Freeloader Friday: The Luyas, Paul Hill & More

Welcome back Freeloaders! It’s Friday and that means I’m here to give you a break from your usual playlist with some fresh new finds. We have quite the crop for you this week so let’s get to it.

First up is the single “Dream of Love” from Montreal indie pop group The Luyas. As you may have guessed from the title, this is a chill, dreamy track complete with the group’s signature quirky instrumentation and lo-fi vibe. Give it a listen and stay tuned for their next full-length, Human Voicing, out February 24th on Paper Bag Records (more…)

The Orchard Takes Home Sundance Grand Jury Prize Winning Doc “Dina”

Dina Sundance AcquisitionAlthough the curtain has closed on Utah’s 2017 Sundance film festival, the show is not over for us. This week, The Orchard acquired Dan Sickles and Antonio Santini’s critically acclaimed documentary Dina, the U.S. Grand Jury Prize winner for Best Documentary.

Dina is an incredibly in-depth look into a complicated yet deep-rooted romance between Dina Buno and Scott Levin. Just engaged, these two are working to understand the dynamic of their unique relationship while also balancing their individual mental disabilities. From dusk until dawn, from public dates to the most private moments, the film’s directors fit comfortably into each intimate situation to shed light on the struggle and beauty behind Dina and Scott’s companionship.


The LGBTQ Community & YouTube: A Love Story

LGBT YouTubeThose in the LGBTQ community have been early adopters of almost every social media platform, all the way back to the days of Bulletin Board Systems and listservs. YouTube is no exception: From the platform’s launch in 2005, LGBTQ activists have utilized the platform to spread their stories and campaigns, and more than a handful of personalities have launched entire media careers through their channels.

YouTube is one of the most respected brands by LGBTQ consumers, and has officially celebrated LGBTQ Pride Month across the platform since 2013. Just two of the biggest LGBTQ YouTube Stars, Gigi Gorgeous and Tyler Oakley, have nearly 1 billion views between the two of them, and have expanded their media empires into mainstream television and film gigs. What has made YouTube such a good home for this community, and what lessons can YouTubers of all stripes take from their most successful stars?


Welcome, Eric!

Eric Benoit WelcomeIntroducing Eric Benoit, Digital Catalog Integrations Coordinator

Hey, everyone! I hail from the booming metropolis of Allendale, NJ and spent the last four years attending Middlebury College in VT. I interned for both MTV and Animal Planet before getting my first full-time gig at The Orchard.

Music has always taken up a huge portion of my life. I write and produce electronic music, and I also like to sing and play guitar. I was the musical director of an a cappella group called the Mamajamas in college. It was silly.


Facebook vs YouTube: Which is the Best for Your Video Campaign?

facebook-vs-youtube-online-videoFacebook vs YouTube: these two game-changing platforms have become a contested rivalry in online music video streaming. With massive emphasis now behind native video players, is Facebook today’s place to start an artist’s video campaign? Or with its creator-friendly programs, advanced Content ID and monetisation options, is YouTube the way to go? In this post, we’ll compare the two to help you make the best decision for your artist.