A Year In(ternet) Review: Social Media

jimmy giphyThere were many great updates on social media platforms last year. What better way to start the new year than with the key takeaways we learned from? Below are highlights that can easily be implemented in your marketing efforts to engage your fans.


Twitter Polls: You can now easily ask your followers their opinions by creating polls when composing your tweet. Released a new album and want to know what your fans favorite tracks are? Tweet a poll! (more…)

Welcome, Masha!

MashaThomasIntroducing Masha Thomas, Director of Technology, Music Distribution Squad

My name is Masha Thomas and I recently joined The Orchard as the Director of Technology for the Music Distribution squad. I grew up in the rainy Pacific Northwest and went to college at the University of Washington in Seattle. Grunge music will forever be in my bones.


Not Your Typical Holiday Fare: Sharon Jones, Ru-Paul and Paul Hindemith

15.03.07_sjdkxmas230-ed_wide-As elucidated by John Roderick of The Long Winters on Talkhouse earlier this month, holiday songs and albums can be a bit of a dodgy proposition in a market already saturated with them, but here are a few new holiday gems that would make worthy additions to any holiday rotation.