The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Show Us What You’ve Got: Using YouTube for Fan Contests

September 29, 2014 Featured News, YouTube No Comments

statechamps_acousticthingsUsing contests to simultaneously engage with fans and promote an upcoming release is not a new concept. But when executed well, it can be incredibly effective. Just ask Pop Punk band State Champs. In anticipation of The Acoustic Things, the all-acoustic followup to their full-length debut The Finer Things, they’re running a contest with their label Pure Noise Records to pick the best fan cover of their song “Leave You In The Dark.”

To enter the contest, fans must record a video of themselves performing an acoustic version of the song, upload it to YouTube, and post the video to Twitter, Tumblr and Facebook with the hashtag #theacousticthings. The band will pick their favorites to be featured on Pure Noise’s YouTube channel and all winners will receive a vinyl LP/CD of The Acoustic Thingsout October 7th.

This contest is great in a number of ways:

  1. It turns the spotlight on the fans and shows appreciation for their ongoing support
  2. It utilizes multiple social media platforms to maximize reach
  3. The fan-sourced content will see additional life on the Pure Noise channel playlist
  4. Fan videos include a link back to the original, which will drive traffic back to the band’s video
  5. It’s incredibly cost effective

Here’s the band’s original version:

And here’s one of the many fan covers:

When planning for your next release, find creative ways to use YouTube and other platforms to engage with your fans and spread the word about your music.  And check out some of our other great tips like how to make GIFs from YouTube videos!

Freeloader Friday: Exodus, Army of the Pharaohs, Magnolia Memoir & More

September 26, 2014 Freeloader Friday No Comments

888831773955Happy First Friday of the Fall! It’s here, and it is wonderful. How are you kicking it off? We’re having a going-away party (it’s not goodbye, it’s see you at your next DJ set at Donna!) for Jason Jones slash welcome to our humble abode Frenchkiss Records & Frenchkiss Label Group, who’ve recently joined us full-on. But first and foremost, it is Friday. And that means… Freeloader sampling time.

Heading full-throttle into tracks this week, Exodus’s title track off their upcoming album is now live and, just as you’d expect, it’s brutal: an all-out Metal fest in the span of four minutes. Army of the Pharaohs premiered the top Hip-Hop track of the week: the beat is infectious and the lyrics – well, you just gotta hear ‘em. Mr. Big is back with a quick, riff-driven Rock anthem, the Melvins collaborate with Butthole Surfers for a gnarly, crazed heavy Rock sound, and Forever Came Calling pull out the perfect weekend Alt-Pop Jam that’ll have you tapping to the beat in no time.

On the visual side of things, Teleman cleans up nicely (think 70’s mom style) so that they can get down and dirty in slo-mo; Amp Live teams up with Anya and Rebecca Roudman for an acoustic B&W performance; and lastly, Magnolia Memoir use their spirited Soul Pop to send us on our way via BalconyTV’s LA location.

And that’s it for our very first Freeloader Friday of the Fall! Happy Friday, folks.

Exodus: “Blood In, Blood Out” track premiere via Billboard
Blood In, Blood Out out October 14 on Nuclear Blast

Army of the Pharaohs: “War Machine” track premiere via YouTube
Heavy Lies the Crown out October 21 on Enemy Soil

Mr. Big: “I Forget To Breathe” track premiere via Ultimate Classic Rock
The Stories We Could Tell out September 30 on Frontiers Records

Melvins: “Sesame Street Meat (ft. Butthole Surfers)” track premiere via The Quietus
Hold It In out October 14 on Ipecac Recordings

Forever Came Calling: “Transient” track premiere via AltPress
What Matters Most out October 21 on Pure Noise

Teleman: “Mainline” official music video premiere via Brooklyn Vegan
Breakfast out now on Moshi Moshi Records

Amp Live: “Penny Nickel Dime” live music video via Exclaim
Headphone Concerto out now on Plug Research

Magnolia Memoir: “Pale Fire” live music video via BalconyTV
Pale Fire out now on Pale Fire Records

Frenchkiss and The Orchard Make Out

September 26, 2014 Featured News, Orchard News No Comments

sydfaceYou might say it’s been a long time coming. From our courting phase over ten years ago to when we made it past second base, welcomed Frenchkiss Label Group into the world and today, when we finally tied the knot, Frenchkiss Records and The Orchard have been what you might call soul mates. So it’s with great excitement that we announce the acquisition of the brilliant Frenchkiss Records and Frenchkiss Label Group. To share in our union, please welcome…. Syd Butler, Founder of Frenchkiss Records and a whole lot more. 

Hello Orchard World!

I’m Syd Butler, the bass player for Les Savy Fav and the founder of Frenchkiss Records. I grew up in Washington, D.C., formed Les Savy Fav while studying film and video at Rhode Island School of Design in Providence, Rhode Island and started Frenchkiss in August 1999 from an office in the Meatpacking District of New York City. Its first purpose was to release Les Savy Fav’s second full-length album, The Cat and the Cobra, and then over the years we went on to discover and sign bands such as The Hold Steady, Local Natives, The Dodos, Bloc Party and Passion Pit.

