Welcome, Eryk!

Eryk-AughenbaughIntroducing Eryk Aughenbaugh, Catalog Assistant, Owned Content

Hi everybody, my name is Eryk Aughenbaugh and I am a Catalog Assistant with The Orchard’s Owned Content department. Prior to The Orchard, I spent five years burning pavement in various roles from Assistant to Office Manager to Producer for many not-for-profit and D.I.Y. theater artists and organizations, while also self-producing my own work through trial and mostly error. I’m currently completing an M.F.A in Playwriting while listening to Robert Johnson and Mai Dhai.

Richard Gottehrer on Writing the Perfect Song & Judging the International Songwriting Competition

RIchard-Gottehrer-ISCEvery year, we partner with the International Songwriting Competition, or ISC, to support them in their search for the best songwriters in the world. 71 winners in more than 20 categories reap over $150,000 in cash and prizes as well as valuable exposure to some of the top executives in the biz.

This year, however, is more special than previous years. Our very own Richard Gottehrer, Co-Founder and Chief Creative Officer of The Orchard — not to mention a decorated songwriter and producer himself — is among the ISC judges.


How Danish Newcomer Vida Sophia Grew Her Facebook Likes by 460% with $150

190374987097Nathalia Sophia Barat, a.k.a. Vida Sophia, is an exciting newcomer from the Danish underground scene. The promising Copenhagen-based star, who was chosen as one of 20 Danish names to make it big in 2016 by Spotify Denmark, unveiled her debut EP Soundtrack earlier this year. Her brand new single, “I Never Surf,” is a gloomy summer single revisiting the 60s, and is due out this week. It is the first track from her upcoming follow-up EP coming in November 2016.

Earlier this year the Danish/Israeli singer caught the attention of Brazilian youngsters with her single “Royal Line” which was added to Spotify Brazil’s playlist Música do Dia. This was quickly reflected in Vida Sophia’s top 5 cities on Spotify, all Brazilian with the biggest one being São Paulo. In fact, 80% of all Vida Sophia’s streams on Spotify come from Brazil.


Freeloader Friday: Sabaton, Kool Keith & More

SabatonHello freeloading ladies & gents, I’ll be taking over Freeloader Friday for the last couple of weeks of summer. In the spirit of the Summer Olympics, I’ve selected only pure gold to share with you this week. Bring out the free tunes!

I tend to shy away from the use of the word “epic,” but when you come across a band like Sabaton, there is no other word. Sabaton is five-piece Swedish metal band decked out in camo and seemingly bulletproof armor. The band’s sound is explosive, with synth and guitar compositions elaborate enough to make the Trans-Siberian Orchestra reconsider their line of work. Not only is the musicianship unreal, but get this: every song is about a famous historic battle. For example, the band’s new track “Shiroyama” tells of a Japanese civil war standoff where heavily outnumbered samurai took down the Imperial Japanese Army. Not only is your face being melted, but your brain is exploding. I am convinced that all high school history classes should ditch the text books and pick up Sabaton’s new album The Last Stand.


6 Tips to Rapidly Grow Your Instagram Following

Instagram ConcertThis article, written by the founder of Power Publicity, Lauren Gill, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business.

With 500 million active users, Instagram is a great visual social media platform to build your online community. Instagram allows you to give your fans a peek into your world through your photos and videos. While funny memes, quotes, and viral videos may get attention, building a community of fans for you and your music requires the right strategies. Here are six tips to grow your fanbase on Instagram(more…)