It seems as though Video Operations keeps growing and growing. And we see you guys watching movies a lot. Tell us, what the #&@$ you do?
You’re certainly right, we’re growing! January 2013 was just myself; February 2013, Tim Vargas joined us and now February 2014, Video Operations consists of 7 people working everyday to ensure that our music video, film, and TV content is ingested and delivered properly! That means QC’ing or watching each film, episode, or video. We look to make sure that the video quality is intact, the audio sounds good, there are no iTunes style guide issues, and ultimately that the product delivered to us appears to be the best possible asset. On the delivery side, this means monitoring our delivery feeds and making sure no internal issues like bad metadata, encoding issues, or Aspera/SFTP connection issues get in the way. It also means updating our feeds to the retailers with any new requirements. For example, most platforms are requesting closed captioning for the hearing impaired and subtitle language files. This requires us to have the XMLs and V.E.C.T.O.R. updated to ensure we’re storing, tagging and delivering the new assets to each store’s liking.
In a nutshell, Video Operations reviews, corrects and delivers all video content on behalf of The Orchard and our clients. As manager, I help prioritize our needs with Product/Tech, maintain our relationships with our counterparts at retailers, and monitor our film/TV deliveries and feeds. Since we work in a currently evolving side of the business, new standards, metadata/XML updates and new store integrations are all part of what I do as well. I also aim to make sure everyone on my team, and even outside of it, has what they need to succeed.
Fun stuff! Are we growing at this rate because our film/TV catalog is getting larger, and can you give us some fun facts and stats so we can get an idea of just how much?
Our catalog is not only getting larger, it’s getting smarter! We’re now delivering every film to iTunes, Amazon and YouTube. We’re also delivering more and more content to our cherry picking stores XBox, Sony Playstation, VUDU, Hulu, Comcast, and Netflix — all because of an increased focus on sales from the Film team. To put things in perspective, we used to max our capacity at 50 films a month; we now max out at about 30 films per week! Additionally, we’re delivering far more content than we ever used to: in November 2012, we delivered 475 videos between iTunes, Amazon, and YouTube, and we only did 123 videos the year before that.
Apparently you like partying with famous rappers in Vegas. What’s the story and can we join in next time?
Party? Vegas? Nooo… Every year there is a convention in Vegas for the National Association of Broadcasters (NAB), you can imagine the type of crowd an event like that draws — let’s just say there aren’t too many rockstars or rappers in the bunch. I was out there by myself and looking for something to do the night before the convention and figured I’d attend the convention “after hours” event at one of the Vegas clubs. I certainly expected to be networking over some red wine and maybe a luke warm buffet, instead… I was treated to a surprise Snoop Dogg concert in a small Vegas club! I finagled my way to a balcony directly across from the stage and proceeded to jam to Snoop hits till the wee hours. The next day at the convention my conversation starter couldn’t be beat!
That’s AMAZING! Glad to finally know what the #&@$ you do, Adam, and how much fun you are in Vegas.
favorite winter feel-good activity: Definitely my wife, my dog, and some Netflix!
guilty pleasure album: Currently anything with Action Bronson.
best and worst habit: Best habit, I follow quite a few relevant news feeds in an effort to stay up to date on our industry — worst habit, I wait too long to grab lunch!
random fact: I’ve licensed music to quite a few reality TV shows.