The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Welcome, Rishi!

November 26, 2014 Orchard News No Comments

RishiSatsangiIntroducing Rishi Satsangi, Senior Software Engineer

Hi everyone, I’m Rishi Satsangi and I’ve just started here on the Engineering Frontline team.

Amazing fact: I used to work at IODA under the tutelage of Mike Drake in the 00’s. I just recently came to The Orchard from Salesforce Marketing Cloud and I am so happy to be working in the music industry again instead of helping McDonalds Megacorp schedule tweets. At IODA, I loved the fact that I was helping independent artists, and I look forward to doing it again with this amazing team.

I went to school at THE Ohio State University for undergrad in Computer Science, then I became a Masters Art School dropout from the Academy of Art University in San Francisco in the field of Illustration. I am still into illustration and animation, here is the latest cartoon I did about Twitter and Google getting their own superheroes.

I like music a lot, and would love any listening suggestions from you fine folks. Side note: I started guitar lessons so watch out Woody Guthrie.

Freeloader Friday: Nite Fields, Catey Shaw, Yaarrohs & More

November 21, 2014 Freeloader Friday No Comments

673203109124Whe(a)ther or not you felt those polar invasions and arctic outbreaks to their full levels of intensity, you most definitely just experienced one of the coldest weeks in US history. These winter winds have come way too early and I for one am not mentally prepared. Solution? Music to soothe the soul! And for that, all you need is a little dose of Freeloader Friday – here you go.

First of all, take a chill pill with Nels Cline (yep, your fave Wilco guitarist and one of Rolling Stone’s Guitar Gods) & Julian Lage (just your average, run of the mill Grammy Award-winning guitarist virtuoso), who’ve teamed up for a state of the art Jazz Guitar instrumental album. Once you’ve streamed that one in full, try out the latest from Two Inch Astronaut: it’s an album full of Emo clangers & bangers with a 90s Rock throwback every now and then. Those should keep you occupied for a few hours.

What’s up next? The tracks. This first one is in a league of its own, though. Faith No More is back & ready for action. They’ve just released their first studio recording since 1998 and it. Is. Wicked. The title alone is enough. Beyond that, prepare yourself for a rumbling battle cry of Alt-Metal. Also taking the stage this week is Australia’s Nite Fields with a Shoegaze Pop jangle and the broodingly lovely Alma Elste, who’s got a surge of Pop Electronica that will melt the snow in some parts of the country.

Now, for the always doubly entertaining music videos. Catey Shaw is out with yet another visual delight: part 1 of a short story, this time depicting two ladies on the run with a kind of Bonnie & Clyde twist. Next up, check out Yaarrohs’ haunting vocals up against a piece of perfectly minimalistic B&W ballet choreography. And last, but most definitely not least, catch the L.A. Witch lady trio in another B&W clip, but one that leans towards a creepily psychedelic tone.

That should keep you busy, folks, while we wait for this no good, very bad weather sitch to pass. Happy Friday!

Nels Cline and Julian Lage: Full album stream via The New York Times
Room out November 24 on Mack Avenue Records

Two Inch Astronaut: Full album stream via NPR First Listen
Foulbrood out November 25 on Exploding in Sound Records

Faith No More: “Motherfucker” track premiere via Rolling Stone
Motherfucker – Single out December 9 on Reclamation Recordings

Nite Fields: “You I Never Knew” track premiere via Stereogum
Depersonalisation out now on felte

Alma Elste: “Heart Melter” track premiere via Noisey
Heart Melter – Single out now on Hand In Hive

Catey Shaw: “Night Go Slow” official music video premiere via Stereogum
The Brooklyn EP out now on Complex/Left Hook

Yaarrohs: “Wrestle” official music video premiere via Death and Taxes
Flesh & Blood out now on Glass Air

L.A. Witch: “Heart of Darkness” official music video premiere via Wondering Sound
L.A. Witch out now on Manimal Vinyl Records

What The #&@$ Do You Do, Clint?!?

ClintCabralClint Cabral
Director, South Asia
Joined The Orchard in February 2013

You manage our India-based clients and releases. What the #&@$ does that entail, exactly?
I do! And I work with labels in the subcontinent as well — countries like Pakistan, Bangladesh, Sri Lanka, Nepal and a few clients in the Middle East. I’m responsible for both the Label and Retail side of things. We’ve got close to 100 labels that I work with in the regions mentioned above, with new ones being added regularly. Dealing with them all is crazy hectic but amazing at the same time, as they come from different cultures, speak various languages and in general have very different styles of working!

Like what kind of styles? Can you give us an idea of how working with a label in South Asia is different to working with one in the UK or US?
Well for instance, a lot my communication with some of the smaller regional labels happens telephonically rather than regular mails. I often find this to be more effective with them when trying to get things done. The one thing that most of our labels in these regions do need to improve on is the way they schedule/plan their releases. Lead time is a rare thing here! Something that we’ve been trying hard to achieve.

From an industry point of view, our labels’ digital revenues still come in predominantly from mobile VAS services like ringback tones. YouTube revenues are also a sizeable piece of the pie. However, the focus on the digital business other than mobile VAS is definitely increasing. Our labels are getting more and more active with us and at a healthy pace I might add, which is great! With new services launching in India shortly, we’ll have a much greater role to play in the region from a retail perspective. We are also close to finalising our contract with Gaana, India’s leading online streaming service.

