The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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What The #&@$ Do You Do, Clint?!?

ClintCabralClint Cabral
Director, South Asia
Joined The Orchard in February 2013

You manage our India-based clients and releases. What the #&@$ does that entail, exactly?
I do! And I work with labels in the subcontinent as well — countries like Pakistan, Bangladesh, Sri Lanka, Nepal and a few clients in the Middle East. I’m responsible for both the Label and Retail side of things. We’ve got close to 100 labels that I work with in the regions mentioned above, with new ones being added regularly. Dealing with them all is crazy hectic but amazing at the same time, as they come from different cultures, speak various languages and in general have very different styles of working!

Like what kind of styles? Can you give us an idea of how working with a label in South Asia is different to working with one in the UK or US?
Well for instance, a lot my communication with some of the smaller regional labels happens telephonically rather than regular mails. I often find this to be more effective with them when trying to get things done. The one thing that most of our labels in these regions do need to improve on is the way they schedule/plan their releases. Lead time is a rare thing here! Something that we’ve been trying hard to achieve.

From an industry point of view, our labels’ digital revenues still come in predominantly from mobile VAS services like ringback tones. YouTube revenues are also a sizeable piece of the pie. However, the focus on the digital business other than mobile VAS is definitely increasing. Our labels are getting more and more active with us and at a healthy pace I might add, which is great! With new services launching in India shortly, we’ll have a much greater role to play in the region from a retail perspective. We are also close to finalising our contract with Gaana, India’s leading online streaming service.

We hear you’re a big deal in Bollywood and that your wife won one of the first Indian Female Band competitions over there. That must make for some interesting stories. Dish, please!
Ha ha — big deal in Bollywood, no way! I’m more of a behind the scenes guy…. I sing background vocals, arrange vocal harmonies, stuff like that for Bollywood Soundtracks among other genres — been at it since my college days. I love being part of the creative side of the music business as well, keeps me connected with the music, artists, producers… stuff like that. And yeah, my wife was part of the 1st BIG Indian all girl group called Viva that was formed by winners of a TV show on the lines of Popstars way back in 2002. During those years I was working as an A&R rep for the record label that produced their second album and that’s how we met! …the endless studio sessions definitely helped :)

You’re just a family of all-stars. Can’t wait to see how your kids turn out. Thanks for shedding light on what the #&@$ you do, Clint!

must-see Bollywood movie: I must admit… I’m not a big Bollywood fan, but we have been seeing some great alternative stuff of late with the new breed of Film directors. I’d recommend Rock On!, Luck By Chance, Delhi Belly, Rang De Basanti & Zindagi Na Milegi Dobara — all excellent films with great soundtracks!
favorite city to travel to: Tokyo, love the city for its ‘extreme’ modern way of living and yet you can still find a whole lot of great Japanese tradition as well. Two of my favourite things that I have from there are my tabi’s & a katana (the samurai sword)
music service or app you can’t live without: Jango app on my phone…. long time user.
random fact: I used to play state level football (soccer) before I started working in the music business…. good times :)

10 Email Subject Line Words to Avoid if You’re A Musician

November 20, 2014 Featured News, Marketing No Comments

inbox_flickruser10chThis article, written by L.A.-based publicist Ebony Jeanette, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

There are many reasons why that took-you-all-night-to-write-and-now-you’re-late-for-practice email you crafted to spread the word about how incredibly awesome your new album is got deleted — or even worse, triggered and flagged as spam. Perhaps the reason lies in the lack of power and punch of your subject line. Or, maybe it was your last-second word choice that damned your announcement to languish forever in the spam folder. If you used one of the 10 words in the list we’re about to share, the latter may be true.

Much like crafting that perfect pick-up line for the out-of-your-league guy or gal at a bar, the subject lines of your emails and press releases can be a major point of stress. Going over the coolest things you could possibly say without coming off like a complete moron mirrors the dreaded process of rereading and retyping subject lines for length, tone, spelling, and overall catchiness. Will it be deleted or even make it into the inbox without triggering spam filters?

Email intelligence experts at towerdata.com have identified the most common words and phrases that mail filters such as Spam Assassin, Postini, IronPort, Barracuda, and Outlook mark as spam, due these words’ association with “junk mail” (and no one wants that clogging up his or her inbox). Many of these no-no words are used in music writing and can significantly increase the chances of your email being sucked into the black hole of rejection known as the spam folder. By avoiding these 10 words in your email subject lines (view an extensive list here), you’ll dramatically increase your chance of besting spam filters and actually get your message opened and read.

Top 10 words to avoid in email subject lines:

  • Free
  • Available now
  • Download
  • Discount
  • Guarantee
  • Sign up now
  • Offer
  • Win
  • Order now
  • Thousands
  • Bonus tip: Also avoid using percentages of any kind (100%, 50%, etc.) in subject lines.

