The Daily Rind | Archive | Featured News

Home » Featured News » Recent Articles:

YouTube Teaches You How to YouTube

August 28, 2014 Featured News, YouTube No Comments

photo.jpgThere’s a wealth of instructional videos on YouTube. Tutorial and “edutainment” videos are some of the most watched and shared content on the site. From brewing coffee and cutting watermelons to street fighting and cutting a glass bottles in half with fire and string (in case you needed to know), the topics are endless. But what if you need to learn more about using YouTube itself?

YouTube has had instructional videos about its platform for some time now, but only recently have they made more calculated efforts with results and transparency as the focus. With their Creator Academy channel, YouTube has delivered helpful and engaging instructional videos that used to take hours of scouring online help articles. And what better place to learn about YouTube than from YouTube itself?

Videos on the Creator Academy cover creative strategies like programming and branding as well as the intricacies of monetization and analytics. Topics are presented by both YouTube staff as well as top creators themselves, including Barely Political, Vsauce2, and iJustine. This variety helps ensure that you get an honest, accurate insight into what you’d like to learn. There are also some longer, more conversational videos shot using Google Hangouts with a question and answer format.

Though there may be instructional videos about YouTube from other uploaders, the Creator Academy is by far your most up-to-date and credible source. Here are two of their best videos to get you started:

Chimères: A New Vampire Tale

ChimeresThe newly released Chimères is not your typical vampire flick. Swiss director Olivier Beguin brings the genre some international allure with a dark, romantic twist. The film takes place in Romania — the setting of all true vampire tales — where a romantic vacation takes a violent turn for Alexandre and his girlfriend Lavia. When a car accident sends Alexandre to the hospital, he receives a blood transfusion that supposedly saves his life. But leaving Romania with new blood in his veins, Alexandre begins the metamorphosis into a vampire.

The change is slow-burning and suspenseful, set against the backdrop of a love story. It is this relatable transformation from man to monster that recalls cult classics such as 28 Days Later, according to horror genre resource Fangoria. The site has already given Chimères 3 out of 4 stars.

Chimères has been well-received at genre festivals around the globe, including Neuchâtel International Fantasy Film Festival, Los Angeles Screamfest and Fantastic Film Festival. Ain’t It Cool News calls it a “blood spattered masterpiece” that is equally “touching and haunting… horrific and heartbreaking.”

Chimères will give you a hint at the type of rich, intense Horror flicks The Orchard will be releasing this Fall — Horror fans, stay tuned! You can catch Chimères on iTunes now — trailer below:

Annotations 2: Revenge of the Annotations

My friend Matt Gielen and I discuss all aspects of running YouTube channels from the very small to the cliched 30,000 foot view. Matt’s as old a hand at YouTube as you can get and has done great work leading the audience development effort at Frederator Studios, distributors of the finest animated shows on YouTube. We’ve discussed annotations at length and Matt has written the definitive blog post of 2014 on how annotations could be hurting you. Please go read that! Since his post is so definitive, I wanted to touch on some examples from our network where we’ve also proven those best practices, not rehash them.

For our purposes we’re going to use two videos from our action sports channel, Echoboom SportsStreet Dreams is a feature-length film about skaters and features many popular skaters from 2008/2009. We have uploaded the full film to the channel and it’s currently the most-watched video there.

Street Dreams Poster

The other video is a full scene (what we call a “full part” in Action Sports video) from our release Like a Lion – The True Story of Legendary Skier Tanner Hall

Like a Lion film poster

With Street Dreams you can see that the video, launched in January, has very high close rates on its annotations. This means viewers are actively shutting them off. I consider annotation closes to be anti-clickthroughs. They aren’t simply a viewer passively ignoring your message. They are actively doing the exact opposite of what you want them to do. The clickthrough rates (CTR), in this case on annotations asking viewers to subscribe, are very low in part because there’s a high close rate.

… Continue Reading

What The #&@$ Do You Do, Danielle?!?

DanielleDiGiacomoDanielle DiGiacomo
Senior Manager, Film Distribution
Joined The Orchard in January 2012 (right after Sundance that year — I think about all my time in relationship to film festival schedules)

You seem to always be in multiple places at once: panels, movie premieres, signing indie film deals. Tell us, please, what the #&@% do you do, Danielle??!
Here at the Orchard, I work on acquiring documentaries and indie films for distribution, both digital-only, and now, all rights distribution. With the release of Rich Hill, our first big theatrical, my job has shifted slightly to really being focused on acquisitions where we can get all rights to a film — theatrical, broadcast, DVD, AND digital. That said, I also spend a large part of my time signing deals for straight to digital releases, as well as larger catalogs, which are still an incredibly important part of the film business here.

I also do client management which means that along with working as a quarterback among all the other departments here to make sure all aspects of a film’s release — marketing, sales, PR, accounting, etc. — are on target and necessary things are being communicated to the filmmakers. I do this not only for these tentpole releases, but also oversee a small team of Abe Schwartz, our kickass Film/TV Coordinator, and Kayleigh Butera, who just recently joined us and also rules, in making sure that the lines of communication are always open between The Orchard and our film clients, and that all of their questions and concerns are answered.

