Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Welcome, Matt!

March 19, 2014 Orchard News No Comments

Matt Landers, Sales Manager, Film & TVIntroducing Matt Landers, Sales Manager, Film & TV

My name is Matt, and I’m thrilled to be joining The Orchard’s Film & TV team.

Originally from the Jersey Shore, I grew up a bit of a comic book nerd with a passion for New York sports teams (Knicks, Yankees and Giants — it’s been a rough year). An original comic script got me into NYU’s Dramatic Writing undergrad program, and I’ve been based in the city ever since.

Internships at indie film development and distribution companies (Jean Doumanian Prod., Sony Classics, Oscilloscope) — initially in the hopes of just getting my scripts read — coalesced into a career in film marketing and sales, where most recently I’m proud to have helped launch the Tribeca Film Festival’s year-round distribution entity, Tribeca Film.

When I’m not working, I play a lot of basketball and golf, see as much live music (most recently Foxygen and Neutral Milk Hotel) and stand-up comedy as I can, and indulge an unnatural addiction to Chipotle for which I make no apologies.

I really look forward to getting to know you all, and if you have any questions just stop by or shoot me an email any time!

The Orchard Does SXSW 2014

shutupanddance-editSXSW is one gigantic, exhausting, immersive playground of an event made up of small, memorable moments that last long after our planes land in NYC. There was the time some dude next to me asked me if he could buy a Jessica Hernandez & the Deltas CD after stumbling across her soulful talent at a showcase. The challenge of slyly leaving our branded bottle openers at a competitor’s party. The embarrassing text to our Orch GroupMe that was meant for our coworker’s friends. The realization that one of our venue coordinators also co-runs one of our labels (shoutout to Street Ritual). The demo of wireless, smart Muzik headphones, debuting soon. The moment of silence during Psycho White‘s set for victims of the crash. The dinner where small talk wasn’t necessary. The live stream of Edward Snowden. The magical pedicab ride across town at 1am. And the many, many introductions, shows, panels, parties, handshakes and hugs.

We’ve captured some of those moments to share with you, but sometimes you just have to shut of your phone and dance (to our SX 2014 sampler).

Tycho Comes “Awake” with New Album

Tycho-AwakeTycho, a.k.a. graphic designer Scott Hansen, is releasing his second studio album, Awake, via Ghostly this week. This time around, however, he feels that Awake ”is, in many ways, the first true Tycho record.” With a change in sound, a new accompanying band making the once solo project into a three-piece, and a new vision and focus, Tycho has pushed his music beyond his previous album’s singular ambient focus and into something larger.

With three singles out already and a full album premiere courtesy of NPR First Listen, anticipation behind this release is building almost as much as the guitars do in the recently released single “Spectre.” In the title-track, “Awake,” we begin to hear a  departure from Tycho’s previous releases — his first foray into a post-Rock sound. This sound becomes even more apparent in the track “Montana,” which features  prominent lead guitar undulations while filling the remaining space with momentous rhythms and ambient soundscapes, keeping the pace exciting and energy high. The latest single, “Spectre,” finds Tycho at his most groove-oriented of the three first singles, creating a sound of never-ending bass riffs and ambient guitar melodies over a bed of steady drum beats.

With the release of Awake, Tycho feels that this new sound is more representative of him, rather than what he might be influenced by, and that he has found the ideal musical aesthetic to match his intuitive designer nature. Catch the record this week, and mark your calendars for Tycho out on the road — full dates below!

… Continue Reading

Hook, Line and Sync’er

hollywood_flickruser_photographerglenHere at The Orchard, we’re committed to finding you as many sources of revenue as possible, and getting your music heard in films, TV shows, trailers and commercials is a great way to do just that. But getting there takes more than just an email or phone call to a music supervisor whose card you got back in the day. That’s where our Sync Licensing team comes in.

Our team just recently trekked over to Los Angeles and stacked up on meetings with various LA film studios, TV and ad agencies, as well as independent music supervisors. We met with the likes of Sony, Fox, Lionsgate, Relativity Media, Universal Pictures, RPA Advertsing, 72andSunny, and many more. We had no time to waste.

Looking back a couple of weeks later, it’s obvious our trip was a success. In terms of placements, it has has already yielded results, but some of its most important achievements rest in the expanded visibility for The Orchard’s immense catalog from around the world, present time and past, and artists both established and breaking. We’re excited to be seeing exciting new opportunities, and look forward to more in the coming weeks and months.

At the end of the day, nothing can replace the personal relationships you build. The sync world is constantly changing, and the connections we’ve built and continue to nurture are the most invaluable in finding the best fit for our clients as well as our partners in the field.

Freeloader Friday: I Am the Avalanche, Warm Soda, Wooden Wand, Tying Tiffany, Joel Ford, The Black Angels, Army of the Pharaohs & Dead Gaze

I Am the Avalanche - WolverinesFor those of you not marking off your music schedules at SXSW this weekend, don’t fret — it’s Friday! Albeit not in Austin, but there’s plenty of music to be soaked up without spending the big bucks. Just follow our lead, and we’ll hook ya up with some freebies for your fundays this weekend.

If you’ve had it rough this week, start off with I Am the Avalanche’s full album stream. The gritty, raw rock is totally relatable, especially considering all the hurdles faced in the making of the record. If you’re looking for something a bit more garage-rock groovy, look no further than Warm Soda’s album — part NYC-grunge, part cruising-down-a-southern-Cali-highway.

Speaking of California, the sun is finally coming out and things seem to be getting a little bit warmer here at NY HQ. This spring weather will have you either (a). reminiscing of tire-jumping into that small-town, childhood pond (in which case you should play on repeat Wooden Wand’s steel-guitar laden track) or (b). gearing up for summer dance parties. And if that’s what’s coming to mind, then you should most definitely be tuning into Tying Tiffany’s synth-pop jam or Joel Ford’s futuristic, beat-ridden dance track.

Closing us out on this fine Friday are three awesomely pleasing-to-the-eye music videos: a wild stallion galloping in sync to The Black Angels, Army of the Pharaohs ripping rhymes in your face and Cole Furlow (of Dead Gaze) partyin’ it up with home-grown Mississippi yuppies.

Now that we’ve got you fully covered ‘till Monday, Happy Friday, y’all!

I Am the Avalanche: Full album stream via Billboard
Wolverines out March 18 on I Surrender Records

Warm Soda: Full album stream via Noisey
Young Reckless Hearts out March 11 on Castle Face Records

Wooden Wand: “Dambuilding” track premiere via Pitchfork
Farmer’s Corner out May 5 on Fire Records

Tying Tiffany: “A Lone Boy” track premiere via Noisey
Drop out now on ZerOKilled Music

Joel Ford: “Connection To” track premiere via Pitchfork
Connection To out now on Driftless Recordings

The Black Angels: “Evil Things” video premiere via Guitar World
Indigo Meadow out now on Blue Horizon

Army of the Pharaohs: “God Particle” video premiere via Respect.
In Death Reborn out April 22 on Enemy Soil

Dead Gaze: “Yuppies Are Flowers” video premiere via Spin
Brain Holiday out now on FatCat Records

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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