Dive Into Facebook Branded Content, Enabled for All Verified Pages


Facebook Branded ContentOnce only available to media companies, celebrities or other influencers, branded content has now been enabled for all verified Facebook pages, as of April 8th.

Facebook defines branded content as any post that specifically mentions or features a third party product, brand or sponsor. This can include text, photos, video, instant articles, links, lives video and 360 videos. For example, if you are sponsored by an energy drink company, you can directly tag that brand in your sick new video, and give them access to post metrics as well as the ability to use that content on their page, too.

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Freeloader Friday: S U R V I V E, Equador & More


RR7349Hello and happy National Hammock Day (no, seriously) to all of you wonderful Freeloaders! Hopefully you can spend these next couple of days relaxing and swaying along to this week’s set of chill new tracks. Let’s get listenin’!

S U R V I V E, the analog aficionados responsible for scoring Netflix’s Stranger Things, have made new waves in the world of electronic music with their latest track, “A.H.B.” Smooth pulses of sawtooth synth goodness flow effortlessly between multiple musical themes, while softer, wispier synths subtly inject vibrant color and energy – enrobing the listener in ambient bliss. Although “A.H.B.” has no actual lyrics, the beautiful melodic patterns and transitions continuously evolve to tell an open-ended story entirely on their own. With tracks this good, S U R V I V E’s upcoming album RR7349 is sure to be nothing short of an electronic masterpiece.

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Why Performance Rights Services Should Be On Your Radar


PRS ImageIn a 2015 Music Week report titled “The growth engine of the music industry,” Fintage House music division president Andrew Gummer was quoted saying, “Neighboring rights is a fascinating market… growing when not much else seems to be.” It’s no secret that the last few years have seen a dramatic increase in revenue from streaming services, and it’s no surprise that digital revenue now accounts for more than half of the recorded music market globally. But there is another revenue source that, although perhaps not as well-known, has been showing a steady increase in revenue for years, and that is public performance.

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Welcome, Lucy!


Lucy BlairIntroducing Lucy Blair, Director of International Sales & Marketing

Hi everyone, I’m really excited to be joining The Orchard as part of the International Sales & Marketing team in London.

My background is in digital marketing — prior to joining The Orchard, I spent several years indulging my passion for dance music whilst running the digital marketing teams at Ministry of Sound and Anjunabeats, and my most recent role was Director at Digital Marketing agency Motive Unknown.

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Case Study: Nothing “Tired of Tomorrow”


GOALS

Nothing is an alternative rock band from Philadelphia, PA with hardcore punk roots and shoegaze tendencies. The band has a strong base of passionate fans, giving us the opportunity to focus on fan interaction to promote the band’s second studio release, Tired of Tomorrow [Relapse Records]. Through social media tactics that emphasize pop culture and internet trends, our campaign was based on giving dedicated fans something they can participate in, share and interact with.

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