The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Case Study: Machine Head Tease Bloodstone & Diamonds with Hidden Interactive Clips

Interactive Page for BlogWhen thinking of Metal legends, Bay area rockers Machine Head are among the first to jump to mind. Having just released their eighth studio album, Bloodstone & Diamonds, on November 10 via Nuclear Blast, these guys have been pushing the envelope and finding new ways to melt faces for over twenty years.

As could be expected, fans were chomping at the bit to listen to Bloodstone & Diamonds as soon as possible. Ahead of release, the band unleashed two intriguing album trailers and an epic video for the track “Now We Die,” all of which embraced the ancient alchemy-influenced visual style of Bloodstone & Diamonds. Still, we wanted to give the fans more, and thus the Bloodstone & Diamonds Interactive Landing Page was born.

Aside form the blood, sweat, tears and time put in to creating the music for Bloodstone & Diamonds, a ton of effort and care went into creating the overall visual and physical package of the album, which included a 48-page hardcover media book designed to look like a long-lost alchemy text. We thought this art deserved a home in the digital world as well as the physical, so we started brainstorming. The songs on Bloodstone & Diamonds are incredibly dynamic, ranging from tranquil, meditative chant to pure, soul-crushing Metal. To give fans a taste of this, we created short clips (30 seconds or less) of ten tracks on the album to accompany full track streams of “Killers and Kings” and “Now We Die,” which had already premiered. We then turned to our brilliant designer Airene Resurreccion to help us marry these visual and auditory elements on an interactive landing page to live on Machine Head’s website.

When fans first arrive at the page, they simply see the Bloodstone & Diamonds album art and release information with instructions to unveil the hidden content below. Once they started exploring, alchemy-style images would slowly fade into view, each one embedded with a track clip or stream. Twelve images teased the twelve tracks on the album, and fans were given a taste of the visual experience of Bloodstone & Diamonds as well as the auditory.

The page launched on October 27, and was met with immediate enthusiasm from fans and the media alike. Between October 27 and November 17 (one week post-street), the page received 6,000 unique visits. Overall, the Interactive Landing Page added value to the Bloodstone & Diamonds campaign by uniquely engaging fans (self-titled ‘Head Cases’) and igniting a flurry of press attention from Metal Shock Finland, Brave Words, Metal Storm and more.

Did we get you in the mood for some Metal? Check out the interactive album stream of Bloodstone & Diamonds below and keep an eye out for upcoming tour dates!

Welcome, Nick!

December 3, 2014 Orchard News No Comments

NickRosholtIntroducing Nick Rosholt, Sales & Marketing Coordinator, Film & TV

Between my Hulu, Netflix, YouTube, Vudu, Google Play and iTunes accounts, I have access to a wealth of quality, on-demand content that completely negates the need for cable or any other preselected viewing experiences. I, like many other millennials (and the technologically-inclined), am completely in control of the entertainment I consume. Digital distribution isn’t just the future, it’s the present. It’s not merely an ancillary revenue stream, but an engine for creating quality content that attracts A-list talent. At this point it can’t be ignored. When Diana [Ed. Wollach, Orchardite since 2011] asked me if I would be interested in joining The Orchard’s passionate, dynamic team in the most dynamic facet of the film industry I couldn’t give any other answer but “yes.”

I was born in New York but grew up in South Africa where I was a regular at the movie theater and my family’s living room TV. From a very early age I knew that I wanted to be on the cutting edge of the entertainment world. After earning my B.A. at Brown University I went on to earn my M.F.A. in Producing at the New York Film Academy in Los Angeles. While there I interned with production companies in the studio, independent and television spheres. These experiences gave me valuable insight into the creation of content and how important marketing is in helping content find an audience.

I’m beyond excited to be joining The Orchard, and am looking forward to meeting and working with you all.

“The Sheik”: Break Your Back. Make You Humble.

1This week sees the release of the fascinating and heartwarming documentary The Sheik. The film follows the life of Khosrow Vaziri, known to many as the legendary pro-wrestling heel “The Iron Sheik” from his beginnings as a child wrestler to the present day. After serving as a bodyguard for the Shah of Iran, The Sheik fled to the U.S. in the midst of Iranian political turmoil, and began teaching high school wrestling. He even helped coach the U.S. Olympic wrestling team.

But Vaziri couldn’t be kept out of the ring forever, and soon found himself in the nascent pro-wrestling circuit that would eventually become the WWE. Using anti-Iranian sentiments to his advantage, he created the wrestling persona “The Iron Sheik” to become wrestling’s most notorious villain. Through this avatar he inspired the careers of wrestlers like The Rock and made the career of Hulk Hogan.

