The Daily Rind | Author Archives

4 Tips to Make Your Band’s Instagram More Engaging

Instagram 4.0 - 03 EditThis article, written by freelance pop music journalist Hugh McIntyre , originally appeared on Sonicbids. We’re excited to be working with them to bring you the best and most relevant content for your business!

Every band and artist knows that social media is important (or, at least I hope they do), but sometimes doing it well can be tricky. What works for Facebook may not be the same as Twitter, and sometimes you need different strategies for different platforms. Instagram’s importance is growing, especially as younger people are gravitating towards it and away from other social networks, so learning how to engage people on the photo-only platform is crucial.

Here are four tips to make sure your Instagram profile is one that people will want to follow and engage with on a regular basis.

1. Be genuine and relatable
While Instagram has started allowing ads in order to actually make some money (so Facebook can start earning back some of that $1 billion they spent acquiring the app), it really isn’t meant to be much of a space for advertising. People don’t go there for you to sell them something, but rather for entertainment and insights into people’s lives.

While I love Beyonce and the photos on her Instagram are beautiful, she’s not a good example of what up-and-coming bands should do. Everything is staged, obviously shot by professional photographers, and carefully planned by what I can only imagine is a privately-employed social media team. If you’re on Bey’s level, by all means follow her lead. If not, you may want to stay a bit more grounded, mixing real photography with things that remind your fans you’re just like them.

2. Don’t hog the spotlight
Yes, people do follow your band on Instagram because they like you and your music, but please don’t be like that friend we all have who posts a daily selfie. Nobody follows that person for very long.

Instead, find ways of bringing other subjects and people into your feed, as long as they’re interesting and enjoyable. Maybe you’ve seen another band recently and loved a photo you took at the show, or perhaps you saw an outfit you loved on someone walking down the street. If it’s on-brand, feel free to share. Make sure it’s something your audience will want to see and they’ll welcome it, no matter how off-course it is from your new album.

3. Invite people to engage
If someone is already following you, chances are they’ll jump at the chance to interact with you. Don’t just expect people to engage with you – social media is best when it’s a two-way street. Ask your fans to submit photos they took of your latest show, or share videos of them singing and dancing to your new single, and then call out your favorites. This way, people feel like they are truly interacting with you (if they know you’re watching their videos and seeing their photos), and you’ve just promoted your tour or new music without it seeming like typical marketing.

4. Don’t take yourself too seriously
One of the mistakes some celebrities make on social media is trying to appear flawless, or as too much a serious artist to post anything off-beat or silly. While it’s easy to understand that nobody wants to share a photo where they don’t look good, looking too perfect all the time can backfire as well.

Should you share that amazing new photo your photographer took of you at a recent show? Absolutely, but follow it up with a selfie with your eyes crossed, or a picture of what your bandmates drew on you when you passed out drunk on the tour bus (assuming it’s Instagram-friendly). Some of the most-loved people on the site are those unafraid to look stupid for the sake of entertaining their fans. That’s why you’re there, right? This goes back to being relatable, but on a whole other level. It’s not just about coming off as a real human, but one just like your fans.

Welcome, Oleg!

August 20, 2014 Orchard News No Comments

olegrozovIntroducing Oleg Rozov, Client & Marketing Manager, Russia

My name is Oleg, i was born in Moscow in 1984.

I started my day job on MTV Russia and was working as a director on True Life (Russian Version), then I joined Faces&Laces, an interactive exhibition and music show, where I was curating music format and bookings. After that I joined Dream Industries and Zvooq, where I was involved in the product strategy, mostly focused on signing the indie catalogues and label relations.

My passion for music started during the school period, I was involved in Hip Hop and rave subcultures, which were very popular in Russia in the 90s (along with Punk Rock and Metal), when all the new things from the West started flooding our country after the USSR collapsed.

I graduated from Moscow’s Humanitarian Institute of TV and Radio Broadcasting. These were the times I started visiting different raves together with my friends, it was Jungle and House music. UK’s underground scene (early Jungle, UK Hardcore, UK Garage) was something that really drew my attention and I started to buy vinyl records. It was impossible to get music from the Internet back then (as it wasn’t even fully there yet :)), and that is how things became serious for me.

It was 2001 when I started to collect wax ­– that was the end of the Electronic music renaissance in Russia. I began to play in clubs in 2002; in 2004, I hosted my own radio show about UK Garage on Moscow’s first ‘Urban’ radio station, NEXT 105.2 FM (now closed). Later I launched the first ever Dubstep/Garage club night in Russia and CIS called Capital Bass (2006) and brought all the main artists (incl. Scuba, Kode9, Pearson Sound, Skream and many others) to Moscow. In 2012, Capital Bass became a vinyl/digital label as I felt that many interesting things are happening on the local scene and it’s time to push Russian producers and give them a good chance to release their music on vinyl.

