The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Case Study: Into the Mind

Into the Mind - Press

GOALS
The dudes behind Sherpas Cinema have one of the coolest jobs on earth: producing top-of-the-line ski-based films. Malcolm Sangster, Dave Mossop and Eric Crosland possess superb filmmaking, cinematography and graphic design skills, and just so happen to all have an intense love for skiing. When the guys approached us for worldwide digital distribution on their second feature film, Into the Mind, our goal was to bring their brand to the top of the ski community, reaching not only hardcore ski buffs, but also fans on the fringe.

TACTICS
Since there was one main audience for this film, we needed to reach our maximum-potential viewers. We decided to take over the online ski world and get the film “into the minds” (pun intended) of all those fans, from beginners to die-hards.

We secured major press placement in top-notch ski print and digital publication Powder Magazine. They praised the film in their online review and also captured the movie’s official premiere at the Whistler Conference Center in a series of photos and an event recap. Powder’s ski-world influence really got some chatter going with their rave reviews and coverage! We also landed review promotion from Freeskier, another major player for ski publications. They had some pretty awesome words to say about the release as well, calling it “a film that is thought provoking, relatable, and visually inspiring.” Outdoor news source Unofficial Networks had a thing or two to share, too — they covered the whole gamut, start to finish, and basically proclaimed ITM the Double-Black Diamond of ski movies.

Website takeovers were another way for us to rev up the film’s name among ski connoisseurs and onlookers alike. Along with those film reviews mentioned above, we secured prime takeover coverage with a digital poster that was set as the website wallpaper for both Powder Mag and Freeskier. We also hooked up more takeover coverage on Mpora, which has a massive sports action following.

Additionally, pitching to retail was key to our strategy. We secured prime placement on iTunes Movies, Sports and Documentaries pages globally, Google Play, Xbox, Amazon, and Vudu, which put the film in front of our target viewers and helped us climb the charts around the world.

To wrap things up, we ran three targeted ad campaigns in-house: video pre-rolls on YouTube, banner ads that were serviced to relevant audiences, and Google Search ads. These targeted ad campaigns earned major awareness points for the film, generating a 0.65% click-through rate (CTR) online, compared to the average industry rate of 0.12%.

RESULTS

  • #1 on iTunes Sports Movies worldwide: 64 territories including USA, UK, France & Canada
  • #1 on iTunes Canada & UK Documentaries
  • #8 on iTunes Top Movies USA, #5 on iTunes Top Movies Canada, and Top 20 placement on iTunes Top Movies in Australia, Russia and more
  • Top Sports title on Cable VOD
  • Repeated presence on charts from its release last November through February 2014
  • Top digital grossing Ski movie in history

For your viewing pleasure: 

Welcome, Lee!

August 6, 2014 Orchard News No Comments

LeeBarterIntroducing Lee Barter, Senior Account Manager, Video Services, Europe

Hello team, I’m Lee, the bearded bloke with the tattoos.

Pleasure to finally be here, after finally escaping the world of Warner Music (ADA). In my past lives, I’ve worked for Essential Music and Believe Digital (boooooo!) in a myriad of roles (label manager, account manager, dragon slayer, neighbouring rights management, production goon, IT guy, gofer, digital sales, all sorts) before selling out and landing a role at ADA where I was the “Digital Production & YouTube Manager” AKA “the ‘your bright ideas are my late nights & total utter nightmares’ guy.” I then saw the light and came over to the wonderful world of The Orchard.

A bit of background info:

I like music on the heavier side of things but I’m willing to give anything a go.

I pretend to play the drums and can successfully hold both sticks.

I’m 30, but dress like an angry 16 year old and like to pretend I’m still 22.

I don’t really drink, but don’t let that stand in the way of doing something stupid for fun.

I’m a fully functioning nerd (I can hold a conversation with real people, yet still recite the script for ‘The Empire Strikes Back’ – clearly the best film in the series).

I think Spider-man would beat Batman in a fight.

I make the best brownies ever. Fact.

I try and ruin every photo I’m in.

I have 2 ears, 2 eyes and a nose.

Shoe size is either 11 or 12 depending on the style / brand.

My girlfriend is an award-winning hairdresser.

I have no idea what I’m doing.

I am delighted to be here.

The Orchard Hits the Mark with “Point and Shoot” Acquisition

Point and ShootPlenty of 27-year olds grapple with internal doubts about their futures. Few, though, take harrowing leaps to resolve those fears. But in the case of Baltimore native Matthew VanDyke, the 20-something not only leapt across international borders to silence those internal battles, he went so far as to fight in another country’s war.

