Caught in the polarity between musicians and artists singing their praises (badum ch!) and detesting the service, Spotify realized they needed to get all Jerry Maguire up in here and ‘Show Us the Money’. On December 3, 2013, they did just that with the launch of their new artist website, an artist facing site designed to specifically provide transparency into the service’s financial model and how it pays artists.
Additionally, Spotify teamed up with Next Big Sound to create a dashboard where any artist can register for a free Next Big Sound ‘lite’ account. Artists can view their total Spotify play counts**, updated on a daily basis (**artist-only play counts — these will not be broken down to the release or track levels). If Cuba Gooding chooses to access his data via the new dashboard, he can calculate his earnings on Spotify using the information provided (of course this number does not reflect deductions as per Cuba’s football label contracts, but once that is taken into account, he can figure out his royalties payable).
Within Spotify’s artist page, artists also have access to Spotify’s best practices and guides, which educate artists and labels on how they can get their music on Spotify and promote themselves. This section shows Mister Gooding which distributors provide content and how he can verify his artist page, grow his followers and share his music with fans.
If that’s not enough, Spotify plans to make a big product announcement at their next NFL Draft big media event. Stay tuned for their mission statement more exciting news on December 11th.
Building a website is hard. There are so many things to think about: design, content, SEO, mobile-optimization, analytics… So if you’re not as tech-savvy as you’d like but still want a kickass website, ArtistEcard might be the solution for you.
With their HTML5 Website Builder, ArtistEcard allows you to create a highly customizable website the easy way. Import your key info from The Orchard Workstation, including your music catalogue, artist bio, photos, video links, tour dates and news items, then use ArtistEcard’s app to organize it all just the way you like it.
Here’s what to expect once you’ve launched the app in The Orchard Marketplace:
Step 1: Import Your Content from The Orchard Workstation
Now you’re ready to start molding your website. This first page you see once you’ve imported your content allows you to select a theme, upload your logo and customize your background image settings. Note that the images you import from the Workstation might not necessarily be optimal for backgrounds. Recommended size specs are 1280 x 960 pixels.
Step 2: Review, Edit or Add Content
Click on the Add Info button to make sure all the content you wish to include on your site is to your liking. This is also where you can access your site’s analytics, including site visits and music plays. Review each section carefully, add new menus, provide a site name and description for Search Engine Optimization, and complete your contact info. You’ll notice that anything ArtistEcard was able to import from The Orchard will already be there, and you can fill in any blanks by section.
Step 3: Perfect Your Site’s Appearance
Now it’s time to put the finishing touches on your site. Click on the HTML5 Builder button to preview your site before it’s published. This is where you can reorganize the order of your menus, add a custom favicon to your URL and play with your site’s layout, color themes and fonts.
When you’re ready, hit the Publish button at the bottom of the page.
All these steps can be repeated when updating your site. And remember, being built in HTML5 means your site is mobile-optimized too.
Check out the demo video below for a more in-depth walk-through.
My name’s Dorothee and I am excited to be joining The Orchard. I already know quite a few of you from before, and the timing is quite amazing as the Company Get Together will be happening within my first month, so I will get to meet all of you very soon.
I have spent the last seven years at 7digital, and it has been quite a journey. I joined the company in the early years when the 7digital branded stores (D2C) were only available in the UK and Germany, and I expanded their reach to the whole of Europe, North America and Australasia, 30+ countries in total. My role included a lot of business development and licensing, as well as a lot of building teams in several countries. In the UK, I set up the International/Consumer/Music Department, putting together a fantastic team who managed label relations and marketing. I also set up 7digital’s European office in Luxembourg — which was a great experience!
Before 7digital, I was at Frukt licensing French labels to the Nokia Music Recommenders project; and at XL Recordings helping out with promotional materials around The Gotan Project. Even before that, I was in Paris working at a tiny independent record label where I got to be involved in various things, but mostly international promotions.
Travels and sports make me happy. I also love making things with my hands, so I recently got into clothes making. I design my own patterns, which consists in taking a white sheet of paper and turning it into a 3D garment. I love the process of starting with nothing and getting to something. What result I get to is a different story; I’m sure you’ll get to see for yourself when I wear these weird pieces of clothes around the office!