Snap Your Friends, Snap Your Fans

Snapchat-logoAt this point, the only way you don’t know about Snapchat is if you’ve been literally living under a rock. Even the most off-the-grid among us at least know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers.

A lot of the time (most of the time?) people just use the medium to share videos of their dog being cute or to broadcast the temperature to the ever-watchful internet; however, some artists have harnessed the power of Snapchat to engage their fans in a powerfully personal way. While consistent posting is always the number one key to a strong following, there are a few tricks that can help give you an edge.


Welcome, Christian!

ChristianFrahmIntroducing Christian Frahm, Marketing & Sales Manager, GSA

Hello everyone, I am very excited to work on a new chapter for The Orchard in Germany, Switzerland and Austria. Together with Manlio and the whole Orchard team, I am sure we can do great things here.

Born and raised in Kiel (Northern Germany at the Baltic Sea), I went to University of Lueneburg where I studied Cultural Studies (main focus on Economics & Musicology). During that time, I did several internships at booking agencies, radio stations, labels and played in several bands. I finished up by writing my exam on Sony Music and “The future of the music industry.”


Slayer Makes No Apologies (And Doesn’t Need To) with Repentless

MetalEagleEditionIt’s been six years since Thrash legends Slayer have blessed (or cursed) us with an album, but the wait is over on September 11, 2015. Enter Repentlessthe band’s first LP since 2009s critically praised, Grammy-nominated World Painted Blood.

Slayer began recording Repentless in March of 2014, recruiting decorated producer Terry Date, a man noted for his work with Pantera, Slipknot and Soundgarden, to help capture the album’s 12 tracks. The group continued recording through January of 2015, taking shelter in LA’s Henson Studios.


Ask a Music Journalist: Which Music Links Do You Prefer in a Pitch Email?

music-598176_1280This article, written by Sound Dessert music blog founder, Gillian Driscoll, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business!

Humans now have shorter attention spans than goldfish. We’re talking eight seconds to get someone to opt in and listen to your music. (Goldfish, for the record, beat us with nine seconds.) How many seconds does it takes for someone to get to your music? Is audio or video prominently featured on your website and/or Facebook page? Are links discernable in your press releases and newsletters with a clear call to action? If the answer is no, you’re losing out on potential press coverage and fans.


Freeloader Friday: Teen Daze, Jeanne Added & More

teendaze5I hope you’re ready to throw on that questionable Hawaiian shirt you’ve been eyeing up for the last couple of days, because it’s Friday baby. And, as always, with each Friday comes a shiny new box of tracks, packaged neatly by The Orchard team. Let’s get at it!

You know when you wake up slowly on the weekend and you’re looking for that perfect tune to sip your coffee to? Well the new Teen Daze track will certainly do the job. It’s even called “Morning World!” It’s light, melodic and a perfect summer sway-along song.