Welcome, Jake O.!

Jake O'ConnorIntroducing Jake O’Connor, Product Analyst, Digital & Physical Distribution

Hey everyone, my name is Jake O’Connor, a newcomer to The Orchard as a Product Analyst on both the Digital and Physical Distribution teams. I am very happy to be here.

I came to The Orchard after a series of sharp turns; first as a House Page and briefly as a speechwriter (Politics), followed by a pivot to Third Bridge (Finance). A year later, some friends called up to ask if I’d join their startup (HR tech). They say the arc of history is long and bends towards justice and with that said, I couldn’t be happier to be at The Orchard working on on the Product team.


What The #&@$ Do You Do, Allison?!?

Allison UllrichAllison Ullrich
Manager, College & Lifestyle Marketing
Joined The Orchard in January 2012

As the head of our nationwide College Marketing efforts, what the #&@$ do you do Allison?!!?
The Orchard’s College Marketing Team is comprised of 10 college students who are located in NYC, Boston, Chicago, Philadelphia, Austin, Minneapolis, Denver, LA, Seattle, and San Francisco. Our College Reps are in charge of promoting selected releases across their markets for two weeks by hitting up independent retail, lifestyle accounts and college campuses with physical promotional materials that the artists’ labels create. (more…)

Out Today by The Orchard: Tyler Childers, The Dinner & More

With music festival season winding down and film season picking back up, The Orchard is busy delivering the freshest from grassy fairgrounds to dimly lit theaters. This week we have a heartfelt country album that will have you craving BBQ and whiskey, an Australian indie pop record that is sure to get listeners moving and a dark drama that tests the bonds of family loyalty. So pick your poison and enjoy.

Gather some friends, light a campfire and crack a few beers because the new Tyler Childers‘ album, Purgatoryis a folk soundtrack that will whisk you away sonically to the Appalachian backcountry. (more…)

Get Cozy With ‘Instant Love Nest’

We have come to know and love Instant Love, a bi-monthly singles series of famous love songs originally sung by men, now sung between women (without changing the gender). Instant Records is creating a collection or a “living album” via playlists. Instant Love celebrates mothers, daughters, sisters, friends, lovers and everything in between. It also supports feminism, girl power, and the LGBTQ community. Look out for a full length in January 2018.

For the past century, women have heard about themselves mainly through a male gaze, limiting self expression from within. We’ve all heard about “boy-meets-girl” to death. But what about “girl-meets-girl?” What about “girl-loves-girl?” Are women just afraid to sing those words? Or is music just stuck in a rut? What about a song between best friends?!


Welcome, Josh P.!

Introducing Josh Polikov, Product Analyst, Master RightsJosh Polikov

Hey everyone, my name is Josh Polikov and I’m a shiny new Product Analyst on the Master Rights squad. I’m coming to The Orchard from Fat Possum Records where I worked for a year after graduating from Duke in 2016. I’m originally from Baltimore (I’ve seen The Wire) and I’m currently living in South Slope.

So, you might be wondering, what I have been listening to lately? Excellent question! (more…)