The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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4K & Ultra High Definition: Fact of Fad?

FullHD_vs_UltraHD-x600If you’ve walked into an electronic store recently you’ve probably seen displays and TVs promoting this new fancy 4K and/or UHD concept. So, what is that? How does it work and how does it affect The Orchard and our clients? Below, I’ll provide a concise update and aim to provide some perspective on whether this is fact or fad.

What is 4K / UHD?

4K refers to the video frame size 4096 x 2160 which is exactly twice the size of 2K (2048 x 1080) made popular in digital cinema since the turn of the century. UHD on the other hand is the more accessible version of 4K, ideal for Television and 16 x 9 devices. Just as the extra wide frame size of 2K was passed over for Television in favor of the now common HD frame size 1920 x 1080, UHD is the more accessible version of 4K at 3840 x 2160. This frame size works nicely with the HD aspect ratios and TV sizes we’ve come to live with and expect. If history repeats itself, 4K should come to be the new digital cinema standard with UHD becoming the new Television and home entertainment standard.

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New Focus for YouTube Artists

YouTubeForArtistsEarlier this week, YouTube announced a new music-centric site called YouTube for Artists, geared toward helping artists grow on the platform. As YouTube’s user base continues to expand and evolve, more creators are turning from amateur to pro. Both the quality and quantity of the music they’re making are rapidly increasing, making YouTube one of the largest resources for discovering and listening to music. YouTube for Artists strives to tap into this pool of talent to help artists connect to resources that will allow them to bring their music to the next level.

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Who Run The World? Girls! Celebrating Women Making Music in 2015

LeslieKnopeAs the internet probably told you, March 8 was International Women’s Day. It was a day rife with appreciation for the ladies in our lives and open astonishment at the unwavering grace and role model-ey-ness of Emma Watson.

In a time when it seems that women in music aren’t getting the attention they deserve, I wanted to take this opportunity to give some overdue love and respect to some of the badass female artists in The Orchard’s family.

Holly Miranda has been taking names as a card-carrying musician since the early 2000s, both as a solo artist and as a member of Rock outfit The Jealous Girlfriends. Now she’s gearing up to release her sophomore solo record via Dangerbird Records on May 19.

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Welcome, Ryan!

March 18, 2015 Orchard News No Comments

RyanParentIntroducing Ryan Parent, Coordinator, Client Operations

Hi everybody! My name is Ryan and I’m thrilled to be working at The Orchard!

I spent the past few months working part-time in the Video Services department on the Content team and have recently transitioned to the Operations department. I was born and raised in Pittsburgh, PA (Go PENS) where I went to school at Point Park University studying Cinema and Digital Arts. I had been working in the fashion industry for a few years doing clerical and graphic design work for a wholesale clothing company before moving to The Orchard in September.

My passions are music, film, anime, sci-fi, and especially video games! If you ever want to discuss boss tactics for Dark Souls or argue which Final Fantasy is the best (spoiler, it’s FF6) then feel free to drop me a line in the comments!

Praise the Lord! The Orchard Buys 2 Gospel Catalogs!

51rft7SHDpLThe Orchard recently completed the purchase of two venerable Gospel catalogs — Blackberry Records and MCG Records.

Blackberry, a Jackson, MS company, is centered around The Williams Brothers, a multi-generational act now in its 55th year. Founded by Leonard “Pop” Williams in 1960, the band currently consists of brothers Doug and Melvin Williams, along with honorary brother Henry Green. Regulars on the Billboard Gospel charts, their most recent LP, Songs of Worship, Praise & Deliverance spent 18 weeks on the Gospel Albums chart in 2014, peaking at #16. Other notable artists in the catalog are The Canton Spirituals, Tim Rogers & The Fellas, The Bolton Brothers and the Jackson Southernaires. Check out this 1997 video of The Williams Brothers performing “I’m Too Close” with Stevie Wonder, also among the Blackberry recordings.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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