The media group ProSiebenSat.1 is expanding its music business on the Internet and wants to secure a big slice of the growing market with music subscriptions. On Monday, the company launched its new service, Ampya. This should provide a full-service solution for music: Ampya offers more than 20 million songs, 57,000 music videos and 100,000 radio stations according to ProSiebenSat.1. This places it as a main competitor to established rivals Spotify and Simfy. Even Napster announced a week ago that it planned to massively build up its presence in Europe.
To differentiate itself from other services, Ampya will focus on editorial reports. The goal is for users to come to Ampya to get music news from around the world and to listen to or view it all. Users can create their own lists and receive personalized recommendations based on listening history. Moreover, Ampya is the only streaming service to also offer music videos. “We want to become a main competitor for Spotify,” said Manuel Uhlitzsch, CEO of Magic Internet. The software comes from Mondia Media, who worked with 60 software developers and about 20 editors for more than two years on the development of the platform.
The new service will first be offered as an ad-supported trial version to sign up new users. Later, Ampya will offer a 5 Euro version for PC version and a 10 Euro version for mobile without commercials. This corresponds almost exactly to the model Spotify follows.
With a history in music and talent shows, the ProSiebenSat TV group has already established itself in the music business. It also owns an entertainment and music label in conjunction with Star Watch Entertainment Group. In addition, the company operates MyVideo, a VOD platform which offers more than 50,000 music videos, one which we at The Orchard also distribute our content. MyVideo.de has 7.3 million users according to the company. Clearly, the video, gaming, online music business is an important and powerful driver for growth for ProSiebenSat.1.
All we can say is, the European streaming industry is bursting with options, and all services are upping the ante on each other to compete for the number one spot. Will Ampya be it?