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Campaign Marketing Tips Courtesy of Naked Press

NakedPressOur Marketplace partner, Naked Press, helps you extend your reach into the UK Press. But pitching to press isn’t as easy as just sending your music in when it’s ready — it requires planning. To get the most out of your press campaigns, follow these great tips from our friends at Naked Press, and check out the app in The Orchard Marketplace! 

To start with, it helps to have an approximate schedule of events planned for your release, to give it the best opportunity for review consideration by the music press. So when you have your completed, mastered and mixed record, you also need to have your assets (biography, photos, cover artwork etc.) ready in advance, to roll out ahead of the actual release date. Writers are under deluge from so much music every single day — why should they pay attention to your new record? Make them want to know more about you, invite them in, make sure they don’t pass you by. In a nutshell: make your whole package look as intriguing (and professional) as you can!

Whether it’s an album, EP or single, it makes sense to have at least one track available for listening early on, preferably via a streamed link (there are various platforms you can use — Soundcloud, Press Kit, etc.). It’s all very well having that great cover art, really cool photos and a fantastically exciting biog post, but without the music to listen to, these aren’t that useful to a music writer, so think about a strong lead track to anchor their attention and make them want to hear more.

Monthly publications typically need to receive your record news up to 12 weeks ahead of the release date in order to plan their editorial coverage to coincide with its availability. For instance, if your release is coming out in May, make sure your key contacts at the monthlies can hear it, or at the least know about it, in February. Newspapers and weekly supplements work with shorter lead times and if you’re aiming more for online press, then you’ll still need to work ahead but 4-6 weeks is long enough for most sites to commission any interviews, features or reviews.

The rule is that the music press generally doesn’t like reviewing music that’s already out there, so think ahead if you want to be considered. Plan, strategise and be prepared! Good luck!

How to Perfect Your Band’s Social Media Strategy: The 70-20-10 Rule

January 23, 2015 Featured News, Marketing No Comments
UK indie-electro trio the xx does a fabulous job of sharing pictures of their journeys on the road. (Image via facebook.com)

UK indie-electro trio the xx does a fabulous job of sharing pictures of their journeys on the road. (Image via Facebook)

This article, written by electronic music producer and singer-songwriter, Sam Friedman, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. The conversation is one-directional, leaving followers with no way to engage other than to buy a product. While sales should be an underlying pursuit of social media, building your brand and telling your story in a conversational manner is the real goal. Luckily, there’s a simple, time-efficient equation to give your band’s social media the perfect balance. It’s called the 70-20-10 Rule.

70 percent of your content should build your brand

The large majority of your content should be centered on your story and brand. Maybe your brand is hardcore, but your personality has a sense of humor. Blend the two in a way that gives your followers a window into who you are. A few examples are:

  • posting a picture of your singer belting out that third take in the studio
  • writing a sincere thank you note to your fans who follow and support you
  • sharing an interesting article relevant to your genre of music – something you yourself would read
  • posting a video of the band dancing backstage

… Continue Reading

Welcome, Vipul!

January 21, 2015 Orchard News No Comments

VipulChopraIntroducing Vipul Chopra, Graphic Designer

Hello everyone! My name is Vipul, I’m the new Graphic Designer for The Orchard.

A quick background: I just moved to New York earlier this month from Orange County, California and graduated in the spring of 2014 from California State University, Long Beach, with a BFA in Graphic Design, concentrating mainly on branding.

Things I like about New York so far:

  • Working at a company like The Orchard, where I get to create design for the music & film industry
  • Awesome public transportation. It’s easy to get around anywhere and everywhere (vs. Cali, where I had to drive all the time)
  • Awesome variety of food
  • Tons of things to do: museums, bars, Central Park, all sorts of Meetups. (Design is very concentrated in NYC and that is a big inspiration for me moving here.)
  • I feel very safe in the city

Things I like to do for fun:

  • Go to museums and art/design galleries
  • Play and watch anything basketball. (I can’t wait to watch a Knicks or Nets game live.)
  • Explore and travel
  • Try all sorts of new food
  • Hang out with friends and bar hop!

I’m looking forward to working with everyone here, and appreciate the warm welcome.

Welcome, Natalie!

January 14, 2015 Orchard News 1 Comment

natalie_mooallemIntroducing Natalie Mooallem, Director, Client Management, Film & TV

Hi, my name is Natalie and I’m thrilled to be joining the Film & Television team. I have a background in multimedia arts and film programming, development and production, and I’ve worked for a number of NYC institutions including Miramax, Vice and most recently, Tribeca Film Institute, where I managed feature programming. My favorite sports teams are predominantly Canadian, I enjoy reading about robots, fashion and disgruntled TV writers, and I saw Machete Kills! during its theatrical run.

