Listen to the Corridos of El Chapo Guzmán


chapoMany myths and legends have prevailed throughout history through the simple power of word of mouth. That is what Corridos are: the real stories of the land, of the bar, of the good and of the bad and sometimes of heroes.

Drug dealing began in Latin America decades ago, produced in South and Central America and traveling on the best distribution routes, by plane, by sea and even by “Mulas” (people who carry drugs inside their body). The goal is always to get to the most important market, the one that pays in U.S. dollars.

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5 Elements of a Unique, Attention-Getting Artist Story


sonicbids_artiststoryThis article, written by founder and Chief Power Specialist at Power Publicity, Lauren Gill, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business. 

All artists need a story that describes who they are and what sets them apart. While your music is your personal outlet for expression, your story is what helps you connect with people and create diehard fans. It’s also the foundation of a killer bio and helps you gain attention from the media, promoters, and other industry professionals. The five questions below are designed to help you craft your own compelling, unique story.  (more…)

Freeloader Friday: RJD2, Matt Kivel & More


RJD2Happy 2016, everyone! Welcome to the first Freeloader Friday of the year. I’m Montana, and this is my inaugural Freeloader Friday. Thank you for joining me on this wild ride. It looks like we’ve got quite a few things to catch up on since we last heard from Adam, so let’s just jump in.

This week, RJD2 dropped his newest single “Peace of What” off his just-announced album Dame Fortune. I like to think of this song as the opening track to a movie where the star (me, of course) struts confidently to the beat down the streets of New York City. It’s the perfect confident-walking song! C’mon, you know what I mean. The track features the voice of Jordan Brown. His smooth + soulful tone is what ties this track together. This was the first time I really sat down with an RJD2 song, and I have to say I’m hooked.

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Tips to Build a Successful Release Strategy


downloadAs we roll — read: run — into 2016, plans, projections, forecasts, schedules and targets are being drawn up. Whilst I now sit here as part of Team Orchard, I’ve found myself on the label side on numerous occasions at this time of year. It’s invigorating and exciting, as well it should be. Whilst it’s tricky, nigh impossible, to create a plan that could be utilized across every artist or release, there are a couple of words I would always adhere to when putting together a release strategy: planning & communication.

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Welcome, Alejandro!


AlejandroVelasquezSantaIntroducing Alejandro Velásquez Santa, Client Manager, Colombia

I am a musician, entrepreneur and cultural operator living in the city of Medellín, Colombia. I formerly played guitar with ARTEFACTO, an alternative rock band founded in 2007, and put out two albums, had over 10 singles played on the radio and participated in large festivals like Altavoz Internacional in Medellin and Rock al Parque in Bogotá, as well as opening for international artists like Draco Rosa. I am currently working on my first solo album as a singer-songwriter.

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