My other hobbies include: custom motorcycles, asian culture, fitness, etc.

Bridge the Purchasing Gap with GeoRiot

GeoRiotPurchasingGapOur friends at GeoRiot are on a roll – their service keeps getting better and better, all the while still fulfilling a simple promise: getting your fans to the most appropriate storefront for your music, and filling your pockets with a bit of extra cash while they’re at it. Here’s GeoRiot’s CEO, Jesse Lakes, on their latest feature: Genius Links.  

We’ve been fortunate enough to be a guest on The Daily Rind a couple of times, discussing why it doesn’t make sense to use raw links in your marketing, and how you can earn a nice secondary revenue from using the affiliate programs of the world’s largest storefronts. We’ve also talked about how GeoRiot helps you fight “geo-fragmentation” by automatically globalizing your links to help international users purchase in the correct country/region-specific iTunes and Amazon storefronts.

Today we want to introduce another way that GeoRiot helps you earn even more from every link by not only solving the issue of geo-fragmentation, but also helping you bridge something we call The Purchasing Gap (dun dun duuuun!). We define the Purchasing Gap as the rift between the product you’re promoting and where each individual customer wants to purchase.

Simply put, if you’re promoting your music not only internationally, but with multiple stores, such as iTunes, Amazon, Google Play, etc, you can run into issues with getting every user to the destination where they’re most likely to buy your music. People listening to your tunes through their Android phones or tablets can’t directly buy from iTunes. iPad users probably don’t want to go to Google Play — they’ll want to view and purchase your music straight from iTunes. Mixing in factors such as geography, desktop computers with different operating systems, and promotional dates, can make managing your links terrifyingly complicated very fast.

GeoRiot has your back. We’ve developed a new feature that makes bridging that Purchasing Gap seamless and easy. We call them Genius Links. Built on top of our links that automagically localize and affiliate, Genius Links allow you to create additional custom scenarios for each of your links to route specific traffic to the destination with the highest chance of conversion.

What this means is that you can decide where a click goes based off a fan’s device type, operating system, country, or even when the link was clicked.

… Continue Reading

Welcome, Larron!

August 13, 2014 Orchard News No Comments

larron_armsteadIntroducing Larron Armstead, Senior Software Engineer

My name is Larron Armstead and I was born a hot July day in Los Angeles, California. During my childhood I spent some time bouncing between Dayton, Ohio and my former home, California. My father was a C++ programmer so it was only natural that my younger brother and I would flourish in the world of technology.

At age 11, my training shot into serious mode when a friend of mine showed me the ropes with torrenting, Napster and the like. The technology realm was wide open and left me with no other choice but to LEVEL UP. I installed Flash and animated my first ridiculously hilarious comic within a week. I won’t go into extreme detail about the clip but I will say that it had a cowbell sound and was about an alien coming down in a UFO who set his eyes on a cow and ultimately had barbeque for dinner (yes, flames were involved).

I continued to train and decided that I wanted to make some cash, so I began picking up odd jobs from technology forums and freelance websites. I got through the frustration of my training along with the cold winter months of Dayton, Ohio by using one simple tool… Push-Ups.

At the age of 15, as you’d assume, I was quite leveled up and had started a web development company that needed clients. I took to what seemed to be the most obvious route — manual_e-mail_spam. I know… I know what you’re thinking, but hey, read on! One dark and gloomy day (or night) I just happened to e-mail a real estate agent who just happened to be at the executive level of an international real estate company formerly named Red Carpet. After a few phone calls, a deal was inked and I’d like to think that I was the happiest 15 year old in the world at the time. Looking back I think they may have been the happiest old people considering that I would later go on to rebuild their entire corporate website for six large (=$600). Obviously my tech skills were elite but my negotiation skills needed some help. Fortunately this later led to a business meeting in a suit and with the head dude in charge of not only Red Carpet, but also Home Life and Realty World (yeah, pretty cool).

… Continue Reading

The Orchard Chart Toppers: July 2014

The Orchard Chart Toppers

July brought us much excitement on the charts, and we’re happy to be able to share the love and pride with you here. First, we’re stoked at how long we managed to take over the iTunes Brazil Singles chart, claiming up to 15/20 spots including the full Top 10 with local band and “SuperStar” reality TV show winner, Malta. Deathcore Metal champs Suicide Silence absolutely killed it — erm, no pun intended — debuting at #16 on the Billboard Top 200 and staying put there and on the Independent and Current Albums charts for three straight weeks. Country/Hip-Hop Georgia man Colt Ford also took impressive hold of the charts; The Raveonettes’ surprise album Pe’ahi got a warm welcome both in the U.S. and their native market, Denmark; and we even scored a #1 Jazz hit with Smooth Jazz trumpet player, Rick Braun.

