Home » Orchard News » Recent Articles:

Introducing Demar, Our New Instant Star

Demar from Instant RecordsI just love being a witness to something special in the making. Sometimes, I’m an inattentive witness, only noticing a burgeoning talent at the same time as everybody else. This time… my eyes (and ears) are wide open — and yours should be, too.

In June 2012, Stephanie Demar left her hometown, the discreet and demure city of Miami (bitch), to move to London for six months, where we had the fortune of meeting her for the first time. Steph interned for The Orchard UK, assisting our local Client team and starting to build her international presence with a debut gig at The Cornershop. Last summer, she joined our New York office part-time and finally became an official Orchardite Client Manager in October. As such, she competed in our Holiday Party Battle of the Bands, blowing everyone’s mind with her version of Kendrick Lamar’s “Swimming Pools (Drank)” [not clean]. The rest, my friends, is history.

I say history because this performance kicked off an exciting chain of events which led to Stephanie signing with Instant Records, the label run by our very own Co-Founder and Chief Creative Officer, Richard Gottehrer, and which boasts a slew of amazingly talented female artists like Au Revoir Simone and Jessica Hernandez & The Deltas. The picture at the top of this post shows Stephanie debuting as Demar – simply and beautifully — at Tammany Hall the night of the signing.

The best thing about Demar‘s sound is its distinctly personal and genuine nature. Whether she’s singing an original ballad or a Montell Jordan/Big Pun/Ginuwine mashup, she’s always Demar — and that’s something you just can’t teach. 

We’re so excited for what lies ahead for Demar, and we can’t wait for you to hear it, too. In fact, here’s a taste right now with a demo of “Fire:”

Welcome, Michael!

April 16, 2014 Orchard News No Comments

michaelearlsIntroducing Michael Earls, Director of Technology

I’m really excited to join The Orchard and work with all of the talented people here. I come from Tunecore — some of you may have heard of it — where I ran the software development team for the past three years, helping to build a platform for their publishing and synch licensing businesses along the way.

My career in tech started about twenty years ago producing real magazines, maps and environmental graphics in the era of Desktop Publishing. I starting to cobble together my first websites just as the initial dot-com boom went bust. I went back to school to learn Java at night and was fortunate enough to work on the first web sites for American Express Publishing (Food & Wine, Travel and Leisure magazines).

In 2007, I made the leap to social networking, running the dev team for fotolog.com. During my time there, the site grew tremendously, at one point registering as the second most popular site in Chile after Google. Unfortunately, its decline was just as awesome. In any case, I was really proud of the work we did to scale the site up to meet the demand.

In my twenties, I worked as a foot-soldier in the music industry, taking the vow of poverty to play in loads of crappy Punk Rock bands, not least among them the mighty Gang Green. I spent a couple of years getting in and out of the van, either with my own band or roadie-ing for the likes of Indie Rock stalwarts Bettie Serveert and Buffalo Tom.

I live in Brooklyn with my wife, two boys, mother-in-law and a beagle named Gatwick. I’m from Boston, perhaps you have heard of our Championship Sports Teams.

Let’s Go Find Some SuperStars with Som Livre

superstar_logoBrazilian music is as varied as it gets, from Baile Funk to Bossa Nova, Samba to Axé, and there’s a long history behind each genre and each region that champions it. We know this, having been present in the region for a long time now through some of our star labels, like Som Livre, and we’re always on the lookout for opportunities to spread the Brazilian beat.

That’s why we’re so pumped to be working with Som Livre to bring the music of a new local reality competition TV show, “SuperStar,” to iTunes Brazil. The show, which is based on an Israeli concept, has 50 bands from around the country competing against each other to become Brazil’s next superstar. It’s hosted by the lovely Fernanda Lima, actress, model and muse of the World Cup, and actor/entertainer André Marques. Judging the contestants are Latin Grammy-award winning Axé and Pop singer/songwriter, Ivete Sangalo, lead singer of Brazilian band Capital Inicial, Dinho Ouro Preto, and singer/songwriter and actor, Fábio Júnior.

The show is highly interactive, using a mobile app to get viewers to vote for their favorite bands and point them to “SuperStar’s” music on iTunes. This week, the track “Memorias (Come Wake Me Up)” by Malta hit #5 on the Singles chart, and we look forward to seeing some more chart topping music from the show.

“SuperStar” airs every Sunday on Globo in Brazil, and you’ll find 10 new tracks live on iTunes Brazil after each ep. Check out more info in our full press release here.

Scholastic and The Orchard Bring You Your Favorite Kids’ TV Shows Digitally

Cliff_Anniv_1024x1024Remember afternoons in 1st grade when you’d come home from school, have a gourmet PB&J with milk made by your in-home chef of a mom, and plop down on the couch to catch Clifford the Big Red Dog and friends in their latest neighborhood adventures? What about in 4th grade, same sandwich, same couch, but with Goosebumps playing? Those were some very fine TV-watching times.

If you’re hampering to catch some of those favorite after-school classics they’ll be easily available at your fingertips as part of The Orchard’s new deal with Scholastic Media. Next time you’re clicking around on iTunes US (ROW: they’re coming soon!) trying to find a short, entertaining tid-bit, you’ll now have the option to explore some all-time greatest kid’s TV hits. Right now, only Cliff & friends and the creepy-crawly spooky series are up for grabs, but others are soon to come, like The Magic School Bus, I Spy, The Babysitter’s Club and more.

We know the 90s kids out there are going to love this childhood throw-back, but it’s just as perfect for today’s youngsters! Planning any long road-trips for the fam in the near future? We’ve got your 3-hour beach drive covered! Your five year-old will be way too distracted by Clifford’s latest neighborhood quest to ask for a time-update, and your eleven year-old will be pinned to his tablet in the backseat, waiting for the next ghoul to pop out! That means quiet time in the front seat for you.

So whether you’re a kid at heart or you’ve got your own, you’re going to love these new (but old-school) TV options rolling out digitally. I, for one, will be jumping on The Babysitter’s Club bandwagon! For more info on all the series being released and where they’ll be available, check out our full press release here.

Pick Jason Pascal and Erol Cichowski’s Brain at the Billboard Latin Music Conference

JasonPascal_ErolCichowskiWith the Billboard Latin Music Conference coming up in just under two weeks, we at The Orchard are excited to have our very own Jason Pascal, VP of Licensing & Associate General Counsel, and Erol Cichowski, VP, International, represent us throughout the conference at multiple panels. The Latin Music Conference, taking place in Miami, features a host of musical performances, roundtable discussions, keynote speakers, showcases and panels.

The first panel on which we find one of our own is Meet the Executives: One on One Sessions with Key Players. On this panel, taking place on Monday, April 21 from 3-5PM, Erol will speak, discuss, and share what it means to be a modern executive and give helpful advice to up-and-coming leaders along with other key music industry executives from companies such as YouTube, Billboard and Sound Exchange.

On Wednesday, April 23 from 6-7PM, Erol and Jason will be co-working a roundtable as a part of the Tú a Tú Roundtables & Happy Hour, discussing what we do best, digital distribution.

These are bound to be some great panels and discussions, so if you’re in Miami during the conference, come find us! We’ll be at the JW Marriot Marquis.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

Follow Us!

Archives