I am so grateful that Frenchkiss has been connected to The Orchard for the last ten years. This new deal shows how well we have worked together and the trust that has been built between us. Since Frenchkiss started back in 1999, we felt passionately about releasing music both with integrity and honesty. We care about the community in which our artists thrive and do all we can to make sure this ethos is flawlessly curated. The Orchard has been there every step and understands our values. Together we have released 75 records and signed over 30 labels through Frenchkiss Label Group. This strong relationship will move Frenchkiss/The Orchard into an even more successful future together.

We are thrilled to be working with such a creative and dedicated team.

Syd

Hey Lovie, Got a Vote to Spare?

September 26, 2014 Featured News, Orchard News No Comments

2014_Finalist_WhiteWe were delighted to receive the news this week that BalconyTV has been named a Finalist in the Internet Video: Music and Entertainment category of the Lovie Awards. The Lovie Awards are essentially the European version of the Webby Awards, and for those not in the know, the Webby Awards are considered to be the “Oscars of the Internet.” So I guess it’s a bit like being selected in competition for the Cannes Film Festival. That’s what we’re saying anyway.

Awards competitions are a strange business. In truth, most awards that are based around art are a bit silly. Art is subjective after all. Nevertheless, a lot of us get in a tizzy over them shiny statues. We all want one. At the end of the day, it’s nice to receive an award even if there is not much logic to the madness. On the other hand, if you lose… well who needs ‘em? Right?

They do have importance though. And I would advise anybody considering a startup venture to take heed. If it was not for awards, it’s likely that BalconyTV would not be here right now.

In 2007, BalconyTV won Best Music Website at the Digital Media Awards in Ireland. This surprise win gave us the impetus to keep running with the show. We beat some pretty high profile competitors and were able to use the phrase ‘award winning’ liberally. Ah yes, that phrase has done well by us. It rings bells in people’s heads. It shouldn’t, but it does.

After the success at the Irish awards, we thought we should go global in our recognition seeking. As we mentioned earlier, the Webby Awards touted themselves as the “Oscars of the Internet”… and that was good enough for us. So in 2008, BalconyTV was nominated for Best Viral Video Content at the Webbys. This was a huge accolade for us, and we didn’t even win!

In ’08, YouTube was still a relatively new phenomenon. Thus, to be nominated as one of the Top 5 Viral Video concepts at a time when the concept of viral video was just breaking through was pretty on the money. We were up against the likes of (remember these) Chocolate Rain, Obama Girl, Diet Coke + Mentos and my favorite, Here Comes Another Bubble by The Richter Scales.

Although we didn’t win, we were covered by National TV News in Ireland and that led directly to BalconyTV receiving its first angel investment round, which secured BalconyTV’s future.

… Continue Reading

Welcome to the Compilation Era

chill out

Rumors of “The Death of the Album” have been greatly exaggerated. Sure, comparing this week’s SoundScan numbers to those 20 years ago is good for a laugh (or a cry), but it bears remembering that the album, as we currently think of it, has only existed since the late-’60s. Before that, it was really more analogous to a photo album — a collection of pieces packaged together more out of convenience than any sense of artistic necessity. The LP had been around for about twenty years before the real beginning of “The Album Era,” which, interestingly enough, is about how long the MP3 has been around today.

Now that we all have basically every song ever recorded in our pockets at all times, the signal-to-noise ratio can be overwhelming, and people need new ways to consume and engage with music. To that end, the digital compilation might just be the “capital-A Album” of the post-MP3 era, providing a fresh listening experience based more on real-world utility than genre, era, or perceived cultural capital.

There are countless ways that repackaging can breathe new life into a piece of music. A compilation that features your best-selling artist and your 20th best-selling artist will benefit both — further driving track sales for an established hit, while also using that hit to attract fans and buoy sales for under-performing catalog — but this doesn’t just work for two artists within the same label or genre. With compilations that focus on moods or activities (“Music for Dinner Parties,” “Music for Road Trips,” “Music for Writing Long-Winded Blog Posts,” etc.), anything goes, provided it flows well and fits the stated function of the collection. For example, “Chill Out: Mellow Music for Relaxation” (pictured above) is a mixture of underground Hip Hop, Jazz Standards, ’70s Psychedelia, Classical Guitar, downtempo Electronic music and Reggae. These seemingly disparate styles can all be packaged together in the right context, introducing the consumer to new music they might have otherwise dismissed.

As genres splinter into smaller and increasingly arbitrary sub-genres, and established catalog continues to outperform new releases, it is clearly time for a new way forward. Spotify‘s front page has a list of curated playlists where “Workout” and “Focus” are listed between “Pop” and “Latino;” and Songza (recently purchased by Google for eight figures) has built an entire business around curating playlists to compliment any situation, and recommending them based on what you’re likely to be doing at any time of day.

More and more each day, this seems like the logical next step for an industry in constant transition. Welcome to the Compilation Era.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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