On the film front, Brandon Semenuk’s Rad Company didn’t go anywhere since last month, and is still claiming its spot on Documentary and Sports Films charts around the world. Other notable mentions include Zero to 100: The Lakey Peterson Story, an action sports doc on female surfing sensation Lakey Peterson, and Shock Till You Drop horror flick, Ghostlight.

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING August 3, 2014

Billboard Top 200 Albums
#52 — Colt Ford: Thanks For Listening [Average Joes]
#56 — Suicide Silence: You Can’t Stop Me [Nuclear Blast]
#108 — Yes: Heaven & Earth [Frontiers Records]

Billboard Current Albums
#52 — Colt Ford: Thanks For Listening [Average Joes]
#56 — Suicide Silence: You Can’t Stop Me [Nuclear Blast]
#95 — Yes: Heaven & Earth [Frontiers Records]

Billboard Independent Albums
#4 — Colt Ford: Thanks For Listening [Average Joes]
#5 — Suicide Silence: You Can’t Stop Me [Nuclear Blast]
#15 — Yes: Heaven & Earth [Frontiers Records]
#48 — Various Artists: Hits Of The 90′s [TUTM]

Billboard Heatseekers
#8 — The Raveonettes: Pe’ahi [Beat Dies]
#20 — Vanna: Void [Pure Noise]
#30 — To The Wind: Block Out The Sun & Sleep [Pure Noise]
#39 — Front Porch Step: Aware [Pure Noise]

Portugal Top Albums
#12 – Various Artists: Latin Hits 3 [Vidisco]
#14 – Various Artist: Caribe 2014 – o Teu Toque [Vidisco]
#10 – Various Artist: Piradinha 3 [Vidisco]
#20 – Tony Carreira: 25 Anos [Farol]

Spain Top Albums
#1 — Gemeliers: Lo Mejor está por venir [Pep's Records]

Denmark Top Albums
#9 — The Raveonettes: Pe’ahi [Beat Dies Records]

iTunes Top 200 Albums
#190 — Four Year Strong: Go Down In History EP [Pure Noise]

iTunes Metal Albums
#1 — Suicide Silence: You Can’t Stop Me (Special Edition) [Nuclear Blast]

iTunes Italy Top Albums
#9 — Elisa: L’anima vola [Sugar Music]

iTunes Russia Top Albums
#3 — Various Artists: Новая волна 2014 [Studia Soyuz]
#5 — Владимир Высоцкий: Избранное [Melodiya]
#17 — Grigory Leps: The Best (Deluxe Version) [Nikitin]

iTunes Latvia Top Albums
#5 — Various Artists: Vislabākā Latviešu Šlāgermūzikas Izlase (Izdevniecība MicRec)

iTunes Brazil Top Albums
#4 — Sambô: Sambô (Ao Vivo) [Som Livre/Globo]
#6 — Chitãozinho & Xororó – 40 anos: Chitãozinho e Xororó [Som Livre/Globo]
#14 – Jorge & Mateus: A Hora é Agora (Ao Vivo) [Som Livre/Globo]

iTunes Denmark Top Albums
#7 — The Raveonettes: Pe’ahi [Beat Dies Records]

iTunes Denmark Top Electronic Tracks
#2 — Julias Moon: “Lipstick Lies” [NMS]
#10 — Julias Moon: “Bay [Single]” [NMS]

iTunes Top Documentary Movies US
#5 — Zero to 100: The Lakey Peterson Story [LIEBERVISION]
#16 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Sports Movies US
#1 — Zero to 100: The Lakey Peterson Story [LIEBERVISION]
#10 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Short Films US
#9 — The Cradle of Storms [Surfer Films]

iTunes Top Documentary Movies CA
#5 — Brandon Semenuk’s Rad Company [Red Bull Media House]
#14 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Sports Movies CA
#5 — Brandon Semenuk’s Rad Company [Red Bull Media House]
#8 — 2014 NBA Champions: San Antonio Spurs [Team Marketing]

iTunes Top Documentary Movies AU
#5 — Lost: MH 370 [Journeyman Pictures]
#11 — Discovering Mavericks (Bonus Cut) [Joshua Pomer Films]

iTunes Top Sports Movies AU
#3 — Discovering Mavericks (Bonus Cut) [Joshua Pomer Films]

iTunes Top Horror Films AU
#9 — Saving Grace [Eagle One Media]

… Continue Reading

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

Follow Us!

Archives