It’s so nice to see our Film/TV department growing and we loved making the premiere of Rich Hill an Orchard outing! Are there any other upcoming films you’re working on that we should look out for?
Yes, the film/TV department here has grown aggressively and ambitiously! With some amazing and experienced new team members having joined us from Focus Features, Tribeca Film, Sesame Street and SnagFilms, Doug ramping up and leading the Film Biz Dev team, and a new fearless leader — Paul Davidson — we are poised to take over the galaxy! Now all we need is a talking raccoon. But seriously, the films that we are releasing for the rest of this year and early next, and the manner in which we are releasing them — to the top indie cinemas, on major Cable/Satellite platforms including Comcast and DirectTV — are really making us a player in independent film, and the industry has definitely taken notice.

I’m super excited about the upcoming releases of some of the films I’ve recently acquired — Rich Hill (obviously); No No: A Dockumentary — a really fun and well-done Sundance and SXSW documentary about Doc Ellis, who pitched a no hitter while on LSD in the 70s; Harmontown, about the controversial and hilarious Community showrunner Dan Harmon, which features comedians like Sarah Silverman, Jack Black, and Jason Sudeikis; and Point and Shoot, an incredible doc by Marshall Curry, who has already been Oscar-nominated twice for two recent documentaries. There are a few other big ones, but they will be released later and I’ll have plenty of time to get the word out about them!

Here’s another one worth spreading the word on… It turns out you’re kind of a big shot and won a Peabody Award (no less!) for your work producing the Orchard-distributed documentary, Best Kept Secret. What’s your secret, and what other superpowers are you hiding from us?
Ha! No superpowers, unfortunately. If I had them, we would’ve won an Oscar and I would’ve flown onstage to pick it up. Working on Best Kept Secret was an amazing — and time-consuming — experience. For a documentary, the timeframe was short — it actually only took a couple of years from start to finish, but it was more than a full time job. I actually did work on it full time for a little over a year before I joined The Orchard, and by that time, we were in post production, so I was able to concentrate that work on nights, lunch breaks and weekends. But, now with The Orchard, there’s no way I could be that hands-on of a producer again. For projects I do now, I’ll co-produce or Associate Produce, take a role that is less demanding and more advisory/helpful.

My only secret there is that I work after work. And before work. And on weekends. And I have insomnia. Also, my husband likes to clean and do dishes. The triple whammy of getting married, working on the film and getting a job at The Orchard forced me into a very antisocial place for a while, and I’m glad to take a break and prove to my friends that I haven’t gone off the grid.

Well now that everyone knows how amazing you are, your social calendar is going to fly off the wall. Thanks for sharing with us what the #&@$ you do, Danielle!

favorite dance move: My favorite dance move is not mine — it’s my husband’s. He does an award-winning robot. (If you count winning his high school talent show an actual award).
best panel you’ve ever been on and why: A panel on distribution at Krakow Film Festival in Poland, because they gave us all wine to drink while we panel-ed! Eastern Europe knows how to do it right.
must-see movie of the year so far: Rich Hill, obviously. Aside from that, Boyhood is a must see for many reasons, not least of which it’s the first fiction film to ever be filmed with the same actors over the course of 12 years. An incredible achievement and just top notch filmmaking.
random fact: Here’s a couple of fun ones: I have an identical twin who is 2 minutes younger and lives 10 minutes away from me, in Clinton Hill. You can tell her apart by the two tiny kids she has with her. My grandfather discovered Element 61, Promethium, a fact which a few people have thought I was making up?!

A Little Bit (But Not Too Much) About Album Trailers

Coming Soon

There are a lot of little things we can do to help our clients get the word out about their music. We build splash pages, optimize social profiles and make sure they’re posting the right things at the right times. Lately, we’ve also been encouraging our clients to really embrace the use of album trailers across all socials, but particularly on Facebook and Instagram.

Album trailers provide the opportunity for fans to sample a clip of new music and learn basic information about a new release while they’re scrolling through their feed (which, let’s be honest, they’re doing all day anyway). Facebook doesn’t have a specific time limit for videos, but we’ve found that trailers between 15 and 30 seconds do best. When uploaded natively (as in not shared from another network), videos auto-play in the Facebook news feed as users scroll by. This catches the eye and leads to noticeably higher engagement rates. Similarly, Instagram video lends itself perfectly to album trailers. The 15 second time limit allows just enough time to get the message across without giving too much away, and the ability to choose a cover image allows the creator to feature a still image conveying information without requiring the user to play the full video.

One of the best things about album trailers is how easy (and in my opinion, kind of fun) they are to make. We often use a service called Animoto to create trailers for our clients. Animoto is great because they’ve created a simple and straightforward interface that uses a super secret original algorithm to sync a small deck of images and title cards with a song clip of your choosing. This means that when the music changes, the image changes — automatically. The only downside to Animoto is that you gain simplicity at the cost of some control. But not to worry — we can easily put together completely customizable trailers using basic music and video editing programs and a little bit of Photoshop magic.

Whether you’re putting out a full length album, music video or even a single, trailers are a great way to let your audience know something’s coming and they should start getting excited about it.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

Follow Us!

Archives