The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Welcome, Bernardo!

November 5, 2014 Orchard News No Comments

Bernardo ErwesIntroducing Bernardo Erwes, Client Relations & Marketing Manager, Brazil

First of all I would like to thank Liana Brauer for introducing me to The Orchard, and The Orchard for giving me this opportunity to work with the passion of my life that I always dreamed of being involved with somehow, which is music.

I have been a huge fan of Metal since I was around 11, but I also love Classical Music and Rock as well.

I listen to music whenever possible; on the streets, in the subway or bus, car… basically anywhere.

My favorite bands mostly come from Scandinavia, which is home to some of the best Black/Death Metal in the world. It might sound a little strange for someone who is not familiar with the genre, but Metal is founded on incredible sounds and lyrics, some of which focus on ancient History and Myths from Sweden, Norway, Finland and other European countries and also things from our daily life, but in a different “metal” way.

I am also a big fan of History, which was one of the reasons that I chose to study Law at University.

Before joining The Orchard, I worked for several years for an IP Law Office called Dannemann, Siemsen, Bigler & Ipanema Moreira. After nearly 4 years there, I wanted to try to get closer to my passion for music so when I saw an opportunity in an Online Music Agency, I chose to take a chance in this new world.

One thing led to another and now I am part of The Orchard Brazil team and it has already been a pleasure to work for this company which I realized is THE opportunity for me to work with my passion for music.

Looking forward to meeting you all and working together!

Zone In on Accounting: How to Draw Intelligence from Your Revenue

Header AccountingPart of my job in running The Orchard French and Benelux office with my colleague Philippe Giard is to meet up as regularly as possible with our local labels to discuss life (of course), and the development of the music business. In particular, we serve our clients best by reviewing how things are going in their relationship with us and sharing ideas on how to help this partnership grow even further.

When we do this, we typically prepare a brief presentation/analysis of developments we’ve noticed with their catalogue revenues and trends, whether by artist, top tracks/albums, label imprints when relevant, by store, by source of income (streaming, downloads, YouTube, RingBackTones revenues, etc.) and more.

Those who use our Workstation regularly will have probably already dug into a lot of this for themselves, but a refresher with a few tricks and methodology never hurts, especially when it comes to digging into your revenue data, i.e. money, and working out where more sources and mines of this precious metal can be found and maybe tapped and developed better.

Since we’re talking about actual revenues here, the “Accounting” tab in your Workstation is most useful as it reflects final revenue that has been reported and entered into clients’ accounts. Analytics, on the other hand, shows real-time developments of your label’s catalogue, and though useful to analyze data trends and activity around your content, numbers serve as a guideline and aren’t considered 100% verified until amounts are actually paid.

When using Accounting, I usually start by taking a period that is representative: remember you can now have 1 year’s worth of accounting displayed on your main page. I usually use the last 12 months or four quarters so it includes stronger and weaker sales periods, and I view by Country to spot the top 10 territories where a label’s customer base is most active:

Screenshot Accounting1

… Continue Reading

When & Why Should You Invest in Radio Promotion?

November 3, 2014 Featured News, Marketing 1 Comment

thesyndicate_logo_2014We’re happy to welcome our partners from The Syndicate to The Daily Rind! In this guest blog post, Robert Wilcox, Senior Manager of Alternative Radio Promotion, tells us when and why you should invest in radio promotion. Take it away, Rob! 

So you’re in a band, or perhaps you’re a manager of an up-and-coming artist — or perhaps you run a record label and have a release you want to create additional exposure for. What do you do to create awareness for a piece of art that needs to be heard? Where do you go? How do you bridge the gap between a local fan base and a national audience? As we’ve all learned, cream does not always rise, and it takes more than just a message in a bottle to make sure you’re being received in an ocean of new and/or already established artists.

Studies have shown that radio is still the number one source for new music discovery — and it’s as simple as flipping a switch or clicking a mouse. As a radio publicist, I too can attest to this, and feel that in any field of marketing, knowledge is power in taking full advantage of these tools. Much like a conversation you’d share with the knowledgeable clerk at your local mom and pop record store, radio promotion serves the purpose of cultivating positive dialogue about your music between the promoter and the programmer of a radio station — focused on turning them onto new ideas and sounds across various genres.

If you find that there’s been an organic build in awareness for you or your artist preceding a new release — independent or through a label — or you’re planning to go on tour in support of that release, you should consider radio promotion. This is especially important when your release has national distribution, either physically or digitally, as radio support can help influence immediate sales. In doing so, there are several arenas in which you can enlist a radio publicist to promote your record: College and “Non-Comm” Radio, Specialty Radio, and Commercial Radio.

For decades now, the College Radio format has existed as a source of new music discovery, regardless of genre. College Radio can also be a great launching pad for artists looking to test the waters of their commercial viability. Many artists, especially in the Indie genre, have seen their rise to notoriety through college radio. The Adult Album Alternative (or Triple A) radio format is representative of Indie and Singer/Songwriter “tastemakers” like WXPN in Philadelphia, KCMP in Minneapolis, WFUV in New York City, KCRW in Los Angeles, and KEXP in Seattle — all of whom happen to be Non-Commercial radio stations, either listener supported or university affiliated. Equally well known, the AAA format also includes commercial stations like WRLT in Nashville and WCNR in Charlottesville. These stations tend to play music that skews towards independent and heritage artists, and encompass a wide array of genres.

