Welcome, Amanda V.!


amanda vuongIntroducing, Amanda Vuong, Senior Analyst, Strategy & Finance

I am ecstatic to be joining The Orchard family! I come from Sony Music where I was in a finance rotational position for two years. One of these rotations was based here, at The Orchard so some employees may recognize me from my previous stint last November through April.

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Out Today by The Orchard: TOKiMONSTA, Frida Sundemo & More


As the year begins to round the final bend and last minute deadlines approach, forget the stress for a moment and take on the easiest and most enjoyable spice of life – music. This week, we’ve got a talented array of skillful female vocalists from different corners of the world. Spend your weekend vibing to a record full of smooth beats guaranteed to hit every emotion, feel liberated by the soft vocals of the pop artist you’ve been waiting for and find peace with a modern folk twist. Take a listen below to these incredible releases, Out Today.

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Indie Store Spotlight: Peaches Records and Tapes


Greetings from the physical sales department! For my latest installment on the coolest independent record stores in that nation, I’m taking you down to New Orleans to Peaches Records and Tapes. I recently had the pleasure of stopping in when I was down in the Big Easy for Record Store Day Summer Camp and had a blast.

On arrival, the sandwich board out front welcomes visitors with “Share Love & Give the Gift of Music.” Named after the classic Allman Brothers Band album “Eat a Peach,” Peaches opened in 1975 in the Gentilly region of New Orleans.

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Welcome, Michell!


Introducing, Michell McCool, Interactive Designer

My name is Michell McCool (I know…) and I’m so stoked to be back at it again with The Orchard family! Since interning here last year, I’ve graduated with a BFA in Graphic Design from California State University, Long Beach and worked as Junior Graphic Designer for Poketo, a lifestyle brand based in Downtown Los Angeles. My design background is based primarily in branding and digital/social media marketing but I am very passionate about typography, layout, and exploring experimental graphic design trends.

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Get To Know Your Subscribers With New YouTube Analytics


In the process of amassing viewership on YouTube, gaining subscribers is key. Subscribers are your most devoted fans. These are the people that engage in conversations in the comments sections, and the people that are expanding your fan base by sharing your videos across their social media accounts. By clicking that red “subscribe” button, a viewer has declared, “I like what you are offering, and I want to see more.” Understanding where your subscribers are coming from and what content is drawing them in is critical to shaping a successful YouTube channel. YouTube has been listening to content creators and on September 21st, a YouTube representative announced that they are rolling out new analytics metrics to assist in tracking new subscribers.

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