Welcome, Alejandro!

AlejandroVelasquezSantaIntroducing Alejandro Velásquez Santa, Client Manager, Colombia

I am a musician, entrepreneur and cultural operator living in the city of Medellín, Colombia. I formerly played guitar with ARTEFACTO, an alternative rock band founded in 2007, and put out two albums, had over 10 singles played on the radio and participated in large festivals like Altavoz Internacional in Medellin and Rock al Parque in Bogotá, as well as opening for international artists like Draco Rosa. I am currently working on my first solo album as a singer-songwriter.


A Year In(ternet) Review: Social Media

jimmy giphyThere were many great updates on social media platforms last year. What better way to start the new year than with the key takeaways we learned from? Below are highlights that can easily be implemented in your marketing efforts to engage your fans.


Twitter Polls: You can now easily ask your followers their opinions by creating polls when composing your tweet. Released a new album and want to know what your fans favorite tracks are? Tweet a poll! (more…)

Welcome, Masha!

MashaThomasIntroducing Masha Thomas, Director of Technology, Music Distribution Squad

My name is Masha Thomas and I recently joined The Orchard as the Director of Technology for the Music Distribution squad. I grew up in the rainy Pacific Northwest and went to college at the University of Washington in Seattle. Grunge music will forever be in my bones.