Today we announce the re-birth of the Maestro Classical Podcast which features new releases, old classics and deep tracks from the depths of some of the best independent labels around. Each month, it brings you 3-6 songs that will keep you continuously in tune with the best independent classical music available. The focus is more on the music vs. the commentary but these podcasts are not only for the classically-inclined listener. The short monthly podcasts allow for a curated selection that is the sure to be the cream of the crop.
We are excited to announce our involvement in this year’s 3rd annual AIM Independent Music Awards, held in London on September 3rd, 2013. As a member of the Association of Independent Music, The Orchard has always appreciated the goals and intentions of AIM to support and represent the independent music sector.
We look forward to this year’s awards ceremony which will recognize outstanding achievements and individuals from within our indie music family. After sponsoring the Independent Entrepreneur Of The Year award last year — proudly presented by our COO Colleen Theis — we’re excited to show our continued support this year by sponsoring the Pioneer Award, which will recognize a visionary indie label founder.
See below for a full list of this year’s categories, which include two new awards, Independent Track of The Year and Independent Video of The Year:
Best Live Act
Independent Breakthrough of the Year
Hardest Working Band or Artist
Best Small Label
Special Catalogue Release of the Year
Golden Welly Award for Best Independent Festival
Independent Video of the Year
Indie Champion Award
Best ‘Difficult’ Second Album
Independent Track of the Year
PPL Award for Most Played New Artist
Independent Album of the Year
Independent Label of the Year
Outstanding Contribution to Music
Thanks to AIM for advocating and lobbying for the indies! We look forward to another great ceremony with you this year.
Whatever your knowledge of Spotify, it’s not because you’ve seen an informative or emotional TV commercial. This is because Spotify has dedicated its younger years to developing its product and identifying markets to which expansion is essential.
In a strategic turn on March 25th, Spotify for the first time ever launched an ad campaign beginning with this (rather intense) commercial:
This video, which aired on NBC’s The Voice last week, is part of a $10 million campaign and will soon be followed by more commercials, like this emotional spot that reminds us of how a single song can often sum up memorable moments in our lives. There is also this spot that makes us remember our youth, cringe at its awkwardness and smirk at its honesty.
Go ahead, watch them all.
Admittedly, I didn’t expect the opening spot to be so heavy — especially coming from the brand whose fonts have included sketch and who has released cute little animated shorts for digital campaigns. I think their print ads capture more of what I see as “the Spotify spirit” and their mantra during this campaign: #formusic.
“For Music” is the answer to the questions that I immediately think of when I see these pictures (see one below). For example, why would anyone voluntarily strip down and expose dance moves like these? It’s all for the music. I get it.
Lest we forget, as this rebrand and “remarket” rolls out, the recent logo redesign that Spotify announced last week is important, too. What is the goal here? Is Spotify trying to reposition itself as a more serious and mature company? Given the emotive ads, corporate logo rebranding and the price tag on this ad campaign, seems like that’s exactly it. More power to you, Spotify.
As many of you may know, the 2013 IFPI Digital Music Report was recently released (all 34 pages of it). In case you do not have time to kick your feet up and soak in the various statistics pouring throughout the report, I’ve put together a cheat sheet just for you.
Note that there are several sections in this report (including digital marketing case studies and further reports on the driving forces behind the digital world). For this post, I am focusing solely on the report’s Facts and Figures.
Everyone here at The Orchard is thrilled to see digital trends on an uptick from 2011 to 2012. It’s an encouraging time to work in the digital space and it certainly allows us to look forward to a solid 2013, continuing this pattern of growth, innovation and international expansion.
Global Digital Revenue: 2011: 5.1 Billion and in 2012: 5.6 Billion (9% increase) which is 34% of total industry revenues
Download sales (both singles and albums) increased 12% in 2012 to 4.3 billion units globally which represents around 70% of global digital revenue
Digital album sales grew at more than 2x the pace of single tracks
2.3 billion single track downloads (8% increase since 2011)
201 million digital albums sold (17% increase since 2011)
In 2011, major international services were present in 23 countries, today they are in more than 100 countries
62% of internet users use licensed music services to download music
Subscription services are now more than 10% of digital revenue — with 20 million paying subscribers (growth of 44%)
Paying subscriber numbers for subscription services increased by 44% in 2012
Pandora accounts for 8% of all radio listening in the US
Music industry recovery can be roughly attributed to 3 key factors:
Expansion of digital services
Improved quality of existing services (due, in some cases, to competition)
New ways of connecting
Physical sales decreased in 2011 61% and it is estimated that this number will reach a decrease of 58% for 2012
Performance Rights Income
Revenues have grown by 9.3% in 2012 to 1 billion, which accounts for 6% of the total industry revenue globally and 17.8% of global digital sales (and as much as 10% in Europe and Latin America)
YouTube has more than 800 million active users globally
9 in 10 of the most watched videos on YouTube are music related
2012 Top Album List – Worldwide
On average 1 in 5 units of the top selling albums (21%) were bought in a digital format with 38% of One Direction’s tween contingent snatching up their album Up All Night digitally.