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Welcome, Nick!

December 3, 2014 Orchard News No Comments

NickRosholtIntroducing Nick Rosholt, Sales & Marketing Coordinator, Film & TV

Between my Hulu, Netflix, YouTube, Vudu, Google Play and iTunes accounts, I have access to a wealth of quality, on-demand content that completely negates the need for cable or any other preselected viewing experiences. I, like many other millennials (and the technologically-inclined), am completely in control of the entertainment I consume. Digital distribution isn’t just the future, it’s the present. It’s not merely an ancillary revenue stream, but an engine for creating quality content that attracts A-list talent. At this point it can’t be ignored. When Diana [Ed. Wollach, Orchardite since 2011] asked me if I would be interested in joining The Orchard’s passionate, dynamic team in the most dynamic facet of the film industry I couldn’t give any other answer but “yes.”

I was born in New York but grew up in South Africa where I was a regular at the movie theater and my family’s living room TV. From a very early age I knew that I wanted to be on the cutting edge of the entertainment world. After earning my B.A. at Brown University I went on to earn my M.F.A. in Producing at the New York Film Academy in Los Angeles. While there I interned with production companies in the studio, independent and television spheres. These experiences gave me valuable insight into the creation of content and how important marketing is in helping content find an audience.

I’m beyond excited to be joining The Orchard, and am looking forward to meeting and working with you all.

Welcome, Rishi!

November 26, 2014 Orchard News No Comments

RishiSatsangiIntroducing Rishi Satsangi, Senior Software Engineer

Hi everyone, I’m Rishi Satsangi and I’ve just started here on the Engineering Frontline team.

Amazing fact: I used to work at IODA under the tutelage of Mike Drake in the 00’s. I just recently came to The Orchard from Salesforce Marketing Cloud and I am so happy to be working in the music industry again instead of helping McDonalds Megacorp schedule tweets. At IODA, I loved the fact that I was helping independent artists, and I look forward to doing it again with this amazing team.

I went to school at THE Ohio State University for undergrad in Computer Science, then I became a Masters Art School dropout from the Academy of Art University in San Francisco in the field of Illustration. I am still into illustration and animation, here is the latest cartoon I did about Twitter and Google getting their own superheroes.

I like music a lot, and would love any listening suggestions from you fine folks. Side note: I started guitar lessons so watch out Woody Guthrie.

What The #&@$ Do You Do, Clint?!?

ClintCabralClint Cabral
Director, South Asia
Joined The Orchard in February 2013

You manage our India-based clients and releases. What the #&@$ does that entail, exactly?
I do! And I work with labels in the subcontinent as well — countries like Pakistan, Bangladesh, Sri Lanka, Nepal and a few clients in the Middle East. I’m responsible for both the Label and Retail side of things. We’ve got close to 100 labels that I work with in the regions mentioned above, with new ones being added regularly. Dealing with them all is crazy hectic but amazing at the same time, as they come from different cultures, speak various languages and in general have very different styles of working!

Like what kind of styles? Can you give us an idea of how working with a label in South Asia is different to working with one in the UK or US?
Well for instance, a lot my communication with some of the smaller regional labels happens telephonically rather than regular mails. I often find this to be more effective with them when trying to get things done. The one thing that most of our labels in these regions do need to improve on is the way they schedule/plan their releases. Lead time is a rare thing here! Something that we’ve been trying hard to achieve.

From an industry point of view, our labels’ digital revenues still come in predominantly from mobile VAS services like ringback tones. YouTube revenues are also a sizeable piece of the pie. However, the focus on the digital business other than mobile VAS is definitely increasing. Our labels are getting more and more active with us and at a healthy pace I might add, which is great! With new services launching in India shortly, we’ll have a much greater role to play in the region from a retail perspective. We are also close to finalising our contract with Gaana, India’s leading online streaming service.