The Sheik doesn’t just highlight Vaziri’s career high points. It shows us a flawed man who succumbs to the trappings of fame and drugs as a form of pain management. We see The Iron Sheik at his absolute worst as he fights for redemption from his family and eventually uses his outlandish personality to become a Twitter sensation. We’re not only given insight into the life of a legendary wrestler, but also his place in U.S.-Iranian relations and the meteoric rise of American professional wrestling.

The Sheik was an Official Selection at the 2014 Hot Docs International Documentary Festival and features over 25 celebrities including Dwayne “The Rock” Johnson. It’s a labor of love from Iranian-Canadian twins Page and Jian Magen who grew up idolizing The Iron Sheik and were instrumental in helping him turn his life around. The film is available today on your favorite digital store. Check out the trailer below:

Welcome, Rishi!

November 26, 2014 Orchard News No Comments

RishiSatsangiIntroducing Rishi Satsangi, Senior Software Engineer

Hi everyone, I’m Rishi Satsangi and I’ve just started here on the Engineering Frontline team.

Amazing fact: I used to work at IODA under the tutelage of Mike Drake in the 00’s. I just recently came to The Orchard from Salesforce Marketing Cloud and I am so happy to be working in the music industry again instead of helping McDonalds Megacorp schedule tweets. At IODA, I loved the fact that I was helping independent artists, and I look forward to doing it again with this amazing team.

I went to school at THE Ohio State University for undergrad in Computer Science, then I became a Masters Art School dropout from the Academy of Art University in San Francisco in the field of Illustration. I am still into illustration and animation, here is the latest cartoon I did about Twitter and Google getting their own superheroes.

I like music a lot, and would love any listening suggestions from you fine folks. Side note: I started guitar lessons so watch out Woody Guthrie.

Freeloader Friday: Nite Fields, Catey Shaw, Yaarrohs & More

November 21, 2014 Freeloader Friday No Comments

673203109124Whe(a)ther or not you felt those polar invasions and arctic outbreaks to their full levels of intensity, you most definitely just experienced one of the coldest weeks in US history. These winter winds have come way too early and I for one am not mentally prepared. Solution? Music to soothe the soul! And for that, all you need is a little dose of Freeloader Friday – here you go.

First of all, take a chill pill with Nels Cline (yep, your fave Wilco guitarist and one of Rolling Stone’s Guitar Gods) & Julian Lage (just your average, run of the mill Grammy Award-winning guitarist virtuoso), who’ve teamed up for a state of the art Jazz Guitar instrumental album. Once you’ve streamed that one in full, try out the latest from Two Inch Astronaut: it’s an album full of Emo clangers & bangers with a 90s Rock throwback every now and then. Those should keep you occupied for a few hours.

What’s up next? The tracks. This first one is in a league of its own, though. Faith No More is back & ready for action. They’ve just released their first studio recording since 1998 and it. Is. Wicked. The title alone is enough. Beyond that, prepare yourself for a rumbling battle cry of Alt-Metal. Also taking the stage this week is Australia’s Nite Fields with a Shoegaze Pop jangle and the broodingly lovely Alma Elste, who’s got a surge of Pop Electronica that will melt the snow in some parts of the country.

Now, for the always doubly entertaining music videos. Catey Shaw is out with yet another visual delight: part 1 of a short story, this time depicting two ladies on the run with a kind of Bonnie & Clyde twist. Next up, check out Yaarrohs’ haunting vocals up against a piece of perfectly minimalistic B&W ballet choreography. And last, but most definitely not least, catch the L.A. Witch lady trio in another B&W clip, but one that leans towards a creepily psychedelic tone.

That should keep you busy, folks, while we wait for this no good, very bad weather sitch to pass. Happy Friday!

Nels Cline and Julian Lage: Full album stream via The New York Times
Room out November 24 on Mack Avenue Records

Two Inch Astronaut: Full album stream via NPR First Listen
Foulbrood out November 25 on Exploding in Sound Records

Faith No More: “Motherfucker” track premiere via Rolling Stone
Motherfucker – Single out December 9 on Reclamation Recordings

Nite Fields: “You I Never Knew” track premiere via Stereogum
Depersonalisation out now on felte

Alma Elste: “Heart Melter” track premiere via Noisey
Heart Melter – Single out now on Hand In Hive

Catey Shaw: “Night Go Slow” official music video premiere via Stereogum
The Brooklyn EP out now on Complex/Left Hook

Yaarrohs: “Wrestle” official music video premiere via Death and Taxes
Flesh & Blood out now on Glass Air

L.A. Witch: “Heart of Darkness” official music video premiere via Wondering Sound
L.A. Witch out now on Manimal Vinyl Records

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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