Avatars: they don’t just Airbend anymore (or interact with the Na’vi on Pandora). Marketing experts are using them to define specific targets in order to inform content, traffic, and types of advertising. The idea is that the customer will have a better experience when an advertiser has a clearer definition of exactly what the customer wants. You, as an advertiser, can foster this experience by creating and analyzing a customer ‘avatar.’
Philadelphia-bred Alternative band Nothing is back with their latest record, and contrary to the album’s title, Tired Of Tomorrow, we’re looking forward to tomorrow — May 13th, specifically — because the music is that good.
Recorded over the course of a year with producer Will Yip, this follow-up album to Guilty of Everything revolves around a balance of opposites and contradictions, and touches on topics such as love, death, denial — all tied together with catchy choruses, complex lyrics and a groove that will leave you wanting more.
This week’s Freeloader Friday is unfortunately my last. Not to worry, friends, you will be in extremely capable hands going forwards. For my farewell Freeloader, I have prepared for you an (almost) all-Scandinavian edition.
You might know him from the smashing tune “Run On Love,” a Tove Lo collaboration that reached Billboard’s Dance Club Songs number one spot this past January. If the name Lucas Nord doesn’t ring a bell, let me fill you in before he blows up and takes on the world. The Stockholm producer singer-songwriter just premiered the video for his song “Don’t Need Your Love” from his April release, Company. Co-written by Hampus Lindvall (Zara Larsson’s “Skippin A Beat,” Icona Pop’s “Get Lost”), the track boosts some highly dance floor-appropriate beats, topped with catchy, pop-flavored vocals. The video’s black and white aesthetic and urban scenery provide an outlet for Nord to let loose on his love life delusions. In the end, the message is limpid: he doesn’t care about you anymore, girl. Co-written by Hampus Lindvall (Zara Larsson’s “Skippin A Beat,” Icona Pop’s “Get Lost”), the track boosts some highly dance floor-appropriate beats, topped with catchy, pop-flavored vocals. The video’s black and white aesthetic and urban scenery provide an outlet for Nord to let loose on his love life delusions. In the end, the message is limpid: he doesn’t care about you anymore, girl.
How do you sell a product in six seconds? That’s the question now being posed by YouTube, as the industry-leading video streaming network introduces unskippable 6-second “Bumper Ads” this May.
YouTube’s business model revolves around ad revenue, and it features three major ad types: Video ads (formerly known as “InStream” ads) are built into the video player itself and can play before or after the prime attraction, or in an ad-break format (a “mid-roll”). Overlay (“InVideo”) ads are stationary text and/or banners that overlay the video player. Lastly, display ads are shown alongside a video on the right-hand sidebar. These three ad types are sold on an auction and/or reserve basis. We’ve also told you about other ways to advertise on your video, via shoppable ads and sponsored cards.
Hi, my name’s Gabby and I’m so happy to be working at The Orchard as a coordinator in the Digital Advertising department! I grew up in Houston, TX and found my home in NYC while going to Sarah Lawrence College, which I graduated from last year. I, of course, love music, especially Radiohead, Massive Attack and Portishead. I might be considered a super Radiohead fan because my apartment is filled with their artwork.