Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

The Team Behind The Orchard Machine [Infographic]

You might know The Orchard as a global music and film distribution company but do you know much about the people behind the name? We have over 175 employees worldwide all hailing from different backgrounds, boasting different lines of expertise, and coming from all walks of life. We thought it’d be fun …

Use YouTube To Go Beyond The Music Video

Videos are by far the most engaging form of social content. This isn’t exactly a new discovery, but there’s a lot of missed potential by bands that claim to have a YouTube presence. The common misconception is that your music videos go up on YouTube and you’re done. Although MTV …

Get In On The Crowdfunding Action with RocketHub

Between Amanda Palmer and Veronica Mars, crowdfunding has proven its worth beyond the shadow of a doubt. In one year alone, global crowdfunding initiatives grew 81% to generate a reported $2.7 BILLION. Of that, music-related projects represented a very respectable $202.5 million, i.e. 7.5% of all raised funds and 4th most …

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Start Tagging on Facebook, It’s Time

label_tagTwitter and Facebook both offer the ability to tag people and pages. Twitter got us in the habit of using that @ sign early by offering the instant gratification of alerting friends and creating conversation. Facebook introduced tagging later on, though. Although tagging a page alerts the owner and might display the original post on a condensed sidebar, Facebook lacks the quick amplification of something like a retweet.

Well, it’s time to get in the habit of tagging relevant pages on Facebook. Big changes to the newsfeed algorithm will affect who can see the posts that your page makes. Facebook will soon be showing your updates to the fans of pages you’ve tagged whether they’ve liked your page or not. Here are some tips for making the most of this new feature:

googleplay tagged on faceook post1) Tag retailers

This one is simple. If your album is on iTunes and you’re sharing an iTunes link, tag iTunes’ Facebook page in the post (or Amazon or Spotify or Rdio, etc.). Just make sure you’re tagging only one retailer per post. Facebook won’t want to show a post including Spotify tags to Amazon’s followers since the content is inaccurate and irrelevant to the fan base.

2) Tag similar, relevant artists

Posting about tour dates? Tag the other bands that are also on the tour. If an album has guest appearances, tag the artist appearing on the track(s). Tag the director of a new video and tag the blog or website it’s premiered on. The information in your post is interesting to the fans of the pages you are tagging, so make sure you share this info with them, too.

spam facebook post3) Be relevant

Notice a word that I keep repeating? Facebook isn’t going to share just any tagged content with any page. Facebook wants to increase the reach of content by matching it to potential fans that will genuinely find the post interesting. Facebook doesn’t want a crazy spam situation where every band is posting a link to purchase their music and then tagging @Pepsi @LadyGaga @KanyeWest @Ford to try to get the post in front of everyone possible.

4) Be patient

Just like everything on the internet, this will probably lead to a lot of complaints. Algorithms need data to better themselves and there will probably be quick changes and less-than-perfect user experiences as this new feature is integrated into the newsfeed.

For more info on making the most of your Facebook posts, check out our best practices guide.

3 YouTube Must-Haves

ytdailyrindMaking captivating, creative content is the key to a successful YouTube channel. Advanced strategies for production techniques, programming schedule, writing and scripting are crucial for high quality videos, but basics are often overlooked. Unfortunately, some creators have their heads buried so deep in content that they forget about the viewer experience. Whether you’re starting a fresh channel or looking to improve upon an existing one, make sure you’ve got these three vital YouTube basics covered:

Channel Trailer (Welcome Video)
YouTube’s Channel Trailer feature is a great way to showcase your best content. This tool allows you to select a video from your channel to feature on your home page. The video autoplays when users visit your channel and includes a helpful text area for a description. Use this as your chance to show off you best video, feature an artist, or summarize what your channel’s all about.

Annotations
No matter what type of content you’re creating, audience engagement should be your top priority. Whether you’re trying to convert sales or simply gain more viewers, if the opportunity for action isn’t available, you’ll never hit your goals. Well placed, non-distracting annotations are an invaluable tool for converting views into value. To attract customers, add relevant merch annotations to your products. If you’re trying to gain more viewers, add a subscription annotation or links to more videos.

