The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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Label Spotlight: MPress Records

RachaelSageFor this month’s label spotlight, we’ve decided to feature MPress Records. The multi-talented singer-songwriter, producer and founder of the label, Rachael Sage, is a force to be reckoned with. This talented woman has been making music since 1995, cultivating a sound all her own and creating a following that has stuck with her throughout all these years. Not only does her label spotlight (no pun intended) her many talents but has also allowed other artists such as Melissa Ferrick and Seth Glier a platform to share their talents with the world.

Most recently, The Wall Street Journal premiered a new duet featuring Rachael Sage and folk icon Judy Collins singing Neil Young’s song ‘Helpless’. Sage’s music has also been featured on Lifetime’s hit show Dance Moms and she even appeared on the show to perform a song she specifically wrote for Maddie Ziegler, the young dancer who has most recently become Sia’s muse. This woman is unstoppable and we wanted to catch up with her to find out how she balances a label, continues to play shows and work on collaborations.

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The Orchard & DHX Media Are Your Kids’ Source of Entertainment

1379978_697772623585922_1456916551_nKids (and parents, for that matter): you’re gonna love this. We’re partnering with DHX Media to bring the globe the best in children’s entertainment! That means we’ll be your worldwide source for over 8,000 episodes of much-loved shows like Arthur, Care Bears, Yo Gabba Gabba!, Madeline and tons more.

But we’re not stopping there! When DHX adds a new series to their roster, we’ll be the ones distributing those to you, too, along with the 2,000+ tracks of kids tunes that DHX currently holds in their library. So have no fear for those summer road trips this year! The kids will be fully entertained in the backseat on the way to grandma’s with all the options we’re dishing out.

To find out more about the deal itself, check out our official press release. Now go flip through the DHX library to find out what you and your family will be watching tonight!

Welcome, Kalie!

April 1, 2015 Orchard News No Comments

KalieWatchIntroducing Kalie Watch, Theatrical Marketing Coordinator, Film/TV

Hello everyone! My name is Kalie and I’m very excited to be joining The Orchard as the Coordinator for Theatrical Marketing. I am originally from Duluth, Georgia and attended The University of Georgia where I studied Film and Television Production. I then went on to receive my Masters of Fine Arts in Film from Columbia University in New York City. I have produced a number of short films, including Aftermath, which played at over 15 international film festivals and received Best Dramatic Short at the Florida Film Festival. I have also worked on a series for the Travel Channel, in Development at @radical.media, assisted writer/director Naomi Foner and most recently, managed Studio Operations and Communications at Harbor Picture Company — a New York City based post house. In October, I decided to move to Los Angeles and am so thrilled to be a part of The Orchard’s LA team where I’ll be able to work on our amazing new theatrical projects. I look forward to working with you all soon!

Talking to iPluggers Founder Marvin Kuijs

Photo Marvin Kuijs at iPluggersAs one of our popular Marketplace apps, iPluggers provides a reliable and cost-effective platform for worldwide digital radio promotion. And as we know, radio promotion can accomplish great things for a budding artist. To highlight the benefits of his app, we sat down (virtually) with Founder and A&R Head, Marvin Kuijs, to pick his brain. Check out the interview below, and, if you’re an Orchard client, venture into the Marketplace and try it on for size! 

Hi Marvin, thanks for doing this interview with us. iPluggers has been available in The Orchard Marketplace for quite some time now. When did you actually start iPluggers and how did you get the idea to offer musicians radio promotion via a digital system?

Thanks for having me, I’m glad to shed more light on the inner working of iPluggers.

For musicians, the most important way to get heard and get more fans is airplay. But traditional radio promotion is a major investment that is not affordable for every musician or label and certainly independent musicians cannot afford traditional plugging in these times.

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More on Autoplay: YouTube’s New Default Feature

AutoPlayYouTubeAutoplay. It’s a feature we’ve seen creep into the DNA of social platforms like Facebook, Instagram, and soon enough, Twitter. On these platforms, autoplay allows us to preview natively uploaded content as we scroll our newsfeeds. Any videos posted by your friends and any of your ‘liked’ or followed pages’ posted videos will begin playing automatically on mute unless you choose to enable audio. It’s important to note a fundamental distinction between what the term “autoplay” means to these originally non-video-centric social platforms (Facebook, Instagram, Twitter) and what it’s referring to with YouTube’s recent roll out.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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