Awards

The Canadian music community came together this weekend as the 2022 Juno Awards took place in downtown Toronto. The broadcasted show on Sunday was hosted by Toronto-based actor Simu Liu live from the Budweiser Stage. The Orchard team was thrilled to join J...

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Out Today by The Orchard: Raja Kumari, Obongjayar, Mogli

Raja Kumari - HBIC (Ganges Flow Music / Godmother Records) Grammy-nominated Indian-American rapper, singer, songwriter, and dancer Raja Kumari is a fearless, charismatic personality and natural-born storyteller whose mission is to create art that blends...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music, film and TV distribution company, please read the outline below which will address any questions you may have. First off, please k...

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Japanese Artist, ØMI Discusses “You (Prod SUGA of BTS)” & New Music

Japanese Translation Below On December 13th, ØMI released his digital single "SHINE." ØMI, whose lead song "You (Prod. SUGA of BTS)," has been attracting attention from both domestic and international fans. We asked ØMI, who says that "music transcends ...

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YouTube 2022 Best Practices

With nearly 300 hours of new video content uploaded to YouTube every minute, more creators are joining the platform to share ideas, make a living, and to establish a sense of global community. As our world rapidly changes and adapts to new times, YouTub...

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Iván Cornejo: The 17-year-old Regional Mexican Artist To Watch

17-year-old California-born artist Iván Cornejo is on fire. Cornejo’s first studio album Alma Vacía, released in August via Manzana Records, just reached No. 2 on Billboard’s Regional Mexican Albums chart. In the first week alone, Alma Vacía earned 9.4 mil...

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2021 YouTube Best Practices

As in-person quickly shifted to online in 2020, the importance of video and overall need for human interaction rose. It’s no secret how important YouTube is during these unprecedented times. From live news updates to concerts in the comfort of your living ...

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Frequently Asked Questions: YouTube Copyright Strikes

Copyright is serious business. As with any platform hosting user-generated content, YouTube provides content owners with a few tools to protect their intellectual property. One such tool is the ability to file a Copyright Takedown, allowing owners to remov...