Congratulations to our friends at Beats Music, who today have just launched their first streaming music application! Similar to many other services in the market, Beats Music is an all-you-can-eat streaming music service available for $9.99 a month. What makes Beats stand out from the rest, you might ask? Simple… human curation!
Combining both human-curated editorial content with the use of algorithms, Beats Music gives the end user a unique and comprehensive experience unlike any other streaming platform on the market. By liking, disliking or following artists and curators in the service, you begin to establish your own profile. This information is then used to serve you with content curated by Beats’ well-versed editorial staff.
With over 300 years of experience between them, Beats Music editors program a variety of playlists and content to fit any genre, mood, or situation you may run into while listening. This team has worked among the likes of Pitchfork, XXL, WRIF, Rhino Records, Power 106, Country Weekly and a variety of other music-loving outlets. If that doesn’t showcase their music knowledge enough, I challenge you to get in the service and check out their playlists for yourself.
In the platform you will find a variety of other fun ways to discover music. My personal favorite is “The Sentence.” This part of the service generates a playlist for you based on a mad lib sentence describing your current situation. For example I entered, “I’m at a Party & feel like BBQ’ing with Your Mom to Old School Hip Hop” …and Beats Music gave me “It’s A Shame” by Kriss Kross. Hah — well played, Beats!
Within Beats Music you can also browse curated playlists by genre, situation and even curators. This gives users the ability to find the perfect playlist when they want to hear “The Roots of Reggae,” something to cook to, or even something they heard in their last Soul Cycle class (yes… Soul Cycle is a curator).
As a paid-only service, you will never hear any advertisements on Beats Music — simply the tunes you love. For the normal user, this service costs $9.99 per month. For those of you with AT&T as your mobile carrier, Beats has a partnership that allows you to bundle the service right into your mobile plan. AT&T users also have the option to enroll in a $14.99 Beats Music Family Plan, which allows access to Beats on up to five devices.
Upon sign up, every user is given a 7-day free trial, and some AT&T subscribers will get up to 90-days free. If you’re not quite ready to jump right in and play around, check out the Beats website for screenshots and more information about the app. Billboard also ran a great run-through of the application last week.
Once again, a shout out to our friends at Beats Music for creating a stellar streaming music app. And to those of you at home, let us know what you think!