It’s not uncommon to also see artists from this side of the dial “cross over” into the world of Commercial Alternative Rock radio, where some recent examples include Vampire Weekend, Arcade Fire, and Mumford & Sons. But before these artists were in regular Rock rotation alongside bands like The Foo Fighters or M83, they were getting their first debut spins on commercial alternative New Music Shows — better referred to as the Alternative Specialty format. Alternative Specialty is a radio format designed to act as the testing ground for slightly more “underground” acts who are nudging their way into the mainstream. Well-respected stations like KROQ in Los Angeles, WRFF in Philadelphia, and WEQX in Albany all carry weekly specialty programs designed to feature new music from artists both old and new.

Regardless of the format, a good promoter will be there to help navigate and decide upon the appropriate avenues for your music. Not all music is meant for the radio (and that’s perfectly okay), but if you have a desire to be heard, choose a publicist that shares the same burning desire. The secret code to all of this is that when the right song hits the right ears, it can lead to wonderful results — whether you’re a radio programmer who’s inspired by a promoter to fall in love with a track, or a casual listener looking to purchase “something new” for their music collection.

— Robert Wilcox, The Syndicate

Freeloader Friday: Young Fathers, Jessica Hernandez & the Deltas, The Budos Band & More

October 31, 2014 Freeloader Friday No Comments

858454003302It’s one of those most wonderful days of the year again! Time to get dressed up, decked out and get your freak on with all the goblins, spooks and vamps running around town. It’s Halloweeeeen! But when you’re not #trickortreating this weekend, you’re going to need a tune fix. So let’s get started with this Halloween’s Freeloader Friday!

Straight off their hot and massive Mercury Prize win, Young Fathers roll out a full album stream of the praiseworthy album. You are definitely going to want to hear every single Rap-Experimental groove. Also, be sure to check out the grand debut from Dems. These dudes (who, alongside Young Fathers, hail from the UK) also have a nice groove goin’ on, but in an Electronic, Indie white-boy kind of way. Both are solid, and should not be missed.

Moving onwards & upwards, you’ve got four track premieres to catch. The Skull (how appropriate!) have rolled out a deep, dark, old-school Rock track; the ever-lovely Kina Grannis covers Sia’s “Chandelier,” as voted on by YOU; tētēma debuts a chant-driven Jazzy Synth tune; and Senser releases a beloved Heavy Rock-Rap classic, matched to Dance Electronic beats by way of DJ Awe.

And then, of course, there are the videos. Go to a top-notch mariachi Rock party with Jessica Hernandez & the Deltas (BYOB of tequila!), get totally freeeeaked out with old-time Hollywood blood, guts & gore from The Budos Band (you’re going to want to play this at your Halloween house party on the big screen), run through rivers and woods in extraordinary fashion with PROM, and learn lessons about “twu luv” from Allo Darlin’s hilarious take on relationships.

That should keep you covered for the weekend. Now get out there and show off our costume! #HappyHalloween2014.

Young Fathers: Full album stream via Drowned In Sound
Dead out now on anticon

Dems: Full album stream via Noisey
Muscle Memory out November 3 on Sew in Love

The Skull: “Sick of It All” track premiere via High Times
For Those Which Are Asleep out November 4 on TeePee Records

Kina Grannis: “Chandelier (Sia Cover)” track premiere via YouTube
Elements out now on One Haven

tētēma: “Tenz” track premiere via The Quietus
Geocidal out December 8 on Ipecac Recordings

Senser: “Age of Panic (DJ Awe Remix)” track premiere via NoiseTrade
Stacked Up XX out November 17 on Strike Back

Jessica Hernandez & The Deltas: “Sorry I Stole Your Man” official music video premiere via Idolator
Secret Evil out now on Instant Records

The Budos Band: “Aphasia” official music video premiere via Bloody Disgusting
Burnt Offering out now on Daptone Records

PROM: “Flickers” official music video premiere via Impose
Keeping Company out now on Crazy Heart Records

Allo Darlin’: “Bright Eyes” official music video premiere via Stereogum
We Come from the Same Place out October 7 on Slumberland Records

The Orchard’s Globetrotting Affair with “Meet Me in Montenegro”

Screen Shot 2014-10-29 at 5.33.54 PMEver have one of those summer study-abroad romances? Those short, stinging flames tend to burn out quickly, never to be though-of again. But Alex Holdridge and Linnea Saasen are a one-of-a-kind couple. Not only did they rekindle the flame, they’ve got a movie to prove it!

Meet Me in Montenegro follows LA-based filmmaker Anderson (Holdridge) and Norwegian dancer Lina (Saasen) as they attempt to revive a once vibrant romance. After another film project falls through, Anderson packs his bags for Berlin for some R&R with friends (played by Homeland’s Rupert Friend and Jennifer Ulrich). While staying in the city, Anderson unexpectedly runs into Lina and the present-day love story unfolds. Although the stars finally align for the couple, Anderson and Lina must ultimately decide if they’re love can survive given the circumstances.

As you might’ve already guessed, the film’s lovers are real-life couple Alex and Linnea, who co-direct and star in the movie. The two met randomly while in Berlin and clicked. But rather than let their chance destiny fall to the wayside, the two decided to quite literally write their own fate by traveling around the world, hand-in-hand, to make a film that reflected their extraordinary romance.

There’s the real love story, and a remarkable one at that! After its TIFF premiere, we decided we needed to reel this one into The Orchard catalog. Lucky for you, we’ll be releasing Meet Me in Montenegro next year in theaters! For now, read the official press release and Indiewire’s coverage to get more details.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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