The Daily Rind | Author Archives

Welcome, Ben!

July 30, 2014 Orchard News No Comments

BenRubinIntroducing Ben Rubin, Product Manager, Video Retail

Hello Everybody! I’m Ben and I’m very happy to be joining The Orchard team as a member of the Video Retail squad. I’m originally from Rockland County in upstate New York, but grew up in Atlanta. I attended the University of Georgia in Athens where I developed a strong affinity for college football and indie rock.

After graduating I moved back to New York and I currently reside in Greenpoint, Brooklyn. I spent the first part of my career working in the news and publishing industry including a 3 year stint at the Associated Press. Most recently, I worked for HowAboutWe, a startup focused on all things love.

I love live music, trying new restaurants and walking all over New York City checking out different neighborhoods. I previously ran My Social List, a NYC focused concert listings site which afforded me the pleasure of booking some great Indie and Punk shows around town. I was married at the end of May and had my after party at the 40 Watt, a great indie rock club in Athens, GA. I believe I am a contender for the best wedding photo ever, but you’ll either have to ask me about it personally or take my word for it.

Welcome, Nick!

July 23, 2014 Orchard News No Comments

nicklevkovichIntroducing Nick Levkovich, Software Engineer

Hi everyone! My name is Nick and I am excited to introduce myself as a new member of The Orchard team. I am originally from Ukraine and moved to the United States right after graduating from university. I have been living in Brooklyn for the past 10 years and been working in computer related fields.

My previous position was a Web Marketing Developer for Complex Media. While there, I worked with a team of 12 front-end developers and was a dedicated back-end developer. I enjoyed working at Complex Media, however, was ready for a new challenge moving forward.

Gladly, I found that The Orchard has it all: the challenge, a great professional team and interesting projects. I am very excited to become a part of the team and am looking forward to getting down to work!

During my free time, I enjoy playing computer games, participating in sports (mostly swimming and boxing) and hanging out with my friends.

Welcome, Jess!

July 16, 2014 Orchard News No Comments

JessChungIntroducing Jess Chung, Software Engineer, Video Services

My name is Jess and I am ecstatic to be joining the team at The Orchard, as a member of the Video Services team. I grew up in Chicago, but also spent long-ish periods of time in Honolulu and San Diego. I attended Williams College in Western Massachusetts, where I was the music director of WCFM 91.9 (among other things).

After graduating, I spent a year teaching high school chemistry at Horace Mann School. Most recently, I worked at IBG, which provides consulting, research and systems integration services in biometrics and identity intelligence for federal government agencies and commercial customers. If you ever feel like talking biometric collection and matching, let me know!

During my free time, I enjoy going to shows and listening to new music (the photo is me with Marnie Stern a couple of weeks ago — she really shreds it and let me shake her hand), going to the gym and hanging out at dog parks with my miniature schnauzer, Fred.

Geo-Target Your Tunes on SoundCloud

soundcloud logoWith a world of music out there and a corresponding number of territorial rights and restrictions, it’s important to be able to control where your sounds are heard and when on sites and services like SoundCloud, which are growing in both popularity and reach. It’s also helpful when you’re promoting a track in one country but have a separate release strategy for another. And anyway, it’s just nice to be able to manage this kind of thing, period.

Lucky for us, SoundCloud has a geoblocking tool that does just that. It’s only available on whitelisted accounts, so be sure to use our SoundCloud Connect app in the Marketplace to get your or your artist’s account whitelisted first, and you can use it to restrict and allow hand-picked territories for each of your uploaded tracks. It works on the SoundCloud website as well as embedded players, and you can apply it to individual tracks as well as playlists (more on that later).

To get to your geoblocking settings, click on the “Availability” menu you see when you upload a new track to SoundCloud.


Tracks are set to be available worldwide by default, but by checking the Geoblocking box, you gain control over which countries can and cannot access your music.

SoundCloud_Geoblocking_Continent_CountrySimply enter a country or continent in the box, filtering down your range of availability as you go. If you want to remove a selection, just hover over the ‘x’ next to the given country or continent. You can even remove an entire continent except for a certain country. For example, if I’d like my track to be excluded everywhere in Europe except for France and Switzerland, my settings would look like the image on the right.

If you’re not ready to manage your geoblocking settings at the time of upload, you can also edit them later for any track or playlist. Just click on the edit icon, scroll to where it says “Geographic availability for this track/set,” and choose between the following options:

  • Use existing settings: this will keep any individual track settings you’ve already implemented
  • Available worldwide: pretty straightforward…
  • Custom settings: this allows you to either Block or Allow your sound in specific territories through handy drop-down menus

Note that if you want to manage geoblocking for an entire playlist, the settings you implement for the playlist will override any existing settings for the tracks within it. So if I’ve restricted one of my tracks in Europe, but it’s in a playlist for which I select “Available worldwide,” this last setting will override my initial European block. If however I’ve only blocked one of the tracks in Europe but I want this whole playlist to do the same, I can adjust the custom settings in my playlist and it will apply to all my tracks. Here’s what that would look like using the same filters I used earlier:


Note, if you’re not using playlist-level geoblocking, make sure to have all the tracks within a playlist abide by the same rules for seamless playback.

Voilà! That’s how you manage your geographical presence on SoundCloud. Remember that this tool is only open to whitelisted accounts, and you can manage that straight from The Orchard Workstation via our SoundCloud Connect app.  If you don’t have access to The Orchard Marketplace, contact your client rep for assistance.

Welcome, Steve!

July 9, 2014 Orchard News No Comments

Introducing Steven Kelly, Product Manager, Frontline Squad

Hi everyone — I’m Steve. I’m grew up in a little town north of Pittsburgh called Zelienople. I went to Penn State and I’m a die-hard Nittany Lions fan which has been interesting in the past few years. After my junior year, I interned at SonyBMG in New York — and after graduating, I started a full-time job there doing ringtone distribution.

I worked at Sony for about 7 years — and in that time, the company’s name changed at least twice (SonyBMG > Sony Music > Sony DADC). I left last May to do project management at, which was cool — but I missed the music industry a lot… and that brings me here!

I’m a huge fan of punk music — and I grew up playing in bands throughout high school. I got married a couple of months ago and I recorded the song for our first dance. It’s a song I wrote for my fiancee when we started dating and I had an opportunity to re-record it professionally. You can hear it here (“Scrabble”). I also play in a band that only covers songs from the Dumb & Dumber soundtrack.

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