The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Souls of Mischief: The Past Is An Illusion, “There Is Only Now”

Souls Of Mischief: There Is Only NowSouls of Mischief are taking the term “old-school” to a new level on their upcoming album, There Is Only Now, slated for a highly anticipated release on August 26th. Recorded entirely on analog tapes without the help of computers, the album is the Oakland group’s first full-length in five years.

There Is Only Now is produced by the multi-talented musician/producer/label-owner Adrian Younge (Jay-Z, Ghostface Killah), who plays 90% of all the instruments on the album, and members of his band, Venice Dawn, contribute the rest. This approach gives the album a unique authenticity and individuality.

There Is Only Now will be the first release on Younge’s fresh new label, Linear Labs, which we profiled here on The Daily Rind last month. The album will also feature Busta Rhymes, Ali Shaheed Muhammad, William Hart and Scarub, and is available for pre-order now.

The first feature of the record is a West Coast collab with Snoop Dogg on the title track, “There Is Only Now.” On it, they rap about living and loving in the present over a beat that’s funky and soulful. Check out the brand new music video below to see the boys of Souls of Mischief and Snoop in action.

Welcome, Ben!

July 30, 2014 Orchard News No Comments

BenRubinIntroducing Ben Rubin, Product Manager, Video Retail

Hello Everybody! I’m Ben and I’m very happy to be joining The Orchard team as a member of the Video Retail squad. I’m originally from Rockland County in upstate New York, but grew up in Atlanta. I attended the University of Georgia in Athens where I developed a strong affinity for college football and indie rock.

After graduating I moved back to New York and I currently reside in Greenpoint, Brooklyn. I spent the first part of my career working in the news and publishing industry including a 3 year stint at the Associated Press. Most recently, I worked for HowAboutWe, a startup focused on all things love.

I love live music, trying new restaurants and walking all over New York City checking out different neighborhoods. I previously ran My Social List, a NYC focused concert listings site which afforded me the pleasure of booking some great Indie and Punk shows around town. I was married at the end of May and had my after party at the 40 Watt, a great indie rock club in Athens, GA. I believe I am a contender for the best wedding photo ever, but you’ll either have to ask me about it personally or take my word for it.

Polish Your Twitter Best Practices

Twitter LogoTwitter is a powerful platform and with over 645 million active users there is no need for an introduction, but are you using it in the most effective way to promote your product? Here are some quick and easy ways to improve your tweeting habits.

Twitter recently redesigned their platform, and with that came new opportunities to promote yourself and your brand. In addition to the avatar (400 x 400 graphic) there is now a header image (1500 x 500 , but 1500 x 421 fits best) across the top of the page. This give the most space for promotion. Be careful of text placement on the graphic though as it will appear slightly different on mobile devices.

It is also important to remember that when clicking on individual tweets, the background image that was previously prominent on your page is still visible so make sure it is up-to-date and relevant. The bio section located under the avatar is a great place to include album pre-order or buy links. The new layout also allows you to pin tweets to the top of the page. This pinned tweet will remain at the top of the page so it is best to pin a tweet of importance i.e buy links, video premieres, tour announcements, etc.

Kina Grannis Twitter Design Example

When it comes to tweeting itself, some things to keep in mind are to vary your tweets with authentic content, content with links, retweets, photos, and videos. Engage your fans by replying to their questions and comments. Hold a Twitter Q&A if you want. There are some great platforms that can help you run these seamlessly like CrowdChat.

Always use handles. Unless you use a handle, the likelihood of that person/brand/publication seeing your tweet is slim. Tagging allows people to know when they have been mentioned and flag a tweet they may want to retweet. You would want a publication to use your handle if they were tweeting wonderful things about you, right? Keep it short and sweet. There is a 140 character limit for a reason. So now that you know what you should do, here are a few don’ts to remember.

Don’t over do it. Excessive selling, self-promotions and retweeting will clutter people’s feed and turn them off from what you have to saying.

Don’t link to other platforms. Twitter has its own voice and should not be linked with other social networks. If you tag someone on Twitter and your Twitter account is linked to Facebook, the tweet you sent will show up with an @ instead of tagging the proper person/publication. Take the time to give each platform the attention they deserve.

Don’t share important news without a link! “We are heading out on tour this fall, tickets on sale now!!!” Cool, but where in the world can you buy them?!?! If something has a link, make sure you include it within the post.

The next important don’t has to do with hashtags. Everyone loves them or at least everyone likes to pretend they do. The reality is is that they can easily take away from the text of your message. Hashtags can be a useful tool, but use them sparingly. Regularly including three or more hashtags in your tweets means people will probably start overlooking them, because they tend to look like spam and are harder to read quickly.

That about wraps it up. Happy tweeting!

Freeloader Friday: Four Year Strong, The Raveonettes, Naomi Shelton & The Gospel Queens, Big Freedia, The Black Angels, & Suicide Silence

Four Year Strong: Go Down In HistoryWe’ve made it to another Friday, folks. Whether the week dragged on or flew by, it always feels good to reach the weekend, amiright?! Let’s kick this weekend off with the latest and greatest in albums, videos, and more!