Channel Art (Banner + Avatar)
This should be obvious, but channel artwork is surprisingly often overlooked. The importance of channel art goes beyond eye candy. It’s a perfect opportunity to solidify your brand presence on YouTube. Your channel’s avatar is seen all over YouTube and could help differentiate videos you’ve posted from unofficial copies uploaded by other users. Your main channel art is a great place to showcase band photos, products, or marketing priorities. The dimensions and settings for channel art can be a bit confusing, so check out YouTube’s instructions for help.

The quality of the curated content you’re uploading is a no-brainer when it comes to making your channel a YouTube gem. But these more behind-the-scenes add-ons can really spruce up your page without the extra workload. Try them out!

Welcome, Matt!

March 19, 2014 Orchard News No Comments

Matt Landers, Sales Manager, Film & TVIntroducing Matt Landers, Sales Manager, Film & TV

My name is Matt, and I’m thrilled to be joining The Orchard’s Film & TV team.

Originally from the Jersey Shore, I grew up a bit of a comic book nerd with a passion for New York sports teams (Knicks, Yankees and Giants — it’s been a rough year). An original comic script got me into NYU’s Dramatic Writing undergrad program, and I’ve been based in the city ever since.

Internships at indie film development and distribution companies (Jean Doumanian Prod., Sony Classics, Oscilloscope) — initially in the hopes of just getting my scripts read — coalesced into a career in film marketing and sales, where most recently I’m proud to have helped launch the Tribeca Film Festival’s year-round distribution entity, Tribeca Film.

When I’m not working, I play a lot of basketball and golf, see as much live music (most recently Foxygen and Neutral Milk Hotel) and stand-up comedy as I can, and indulge an unnatural addiction to Chipotle for which I make no apologies.

I really look forward to getting to know you all, and if you have any questions just stop by or shoot me an email any time!

The Orchard Does SXSW 2014

shutupanddance-editSXSW is one gigantic, exhausting, immersive playground of an event made up of small, memorable moments that last long after our planes land in NYC. There was the time some dude next to me asked me if he could buy a Jessica Hernandez & the Deltas CD after stumbling across her soulful talent at a showcase. The challenge of slyly leaving our branded bottle openers at a competitor’s party. The embarrassing text to our Orch GroupMe that was meant for our coworker’s friends. The realization that one of our venue coordinators also co-runs one of our labels (shoutout to Street Ritual). The demo of wireless, smart Muzik headphones, debuting soon. The moment of silence during Psycho White‘s set for victims of the crash. The dinner where small talk wasn’t necessary. The live stream of Edward Snowden. The magical pedicab ride across town at 1am. And the many, many introductions, shows, panels, parties, handshakes and hugs.

We’ve captured some of those moments to share with you, but sometimes you just have to shut of your phone and dance (to our SX 2014 sampler).

Tycho Comes “Awake” with New Album

Tycho-AwakeTycho, a.k.a. graphic designer Scott Hansen, is releasing his second studio album, Awake, via Ghostly this week. This time around, however, he feels that Awake ”is, in many ways, the first true Tycho record.” With a change in sound, a new accompanying band making the once solo project into a three-piece, and a new vision and focus, Tycho has pushed his music beyond his previous album’s singular ambient focus and into something larger.

With three singles out already and a full album premiere courtesy of NPR First Listen, anticipation behind this release is building almost as much as the guitars do in the recently released single “Spectre.” In the title-track, “Awake,” we begin to hear a  departure from Tycho’s previous releases — his first foray into a post-Rock sound. This sound becomes even more apparent in the track “Montana,” which features  prominent lead guitar undulations while filling the remaining space with momentous rhythms and ambient soundscapes, keeping the pace exciting and energy high. The latest single, “Spectre,” finds Tycho at his most groove-oriented of the three first singles, creating a sound of never-ending bass riffs and ambient guitar melodies over a bed of steady drum beats.

With the release of Awake, Tycho feels that this new sound is more representative of him, rather than what he might be influenced by, and that he has found the ideal musical aesthetic to match his intuitive designer nature. Catch the record this week, and mark your calendars for Tycho out on the road — full dates below!

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The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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