If you keep up at all with the big, wide world of skateboarding, you’re gonna be over-the-top stoked to hear our most recent news: we’re releasing director Adam Lough‘s The Motivation 2.0: The Chris Cole Story!
The title may sound familiar to you, as it should: 2013’s The Motivation had massive names behind it (Pharrell Williams and Rolling Stone, off the top of my head). The film followed eight of the world’s top-tier pro-skatboarders as they prepped for NYC’s Street League Championship. Now, Lough takes a close-up look at one of those skaters: Chris Cole.
In this 2.0 version, Lough peels back all the layers of Cole’s life. The all-access documentary sits down with Cole’s closest friends from home, industry vets and family members to recount his improbable, yet successful climb to the very top of the skateboarding world. The Philly-born skateboarder dreamed of going pro as he learned the tricks of the trade on the streets and curbs near his mom’s building complex, and now Lough documents just how Cole turned that dream into a reality.
Expect the big drop to happen this June. For more info, read our official press release here and check out a clip from the movie below!