Every time I have the chance to speak with British singer-songwriter, Juliette Ashby, or see her perform, what strikes me most are the positive vibes she radiates. Those vibes can be clearly perceived in her music, even in her most melancholic songs, where listeners are suddenly plunged into a world where they feel like every single word… Read more »
Winter is Coming: Why That’s a Good Thing for YouTube Ads Revenue
Like it or not, summer is long gone, Halloween came and went, and now the leaves are falling. Pretty soon it will be winter, and with it will come an onslaught of ads, gift giving, holiday jingles and peppermint, so much peppermint. Are you prepared? For YouTube creators, the holiday season is, without a doubt,… Read more »
Hats Off to Our Four Latin Grammy Award Winning Labels!
The 16th Annual Latin Grammy Awards took place last night at the MGM Grand Garden Arena in Las Vegas, and The Orchard is proud to count four of our labels among the well-deserving winners! Here’s a recap of the awards we picked up:
Brace Yourself: The Orchard Brings Historic Shrapnel Records Catalog to Digital
Mike Varney created Shrapnel Records in 1980 as the first dedicated metal label. With the introduction of the Tone Center and Blues Bureau International imprints, he developed the Shrapnel Label Group into the definitive home of guitar-based excellence, bringing legendary guitarists like Vinnie Moore, Tony MacAlpine, Yngwie Malmsteen, Jason Becker, Marty Friedman and many more to worldwide attention.
Discover YouTube Music: An App For Enthusiasts
One year ago, YouTube launched Music Key Beta, the long-rumored subscription service for the behemoth video hosting social network. YouTube was clearly hungry for feedback: they extended the initial trial period from six months to nine, finally ending it for U.S. users in September. During the summer, YouTube released two new apps: Kids and Gaming (the latter of which I told you about a… Read more »