The Daily Rind | Author Archives

Welcome, Rishi!

November 26, 2014 Orchard News No Comments

RishiSatsangiIntroducing Rishi Satsangi, Senior Software Engineer

Hi everyone, I’m Rishi Satsangi and I’ve just started here on the Engineering Frontline team.

Amazing fact: I used to work at IODA under the tutelage of Mike Drake in the 00’s. I just recently came to The Orchard from Salesforce Marketing Cloud and I am so happy to be working in the music industry again instead of helping McDonalds Megacorp schedule tweets. At IODA, I loved the fact that I was helping independent artists, and I look forward to doing it again with this amazing team.

I went to school at THE Ohio State University for undergrad in Computer Science, then I became a Masters Art School dropout from the Academy of Art University in San Francisco in the field of Illustration. I am still into illustration and animation, here is the latest cartoon I did about Twitter and Google getting their own superheroes.

I like music a lot, and would love any listening suggestions from you fine folks. Side note: I started guitar lessons so watch out Woody Guthrie.

What The #&@$ Do You Do, Clint?!?

ClintCabralClint Cabral
Director, South Asia
Joined The Orchard in February 2013

You manage our India-based clients and releases. What the #&@$ does that entail, exactly?
I do! And I work with labels in the subcontinent as well — countries like Pakistan, Bangladesh, Sri Lanka, Nepal and a few clients in the Middle East. I’m responsible for both the Label and Retail side of things. We’ve got close to 100 labels that I work with in the regions mentioned above, with new ones being added regularly. Dealing with them all is crazy hectic but amazing at the same time, as they come from different cultures, speak various languages and in general have very different styles of working!

Like what kind of styles? Can you give us an idea of how working with a label in South Asia is different to working with one in the UK or US?
Well for instance, a lot my communication with some of the smaller regional labels happens telephonically rather than regular mails. I often find this to be more effective with them when trying to get things done. The one thing that most of our labels in these regions do need to improve on is the way they schedule/plan their releases. Lead time is a rare thing here! Something that we’ve been trying hard to achieve.

From an industry point of view, our labels’ digital revenues still come in predominantly from mobile VAS services like ringback tones. YouTube revenues are also a sizeable piece of the pie. However, the focus on the digital business other than mobile VAS is definitely increasing. Our labels are getting more and more active with us and at a healthy pace I might add, which is great! With new services launching in India shortly, we’ll have a much greater role to play in the region from a retail perspective. We are also close to finalising our contract with Gaana, India’s leading online streaming service.

We hear you’re a big deal in Bollywood and that your wife won one of the first Indian Female Band competitions over there. That must make for some interesting stories. Dish, please!
Ha ha — big deal in Bollywood, no way! I’m more of a behind the scenes guy…. I sing background vocals, arrange vocal harmonies, stuff like that for Bollywood Soundtracks among other genres — been at it since my college days. I love being part of the creative side of the music business as well, keeps me connected with the music, artists, producers… stuff like that. And yeah, my wife was part of the 1st BIG Indian all girl group called Viva that was formed by winners of a TV show on the lines of Popstars way back in 2002. During those years I was working as an A&R rep for the record label that produced their second album and that’s how we met! …the endless studio sessions definitely helped :)

You’re just a family of all-stars. Can’t wait to see how your kids turn out. Thanks for shedding light on what the #&@$ you do, Clint!

must-see Bollywood movie: I must admit… I’m not a big Bollywood fan, but we have been seeing some great alternative stuff of late with the new breed of Film directors. I’d recommend Rock On!, Luck By Chance, Delhi Belly, Rang De Basanti & Zindagi Na Milegi Dobara — all excellent films with great soundtracks!
favorite city to travel to: Tokyo, love the city for its ‘extreme’ modern way of living and yet you can still find a whole lot of great Japanese tradition as well. Two of my favourite things that I have from there are my tabi’s & a katana (the samurai sword)
music service or app you can’t live without: Jango app on my phone…. long time user.
random fact: I used to play state level football (soccer) before I started working in the music business…. good times :)

10 Email Subject Line Words to Avoid if You’re A Musician

November 20, 2014 Featured News, Marketing No Comments

inbox_flickruser10chThis article, written by L.A.-based publicist Ebony Jeanette, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

There are many reasons why that took-you-all-night-to-write-and-now-you’re-late-for-practice email you crafted to spread the word about how incredibly awesome your new album is got deleted — or even worse, triggered and flagged as spam. Perhaps the reason lies in the lack of power and punch of your subject line. Or, maybe it was your last-second word choice that damned your announcement to languish forever in the spam folder. If you used one of the 10 words in the list we’re about to share, the latter may be true.

