The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Freeloader Friday: Mount Eerie, Butch Walker & More

January 30, 2015 Freeloader Friday No Comments

889176236709Was your office as crazy as ours was this week with all these snow storms and snow days?! Either way, we’re finally back on track — and just in time for the weekend! So let’s take a look at the best newbies circling the internet this week.

Mount Eerie takes over the album premieres this week. He’s out with his latest, which is fueled by a plethora of instrumental sounds, made to seemingly texturize the world all around. It’s beautifully whimsical at times, but also filled to the brim with bits of buzzing, noisy Rock. Lots of experimentation going on with this one!

Moving right along to track premieres, and there are a TON. Butch Walker‘s latest features melodic piano over guitar-picking, along with a must-read interview; Torche busts out another ferocious, drum-o-licious Rock treat; Bosq (along with Nicole Willis) goes to Brazil to bring you the Disco beat; Revolution Saints powers up a golden-oldie Rock sound; My Midnight Heart takes you on a shimmering, crescendoing journey of whimsical vocals atop bass drums, and Malik B & Mr. Green team up with Benefit for a classic Hip-Hop vibe. Whew! Now try all those on for size.

What’s going on in the wonderful world of video? Noveller‘s got killer acid-laced visuals and DiSA takes you into Game of Thrones territory.

That’s all for this week, folks — have a splendid weekend, and Happy Superbowl Sunday!

Mount Eerie: Full album stream via NPR
Sauna out February 3 on P.W. Elverum & Sun

Butch Walker: “Autumn Leaves” track premiere via Alt Press
Afraid of Ghosts out February 3 on Dangerbird Records

Torche: “Loose Men” track premiere via Rolling Stone
Restarter out February 24 on Relapse Records

Bosq: “Bad for Me (ft. Nicole Willis)” track premiere via Wax Poetics
Bad for Me out February 24 on Ubiquity

Revolution Saints: “Way To The Sun” track premiere via YouTube
Revolution Saints is out 2/24 on Frontiers

My Midnight Heart: “Drown” track premiere via Spin
Drown out February 3 on Eric Sosa

Malik B & Mr. Green: “Metal Is Out (ft. Benefit)” track premiere via Okay Player
Unpredictable out February 24 on Enemy Soil

Noveller: “Rubicon” music video premiere via The Fader
Fantastic Planet out now on Fire Records

DíSA: “Cure” music video premiere via Under the Radar
Cure out now on Tigerspring

Sundance Special: We Go Deep with “Digging for Fire”

Screen Shot 2015-01-30 at 5.07.18 PMWhat would your first reaction be if you found a bone and revolver buried in the backyard of a person’s home you knew? That’s exactly what sparks debate and an entire movie plot in director and co-writer Joe Swanberg‘s (Drinking BuddiesHappy Christmas) latest flick Digging for Fire, which also happens to be our latest film acquisition at Sundance!

Husband and wife duo Tim (co-writer Jake Johnson) and Lee (Rosemarie DeWitt) find themselves in the above-mentioned dilemma, but can’t reach an agreement on what to do. Tim wants to play detective and keep digging, but Lee wants to keep everything as-is for the homeowner’s sake. A marriage tiff ensues: Lee heads away for the weekend and Tim stays behind. It’s here that the dynamite cast waltzes in, with appearances from Mike Birbiglia, Sam Rockwell, Anna Kendrick, Orlando Bloom, Brie Larson, Ron Livingston, Jenny Slate and tons of other faces you’ll recognize.

With this brief (and seemingly rare) separation from one another, Tim and Lee have their own bit of fun (think boozy night with the boys and night out on the town by way of motorcycle) without their significant other. Swanberg delights with his signature “hangout” storyline (shot entirely on 35mm film) and “digs” deep into questions about the skeletons that should and should not be left in the closet (or ground, for that matter) in one’s marriage.

What’s next for Swanberg and his cast of characters? We’ll be distributing Digging for Fire in North America, so be on the lookout for that release date. For more info on the deal, read our press release or check out press coverage from The Wrap and Indiewire.

Meet The Spanking New $5.99 Feature at iTunes US

January 29, 2015 Featured News, Marketing No Comments


As you’ve probably noticed by now, iTunes has made several changes to the store in the US. One addition you may want to participate in is the $5.99 Albums feature. You will see this feature as a slider on the Music Main Page and as bricks on each of the genre pages. If you’ve been wondering how you can have your titles featured in this campaign, look no further!

Any album with a retail price of $5.99 on iTunes is automatically eligible for placement in the $5.99 sale. The bricks on the genre page will of course require that a title be in that genre to be included. The slider on the Main Page will change to a different genre every week. iTunes has provided the schedule through to the end of March, so check in with your client manager to find out more.

Although any title with a retail price of $5.99 is eligible for this feature, it is entirely programmed by sales velocity. Placements within are not pitched for, and there is no editorial component. This means that if you have priced an album to surface in this feature, you will want to be doing everything to drive traffic to iTunes and push up those sales!

Keep this new feature in mind when you want to campaign a title — if your artist is on tour, you have catalogue pieces to highlight around a new release, or any reason you may want to place a title on sale. But don’t forget to support from your side as well!

We Go Up & Away With “Above and Beyond”

1779882_226268220904570_1655526331_nIsrael’s 1948 War of Independence has been well-documented in textbooks and feature films over the years, but one aspect of that war had yet to be uncovered. Until now. Director Roberta Grossman and Producer Nancy Spielberg (yep, that Spielberg) teamed up to create Above and Beyond, the story of a group of Jewish-Americans who risked their lives to support Israel’s fight for freedom.

The documentary sits down with the core group of men who comprised 90% of the Israeli air service, though none of them was actually from the country. Rather, they were the Machal, or “volunteers from abroad” who left their established lives in America to support their Jewish brothers in Israel the best way they thought possible. One such member of this band of brothers, Al Schwimmer, used his flight engineer expertise and WWII air transport experience to smuggle aircrafts and pilots into Israel. Upon reading about his death in the New York Times, Spielberg felt the need to tell his (and so many others’) story.

The documentary gives an account of a rarely-mentioned part of Israeli Air Force history — the foreign men who assisted in its creation — and the airmen give detailed accounts of how, through perseverance, they helped secure Israel’s independence.

We are thrilled to announce that we’ll be releasing the film to all North American audiences beginning this Friday, January 30th! Check out more press coverage from Variety, and watch the trailer below:

Welcome, Jim!

January 28, 2015 Orchard News No Comments

jim martinIntroducing Jim Martin, Director of Sports, Film & TV

I’m Jim Martin and I’m so excited to be a part of The Orchard. I’ll be working with Danny Grant on Sports movie acquisition and marketing from the West Coast office. I’m a lifelong fan of action sports, especially skateboarding and snowboarding. Fanclub Media, the company I founded back in 2008 which was just recently merged into The Orchard, was the first to launch an Action Sports movie on iTunes, Forum Snowboards’ That. When I’m not at work, I meditate and do yoga and am really into astrophotography. I like being outdoors and hanging out with my friends and family.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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