New Monetization Policies & YouTube Tips To Help You Grow

Monetization requirementsWe’ve kept you up to date with the various changes YouTube has made to monetization over the past year, such as the new monetization icons, but this may be one of the biggest to date: As of February 20th, 2018, YouTube is limiting monetization to channels with 4,000 hours of watch time in the past 12 months and 1,000 subscribers. This new threshold is a part of YouTube’s effort to tighten requirements for monetization in order to prevent spammers, impersonators, and other bad actors from hurting the YouTube ecosystem.

This may seem like a lofty goal, but it’s easy to check if you’re already qualified, and if you’re not there yet, there are plenty of steps you can take to achieve the goal. Whether you’re looking for ways to boost your channel stats or want to reach new heights, we’ve outlined helpful tips to get your numbers growing.

The Orchard Is Your Soundtrack To The 2018 Oscars

Butter up your popcorn folks: It’s Oscar season and The Orchard is involved for the third year in a row. After earning nominations for Best Documentary Feature in 2016 with Cartel Land and 2017 with Life, Animated, The Orchard pulled through in 2018 with Sufjan Stevens‘ nomination for Best Music (Original Song). That’s not all! The Orchard is also home to the score of another Best Picture favorite, Lady Bird.

His first nomination for an Academy Award of any kind, Sufjan earned the honor for “Mystery Of Love,” one of his three beautiful contributions to the Call Me by Your Name original motion picture soundtrack via Madison Gate Records. The song reflects Sufjan’s spectacular 2015 LP Carrie & Lowell, with delicate acoustic guitar pickings laying the foundation for his signature whispered melodies. If you haven’t heard it, give it a listen here.


Out Today by The Orchard: Strange Names, Holly Miranda & More

New York went back to its moody weather after two days of sunshine. But before you put your raincoats back on, we have some great releases to lengthen the spring vibes the city has teased. This week’s albums will take you on a journey back to the 70’s New York punk-rock scene, 80’s dance floors and landing on some emotional folk-rock tunes, all out today.

Strange Names challenges its audience to “explore humanity from an outside perspective” with their brand new album Data. Represented by Frenchkiss Records, Strange Names has been working on Data since they have finished touring with Azealia Banks in 2015. The new-wave trio presents funky drum beats and guitar riffs that follow melodic and pulsated synthesizers that pay tribute to 80’s pop/rock records, with tracks that best serve the dance floor. The whimsical music video “UFO” creates an imagery of three out-of-the-world figures landing on earth and observing human behaviors in a playful way. To get more of these extra-terrestrial beings’ explore the full album here.

Who’s Repping The Orchard At The 2018 Junos?

The 2018 JUNO Award Nominees have been announced, highlighting many gifted artists, including some of our own distributed labels and partners. Organized annually but the Canadian Academy of Recording Arts and Sciences (CARAS), The JUNO Awards honor and promote Canadian artists and their musical influences around the world. This year, the awards have made their way to Vancouver’s Rogers Arena and will be hosted by Michael Bublé on March 25th.


Welcome, Jasmine!

Jasmine BodkinIntroducing, Jasmine Bodkin, Integrations Manager

Prior to arriving here at The Orchard, I spent the last 16 years working at Sony Music UK. I have worked on amazing campaigns in various capacities from Promotions to Marketing, eventually heading the Label Co-ordination department (including Release Planning), across all Sony UK Labels.