The news arrived last week and we are all very excited. After seven years of negotiations, GEMA & YouTube finally reached an agreement. As of November 1st, 2016, all music videos controlled by GEMA have been switched on and are being monetised effective immediately. The terms of the agreement have not been disclosed, but this is obviously great news as Germany is a key market in Europe.
Shortly before the Toronto International Film Festival in 2015, The Orchard acquired international rights to The Music of Strangers: Yo-Yo Ma & The Silk Road Ensemble. This was the first film we took on and went door-to-door with overseas theatrical distribution.
We spent the year selling the film to local distributors in foreign territories. The Orchard was very fortunate to secure an international gem of a film with interest coming in from all parts of the globe, especially from Asia and Europe. What do film buyers look for? Uplifting stories, recognizable stars and stories that deal with highly topical subject matter. This film hit all of these notes with buyers. It also helps to have Morgan Neville attached, an Academy Award-winning director who has proven himself on films such as 20 Feet From Stardom and Best of Enemies.
Every YouTube channel’s quest: to keep viewers watching more and more of their content. But how do you achieve this goal? There are endless tricks and methods that creators and channels use to keep their audience within their channel’s ecosystem, whether that’s through playlisting, cross-video promotion or the trusted end card. These all help keep viewers with you and that helps the all-important watch time to go up.
Traditionally end cards have been a very effective way of turning one view into two views, and more. The trouble with these is that they require an element of graphic design and thereon an ability to work the graphic into a video edit, which is not only time-consuming but may well require a lengthy procedure and pass through many different people before a video can be uploaded.
Happy November my freeloading friends! Hopefully you’ve all recovered from your Halloween parties. I’ve been contently eating left over candy all week so I feel great. I also feel great because we’ve had some excellent activity at The Orchard this week, with plenty of new tracks and videos coming in daily. As always, we have a few hand-selected for you in observence of Freeloader Friday.
It’s almost release week for Jersey-born, Brooklyn-based duo Sleigh Bells and their new LP Jessica Rabbit is everything we hoped for. The Bells have always been killer, but these two brought their signature sound to the next level with these 14 twisted tracks. Backbreaking beats, ripping guitar licks and shimmering synths give Jessica Rabbit a stadium rock edge and an 80s pop attitude. Frontwoman Alexis Krauss tears it up vocally, inciting chills on tracks like “Throw Me Down the Stairs” and “I Can Only Stare.” You need to hear it. Luckily, you can catch a full stream here.
A BBC Worldwide-owned company, Demon Music Group is the UK’s largest independent catalogue record label. They specialise in marketing physical and digital catalogue music with repertoire coming from both major and indie companies worldwide. They also have their own library of rights and imprints, including Edsel, Crimson Productions, TRAX Records, 100 Hits, Access All Areas, Demon Records, Little Demon and others.
In this Label Spotlight we met with Paul Tucker, Digital Sales Manager for Demon Music Group, to find out more about what makes them who they are.