The Daily Rind | Your Top Source for The Orchard and Industry News

The Orchard Polishes Its Deutsch with Membran Entertainment Group

Guten Tag, Deutschland! And a good day, it is. Today, we announce our new partnership with the renowned and respected Membran Entertainment Group, based in Germany. With them, we kick off The Orchard GmbH, run by Membran CEO, Manlio Celotti. We’ve gotten to know the German market over the years — …

Introducing: The 4 Commandments of Marketing Drivers

Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. …

Sundance Special: We Get Swingin’ With “The Overnight”

Sundance, we have arrived! And in a very big way. Just last night, we nabbed rights to The Overnight in Park City, UT on the 4th day of the Festival. It’s a steamy, sexy comedy that already created sparks on Sundance’s red carpet, and after some intense bidding rounds, we secured it …

Reddit Demystified

A few months ago, I saw Catey Shaw’s music video for “Human Contact” for the first time. It was a flawless concoction: an infectious summer Pop jam mixed with a quirky, aqua-haired girl dancing in street-wear. All I wanted to do was cash in my vacation days, trap my scantily …

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Master Your Calls-To-Action & Video on Facebook

February 23, 2015 Featured News, Marketing 2 Comments

FB-CTACompared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand. Today I want to touch on some good ways to engage people during that first stop using the new Calls-To-Action feature in concert with video content and page design.

Few brands use the cover photo space for any type of programming notes, though labels and artists tend to do this by putting album covers and release dates here. Almost no one uses the cover image together with Facebook’s Page Call-to-Action (CTA) feature yet, though this would be quite effective.

… Continue Reading

Freeloader Friday: Gal Pals, Ruby The Hatchet & More

February 20, 2015 Freeloader Friday No Comments

889176233067It’s Oscars weekend! Well, aaalmost. Do you have a red carpet event to attend? Are you stocked up on your champagne, have your most glam dress/tux ready to wear? Yeah, didn’t think so. It’s more fun watching in your PJs anyway, let’s be honest. So is listening to the week’s best in new music, so let’s give it a go, shall we?

The adorably punkish girl duo, (appropriately called) Gal Pals, open us up with their full album — it’s so lackadaisically charged, you’ll get confused which season we’re in (which is probably a good thing). They’re cutesy hardcore, 100% danceable Garage Rock. Next, there’s KNTRLR, who’s an interesting contradictory of sound: one that begins with a menacing growl but turns into pure, fun Pop Synth. Yeah, get intrigued.

Malik B & Mr. Green come back this week with yet another single for us from their upcoming album. This time, they’ve added Skrewtape to the mix to create something very different: a gnarly lead guitar takes to the background while the dudes while old-school Boom-Bap Hip-Hop takes center stage. Also adding a track to mix, Ruby the Hatchet throws down with another old-school sound. This time, though, harnessing the Psychedelic Metal feel through mesmerizing female vocals.

We go all out this week with 4 music video premieres. This first one has been in the works for a while now, but it’s finally made its way into the world! The Bright Light Social Hour‘s first video from the upcoming album is out, and it’s a beautiful trip into a post-apocalyptic landscape. There’s also: Revolution Saints inside the studio, a Nightwish story as told through fairy tales, and Sin Circus just… jammin’.

Have a listen and a watch, and enjoy the Oscars!

Gal Pals: Full album stream via Stereogum
Velvet Rut out February 24 on PaperCup Music

KNTRLR: Full album stream via Spin
The Great Filter out February 24 on Goodnight Records

Malik B & Mr. Green: “Crown of Thorns” track premiere via Okay Player
Unpredictable out February 24 on Enemy Soil

Ruby the Hatchet: “Heavy Blanket” track premiere via Metalsucks
Valley of the Snake out February 24 on Tee Pee Records

The Bright Light Social Hour: “Infinite Cities” music video premiere via Life+Times
Space Is Still the Place out March 10 on Frenchkiss Records

Revolution Saints: “Here Forever” music video premiere via YouTube
Revolution Saints out February 24 on Frontiers

Nightwish: “Élan” music video premiere via YouTube
Endless Forms Most Beautiful out March 31 on Nuclear Blast Entertainment

Sin Circus: “Chemical Youth” music video premiere via Radial
Chemical Youth out now

5 Crowdfunding Backer Rewards That Have Been Proven to Work for Indie Musicians

CrowdfundingMaxCollins

Max Collins funded his first solo album through PledgeMusic. (Image via wcyy.com)

This article, written by electronic music industry veteran, Adam Bernard, originally appeared on Sonicbids.

Adam’s tips are perfect to use with our Marketplace partner app, RocketHub. RocketHub is a musician-friendly crowd-funding tool that gives you all the money you’ve raised (whether you hit your goal or not), and offers the highest payouts and lowest fees compared with the other guys. Check out their Success School to build a personalized plan for your campaign. Now… onto the blog post! 

You’re an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That’s all well and good, but as soon as you’ve figured that out, you have to stop thinking like a band and start thinking like a fan.

Crowdfunding has become one of the most popular ways for independent artists to generate the money they need to create albums and tour, but far too many artists offer backer rewards that are overly simplistic. This makes their campaigns look less like a true fundraiser and more like an attempt to do the least amount of work possible. A perfect example of this is using downloads of music that’s already been released as rewards. Anyone can buy your album online, and being that the first word in “fan funding” is “fan,” most everyone you’re targeting with your campaign already has your whole catalog – so what makes you think they’re going to want something they’ve probably already bought themselves?

… Continue Reading

Polish Your Instagram Best Practices in 2015

February 19, 2015 Featured News, Marketing No Comments

InstagramLocationSmallWe’ve added a new best practices guide to help improve your Instagram account. Whether you’re brand new to the platform and just getting started or looking for ways to create better content, our guide outlines simple steps and fun ideas. In it you’ll find:

Basics for getting started

– The best ways to share Instagram content across other socials (and when not to share)

Hashtag and location basics

– Ways to tag other accounts and interact with fans in comments

– How to use Instagram Direct

Favorite apps to slideshows, collages, and adding text to photos

– Simple free tools for tracking and measuring results

Dig in!

Welcome, Tara!

February 18, 2015 Orchard News No Comments

image (1)Introducing Tara Mulvaney, Operations Manager, Performance Rights Services

Hi everyone, my name is Tara Mulvaney and I’m very happy to join the Performance Rights Services team.

I come to The Orchard directly from Harry Fox Agency where I most recently worked as a Distributions Technology Analyst to support the implementation of innovative royalty applications and related systems. I’m currently working on my Master’s at NYU Gallatin with an area of concentration on Business, Technical, and Creative Aspects of Music in Media.

I’m looking forward to meeting and working with everyone!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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