We hear you’re a big deal in Bollywood and that your wife won one of the first Indian Female Band competitions over there. That must make for some interesting stories. Dish, please!
Ha ha — big deal in Bollywood, no way! I’m more of a behind the scenes guy…. I sing background vocals, arrange vocal harmonies, stuff like that for Bollywood Soundtracks among other genres — been at it since my college days. I love being part of the creative side of the music business as well, keeps me connected with the music, artists, producers… stuff like that. And yeah, my wife was part of the 1st BIG Indian all girl group called Viva that was formed by winners of a TV show on the lines of Popstars way back in 2002. During those years I was working as an A&R rep for the record label that produced their second album and that’s how we met! …the endless studio sessions definitely helped :)

You’re just a family of all-stars. Can’t wait to see how your kids turn out. Thanks for shedding light on what the #&@$ you do, Clint!

must-see Bollywood movie: I must admit… I’m not a big Bollywood fan, but we have been seeing some great alternative stuff of late with the new breed of Film directors. I’d recommend Rock On!, Luck By Chance, Delhi Belly, Rang De Basanti & Zindagi Na Milegi Dobara — all excellent films with great soundtracks!
favorite city to travel to: Tokyo, love the city for its ‘extreme’ modern way of living and yet you can still find a whole lot of great Japanese tradition as well. Two of my favourite things that I have from there are my tabi’s & a katana (the samurai sword)
music service or app you can’t live without: Jango app on my phone…. long time user.
random fact: I used to play state level football (soccer) before I started working in the music business…. good times :)

10 Email Subject Line Words to Avoid if You’re A Musician

November 20, 2014 Featured News, Marketing No Comments

inbox_flickruser10chThis article, written by L.A.-based publicist Ebony Jeanette, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

There are many reasons why that took-you-all-night-to-write-and-now-you’re-late-for-practice email you crafted to spread the word about how incredibly awesome your new album is got deleted — or even worse, triggered and flagged as spam. Perhaps the reason lies in the lack of power and punch of your subject line. Or, maybe it was your last-second word choice that damned your announcement to languish forever in the spam folder. If you used one of the 10 words in the list we’re about to share, the latter may be true.

Much like crafting that perfect pick-up line for the out-of-your-league guy or gal at a bar, the subject lines of your emails and press releases can be a major point of stress. Going over the coolest things you could possibly say without coming off like a complete moron mirrors the dreaded process of rereading and retyping subject lines for length, tone, spelling, and overall catchiness. Will it be deleted or even make it into the inbox without triggering spam filters?

Email intelligence experts at towerdata.com have identified the most common words and phrases that mail filters such as Spam Assassin, Postini, IronPort, Barracuda, and Outlook mark as spam, due these words’ association with “junk mail” (and no one wants that clogging up his or her inbox). Many of these no-no words are used in music writing and can significantly increase the chances of your email being sucked into the black hole of rejection known as the spam folder. By avoiding these 10 words in your email subject lines (view an extensive list here), you’ll dramatically increase your chance of besting spam filters and actually get your message opened and read.

Top 10 words to avoid in email subject lines:

  • Free
  • Available now
  • Download
  • Discount
  • Guarantee
  • Sign up now
  • Offer
  • Win
  • Order now
  • Thousands
  • Bonus tip: Also avoid using percentages of any kind (100%, 50%, etc.) in subject lines.

A killer subject line is hard to come by without a little creativity. Instead of saying “available now,” try “out today” or “new release.” Instead of “sign up,” use “invitation” or “let’s connect.” Stumped for synonyms? Use thesaurus.com for similar words and ways to get your point across.

When choosing your words, always remember that first impressions make lasting impressions. So the next time you get ready to crank out that email, triple-check this list to make sure your subject lines stay spam-free.

For more on email marketing best practices check out this Daily Rind post from the archives. 

“The Yes Men Are Revolting” So You Don’t Have To

1546038_10152338680821616_109959633723675853_nIf you’ve been following The Yes Men on their hilarious journey to raise awareness of social, political and economic issues, you’ll be thrilled to hear that their latest release, following 2003’s The Yes Men and 2009’s The Yes Men Fix the World, will make its US premiere tomorrow night at DOC NYC!

Yep, you read right. The Yes Men Are Revolting will take the stage tomorrow as DOC NYC’s closing night film. If you’ve never heard of these activist pranksters, you’ve been missing out; if you have, you’ll be very eager to see where Andy Bichlbaum and Mike Bonanno (are those even their real names??) have been in the past five years — Hint: saving the world, one outrageous boycott scheme at a time.

What’s new in the third round? The activist duo show their audience another side to their story. While they’re still running around the world, impersonating and hounding one big-name corporation or government entity after the other to get the word out about climate change, this third installment also focuses on the lives Andy and Mike lead beyond their newsworthy hijinxes (jabs are made at the U.S. Chamber of Commerce and U.N. climate change summit, to give you an idea). This time, we get to see more of what it takes to produce these pranks and maintain stability outside of a job that calls for frequent illegal undertakings.

If you’re headed to DOC NYC tomorrow, be sure to find a seat early at the SVA Theatre. If you can’t make it, be on the lookout for the film in theaters and available digitally in 2015 via yours truly. And it you’re still looking for more info, check out our official press release on the newly acquired doc and IndieWire’s press coverage.

Check out The Yes Men Are Revolting trailer below:

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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