A killer subject line is hard to come by without a little creativity. Instead of saying “available now,” try “out today” or “new release.” Instead of “sign up,” use “invitation” or “let’s connect.” Stumped for synonyms? Use thesaurus.com for similar words and ways to get your point across.

When choosing your words, always remember that first impressions make lasting impressions. So the next time you get ready to crank out that email, triple-check this list to make sure your subject lines stay spam-free.

For more on email marketing best practices check out this Daily Rind post from the archives. 

“The Yes Men Are Revolting” So You Don’t Have To

1546038_10152338680821616_109959633723675853_nIf you’ve been following The Yes Men on their hilarious journey to raise awareness of social, political and economic issues, you’ll be thrilled to hear that their latest release, following 2003’s The Yes Men and 2009’s The Yes Men Fix the World, will make its US premiere tomorrow night at DOC NYC!

Yep, you read right. The Yes Men Are Revolting will take the stage tomorrow as DOC NYC’s closing night film. If you’ve never heard of these activist pranksters, you’ve been missing out; if you have, you’ll be very eager to see where Andy Bichlbaum and Mike Bonanno (are those even their real names??) have been in the past five years — Hint: saving the world, one outrageous boycott scheme at a time.

What’s new in the third round? The activist duo show their audience another side to their story. While they’re still running around the world, impersonating and hounding one big-name corporation or government entity after the other to get the word out about climate change, this third installment also focuses on the lives Andy and Mike lead beyond their newsworthy hijinxes (jabs are made at the U.S. Chamber of Commerce and U.N. climate change summit, to give you an idea). This time, we get to see more of what it takes to produce these pranks and maintain stability outside of a job that calls for frequent illegal undertakings.

If you’re headed to DOC NYC tomorrow, be sure to find a seat early at the SVA Theatre. If you can’t make it, be on the lookout for the film in theaters and available digitally in 2015 via yours truly. And it you’re still looking for more info, check out our official press release on the newly acquired doc and IndieWire’s press coverage.

Check out The Yes Men Are Revolting trailer below:

Welcome, Jon!

November 19, 2014 Orchard News No Comments

jon ngIntroducing Jonathan Ng, IT Service Desk Administrator

I’m Jonathan Ng, most people call me Jon for short.

I’m a born bred New Yorker, and I am a proud well rounded Geek-American.

I studied Cartooning in High School (with an emphasis on comic book art). I then graduated with a BA in History (Medieval European) and studied abroad at Oxford University, studying Medieval Christian Mysticism and CS Lewis.

I’m also a gear-head and weekend musician. My current rig consists of a pre-Fender Gretsch 6119 Tennessee Rose, Pedal board (JHS/TC Electronics/EarthQuaker Devices/Eventide pedals), and a modded Vox AC15 with a Celestion Speaker from a Matchless Spitfire. Currently I’m really into the Foo Fighters, but I grew up listening to bands like P.O.D, Linkin Park, and Incubus. My current hobby consists of upgrading and flipping guitars/gear for cash; it helps facilitate my G.A.S. problem (Gear Acquisition Syndrome LOL).

I volunteer at my local church @CitylightNYC as the lead guitarist in the worship band and as a backup sound engineer.

Career-wise, I have mainly worked in the Higher Education Sector. The Orchard is the second private sector company I have been a part of and I’m glad I’m here. Look forward to working with you all!

New Analytics Feature: YouTube Ad-Enabled & Ad-Disabled Streams

YouTubeAnalyticsImprovements are always around the corner at The Orchard, and our latest update involves how you view your YouTube data in The Orchard Workstation: as of this week, we’ve introduced a few new YouTube-related data channels in Analytics. Rather than lump all your views into one category, Analytics now conveys how many YouTube views are either “ad-enabled,” and are therefore eligible for earnings, or “ad-disabled.”

With that, your new channel lineup includes:

  • Ad-Enabled Audio Streams: number of audio views that were enabled to show ads
  • Ad-Enabled Video Streams: number of video views that were enabled to show ads
  • Ad-Disabled Audio Streams: number of audio views that were disabled from showing ads
  • Ad-Disabled Video Streams: number of video views that were disabled from showing ads

The screenshot below shows sample data from August 1, 2013 through August 1, 2014. YouTube data from prior to October 7, 2013 did not provide a distinction between Ad-Enabled and Ad-Disabled — thus you’ll still see YouTube analytics data in Ad-Supported Streams channels up until that date. Going forward from October 7, 2013, your YouTube analytics data will exclusively be split into the four Ad-Enabled and Ad-Disabled channels for Audio and Video streams mentioned above. For all other monetized streams coming from services like Spotify, Deezer and Hulu, your data remains on our existing Ad-Supported Streams channel.

Ad-Enabled Ad-Disabled

These new data channels provide you with a more complete picture of your YouTube business. We’ve created a one sheet with additional information about factors that may affect whether your content is enabled or disabled for ads. Feel free to open a dialogue with your Client rep and YouTube Account Manager.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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