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Welcome, Monisha!

February 25, 2015 Orchard News No Comments

MonishaGandhiIntroducing Monisha Gandhi, Client Manager, Film & TV

Hey there! I’m Monisha and it’s great to greet you! I’m super excited to be joining The Orchard Team and look forward to getting to know everyone. In the meantime, here’s a little bit about me…

I was born and raised in the suburbs just outside NYC, round about a little artsy village north of the Hudson, called Nyack. Post Nyack, I spent many years living in Buffalo, NY assisting in the management of one of the city’s most legendary indie music venues catering to such acts as, Moe, Jeru the Damaja, Every Time I Die, and Fishbone.

Upon my return to the New York Metropolitan Area, or as Buffalonians like to say, “Downstate,” I was offered the opportunity to continue working in support of my passion for Arts and Entertainment becoming a consultant to a number of film festivals in Venue and Programming Operations, starting and ending with the Tribeca Film Festival as Screenings Operations Manager.

But alas, home is where the heart is and after many years of living a nomadic lifestyle, I am ready and eager to settle down and make a home for myself both personally and professionally. Aside from work, you can find me in my kitchen cooking, in my car singing, in the park playing with my pitbull, at the bar shooting pool, on the phone making reservations, on the dance floor… well, you know, or simply on my couch watching Netflix.

Now that you know a little bit about me, please feel free to drop me a line in the comments to say hello!

5 Crowdfunding Backer Rewards That Have Been Proven to Work for Indie Musicians

CrowdfundingMaxCollins

Max Collins funded his first solo album through PledgeMusic. (Image via wcyy.com)

This article, written by electronic music industry veteran, Adam Bernard, originally appeared on Sonicbids.

Adam’s tips are perfect to use with our Marketplace partner app, RocketHub. RocketHub is a musician-friendly crowd-funding tool that gives you all the money you’ve raised (whether you hit your goal or not), and offers the highest payouts and lowest fees compared with the other guys. Check out their Success School to build a personalized plan for your campaign. Now… onto the blog post! 

You’re an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That’s all well and good, but as soon as you’ve figured that out, you have to stop thinking like a band and start thinking like a fan.

Crowdfunding has become one of the most popular ways for independent artists to generate the money they need to create albums and tour, but far too many artists offer backer rewards that are overly simplistic. This makes their campaigns look less like a true fundraiser and more like an attempt to do the least amount of work possible. A perfect example of this is using downloads of music that’s already been released as rewards. Anyone can buy your album online, and being that the first word in “fan funding” is “fan,” most everyone you’re targeting with your campaign already has your whole catalog – so what makes you think they’re going to want something they’ve probably already bought themselves?

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Welcome, Tara!

February 18, 2015 Orchard News No Comments

image (1)Introducing Tara Mulvaney, Operations Manager, Performance Rights Services

Hi everyone, my name is Tara Mulvaney and I’m very happy to join the Performance Rights Services team.

I come to The Orchard directly from Harry Fox Agency where I most recently worked as a Distributions Technology Analyst to support the implementation of innovative royalty applications and related systems. I’m currently working on my Master’s at NYU Gallatin with an area of concentration on Business, Technical, and Creative Aspects of Music in Media.

I’m looking forward to meeting and working with everyone!

What The #&@$ Do You Do, Aaron?!?

Aaron Ford
Director, Digital Advertising
Joined The Orchard in April 2012

You started out with us in Interactive Marketing before we even had a Digital Advertising team. How did you get from there to here, and what the #&@$ do you do every day?
It’s all true — every word of it! With my experience at other companies, I got a first-hand taste of advertising, fan segmentation, and measuring the behavior of those who mean the most to creators: the fans. In the Interactive Marketing department, I had a more holistic role of which advertising was a small part. Whether it was hosting a fan Q&A with Todd Rundgren or making a hashtag contest out of Fuck Buttons DIY cubes, it was really a blast. As we started to gain access to various advertising technologies, it reignited that obsession with how fan data, segmenting it, and using it to maximize awareness or sales for our clients could have a major impact. As I started to take on more of the advertising duties for the Interactive Marketing team, it became clear that our clients valued digital advertising enough to warrant it becoming a full-service department.

