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Why You Should Be Using YouTube Cards On All Your Videos

YouTube CardsYouTube’s recent rollout of their new Cards feature was initially met with some skepticism (as most new features are). But now that we’ve had a little over a month to play with them and measure their impact, Cards are proving to be a game changer for engaging with fans and cross-promoting your content. A few fundamental changes make all the difference and the new features are already showing a climbing engagement and click-through rate.

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Live Streaming for Musicians: Periscope vs. Meerkat

PeriscopeExplore the world in real time through someone else’s eyes.” That’s the tagline coined by Periscope, the shiny, new live streaming Twitter app that’s probably popped up countless times in your Newsfeed as of late. And whose eyes would you rather see the world through, than your favorite artist’s?

For those living under a social media rock, it all began just weeks ago when live video streaming app, Meerkat, launched, earning seemingly instantaneous, worldwide buzz and giving eager folks yet another people-watching opportunity. Just weeks later, Twitter responded by launching its own rival app, Periscope, which quickly earned its own social media acclaim. The application for musicians is obvious: grant fans an inside peek into life on the road, broadcast a concert, or host a live chat where the band can respond to comments as they roll in.

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The Orchard Chomps Down on “Crocodile Gennadiy”

Screen Shot 2015-04-20 at 1.23.33 PMHere’s a documentary to put on your #mustsee list: Crocodile Gennadiy. Filmmaker Steve Hoover (Blood Brother) has gone up against many odds to bring audiences the truth behind what’s happening to Ukraine’s homeless youth, and how a man named Gennadiy Mokhnenko is trying to shake things up for the better.

Amid political turmoil following de-Sovietization, Ukranian city Mariupol is wrought with homeless, drug-addicted children. Pastor Gennadiy, known throughout the city for his actions, seeks after these children by night, fully intending to kidnap them and take them under his wing. Many have questioned his extreme methods; others praise his actions, pointing to his life-changing results.

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Celebrating the Warm Weather with Compilations

Screen Shot 2015-04-14 at 4.28.12 PMIt’s beginning to look like spring has sprung, and now is the perfect time to shine a spotlight on our vast warm weather Mexican, Latin and Caribbean catalogs. As winter thaws, the Compilations Department has been working hard to highlight world class artists from across Latin America and the globe.

In addition to our already robust offerings of regional Mexican music and Cumbia, in recent weeks we’ve had our eyes set on exploring the worlds of Soca, Bachata and Reggaeton, among others.

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The Orchard Takes It to the Streets With “The Motivation 2.0: The Chris Cole Story”

10603458_579610358811382_4330608488478919864_nIf you keep up at all with the big, wide world of skateboarding, you’re gonna be over-the-top stoked to hear our most recent news: we’re releasing director Adam Lough‘s The Motivation 2.0: The Chris Cole Story!

The title may sound familiar to you, as it should: 2013’s The Motivation had massive names behind it (Pharrell Williams and Rolling Stone, off the top of my head). The film followed eight of the world’s top-tier pro-skatboarders as they prepped for NYC’s Street League Championship. Now, Lough takes a close-up look at one of those skaters: Chris Cole.

In this 2.0 version, Lough peels back all the layers of Cole’s life. The all-access documentary sits down with Cole’s closest friends from home, industry vets and family members to recount his improbable, yet successful climb to the very top of the skateboarding world. The Philly-born skateboarder dreamed of going pro as he learned the tricks of the trade on the streets and curbs near his mom’s building complex, and now Lough documents just how Cole turned that dream into a reality.

Expect the big drop to happen this June. For more info, read our official press release here and check out a clip from the movie below!

The Motivation 2.0 Real American Skater – The Chris Cole Story from Adam Bhala Lough on Vimeo.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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