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Welcome, Emma!

March 4, 2015 Orchard News No Comments

EmmaHawkinsIntroducing Emma Hawkins, Digital Advertising Coordinator

My name is Emma and I am so excited to be working at The Orchard as a Coordinator in the Digital Advertising department. A little bit about me: I’m originally from outside of Seattle, WA and moved here six years ago to attend NYU, where I studied English Literature and Art History. Before The Orchard, I worked in digital advertising sales at Tasting Table, an NYC based digital food magazine, and interned at a small book publisher in college. I’m generally obsessed with arts and entertainment and I can discuss David Bowie, Michelangelo and Oscar Wilde with equal enthusiasm. Recent music/film/TV obsessions include HOMESHAKE, D’angelo, FKA Twigs, SOHN, Broad City and anything directed by Richard Linklater. I’m looking forward to meeting everyone and to start learning the ins and outs of The Orchard!

Muzooka: Make Filtering Through That Pile of Demos Fun

Muzooka-LogoAt The Orchard, we get to work with a lot of up-and-coming tools and services. Sometimes, we meet some we know our clients would love — Muzooka is one of them. They’ve just built a tool that should help make discovering your next big artist a walk in the park. Cortney Harding, Director of Media Relations at Muzooka, breaks it down: 

Raise your hand if you have a stack of demo CDs that have been thrust upon you at some point gathering dust in a corner and occasionally threatening to topple over. Now raise your other hand if you have an inbox full of YouTube and Soundcloud links and oversized MP3 attachments.

Now put your hands down and keep scrolling.

Demos are great, and there’s nothing better than finding the next great band in the slush pile. But managing demos is a giant pain — it’s hard to keep track of them, time consuming to make a playlist to easily listen to them, and near impossible to know which slush pile tracks are worth checking out.

At Muzooka, we asked a bunch of labels, venues and producers about their biggest problems, and they kept coming back to demo management. With this in mind, we built the Partner Platform, and hope that we’ve created a simple and elegant (and free) solution.

… Continue Reading

Welcome, Monisha!

February 25, 2015 Orchard News 1 Comment

MonishaGandhiIntroducing Monisha Gandhi, Client Manager, Film & TV

Hey there! I’m Monisha and it’s great to greet you! I’m super excited to be joining The Orchard Team and look forward to getting to know everyone. In the meantime, here’s a little bit about me…

I was born and raised in the suburbs just outside NYC, round about a little artsy village north of the Hudson, called Nyack. Post Nyack, I spent many years living in Buffalo, NY assisting in the management of one of the city’s most legendary indie music venues catering to such acts as, Moe, Jeru the Damaja, Every Time I Die, and Fishbone.

Upon my return to the New York Metropolitan Area, or as Buffalonians like to say, “Downstate,” I was offered the opportunity to continue working in support of my passion for Arts and Entertainment becoming a consultant to a number of film festivals in Venue and Programming Operations, starting and ending with the Tribeca Film Festival as Screenings Operations Manager.

But alas, home is where the heart is and after many years of living a nomadic lifestyle, I am ready and eager to settle down and make a home for myself both personally and professionally. Aside from work, you can find me in my kitchen cooking, in my car singing, in the park playing with my pitbull, at the bar shooting pool, on the phone making reservations, on the dance floor… well, you know, or simply on my couch watching Netflix.

Now that you know a little bit about me, please feel free to drop me a line in the comments to say hello!

5 Crowdfunding Backer Rewards That Have Been Proven to Work for Indie Musicians

CrowdfundingMaxCollins

Max Collins funded his first solo album through PledgeMusic. (Image via wcyy.com)

This article, written by electronic music industry veteran, Adam Bernard, originally appeared on Sonicbids.

Adam’s tips are perfect to use with our Marketplace partner app, RocketHub. RocketHub is a musician-friendly crowd-funding tool that gives you all the money you’ve raised (whether you hit your goal or not), and offers the highest payouts and lowest fees compared with the other guys. Check out their Success School to build a personalized plan for your campaign. Now… onto the blog post! 

You’re an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That’s all well and good, but as soon as you’ve figured that out, you have to stop thinking like a band and start thinking like a fan.

Crowdfunding has become one of the most popular ways for independent artists to generate the money they need to create albums and tour, but far too many artists offer backer rewards that are overly simplistic. This makes their campaigns look less like a true fundraiser and more like an attempt to do the least amount of work possible. A perfect example of this is using downloads of music that’s already been released as rewards. Anyone can buy your album online, and being that the first word in “fan funding” is “fan,” most everyone you’re targeting with your campaign already has your whole catalog – so what makes you think they’re going to want something they’ve probably already bought themselves?

… Continue Reading

Welcome, Tara!

February 18, 2015 Orchard News No Comments

image (1)Introducing Tara Mulvaney, Operations Manager, Performance Rights Services

Hi everyone, my name is Tara Mulvaney and I’m very happy to join the Performance Rights Services team.

I come to The Orchard directly from Harry Fox Agency where I most recently worked as a Distributions Technology Analyst to support the implementation of innovative royalty applications and related systems. I’m currently working on my Master’s at NYU Gallatin with an area of concentration on Business, Technical, and Creative Aspects of Music in Media.

I’m looking forward to meeting and working with everyone!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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