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Welcome, Des!

October 22, 2014 Orchard News No Comments

DesFiniganIntroducing Desiree Finigan, Office Administrator, Film & TV, Los Angeles

Hi Everyone, my name is Desiree Finigan, but feel free to call me Des.

I’m a native Californian from the San Francisco Bay Area, which makes me a proud and faithful 49ers and SF Giants fan. I found my way to Los Angeles when I was accepted to Loyola Marymount University, and graduated with a degree in Television Production. I’ve been a Production Coordinator and Associate Producer for multi-camera series for Sony Pictures Television, TV Land and the Disney Channel.

I’m an active member of the Junior League of Los Angeles, a women’s volunteer organization, where my focus has been in Development (fundraising) for the league. I’m chairing my first fundraiser this fall. I also enjoy doing home improvements and hope to add some stamps to my passport!

I’m excited to be joining The Orchard team and look forward to meeting everyone!

Case Study: Sharon Jones & The Dap-Kings “Give The People What They Want”

SJDK_CaseStudy

Goals

Sharon Jones & the Dap-Kings’ highly anticipated fifth studio album, titled Give The People Want They Want, was originally due to come out the summer of 2013. After Sharon was diagnosed with cancer — as our original campaign was already in full swing — the release of the record was pushed indefinitely to many fans’ dismay. When Sharon beat the disease and re-announced the album for a January 2014 release, we adjusted our worldwide strategy with the goal of reinvigorating interest from her fans, expressing Sharon’s appreciation for their support and creating a stronger overall social media presence for her to accomplish this beyond just the album campaign.

Tactics

The first step was reskinning Sharon Jones & the Dap Kings socials with updated art. In addition to the basic background and thumbnail images, we updated FanRx, Bandsintown and Instagram tabs on Facebook and provided Best Practices to the band for how to maximize their social activity.

To match their website with their socials, we created several customized splash pages throughout the course of the campaign. The first was used to share the album announcement and the visually stimulating music video for “Retreat.” The next versions highlighted two key aspects of our campaign: the #wewantsharon campaign and the Spotify contest. Finally, we created one in support of the band’s tour. These splash pages all included remarketing tags.

Riffing off of the album title, we came up with a special hashtag, #wewantsharon, to drive Instagram and Twitter activity. We kicked it off the day Sharon participated in the highly-televised Macy’s Thanksgiving Day Parade, encouraging fans to tag all their photos and videos with #wewantsharon on Twitter, Instagram and Facebook. Later, we set up a share-to-unlock initiative, where in exchange for using #wewantsharon on their socials, fans were able to unlock a new track from the album, “People Don’t Get What They Deserve.” In addition, their tweets and Instagram posts were aggregated on Sharon Jones’ official website splash page using Tint, a social feed display app. Sharon Jones herself encouraged fans to support #wewantsharon through a personal filmed message available on YouTube and embedded on her splash page.

To continue driving shares post street date, #wewantsharon was incorporated in a Spotify playlist contest we organized. Fans were asked to create a playlist which included Sharon Jones & the Dap-Kings music and share it with the hashtag. The selected winners received Spotify Premium codes, one pair of tickets and a signed vinyl copy of Give The People Want They Want.

#wewantsharon was also cross-shared in physical advertisements at Amoeba in LA and Other Music, even making it to the Beacon Theater marquee the night of the tour kickoff in NYC.

Results

  • Through the duration of the campaign, which went from November 2013 through March 2014, we aggregated 1,300 social posts, attracted 10,200 views to the social aggregator and reached 2.12 million people across all socials.
  • In line with our goal to drive engagement on Twitter and Instagram, Twitter was our top network for sharing, followed by Instagram and then Facebook.
  • As compared with the four months preceding the campaign, we noted a 738% increase in Instagram Likes and 370% increase in Instagram comments, a 205% increase in Facebook Likes and a 195% increase in YouTube Video views
  • Via the remarketing tag on the website, we were able to target a highly engaged group of 148,000 fans with Facebook and banner ads
  • Give The People Want They Want debuted at #22 on the Billboard Top 200 (and remained on the chart for 7 weeks), #1 Independent Albums, #2 Tastemaker Albums and #3 R&B Albums
  • The album hit #1 R&B Albums and peaked at #36 on iTunes’ Top 200 Albums in the U.S.
  • The #wewantsharon campaign continued organically months after we stopped pushing the hashtag, with the most recent post to date being from September 1, 2014.

