The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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Freeloader Friday: L’Orange, Miss Velvet & More

889176308574With Earth Day celebrations and the #kyliejennerchallenge both happening these past few days, it’s been quite a busy week! But the weekend’s finally popping out, and along with it, our Freeloader Friday fun.

If you’ve got plans tonight (or even if you don’t), you’re gonna want to #pushplay on L’Orange‘s new album. It’s streaming in full over at 2 Dope Boyz and it’s one you need to take in. It’s a perfect backdrop for your pre-game, or quintessential lyric listening. The Hip-Hop fusion features Jeremiah Jae throughout, along with appearances from Gift Of Gab and Homeboy Sandman. Go on, take a peak.

Next up, hear newcomers Saltwater Sun on their very first track, a little bit of Indie Pop Rock strewn into that ever-lovely English drawl. Others to check out: Oddisee‘s mellowed, instrumental-heavy new Hip-Hop gem and Pree‘s Caribbean-sounding Pop darling.

Last but not least, the always doubly entertaining music videos. This week, my faves come by way of Weeknight‘s completely 80s-enraptured storyline and Royal Thunder‘s Psychedelic trance vid. But don’t take my word for it — see (and listen) for yourselves!

L’Orange (ft. Jeremiah Jae): Full album stream via 2 Dope Boyz
The Night Took Us In Like Family out now on Mello Music Group

ADVAETA: Full album stream via Consequence of Sound
Death and the Internet out April 28 on Fire Talk

The Atomic Bitchwax: Full album stream via The Obelisk
Gravitron out now on Tee Pee Records

Saltwater Sun: “Habit On My Mind” track premiere via Earmilk
Habit On My Mind out now on Hand In Hive

Miss Velvet: “Cincinnati Street (Pnau Remix)” track premiere via Earmilk
Cincinnati Street (Pnau Remix) out now on Crazy Heart Records

Oddisee: “Belong To The World” track premiere via NME
The Good Fight out May 5 on Mello Music Group

Pree: “Hi-Livin’” track premiere via Blackbook
Rima out May 5 on Paper Garden Records

Weeknight: “In the Dust” music video premiere via Noisey
In the Dust out now on Dead Stare

Royal Thunder: “Time Machine” music video premiere via Rolling Stone
Crooked Doors out now on Relapse Records

Them Are Us Too: “Eudaemonia” music video premiere via Noisey
Remain out now on Dais Records

A Plane to the Void: “Minotaur” music video premiere via YouTube
Commedia out now on Send The Wood Music

Why You Should Be Using YouTube Cards On All Your Videos

YouTube CardsYouTube’s recent rollout of their new Cards feature was initially met with some skepticism (as most new features are). But now that we’ve had a little over a month to play with them and measure their impact, Cards are proving to be a game changer for engaging with fans and cross-promoting your content. A few fundamental changes make all the difference and the new features are already showing a climbing engagement and click-through rate.

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Welcome, Haseeb!

April 22, 2015 Orchard News No Comments

HaseebJavedIntroducing Haseeb Javed, Product Manager, Frontline

I grew up in Islamabad, Pakistan and moved to Vancouver, Canada, with my family for High School and University (UBC, Electrical Engineering). I moved south to California after graduation and worked in the SF / Silicon Valley area for a few years (SW and Wireless devices mostly), both in large organizations such as Sony Mobile and very early stage startups backed by YC.

After soaking in the Silicon Valley experience, I chose to move to New York two years ago — a decision that has kept me really happy and hungover :) Stints at TouchTunes and Sony DADC here in NY have helped me acclimatize to the Music and TV/Film world, easing my transition to Product Management at The Orchard. Very excited to be here!

Live Streaming for Musicians: Periscope vs. Meerkat

PeriscopeExplore the world in real time through someone else’s eyes.” That’s the tagline coined by Periscope, the shiny, new live streaming Twitter app that’s probably popped up countless times in your Newsfeed as of late. And whose eyes would you rather see the world through, than your favorite artist’s?

For those living under a social media rock, it all began just weeks ago when live video streaming app, Meerkat, launched, earning seemingly instantaneous, worldwide buzz and giving eager folks yet another people-watching opportunity. Just weeks later, Twitter responded by launching its own rival app, Periscope, which quickly earned its own social media acclaim. The application for musicians is obvious: grant fans an inside peek into life on the road, broadcast a concert, or host a live chat where the band can respond to comments as they roll in.

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The Orchard Chomps Down on “Crocodile Gennadiy”

Screen Shot 2015-04-20 at 1.23.33 PMHere’s a documentary to put on your #mustsee list: Crocodile Gennadiy. Filmmaker Steve Hoover (Blood Brother) has gone up against many odds to bring audiences the truth behind what’s happening to Ukraine’s homeless youth, and how a man named Gennadiy Mokhnenko is trying to shake things up for the better.

Amid political turmoil following de-Sovietization, Ukranian city Mariupol is wrought with homeless, drug-addicted children. Pastor Gennadiy, known throughout the city for his actions, seeks after these children by night, fully intending to kidnap them and take them under his wing. Many have questioned his extreme methods; others praise his actions, pointing to his life-changing results.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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