Posts Categorized: Orchard News

What You Need to Know About YouTube Streaming


Over the last few years, YouTube has gone from being a place for watching free user-generated videos of cats playing piano to a place to watch serious music videos to one of the biggest revenue-generating outlets for the music industry. The Orchard has been working feverishly over the last 2 years to build a new… Read more »

Boyz II Men BACK AGAIN


The Orchard is happy to announce that Benchmark Entertainment has partnered with us to release 20, Boyz II Men‘s new album. It will hit stores on November 26th, just in time for their 20th anniversary. Summer may almost be over, but that doesn’t mean the Fall won’t be romantic. Those sentimental guys put together some… Read more »

SXSW 2012 PanelPicker: Give Us Your Thumbs Up!


The South by Southwest Conference and Festival (SXSW) is taking place in March, and the 2012 SXSW PanelPicker went live yesterday! That means you and your community get a say in what topics you want to hear at the next event. And because we love to share our team’s expertise and exciting discoveries, we at… Read more »

A Warm Welcome…


We have a new Orchard-ite on board! Peter McCarthy, who hails from the world of publishing, comes to us as the new Senior Vice President of Marketing. His role? To lead the strategic marketing efforts across The Orchard’s global marketing and distribution platform, translating marketing needs into value for The Orchard’s constituencies. In addition, McCarthy,… Read more »

Our Very Own Billboard King


Robbie Mackey, Director of Interactive Marketing at The Orchard, scored a spot on Billboard’s 2011 “30 Under 30: Young Execs You Need to Know.” Quoted as being “the new breed of marketing executive,” Mackey has it all: analytics, technology and social. Most importantly, he knows how to connect bands with their fans. Check out his… Read more »