Some New Ways to Google Play


google-play-logo-designGoogle Play Music has just updated their best practices! This means that there are a few new housekeeping items to be aware of when thinking about your releases on Google’s Music Store. Keeping to these practices will help us help you make the most out Google Play, which currently counts more than 1 billion active Android 30-day users around the world. Of the handful of tips, here are two of the most important in our minds.

(more…)

Freeloader Friday: L’Orange, Miss Velvet & More


889176308574With Earth Day celebrations and the #kyliejennerchallenge both happening these past few days, it’s been quite a busy week! But the weekend’s finally popping out, and along with it, our Freeloader Friday fun.

If you’ve got plans tonight (or even if you don’t), you’re gonna want to #pushplay on L’Orange‘s new album. It’s streaming in full over at 2 Dope Boyz and it’s one you need to take in. It’s a perfect backdrop for your pre-game, or quintessential lyric listening. The Hip-Hop fusion features Jeremiah Jae throughout, along with appearances from Gift Of Gab and Homeboy Sandman. Go on, take a peak.

(more…)

Why You Should Be Using YouTube Cards On All Your Videos


YouTube CardsYouTube’s recent rollout of their new Cards feature was initially met with some skepticism (as most new features are). But now that we’ve had a little over a month to play with them and measure their impact, Cards are proving to be a game changer for engaging with fans and cross-promoting your content. A few fundamental changes make all the difference and the new features are already showing a climbing engagement and click-through rate.

(more…)

Welcome, Haseeb!


HaseebJavedIntroducing Haseeb Javed, Product Manager, Frontline

I grew up in Islamabad, Pakistan and moved to Vancouver, Canada, with my family for High School and University (UBC, Electrical Engineering). I moved south to California after graduation and worked in the SF / Silicon Valley area for a few years (SW and Wireless devices mostly), both in large organizations such as Sony Mobile and very early stage startups backed by YC.

After soaking in the Silicon Valley experience, I chose to move to New York two years ago — a decision that has kept me really happy and hungover :) Stints at TouchTunes and Sony DADC here in NY have helped me acclimatize to the Music and TV/Film world, easing my transition to Product Management at The Orchard. Very excited to be here!

Live Streaming for Musicians: Periscope vs. Meerkat


PeriscopeExplore the world in real time through someone else’s eyes.” That’s the tagline coined by Periscope, the shiny, new live streaming Twitter app that’s probably popped up countless times in your Newsfeed as of late. And whose eyes would you rather see the world through, than your favorite artist’s?

For those living under a social media rock, it all began just weeks ago when live video streaming app, Meerkat, launched, earning seemingly instantaneous, worldwide buzz and giving eager folks yet another people-watching opportunity. Just weeks later, Twitter responded by launching its own rival app, Periscope, which quickly earned its own social media acclaim. The application for musicians is obvious: grant fans an inside peek into life on the road, broadcast a concert, or host a live chat where the band can respond to comments as they roll in.

(more…)