May was another good month on the charts for our clients, with the inspirational bump in sales of Zach Sobiech‘s song “Clouds” and album Fix Me Up, both of which benefit the Osteosarcoma Fund in Zach’s name; the appearance of promising new talents like Emma Louise; and international acts topping their local charts like Antonis Remos. Congratulations!
WEEK ENDING May 26, 2013
Billboard Top 200
#20 — A Firm Handshake: Fix Me Up EP [Rock The Cause]
Billboard Hot 100
#26 — Zach Sobiech: “Clouds” [Rock The Cause] * Hot Shot Debut
#82 — Hadouken!: “Levitate” [Hadouken Partnership]
Billboard Current Albums
#20 — A Firm Handshake: Fix Me Up EP [Rock The Cause]
Billboard Heatseeker Albums
#13 — Emma Louise: Vs. Head Vs. Heart [Frenchkiss Records]
#19 — Lenny Cooper: Mud Dynasty [Average Joe's]
#22 — Dirty Beaches: Drifters / Love Is The Devil [Zoo Music / Revolver]
#27 — Burning Rain: Epic Obsessions [Frontiers]
#49 — Charles Bradley: Victim Of Love [Daptone Records]
Billboard Independent Albums
#4 — A Firm Handshake: Fix Me Up EP [Rock The Cause]
Billboard Digital Albums
#9 — A Firm Handshake: Fix Me Up EP [Rock The Cause]
#15 — Mike Stud: Relief [Electric Feel Music Group]
Billboard Folk Albums
#1 — A Firm Handshake: Fix Me Up EP [Rock The Cause]
Billboard Top Regional Mexican Albums
#1 — La Energia Nortena: Sin Restricciones [Azteca Records]
Billboard Top Latin Albums
#3 — La Energia Nortena: Sin Restricciones [Azteca Records]
iTunes Top 200 Albums
#3 — A Firm Handshake: Fix Me Up (feat. Zach Sobiech $ Sammy Brown) [Rock The Cause Inc.]
#91 — Emma Louise: Vs Head Vs. Heart [Frenchkiss]
#96 — Mike Stud: Relief [Electric Feel Music Group]
#142 — Ugly Heroes: Ugly Heroes [Mello Music Group]
iTunes Top 200 Songs
#1 — Zach Sobiech: “Clouds” [Rock The Cause Inc.]
#83 — A Firm Handshake: “Clouds feat. Zach Sobiech” [Rock The Cause Inc.]
iTunes Pop Songs
#1 — Zach Sobiech: “Clouds” [Rock The Cause Inc.]
iTunes Rock Albums
#1 — A Firm Handshake: Fix Me Up (feat. Zach Sobiech $ Sammy Brown) [Rock The Cause Inc.]
iTunes Rock Songs
#2 — A Firm Handshake: “Clouds feat. Zach Sobiech” [Rock The Cause Inc.]
iTunes Greece
#1 — Antonis Remos: I Kardia Me Pigeni Emena [Heaven Music]
iTunes Russia Top Albums
#4 — Okean Elzy: Земля [Nikitin]
#6 – Grigoriy Leps: The Best (Deluxe Version) [Nikitin]
#7 — Basta: Basta 4 [Gazgolder]
#11 — Chaif: Кино, Вино и Домино [Nikitin]
#12 — Assai: Задеть за Мёртвое [Studio Soyuz]
#14 — Slava: Одиночество [First Music Publishing]
iTunes Turkey Top Albums
#2 — Şebnem Ferah: Od [Pasja Muzik]
#13 — Taksim Trio: Taksim Trio 2 [Dokuz Sekiz Müzik]
#15 — Fahir Atakoglu, Aytekin Ataş: Muhteşem Yüzyıl Vol.1 [Orijinal Dizi Müzikleri]
iTunes Brazil Top Albums
#5 — Fernando & Sorocaba: Homens e Anjos [Som Livre/Globo]
#7 — Jorge & Mateus: A Hora e Agoro (Ao Vivo) [Som Livre/Globo]
#13 — Michel Télo: Sunset [Som Livre/Globo]
While Spring is a time of new beginnings, inevitably, in the world of network television, it is often a season of finality. And while a lot of this feeling comes from programming being cancelled due to poor ratings, every couple of years we bid farewell to characters that have endeared themsleves to the American public and whose stories have dominated conversations from water-coolers to family dinner tables.
Last night, NBC turned out the lights on “The Office,” ending a nine-season run as one of the network’s most consistently funny (and syndicated) shows, and The Orchard’s sync department played an instrumental role in helping wrap up one of the most bizarre love stories of a generation — literally.
As Angela is carried down the aisle, you may have recognized Guns N’ Roses’ “Sweet Child of Mine” in the background. That instrumental, performed by The Instrumental Brothers, was licensed courtesy of our label, Shamrock-n-Roll. We’re thrilled to have played a role in this farewell and look forward to seeing what’s next for the many stars that made this ensemble cast great.
So was this an iconic television moment? A few seasons too late? The death of network television? Let us know what you think in the comments!
From Lonestar to Müslüm Gürses and PJ & Duncan to The Black Angels, we’ve got quite a diverse set of music that popped up in charts throughout the month of April. Congrats to our clients!
