The Daily Rind | Author Archives

Seeing the World Differently with HBO and Vice

Vice-HBO-Season-2The Sync Licensing industry can often be a fast paced, getcha’ in, getcha’ out, move on to the next project kind of world. Especially as more music is being licensed to more outlets, we don’t often get the time to become as attached and invested in our projects as we would like to.

This year, however, we got a great opportunity to showcase our catalog while working closely with HBO’s sophomore news-magazine series, Vice, scoring six placements over the course of this season’s 10 episodes featuring labels like Band of Locksley, Xao Productions, Babygrande, Music of The World, and Caltex Records.

One of the interesting challenges about having a catalog as big as The Orchard’s is being able to comb through it all to find exactly what you are looking for — especially when you’re looking for songs that are very regionally specific and often times in foreign languages. For this season of Vice, we worked on episodes that covered sixteen different countries and many of the cultural subdivisions in each. Along the way we found music from Brazil, Afghanistan, El Salvador, Georgia and Armenia, Azerbaijan, Pakistan, Korea and Japan — and that was just scratching the surface.

Working on projects such as these not only challenges us creatively, but also show the world of possibilities for all music when it comes to licensing. Back catalog, traditional music and b-sides always seem to come into play and prove just as important as their popular counterparts.

We’re proud to have had such a great run working with our many contributing labels and the team at Vice this season. If you’re not familiar with the show, you can check out the first two seasons of one of the most thought-provoking and transformative news blocks on television now on HBO Go.

“Let’s Go” Get Crunk with the Neighbors (or Get Attacked by an Airbag Trying)

You may or may not have seen a certain red band trailer recently featuring Lil Jon’s “Let’s Go,” from our very own TVT Records, but you need to. It’s hilarious.

Neighbors, the working title for the new flick from Nick Stoller (Get Him To The Greek, Forgetting Sarah Marshall, Muppets Most Wanted (side bar: how stoked are you for that one)), stars Seth Rogen as a new father matching wits with an obnoxious frat, presided over by Zac Efron.

You can check out the trailer below, and look for the film in the spring of 2014.

Closing “The Office” – A Sync 9 Years in the Making

the office farewellWhile Spring is a time of new beginnings, inevitably, in the world of network television, it is often a season of finality. And while a lot of this feeling comes from programming being cancelled due to poor ratings, every couple of years we bid farewell to characters that have endeared themsleves to the American public and whose stories have dominated conversations from water-coolers to family dinner tables.

Last night, NBC turned out the lights on “The Office,” ending a nine-season run as one of the network’s most consistently funny (and syndicated) shows, and The Orchard’s sync department played an instrumental role in helping wrap up one of the most bizarre love stories of a generation — literally.

As Angela is carried down the aisle, you may have recognized Guns N’ Roses’ “Sweet Child of Mine” in the background. That instrumental, performed by The Instrumental Brothers, was licensed courtesy of our label, Shamrock-n-Roll. We’re thrilled to have played a role in this farewell and look forward to seeing what’s next for the many stars that made this ensemble cast great.

So was this an iconic television moment? A few seasons too late? The death of network television? Let us know what you think in the comments!

“Roll” With The Great Gatsby

The Great GatsbyTo the excitement of literature aficionados old and young alike, Baz Luhrmann’s The Great Gatsby, this summer’s quintessential 3D adaptation flick, hits theaters tomorrow.

Just think, it won’t be long now before you’re in the theater being captivated by Leonardo DiCaprio’s icy stare as he portrays the troubled and mysterious Gatsby in a world obsessed with stature and rich with excess.

If you should get the chance to focus on something other than the lush environment Luhrmann — known previously for his work on Romeo + Juliet and Moulin Rouge! – has created, make sure you listen up for Jelly Roll Morton’s “New Orleans Bump,” nestled away amongst the star-studded cast and adding to the musical pulse of this film.

Royce Da 5’9 Reaches New Heights (And A New Audience)

phpThumb_generated_thumbnailjpgIf you watch MTV’s Washington Heights, you may have heard Royce Da 5’9 in Episode 9 of the new reality teen-drama series now rounding out its first season. Set in the series’ namesake Upper Upper West side slice of Manhattan, the show follows nine youth who each have their own dreams and aspirations after high school, but are bonded together by the neighborhood they call home.

The inclusion of “Count for Nothing” in S1E9 also came with an opportunity to feature it on MTV’s Soundtrack Blog, the network’s new platform created for viewers to connect with the music in the shows they watch. Full tracklistings, links to artist pages, curated spotify playlists, and even free downloads of featured tracks make music discovery an integral part of the user experience surrounding programs even after they have aired.

Hopefully more networks will follow MTV’s lead, providing full immersion into the world of a show and creating something for viewers to continue engaging with long into the future after series end or fads change. Here at The Orchard, we’re proud to be a part of soundtracking that future.

Catch up on Washington Heights, including full episodes, clips, and of course, complete tracklistings for every episode on MTV’s site.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

Follow Us!

Archives