We hear you’re a big deal in Bollywood and that your wife won one of the first Indian Female Band competitions over there. That must make for some interesting stories. Dish, please!
Ha ha — big deal in Bollywood, no way! I’m more of a behind the scenes guy…. I sing background vocals, arrange vocal harmonies, stuff like that for Bollywood Soundtracks among other genres — been at it since my college days. I love being part of the creative side of the music business as well, keeps me connected with the music, artists, producers… stuff like that. And yeah, my wife was part of the 1st BIG Indian all girl group called Viva that was formed by winners of a TV show on the lines of Popstars way back in 2002. During those years I was working as an A&R rep for the record label that produced their second album and that’s how we met! …the endless studio sessions definitely helped :)

You’re just a family of all-stars. Can’t wait to see how your kids turn out. Thanks for shedding light on what the #&@$ you do, Clint!

must-see Bollywood movie: I must admit… I’m not a big Bollywood fan, but we have been seeing some great alternative stuff of late with the new breed of Film directors. I’d recommend Rock On!, Luck By Chance, Delhi Belly, Rang De Basanti & Zindagi Na Milegi Dobara — all excellent films with great soundtracks!
favorite city to travel to: Tokyo, love the city for its ‘extreme’ modern way of living and yet you can still find a whole lot of great Japanese tradition as well. Two of my favourite things that I have from there are my tabi’s & a katana (the samurai sword)
music service or app you can’t live without: Jango app on my phone…. long time user.
random fact: I used to play state level football (soccer) before I started working in the music business…. good times :)

“The Yes Men Are Revolting” So You Don’t Have To

1546038_10152338680821616_109959633723675853_nIf you’ve been following The Yes Men on their hilarious journey to raise awareness of social, political and economic issues, you’ll be thrilled to hear that their latest release, following 2003’s The Yes Men and 2009’s The Yes Men Fix the World, will make its US premiere tomorrow night at DOC NYC!

Yep, you read right. The Yes Men Are Revolting will take the stage tomorrow as DOC NYC’s closing night film. If you’ve never heard of these activist pranksters, you’ve been missing out; if you have, you’ll be very eager to see where Andy Bichlbaum and Mike Bonanno (are those even their real names??) have been in the past five years — Hint: saving the world, one outrageous boycott scheme at a time.

What’s new in the third round? The activist duo show their audience another side to their story. While they’re still running around the world, impersonating and hounding one big-name corporation or government entity after the other to get the word out about climate change, this third installment also focuses on the lives Andy and Mike lead beyond their newsworthy hijinxes (jabs are made at the U.S. Chamber of Commerce and U.N. climate change summit, to give you an idea). This time, we get to see more of what it takes to produce these pranks and maintain stability outside of a job that calls for frequent illegal undertakings.

If you’re headed to DOC NYC tomorrow, be sure to find a seat early at the SVA Theatre. If you can’t make it, be on the lookout for the film in theaters and available digitally in 2015 via yours truly. And it you’re still looking for more info, check out our official press release on the newly acquired doc and IndieWire’s press coverage.

Check out The Yes Men Are Revolting trailer below:

Welcome, Jon!

November 19, 2014 Orchard News No Comments

jon ngIntroducing Jonathan Ng, IT Service Desk Administrator

I’m Jonathan Ng, most people call me Jon for short.

I’m a born bred New Yorker, and I am a proud well rounded Geek-American.

I studied Cartooning in High School (with an emphasis on comic book art). I then graduated with a BA in History (Medieval European) and studied abroad at Oxford University, studying Medieval Christian Mysticism and CS Lewis.

I’m also a gear-head and weekend musician. My current rig consists of a pre-Fender Gretsch 6119 Tennessee Rose, Pedal board (JHS/TC Electronics/EarthQuaker Devices/Eventide pedals), and a modded Vox AC15 with a Celestion Speaker from a Matchless Spitfire. Currently I’m really into the Foo Fighters, but I grew up listening to bands like P.O.D, Linkin Park, and Incubus. My current hobby consists of upgrading and flipping guitars/gear for cash; it helps facilitate my G.A.S. problem (Gear Acquisition Syndrome LOL).

I volunteer at my local church @CitylightNYC as the lead guitarist in the worship band and as a backup sound engineer.

Career-wise, I have mainly worked in the Higher Education Sector. The Orchard is the second private sector company I have been a part of and I’m glad I’m here. Look forward to working with you all!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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