Point and Shoot is the result of VanDyke’s leaving his safe home for the voyage of a lifetime. Hoping to inspire others through film and yearning for adventure, Matthew climbed on the back of a motorcycle and trekked through Northern Africa and the Middle East. The solitary journey began as a quest for manhood. But the 35,000-mile trip brought on more than he could have ever imagined. After serving beside his Libyan friends in the country’s revolt against ruler Muammar Gaddafi, captivity was inevitable.

Talk about self-discovery!  VanDyke’s adventure led him to some of the most extreme corners of the world in the midst of their darkest times. Upon returning home, VanDyke teamed up with Academy Award nominated filmmaker Marshall Curry to recreate the unfathomable journey. Curry molds the footage into a thought-provoking film, worthy of Tribeca Film Festival’s documentary Grand Jury Prize.

Soon, you’ll be able to catch this courageous tale thanks to The Orchard Film crew! They’ve gotten their hands on U.S. theatrical, physical and digital rights to the documentary so that you can see the remarkable story for yourself. Read more about the deal in Variety, The Hollywood Reporter, and the official press release, and watch the trailer below.

Let’s Go to The Movies: “Rich Hill” Premieres in Theaters

Rich Hill PosterDoors opened on Friday to the highly anticipated theatrical release of Rich Hill. The buzz around this film began in January, when it won the prestigious Documentary Grand Jury Prize at the Sundance Film Festival, and it hasn’t stopped. Now the wait is over: Rich Hill is in theaters and — beginning today — available on iTunes.

The documentary chronicles the lives of three boys in an impoverished Midwestern town and the unique struggles they confront with their families. A year and a half of filming was masterfully edited into a 92-minute feature film, and the result is breathtaking. Critics have been singing the praises of Rich Hill as a social document, calling it a “vital documentary” and a “great service.” Indiewire even said that the film is “the type of media object that could and should be put in a time capsule for future generations.”

Visually, it has been hailed as “overwhelmingly gorgeous,” the work of a “gifted cinematographer with a poet’s eye.” The doc has earned spots on the “Must-See Lists” of Indiewire and Rolling Stone, as well as comparisons to the likes of Terrence Malick and to the recent film Boyhood.

For the film’s theatrical premiere, 15 year-old Andrew Jewell, one of the three boys from Rich Hill, joined Emmy Award-winning director Tracy Droz Tragos in New York City. The pair gave interviews on WNYC Radio and MSNBC, and participated in a Q&A following the theatrical premiere. Next, look out for Tracy Droz Tragos discussing the film on The Daily Show on August 7th. As the buzz around Rich Hill continues, you can find its theatrical listings here and box office information here. Rich Hill is also available on iTunes here.

Check out photos from the premiere and Andrew’s trip to NYC below:

 

The Proof in the Pudding: Get Your Music in Apps & Games with Klick Push

KlickPushLogoOne of our latest apps, Klick Push, has seen great results from their partnership with The Orchard Marketplace. Klick Push focuses on getting your music to highly engaged potential fans within apps and games — both web and mobile. To give us insight on the positive response they’ve received since partnering with us, they’ve shared some stats that we think you’ll want to see. Klick Push, take it away!

Hello Orchard artists and labels! We’re excited to share that we have witnessed incredible results and traction across our partnership with the Marketplace. About 100 artists a week are submitting content to be promoted in apps, games and loyalty programs and Klick Push has delivered hundreds of thousands of free engaging impressions to artists that apply and submit music to Klick Push through our Marketplace application. This has resulted in a cost effective way to promote new album releases and concerts, and build new fan bases while driving revenue back to you, the artist.

Check out some numbers below:

2,224,000 plays of your music across all of The Orchard’s artists in just a few short months
50,000 downloads: look at all those people who got your free music!
5,000 shares, i.e. 10% of people who heard your music shared it on Facebook and Twitter
5% click rate to iTunes: that’s new fans heading over to make a purchase

While advertisers typically dish out the big bucks for these high impressions and conversion rates, artists are getting FREE access to these highly engaged users by simply giving away music to new fans through Klick Push. We want users to discover your music and have an enjoyable experience, all the while making you money and providing more insights on the location of your fan base.

If you haven’t yet, try us out by installing the Klick Push app in The Orchard Marketplace and check out our One-Sheet here.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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