WEEK ENDING April 28, 2013
Billboard Top 200
#82 — Queensryche: Frequency Unknown [Cleopatra Records]
Billboard Current Albums
#74 — Queensryche: Frequency Unknown [Cleopatra Records]
Billboard Heatseeker Albums
#15 — Har Mar Superstar: Bye Bye 17 [Cult Records]
#19 — Charles Bradley: Victim Of Love [Daptone Records]
#28 — The Appleseed Cast: Illumination Ritual [Graveface]
Billboard Independent Albums
#12 — Queensryche: Frequency Unknown [Cleopatra Records]
#43 — Whitesnake: Made In Japan [Cynjas]
iTunes Russia Top Albums
#1 — Basta: Basta 4 [Gazgolder]
#4 – Grigoriy Leps: The Best (Deluxe Version) [Nikitin]
#9 — Deep Purple: Now What?! (iTunes Exclusive) [Soyuz Music]
iTunes Turkey Top Albums
#7 — Various Artists: Karadeniz’e Kalan [Kalan Ses Goruntu]
#10 — Taksim Trio: Taksim Trio 2 [Dokuz Sekiz Müzik]
MusicRow Country Breakdown Chart
#27 — Lonestar: “Maybe Someday” [4 Star Records]
WEEK ENDING April 21, 2013
Billboard Top 200
#164 — Rodriguez: Cold Fact [Light In The Attic]
Billboard Current Albums
#194 — The Black Angels: Indigo Meadow [Blue Horizon]
Billboard Heatseeker Albums
#35 — Charles Bradley: Victim Of Love [Daptone Records]
#47 — Thee Oh Sees: Floating Coffin [Castle Face]
Billboard Independent Albums
#48 — The Black Angels: Indigo Meadow [Blue Horizon]
iTunes Russia Top Albums
#1 — Basta: Basta 4 [Gazgolder]
#2 – Grigoriy Leps: The Best (Deluxe Version) [Nikitin]
#3 — Deep Purple: Now What?! (iTunes Exclusive) [Soyuz Music]
iTunes Turkey Top Albums
#6 — Various Artists: Karadeniz’e Kalan [Kalan Ses Goruntu]
#7 — Müslüm Gürses: Veda / Ervah-ı Ezelde [Kadırga Prodüksiyon]
iTunes Brazil Top Albums
#6 — Jorge & Mateus: A Hora e Agoro (Ao Vivo) [Som Livre/Globo]
iTunes Greece Top Albums
#4 — Paola: Meta ta Mesanihta (Live) [Heaven Music]
MusicRow Country Breakdown Chart
#24 — Lonestar: “Maybe Someday” [4 Star Records]
Goals
For the international physical and digital campaign surrounding the release of The Story So Far’s sophomore album What You Don’t See, our goal was to build off of the already existing anticipation the album was generating, keeping fans engaged throughout the album cycle, and making it easy for them to seamlessly purchase the release through everyday actions like checking Facebook, Twitter, Tumblr, and watching YouTube videos.
Tactics
To begin, we provided new designs for the band’s Twitter page as well as the label’s YouTube channel, and we supported key promotional pushes and retailer mentions by writing tweets, Facebook posts, and Tumblr updates.
To capitalize on fans visiting the band’s website, we built a Splash Page, complete with video, buy links to physical and digital, and a remarketing pixel, which helped us build a remarketing group to which we could later serve ads on various music blogs and websites.
Next, we partnered with Switchcam, an interactive multi-camera app, to record The Story So Far playing at the Glass House in Pomona, CA. The way it works is fans record the show — on their phones, video cameras, etc. — and Switchcam pairs those shots with original board audio for a high quality, fan-generated video that can then serve as an asset for the band to share.
To keep momentum and reach fans anytime, any place, we created an iOS/Android mobile app through Mobile Roadie. The app encourages users to connect their social networks upon launch for easy sharing, sign up to the band’s newsletter for exclusive updates, and invite their friends to spread the love. Features include music with buy links, videos, tour dates, fan wall, and more, all below a prominent image of What You Don’t See’s album art that promptly leads to iTunes.
Last, we supported the release through banner ads, which not only targeted the remarketing group we built through the band’s Splash Page, but also focused on key Best Buy markets to support the physical release. Outlets that displayed the ads include AltPress, Mashable, The Los Angeles Times, and HypeMachine.
Results
*Note: we cannot calculate conversion rates for physical sales
For Your Viewing Pleasure:
To the excitement of literature aficionados old and young alike, Baz Luhrmann’s The Great Gatsby, this summer’s quintessential 3D adaptation flick, hits theaters tomorrow.
Just think, it won’t be long now before you’re in the theater being captivated by Leonardo DiCaprio’s icy stare as he portrays the troubled and mysterious Gatsby in a world obsessed with stature and rich with excess.
If you should get the chance to focus on something other than the lush environment Luhrmann — known previously for his work on Romeo + Juliet and Moulin Rouge! – has created, make sure you listen up for Jelly Roll Morton’s “New Orleans Bump,” nestled away amongst the star-studded cast and adding to the musical pulse of this film.