The Orchard Chart Toppers: December 2014

The Orchard Chart Toppers

It’s a new year, we’re back with vigor and motivation, and what better way to celebrate than by congratulating our charting artists and labels from the end of 2014? Because iTunes was shut between Christmas and New Year, our charts are a little bare for a couple of weeks there, but we’ve included what we could track back and it’s still pretty rad. First, we tilt our hats (and a little bit more) to Trevor Moran for making it to #1 on Billboard’s Heatskeekers chart. Pure Noise Records is well represented with Front Porch Step, who managed to chart with not just one but two records! And between Moto 6: The Movie, Days of My Youth, Shred Bots and more, our Action Sports Film releases have been making themselves known in charts around the world. Here’s to a great 2015!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING JANUARY 4, 2015

Billboard Independent Albums
#37 — Machine Head: Bloodstone & Diamonds [Nuclear Blast]

Billboard Top Heatseekers
#6 — Trevor Moran: XIAT EP [Blackplane Music]
#15 — Front Porch Step: Whole Again EP [Pure Noise]

WEEK ENDING DECEMBER 28, 2014

Billboard Independent Albums
#27 — Various Artists: Qué Lindo Es Puerto Rico [Popular Inc. / Select O Hits]
#44 — Machine Head: Bloodstone & Diamonds [Nuclear Blast]

Billboard Top Heatseekers
#2 — Trevor Moran: XIAT EP [Blackplane Music]
#12 — Front Porch Step: Aware [Pure Noise]
#23 — Front Porch Step: Whole Again EP [Pure Noise]

WEEK ENDING DECEMBER 21, 2014

Billboard Independent Albums
#32 — Trevor Moran: XIAT EP [Blackplane Music]
#37 — Machine Head: Bloodstone & Diamonds [Nuclear Blast]

Billboard Top Heatseekers
#10 — Melvins: Hold It In [Ipecac]
#22 — Trevor Moran: XIAT EP [Blackplane Music]
#12 — Front Porch Step: Aware [Pure Noise]
#23 — Front Porch Step: Whole Again EP [Pure Noise]

iTunes Top 200 Albums
#187 — Jimmy Greene: Beautiful Life [Mack Avenue]

iTunes Turkey Top Albums
#9 — Gökhan Türkmen: En Baştan [3 Adım Müzik]

iTunes Top Documentary Movies US
#6 — The Sheik [Sheik Productions]
#8 — Moto 6: The Movie [The Assignment Inc]
#11 — Prime Wake Movie [BFY Productions]
#13 — Days of My Youth [Red Bull Media House]

iTunes Top Sports Movies US
#6 — The Sheik [Sheik Productions]
#7 — Moto 6: The Movie [The Assignment Inc]
#9 — Prime Wake Movie [BFY Productions]
#10 — Days of My Youth [Red Bull Media House]
#14 — Warren Miller’s No Turning Back [Warren Miller Entertainment]

iTunes Top Documentary Movies CA
#3 — Days of My Youth [Red Bull Media House]
#5 — Moto 6: The Movie [The Assignment Inc]
#7 — Shred Bots The Movie [AWSM LLC]
#10 — 509 Films: Volume 9 [509 INC]
#11 — Prime Wake Movie [BFY Productions]
#14 — Oakley: Snowboarding For Me [Oakley 1242 Productions]
#15 — The Sheik [Sheik Productions]

iTunes Top Sports Movies CA
#4 — Days of My Youth [Red Bull Media House]
#5 — Moto 6: The Movie [The Assignment Inc]
#6 — Shred Bots The Movie [AWSM LLC]
#9 — 509 Films: Volume 9 [509 INC]
#10 — Prime Wake Movie [BFY Productions]
#13 — Oakley: Snowboarding For Me [Oakley 1242 Productions]
#14 — The Sheik [Sheik Productions]

iTunes Top Documentary Movies UK
#4 — Days of My Youth [Red Bull Media House]
#6 — Moto 6: The Movie [The Assignment Inc]
#11 — Shred Bots The Movie [AWSM LLC]
#18 — Prime Wake Movie [BFY Productions]

iTunes Top Sports Movies UK
#3 — Days of My Youth [Red Bull Media House]
#5 — Moto 6: The Movie [The Assignment Inc]
#8 — Shred Bots The Movie [AWSM LLC]
#14 — Prime Wake Movie [BFY Productions]

iTunes Top Documentary Movies AU
#1 — Moto 6: The Movie [The Assignment Inc]
#19 — Days of My Youth [Red Bull Media House]

iTunes Top Horror Movies AU
#3 — Missionary [Missionary Film Production]

iTunes Top Sports Movies AU
#2 — Moto 6: The Movie [The Assignment Inc]
#4 — Prime Wake Movie [BFY Productions]
#20 — Days of My Youth [Red Bull Media House]

… Continue Reading

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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