For Your Viewing Pleasure

Welcome, Paul!

October 8, 2014 Orchard News No Comments

Paul PhotoIntroducing Paul Hanly, Director of Client Relations, The Orchard & General Manager, Frenchkiss Records

It’s been a long time coming, but I’m finally working with The Orchard. There were times that I came to the office so much throughout the years that I felt I could have just set up shop. I have spent the last 7+ years working with Syd Butler and Frenchkiss Records and I look forward to continuing the success there while playing a larger role inside The Orchard.

Originally, I am from New Jersey (Rutgers grad to boot!) and I have bounced around a few places in the music industry (Astralwerks, Capitol, Kemado/Mexican Summer) before settling in at Frenchkiss where I felt was a great place to grow and be creative. I am super into running (doing the NYC Marathon again this year!) and still obsess about live music, etc.

Looking forward to working with everyone!

The Orchard Chart Toppers: September 2014

The Orchard Chart Toppers

Happy Autumn and welcome to the busiest time of the year for music. In that vein, I’ll keep this short: Huge congrats as always to our charting artists and labels, with shoutouts to Pure Noise Records’ No Bragging Rights, who got some great action with their release The Concrete Flower, Egyptian Pop star Amr Diab, who snagged a #1 World release, and the documentary on Baseball legend Dock Ellis, No No: A Dockumentary.

See y’all next month!

PS. This is only a snapshot of our artists’ chart positions. They’ve also placed in many genre charts on both Billboard and iTunes, but we’ve zoned in on the more general charts for the purpose of this post.

WEEK ENDING September 28, 2014

Billboard Top 200 Albums
#111 — No Bragging Rights: The Concrete Flower [Pure Noise Records]
#141 — Whirr: Sway [Graveface Records]

Billboard Current Albums
#107 — No Bragging Rights: The Concrete Flower [Pure Noise Records]
#130 — Whirr: Sway [Graveface Records]
#161 — Stryper: Live At The Whiskey [Frontiers Records]

Billboard Independent Albums
#26 — No Bragging Rights: The Concrete Flower [Pure Noise Records]
#32 — Whirr: Sway [Graveface Records]
#40 — Stryper: Live At The Whiskey [Frontiers Records]

Billboard Heatseekers
#2 — No Bragging Rights: The Concrete Flower [Pure Noise Records]
#6 — Whirr: Sway [Graveface Records]
#22 — Iron Reagan: The Tyranny Of Will [Relapse Records]
#39 — Trudy Lynn: Royal Oaks Blues Cafe [MDI Distribution / Wiggins Music Distribution]
#47 — Myrkur: Myrkur [Relapse Records]

UK Independent Album Breakers
#2 — JAWS: Be Slowly [Rattlepop Records]

UK Independent Albums
#17 — JAWS: Be Slowly [Rattlepop Records]

Spain Top Albums
#2 — Gemeliers: Lo Mejor está por venir [Pep’s Records]

Portugal Top Albums
#12 – Tony Carreira: 25 Anos [Farol]
#14 – Various Artists: Kizomba Mix [Vidisco]
#15 – Various Artists: Caribe 2014 [Vidisco]
#16 – Various Artists: Piradinha 3 [Vidisco]

