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NARM and DigitalMusic.org Become The Music Business Association and Brad Navin Appointed to Board

October 10, 2013 Industry Trends No Comments

MBA.stack_.final_.REV2-01It’s official: as of Monday October 7th, the trade organization National Association of Recording Merchandisers (NARM) and its digital industry counterpart digitalmusic.org will be known as the Music Business Association (MusicBiz.org).

The association launches this re-brand in hopes that it can provide a more clear and straightforward organizational structure that will improve cross-industry support and embrace the wide array of business segments involved in music commerce in the United States. This new activity-specific infrastructure breakdown is a nod towards this goal of ensuring that each sector is represented, accounted for and heard.

The official breakdown is as follows:

  • Digital Sector (Business Development, Digital Marketing and Subscription Services)
  • Information Technology Sector (Digital Supply Chain & Operations and Digital Asset Management)
  • Physical Sector
  • Knowledge Sector
  • Artists, Management, Touring Sector
  • Legal & Business Affairs Sector

We are thrilled to acknowledge that amidst these exciting developments comes the announcement that our very own CEO, Brad Navin, will be joining the current Board of Directors! Below is a full list of board members:

  • Rachelle Friedman, J&R Music World — Chairman
  • Brent Muhle, iTunes — Vice Chairman
  • John Trickett, immergent — Treasurer
  • Christina Calio, Microsoft
  • Len Cosimano, Director-at-Large
  • Mike Fratt, Homer’s
  • Steve Harkins, Baker & Taylor
  • Anthony Montenegro, Nokia
  • Bruce Ogilvie, Super D/Alliance Entertainment
  • Dilyn Radakovitz, Dimple Records
  • Ryan Redington, Amazon
  • Steve Savoca, Spotify
  • Brad Navin, The Orchard
  • Darren Stupak, Sony Music Entertainment
  • Matt Signore, Warner Music Group
  • Jim Urie, Universal Music Group

For further information on the new Music Biz, visit their website and read the full press release here.

Brace Yourself… EchoBoom Sports Will Blow Your Mind!

October 8, 2013 Orchard News No Comments

echoboom_sports_logo_green_2Do action sports, thrills and adventure spark your interest? Would you watch dare-devilish athletes defying death AND gravity? Then get in on this…

We welcome you to ECHOBOOM SPORTS! This Orchard owned-and-operated YouTube channel and action sports brand will give you exclusive access to premium and high quality action sports film, TV clips and original shorts, extras and more through all platforms, including YouTube, Hulu and more. Watch the trailer here:

EchoBoom launches with over 300 premium films including Into The Mind (now on iTunes), the 8-minute ski film, The Wallisch Project, which spent multiple weeks as the #1 Short Film on iTunes, the new Anthill Films chart-topping mountain bike film, NotBad, and Moto 4: The Movie, produced by the most progressive motocross producers, Moto-X-Cinema.

Join the EchoBoom movement! Make sure you’re subscribed and following/like Echoboom on all of their socials here:

Subscribe to the new EchoBoom Sports YouTube channel
Like EchoBoom Sports on Facebook
Follow EchoBoom Sports on Twitter
Follow EchoBoom Sports on Instagram
Follow EchoBoom Sports on Google+

Make sure you read the full press release, too!

The Elephant In The Room: Instagram Video > Vine

July 8, 2013 Marketing No Comments

vine-instagram-200pxCan we all just call out what everyone is thinking… Instagram Video wins.

I’ll actually start with why I am not too thrilled about admitting this. Instagram from its inception has been simple, clean and user friendly, and in my opinion part of its success can be attributed to catering to the insanely short social attention span of its users. You can scan through your Instagram photos and glean insight into what your friends or your favorite brands/bands/artists are doing within a matter of seconds. With the addition of Instagram Video, depending on how many of your friends are posting videos (5 million clips were loaded the first day of Instagram Video’s release), this will exponentially increase the time you have to spend on the App to check in on what’s goin’ on. I tend to feel like I have been spammed when I’m scrolling through my feed and see a video (Instaspamming? Sorry, had to).

All that said, Instagram still wins. It has better video quality and given the incredible success of Instagram already, has a built in scaleable fan and user base. It is also more viral than Vine, as it allows you to share on Facebook, Twitter, Tumblr, Flickr, Email and Foursquare. As with most social tools, no one wants to feel left out so if all of your friends start to post videos on Instagram, you will eventually do it — I’ll give you a dollar if you don’t. Lastly, the 15-second format is a pleaser among the majority of agencies and brands as it is familiar ad-length/promo-length territory.

Let’s let Vine have some time to shine (after all we did write a nice blog post about this already which still holds true): its videos are embeddable, which is great, and Vine is far less imposing than Instagram Video is. Vine users know what they are getting with the App… now, Instagram is a crapshoot.

Finally, let’s discuss music marketing with video. At this moment in time, I think both of these vehicles are great ways to tease new content and convey your true personality within your social activity. If you have learned anything from this debate, it is that people are using and consuming social video content — if I were you, I’d use both until you see the scale tip completely (even though it’s on it’s way).

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun to give you a snapshot of the team that keeps this machine running. Enjoy (and click to enlarge)!

orchard_facts_2013

Take It Away, Maestro!

Maestro_misc_logo

Today we announce the re-birth of the Maestro Classical Podcast which features new releases, old classics and deep tracks from the depths of some of the best independent labels around. Each month, it brings you 3-6 songs that will keep you continuously in tune with the best independent classical music available. The focus is more on the music vs. the commentary but these podcasts are not only for the classically-inclined listener. The short monthly podcasts allow for a curated selection that is the sure to be the cream of the crop.

The relaunch after a brief hiatus begins with the first installment: Maestro 035: New in 2013 (thus far)

Don’t forget to follow Maestro Classical on Facebook, keep up with the podcasts on iTunes and visit the website to search old podcasts and stay on top of current releases.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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