Much like crafting that perfect pick-up line for the out-of-your-league guy or gal at a bar, the subject lines of your emails and press releases can be a major point of stress. Going over the coolest things you could possibly say without coming off like a complete moron mirrors the dreaded process of rereading and retyping subject lines for length, tone, spelling, and overall catchiness. Will it be deleted or even make it into the inbox without triggering spam filters?

Email intelligence experts at towerdata.com have identified the most common words and phrases that mail filters such as Spam Assassin, Postini, IronPort, Barracuda, and Outlook mark as spam, due these words’ association with “junk mail” (and no one wants that clogging up his or her inbox). Many of these no-no words are used in music writing and can significantly increase the chances of your email being sucked into the black hole of rejection known as the spam folder. By avoiding these 10 words in your email subject lines (view an extensive list here), you’ll dramatically increase your chance of besting spam filters and actually get your message opened and read.

Top 10 words to avoid in email subject lines:

  • Free
  • Available now
  • Download
  • Discount
  • Guarantee
  • Sign up now
  • Offer
  • Win
  • Order now
  • Thousands
  • Bonus tip: Also avoid using percentages of any kind (100%, 50%, etc.) in subject lines.

A killer subject line is hard to come by without a little creativity. Instead of saying “available now,” try “out today” or “new release.” Instead of “sign up,” use “invitation” or “let’s connect.” Stumped for synonyms? Use thesaurus.com for similar words and ways to get your point across.

When choosing your words, always remember that first impressions make lasting impressions. So the next time you get ready to crank out that email, triple-check this list to make sure your subject lines stay spam-free.

For more on email marketing best practices check out this Daily Rind post from the archives. 

Welcome, Jon!

November 19, 2014 Orchard News No Comments

jon ngIntroducing Jonathan Ng, IT Service Desk Administrator

I’m Jonathan Ng, most people call me Jon for short.

I’m a born bred New Yorker, and I am a proud well rounded Geek-American.

I studied Cartooning in High School (with an emphasis on comic book art). I then graduated with a BA in History (Medieval European) and studied abroad at Oxford University, studying Medieval Christian Mysticism and CS Lewis.

I’m also a gear-head and weekend musician. My current rig consists of a pre-Fender Gretsch 6119 Tennessee Rose, Pedal board (JHS/TC Electronics/EarthQuaker Devices/Eventide pedals), and a modded Vox AC15 with a Celestion Speaker from a Matchless Spitfire. Currently I’m really into the Foo Fighters, but I grew up listening to bands like P.O.D, Linkin Park, and Incubus. My current hobby consists of upgrading and flipping guitars/gear for cash; it helps facilitate my G.A.S. problem (Gear Acquisition Syndrome LOL).

I volunteer at my local church @CitylightNYC as the lead guitarist in the worship band and as a backup sound engineer.

Career-wise, I have mainly worked in the Higher Education Sector. The Orchard is the second private sector company I have been a part of and I’m glad I’m here. Look forward to working with you all!

Welcome, Emmy!

November 12, 2014 Orchard News No Comments

EmmyBlackIntroducing Emmy Black, Client Relations Manager, New York

Hi! I am Emmy Black, it is so nice to meet everyone! For the past five years I have been at Bar/None Records working in nearly every capacity from A&R to Digital Marketing to Product Management. I have also done some work with Playing in Traffic Records and The Noise Company during a stint in Austin.

I enjoy Waterskiing, New Jersey, Ween, and guided tours at museums. That aside, The Orchard is an amazing company and I couldn’t be more excited to join this extraordinary group of people. I look forward to working with everyone and bringing great music to the masses.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

Follow Us!

Archives