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Out Today by The Orchard: Skepta, Lady Donli, Kiana V

Skepta - All In (EP) (Boy Better Know) Veteran London MC, producer, and record-label owner Skepta releases his five-track EP, All In. Since forming the grime label Boy Better Know with his brother J.M.E and Wiley, Skepta has been an influential figure i...

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YouTube Music Announces 2021 Foundry Class: Sinead Harnett, reggie, ENNY, Doul

YouTube Music recently announced the new class of artists as part of their global artist development program, Foundry. We’re excited to work alongside multiple artists who were selected as part of the 2021 Foundry class, including Sinead Harnett, reggie, D...

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Celebrating Argentine Music: 2021 Premios Gardel Awards Announce Winners

Each year, the Premios Gardel a la Música celebrates the best of Argentine music across a diverse range of genres and categories. Presented by the Argentine Chamber of Phonograms and Videograms Producers (CAPIF), the ceremony’s honorees are chosen by a jur...

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Ten Bands One Cause Returns For The 8th Year

Following last year’s miniature version due to the uncertainty surrounding COVID-19, Ten Bands One Cause has now returned with a full slate of pink vinyl releases.  In support of Red Door Community (formerly known as Gilda’s Club NYC), Ten Bands On...

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Kiana V Reflects On Her Personal Mental Health Experience With ‘Dazed’

July is Black, Indigenous, and People of Color (BIPOC) Mental Health Awareness Month. Recently, talented LA-based Philippines-born artist Kiana V, released new music via The Orchard. The themes she explores within her music speak to her mental health journ...

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Advertising Case Study: Alan Walker “Fake A Smile”

Goals: Alan Walker is considered one of the major superstars in the electronic music scene and his YouTube channel is the 11th largest official artist channel in the world. The campaign’s objective was to further increase artist awareness, drive YouTube...

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Engage Your Fans Through YouTube Poll Cards

It's been a while since YouTube rolled out its Cards feature -- the mobile-friendly evolution of annotations -- which has proved to be a powerful tool to increase engagement and click-through rates. In the past, you could choose between four types of cards:...

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YouTube Copyright Claims

If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music, film and TV distribution company, please read the outline below which will address any questions you may have. First off, please k...

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Frequently Asked Questions: YouTube Copyright Strikes

Copyright is serious business. As with any platform hosting user-generated content, YouTube provides content owners with a few tools to protect their intellectual property. One such tool is the ability to file a Copyright Takedown, allowing owners to remov...

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Ten Minutes With Ichon

French artist Ichon has worked with some of France’s greatest creative minds, from collaborating with some of the hottest French rappers (Hamza, Myth Syzer) to working with top fashion designers (Pigalle, Margiela, Weston.) Three years ago, Ichon decided t...

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2021 YouTube Best Practices

As in-person quickly shifted to online in 2020, the importance of video and overall need for human interaction rose. It’s no secret how important YouTube is during these unprecedented times. From live news updates to concerts in the comfort of your living ...

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The Reel Deal on Instagram Reels

Even in a year as unpredictable as 2020, Instagram is still...Reels. Reels is essentially Instagram’s answer to TikTok. While there are a lot of similarities between the two, there’s a lot of questions on how Reels works that could send the mind...well..re...