Start strong with the latest album from Four Year Strong. It’s Punk at its finest – full of riffs and laced with breakdowns. Next up, the surprise release from The Raveonettes will not disappoint. It’s been considered akin to “surfing in the rain,” and if that’s not a magical sonic dream, I don’t know what is. Then, go back to ’60s Soul with Naomi Shelton & The Gospel Queens as she sings and swings over tracks that will make you want to get up and dance.

Get ready to be distracted for hours with the extremely addicting new Soundboard from Big Freedia. Listen to the Queen’s most iconic phrases on command and on repeat!

Finish off with some new videos to round out your week. The Black Angels take concert footage to a psychedelic level, while Suicide Silence has a stare-down complete with hair-flipping, guitar-thrashing, and some unexpected guests in the form of snakes and spiders.

That does it for this week. Pat yourself on the back for successfully reaching another Friday, and enjoy the weekend, Freeloaders!

Four Year Strong: Full album stream via Billboard
Go Down in History out now on Pure Noise Records

The Raveonettes: Surprise album release and “Endless Sleeper” lyric video via Pitchfork
Pe’ahi out now on Beat Dies

Naomi Shelton & The Gospel Queens: Full album stream via NY Times
Cold World out July 29th on Daptone Records

Big Freedia: Soundboard!
Just Be Free out now on Queen Diva Music

The Black Angels: “The Flop” video premiere via Noisey
Clear Lake Forest out now on Blue Horizon

Suicide Silence: “You Can’t Stop Me” official video via YouTube
You Can’t Stop Me out now on Nuclear Blast Entertainment

Long Live Cassettes: Cassette Store Day 2014

CassetteStoreDayLOGOLow and behold analog enthusiasts… The second annual Cassette Store Day is quickly approaching! On Saturday, September 27th, fans will once again gather at participating shops to celebrate the cassette as a music format. This year, the event will be coordinated from both sides of the Atlantic with Fullerton, California-based Burger Records overseeing efforts in the US, while Kissability and Suplex Cassettes will once again be organizing things in the UK/EU.

In a blog post on NME.com, one of the original founders of Cassette Store Day, BBC Radio 1 DJ / Kissability’s Jen Long, had this to say towards the viability of the format, “Music today moves faster than ever before. We are swamped hourly with new acts, new tracks, and endless free downloads. It becomes addictive, with more and more bands wanting to release their music, and most importantly, more fans than ever wanting to become a part of this world and start a label. However, you can’t sell mp3s from the merch table (and it isn’t the most romantic way of introducing someone to a great band). Plus cassettes are cheap to make and you don’t have to commit to large quantities, unlike vinyl.”

Originally conceived as a way to celebrate the lost format, the first Cassette Store Day, held last September, was met with open arms with stores participating in over eighty cities worldwide and releases from the likes of The Flaming Lips, Haim, At the Drive-In, Deerhunter, and more!

This year’s event looks to expand on 2013’s success while staying focused, “When planning this year we really tried to keep cassette labels and fans at the heart of the event. Last year grew far bigger than we had expected, so we are thrilled to have Burger involved to help us cover the US side,” said Long.

However, according to Billboard, “While CSD 2013 warmed the hearts and ears of listeners both nostalgic for music journalist Rob Sheffield’s ‘Love Is A Mixtape’ era and hopeful for analog’s growing sweet spot in the music industry, it did not inspire strong sales: in the week ending Sept. 8, 2013, cassette albums sold just 1,000 — up 1% compared to the previous week, according to Nielsen SoundScan. To boot, those numbers represent a miniscule 0.02% of the total 289 million music units moved sold in 2013.”

Despite these harrowing numbers, Burger Records is very much looking forward to this year’s festivities and had this to say, “Burger Records loves tapes! We’ve built our foundation on the forgotten format and have been preaching the merits of warm analog cassette culture for years. We’re honored to be ambassadors of Cassette Store Day 2014 in the good ol’ USA! We plan to bring some of our favorite labels to the table and invite everyone to the party and partake in the fun phenomena of releasing top shelf music on cassette tapes in pop culture today!”

Matt Flag of Suplex Cassettes offered this final consideration in the same NME blog post mentioned above:“Today [tapes are] the most affordable showcase for a band that is not ready to spend £1000 to drop 500 7″s into the world, so I can run a label that takes chances and puts out as many releases as I want to due to the cheapness and convenience of the format. Plus they look rad!”

While many in the industry will snicker and others may write off the cassette resurgence to, “F#@&ing Hipsters,”[1]  there is something to be said for the DIY spirit and practicality of it all that makes it deserving of support.

Cassette Store Day 2014 takes place on Saturday September 27th. Labels wishing to release a cassette on the day can sign up for a small admin fee of $10/£10 from June 30th – August 15th at cassettestoreday.com.  Stores wishing to participate can sign up for free on the site. A full guide to assist labels and stores is also available for download.

Looking forward to pulling out my old Walkman!

[1] ^Long, Jen (12 July 2013). “Why We’ve Created Cassette Store Day (And Why It’s Not Just Hipster Nonsense)”. NME.

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