AIM Nominees Are Right On Target


The UK Association of Independent Music (AIM) has announced the 2017 nominees for the AIM Music Awards! The sevent annual award show is scheduled to take place at The Brewery in Clerkenwell on Tuesday, September 5th. The AIM Awards celebrates diversity with a unique variety of nominees including a number of our very own.

Mass Appeal artist, DJ Shadow is up for Independent Video of The Year for “Nobody Speak” feat. Run the Jewels. The notably relevant video dubs the rappers’ aggressive lyrics into the mouths of politicians causing a heated debate to turn physical. The ironic clash of the professional setting and inappropriate behavior is hilarious yet terrify as lapels are ripped to shreds. The action packed video is brilliantly filmed and captures the upbeat funky rhythm mixed with harsh content mirroring the theme of the song.
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The First Sign of SXSW: Panelpicker 2018 is Open


It’s the dog days of summer and although it feels like your annual trip to Texas just happened, SXSW is already hard at work shaping their 2018 conference. One of the first signs that Austin is on the horizon is the opening of SXSW’s Panelpicker polls and ladies and gentleman, as of this week, the polls are open!

Panelpicker gives festival-goers the opportunity to be the change they want to see in South By’s programming line up. You can cast your vote for any number of the 5,000+ panels on the ballot, including a few exciting submissions from The Orchard. Here’s what we’re bringing to the table this year. (more…)

Welcome, Jake O.!


Jake O'ConnorIntroducing Jake O’Connor, Product Analyst, Digital & Physical Distribution

Hey everyone, my name is Jake O’Connor, a newcomer to The Orchard as a Product Analyst on both the Digital and Physical Distribution teams. I am very happy to be here.

I came to The Orchard after a series of sharp turns; first as a House Page and briefly as a speechwriter (Politics), followed by a pivot to Third Bridge (Finance). A year later, some friends called up to ask if I’d join their startup (HR tech). They say the arc of history is long and bends towards justice and with that said, I couldn’t be happier to be at The Orchard working on on the Product team.

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What The #&@$ Do You Do, Allison?!?


Allison UllrichAllison Ullrich
Manager, College & Lifestyle Marketing
Joined The Orchard in January 2012

As the head of our nationwide College Marketing efforts, what the #&@$ do you do Allison?!!?
The Orchard’s College Marketing Team is comprised of 10 college students who are located in NYC, Boston, Chicago, Philadelphia, Austin, Minneapolis, Denver, LA, Seattle, and San Francisco. Our College Reps are in charge of promoting selected releases across their markets for two weeks by hitting up independent retail, lifestyle accounts and college campuses with physical promotional materials that the artists’ labels create. (more…)

Out Today by The Orchard: Tyler Childers, The Dinner & More


With music festival season winding down and film season picking back up, The Orchard is busy delivering the freshest from grassy fairgrounds to dimly lit theaters. This week we have a heartfelt country album that will have you craving BBQ and whiskey, an Australian indie pop record that is sure to get listeners moving and a dark drama that tests the bonds of family loyalty. So pick your poison and enjoy.

Gather some friends, light a campfire and crack a few beers because the new Tyler Childers‘ album, Purgatoryis a folk soundtrack that will whisk you away sonically to the Appalachian backcountry. (more…)