Live Streaming on YouTube Goes Mobile

youtube-live-mobileWe recently discussed the influence of live streaming on social media, the many amazing platforms that offer the feature and the impact it can have on boosting your channel’s fan base. Now, YouTube has upped their stake in the live streaming game by allowing channels to create live events on mobile.

The feature launched last month at VidCon for select creators and is expected to roll out more widely soon. Before it does, here’s a rundown of what you need to know. (more…)

Freeloader Friday: The Album Leaf, Whistlejacket & More

Well hello hello Freeloaders, I’m Chris and I’ll be standing in for Melissa this week. Although she’s a tough act to follow, I’ll do my best to give you some hot new tracks in the best way: for zero money. Let’s get at it!

Ever-elusive indie outfit The Album Leaf are a tough sound to pin. Evolving from album to album, even track to track, these guys hover between experimental pop and deep electronic constantly. The Album Leaf gave us a shining example of that this week with a remix of “Never Far,” a track off of the band’s upcoming LP Between Waves, by The Postal Service’s Jimmy Tamborello aka Dntel. “Never Far” captures the changes made on Between Waves, with a different sound and lyrical structure than prior releases. The groovy adjustments made to the track by Dntel transform the airy, ambient sound of the song into a swirling electronic reflection pool. The “Never Far” remix can only be found on the album’s deluxe edition with a slew of other alternate versions, all of which are worth checking out.


Sónar Festival: Transforming Barcelona’s Culture and Music Scene

Sonar-Festival-LogoBarcelona: a thriving cosmopolitan city with a rich history and vibrant culture. The city has hosted the Olympics, is home to arguably the world’s greatest soccer team and has become a world mecca for music of all genres and styles. I’ve loved electronic music for some time now and this year was finally time to pay a visit to the infamous Sónar Festival to feast my eyes and ears on the world’s premier musical talent in electro, house and techno.

Founded in 1994 by Ricard Robles, Enric Palau and Sergi Caballero, the festival is divided into two parts: Sónar by Day and Sónar by Night, based in two different parts of the city. The event has built a reputation in recent years as a global pioneer in its field, now attracting many of the world’s finest DJs, producers and electronic artists. With the influx of brilliant music talent comes the influx of brilliant musical lovers… from all around the world.


Welcome, Jacob!

Jacob-FowlerIntroducing Jacob Fowler, Product Manager, Digital Music Distribution Squad

Hey everyone, my name is Jacob Fowler and I recently joined The Orchard as a Product Manager for the digital distribution team. I grew up in Michigan and continued my stay in “the mitten” by attending the University of Michigan (Go Blue) before realizing the extreme winters weren’t for me. Most recently, I worked as a Product Manager (among other roles) at 2U helping to build out products that allowed students to obtain top-tier graduate degrees from anywhere in the world.


The Orchard Marches to the Beat of Udi Aloni’s “Junction 48″

Junction-48Drop the beat: The Orchard is hyped to announce the acquisition of Udi Aloni‘s multi-film fest favorite, Junction 48, starring Tamer Nafar and Oren Moverman.

Junction 48 follows the tumultuous rise of young hip-hopper Kareem, a character inspired by famous Palestinian rapper and the film’s cowriter/star, Tamer Nafar. The flick describes life growing up in the Israeli ghetto of Lyd, an area south of Tel Aviv riddled with drugs and violence. Kareem makes a name for himself in sketchy clubs around the city as he attempts to transcend the crime and danger around him to spread his music and become the ‘first Arab rapper.’