Welcome, Gift!


GiftCaternorIntroducing Gift Caternor, Account Manager, Performance Rights Services

Hi everyone! I am very excited to be joining The Orchard and I am looking forward to getting to know everyone. Before The Orchard, I was at The Harry Fox Agency where I did Income Tracking and Client Services. Before that, I worked at an independent record label in Maryland (my home state) where I did A&R Administration and was instrumental in producing a NAACP Image Award nominated CD. Before that, I worked at a best practice insight and technology consulting company in Washington, DC. I am a huge fan of music and film. I also love to travel and I am obsessed with French bulldogs.

Dare to “Daydream” with YouTube’s VR Platform


YTVR-IO-Mock-Updated-1Last year, YouTube announced support for 360º/Virtual Reality video on desktop, mobile and the Google Cardboard viewer. It has become a popular format for creators and the $16 Cardboard headset is now more ubiquitous than any of its competitors.

To keep the VR ball rolling, Google recently announced their new, high-quality platform appropriately dubbed “Daydream,” coming out this Fall. The kit will run exclusively on the new Android N operating system and will only be compatible with certain Daydream-ready smartphones yet to be released from partners like Samsung and LG.

(more…)

Brand Your Events With Snapchat Geofilters


Nothing Snapchat GeofilterYour band has a show coming up. You’ve become one with the glow of the phone screen and even look forward to seeing what fans share on social media. They are snapchatting away! But who wants to spend time adding text to a snap. You have to click the button, type the text, choose the format, position it, maybe even change the color. Exhausting! Text isn’t fast. You know what are fast? Filters.

“But… those are for brands! Big companies! The only custom filters I see are for Michael Bay’s Multi-Billion-Dollar Summer Blockbuster Explosionapalooza!”

What if I told you that filters were for everybody? Not only can anyone set one up, but they can be affordable for any campaign, too.

(more…)

10 Years of BalconyTV, 10 Facts to Celebrate


BalcontTV_10YearsIt’s BalconyTV‘s 10th anniversary. As the one who jokingly suggested to my flatmates that we should use our till-then totally neglected balcony more, it feels a little bit like madness. Tens of thousands of performances, dozens of cities and an acquisition by The Orchard later, here we are. And since its our 10 year anniversary, let me attempt to summate this exciting milestone in 10 points.

(more…)

Freeloader Friday: Decorations, Lando Chill & More


DecorationsHaveFunGood afternoon, lovely people! I hope you have had a wonderful week (including a wonderful Prince Day), and are ready to launch into the weekend with a playlist filled with new tunes. Let’s get started!

When Los-Angeles based band Decorations describes their music as “nu-wave without all the sadness,” you probably wonder where you can snag a listen of their upbeat sound… well, you’re in luck! The band’s new album Have Fun is available to stream in full, and it certainly doesn’t disappoint in the good vibes department. From one speedy song to the next, this bright and peppy indie-pop/rock release is a perfect soundtrack to a sun-filled summer. Whether you’re spending your Saturday morning trekking to the beach or staying in bed watching Netflix, let Have Fun be your go-to record for some exciting jams.

(more…)