Official Denmark Charts — Top Albums
#10 — Marie Fisker & Kira Skov: The Cabin Project [Stunt / Sundance Records]
#17 — Mike Andersen: Home [NMS]

iTunes Top 200 Albums
#176 — No Bragging Rights: The Concrete Flower [Pure Noise Records]

iTunes Portugal Top Albums
#3 – Various Artists: Summer Jam 2014 [Vidisco]

iTunes Turkey Top Albums
#11 — Funky Arabesk: Ebrulimuharrem [3 Adım Müzik] *pre-order
#17 — Cengiz Kurtoğlu: Saklı Düşler [Esen]
#18 — iPhonedo: Süper Ay [Scooter Tunes]

iTunes Top Documentary Movies US
#8 — 509 Films: Volume 9 [509 INC]
#9 — No No: A Dockumentary [Baseball Iconoclasts]

iTunes Top Sports Movies US
#4 — 509 Films: Volume 9 [509 INC]
#9 — No No: A Dockumentary [Baseball Iconoclasts]

iTunes Top Movies CA
#16 – 509 Films: Volume 9 [509 INC]

iTunes Top Documentary Movies CA
#2 — 509 Films: Volume 9 [509 INC]
#12 — Thunderstruck 13 [Thunderstruck Films]
#18 — No No: A Dockumentary [Baseball Iconoclasts]
#19 — Rich Hill [Dinky Pictures]

iTunes Top Sports Movies CA
#2 — 509 Films: Volume 9 [509 INC]
#9 — Thunderstruck 13 [Thunderstruck Films]
#20 — No No: A Dockumentary [Baseball Iconoclasts]

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How to Make an Impact With Your Album Artwork

PhotoShopThis article, written by music journalist/venue owner/freelance writer, Jhoni Jackson, originally appeared on Sonicbids. We’re excited to be working with them to bring you the best and most relevant content for your business!

Once upon a time, it was pretty uncommon to preview tracks before committing your cash to the whole shebang. Particularly in the heyday of CDs, your best bet was a store’s listening station, and it was typically limited to whatever discs were already loaded, and it always seemed to be occupied anyway. Preexisting knowledge of an artist was usually reliable but, without that, you were kind of shopping blindly — save for the album artwork.

For people who remember browsing aimlessly hoping to discover a new favorite group, this happened often: The coolness of a cover would either lure you in or discourage you from buying. If a foreign-to-you group presented itself with a compelling enough photo or a super-rad design or anything else that caught your eye, it was likely sufficient bait to get you to the register.

These days, of course, we have the luxury of listening before buying. Sometimes, in fact, we don’t even pay — artists often offer singles and even full albums free of charge. All that considered, why should anyone bother with album artwork?

Because your album cover is still a direct representation of your band, that’s why! Covers are still used on most every internet listening medium, from iTunes to Bandcamp to SoundCloud to Spotify. Plus, a lot of labels and distributors use album covers as links to purchase or learn more on their websites or press blasts. Alluring art is still an attention getter, and failing to consider it — or, even worse, not bothering to include a cover at all — is like a giving someone an unwrapped birthday present. It’s glaringly incomplete, and some might even consider it a little lazy.

Here are six different examples of great cover art with tips for making yours just as effective.

Are We There – Sharon Van Etten

arewethere.lpoutWhy it works: Heart-wrenching wistfulness is a much-used motif in Sharon Van Etten’s material, and the artwork for her latest LP channels that, but with an added dose of catharsis. Who hasn’t bent their head out of a car window hoping the fresh air will relieve you, at least briefly, of emotional hopelessness? Nostalgia is a seductive tactic, especially if it recalls moments of despair you’ve long since overcome.

How to it make your own: Opt for black-and-white, and capture a simple image that applies to a wide audience. Be careful not to be too cheesy; shots of hand-holding or dead roses are a bit trite. Instead, consider seemingly insignificant moments in your own life — your rain-drenched clothes after a poorly timed jaunt in the city, for instance. What you think is personal minutiae can make for a surprisingly impactful flashback for someone else.

S/T – Sultan Bathery

Sultan_BatheryWhy it works: This trippy artwork is mystical, wondrously pretty, and incredibly detailed. It’s one of those images that demands close inspection; it’s captivating. Plus, it’s a spot-on reflection of the Italian trio’s chaotic-yet-melodic brand of garage-psych. Both are instantly mesmerizing.

How to make it your own: Intricacy is the goal here — it doesn’t have to be a mind-melting style like this one. It be accomplished in any medium and in any style, but maintaining a sense of order amid the complexity is paramount, because messiness is unappealing. Get meticulous with the details, and you’ll find yourself in the right realm.

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