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The Orchard Chart Toppers: January 2015

The Orchard Chart Toppers

We’ve kicked off 2015 strong with some excellent releases and films getting themselves noticed. It’s always a pleasure to give them a tip of our hat in these monthly posts. January’s highlights include epic supergroup Sweet & Lynch, which reunites Michael Sweet (Stryper, Boston), George Lynch (Dokken, Lynch Mob), James Lomenzo (White Lion, Megadeth) and Brian Tichy (Whitesnake); Danish Hip Hop favorite L.O.C. and his killer EP, Grand Cru – Musik Inspireret af Livet  (which translates to “music inspired by the life”); the Horror/Thriller Preservation, which The Orchard picked up back in September last year,  and Minecraft: Into The Nether, a gripping documentary around the most popular video game on YouTube.

See ya back next month for more film and music Chart Toppers around the world!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING FEBRUARY 1, 2015

Billboard Top 200 Albums
#120 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Top Album Sales
#61 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Current Albums
#59 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Independent Albums
#15 — Sweet & Lynch: Only To Rise [Frontiers Records]

Billboard Hard Rock Albums
#6 — Sweet & Lynch: Only To Rise [Frontiers Records]

Denmark Official Albums Charts
#8 — L.O.C: Grand Cru – Musik Inspireret af Livet [Liam O’Connor t/a Quarterback Entertainment]

iTunes Top 200 Albums
#163 — Sweet & Lynch: Only To Rise [Frontiers Records]

iTunes Denmark Top Albums
#4 — L.O.C: Grand Cru – Musik Inspireret af Livet [Liam O’Connor t/a Quarterback Entertainment]

iTunes Russia Top Albums
#13 — Obe Dve: Doch Rybaka [Trendy Lab]
#16 — Various Artists: Soyuz 55 [Studia Soyuz]

iTunes Ukraine Top Albums
#5 — Океан Ельзи: The Best Of [Gogol BL]
#6 — Океан Ельзи: Земля [Gogol BL]
#7 — Grigoriy Leps: The Best (Deluxe Version) [Nikitin]
#8 — Ivan Dorn :Randorn [First Music Publishing]
#17 — Ляпис Трубецкой: Матрёшка [Soyuz Music]

iTunes Czech Republic Top Albums
#4 — Aneta Langerova: Na Radostii [Supraphone]

iTunes Top Documentary Movies US
#3 — Minecraft: Into the Nether [The Orchard]
#20 — Rich Hill [Dinky Pictures]

iTunes Top Independent Movies US
#17 — Minecraft: Into the Nether [The Orchard]

iTunes Top Documentary Movies CA
#4 — Minecraft: Into the Nether [The Orchard]
#9 — Ride: World Elements [Four Oh Four]
#10 — Slednecks 17 [Slednecks Inc]
#16 — Shred Bots The Movie [AWSM LLC]

iTunes Top Sports Movies CA
#3 — Ride: World Elements [Four Oh Four]
#4 — Slednecks 17 [Slednecks Inc]
#7 — Shred Bots The Movie [AWSM LLC]

iTunes Top Documentary Movies UK
#1 — Ride: World Elements [Four Oh Four]
#8 — Minecraft: Into the Nether [The Orchard]
#20 — Days of My Youth [Red Bull Media House]

iTunes Top Sports Movies UK
#3 — Ride: World Elements [Four Oh Four]

iTunes Top Independent Movies UK
#7 — Minecraft: Into the Nether [The Orchard]

iTunes Top Documentary Movies AU
#3 — Minecraft: Into the Nether [The Orchard]
#4 — Ride: World Elements [Four Oh Four]
#6 — Moto 6: The Movie [The Assignment Inc]
#14 — Prime Wake Movie [BFY Productions]

iTunes Top Sports Movies AU
#1 — Ride: World Elements [Four Oh Four]
#5 — Moto 6: The Movie [The Assignment Inc]
#10 — Prime Wake Movie [BFY Productions]

iTunes Independent Movies AU
#5 — Minecraft: Into the Nether [The Orchard]

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