The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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Case Study: How Kina Grannis Delighted Both Fans & Brides Through Pinterest

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Kina Grannis‘ new video for “My Dear” recently premiered on the WSJ Speak Easy Blog. This unique video is comprised of footage from Kina’s wedding last year, which makes for a pretty kickass anniversary celebration. Ever the social butterfly, Kina used her Pinterest account to promote the video in the week leading up to the premiere. While her other socials, like YouTube, Facebook and Twitter, are well established and have a throng of active followers and subscribers, her Pinterest was created only recently and this promotion was useful in growing her base there.

To hype the video, Kina created a Pinterest board with video stills and photos she had to further explain aspects of her wedding, and she shared it wide across her various other networks, including FacebookTwitter, Instagramofficial website and her fan newsletter. Pins on the board range from food, drinks and dresses to programs doubling as fans. After the video exclusivity with WSJ ended, the “My Dear” video link was added to each pin, so now each time the pin is pinned, the video is likely to be watched as well.

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Zoning in on the pin to the left: this particular one has 640 re-pins. On it, Kina explains that guests took Polaroids as they arrived and hung them up with a personal note. She later turned these into a photo album. Pretty cool, huh?

The best thing about this promotion is it’s not only for her fans, who get a closer look into Kina’s life on such a special day, but also for people (especially brides) everywhere to get some wedding ideas and discover music they might enjoy while they’re at it.

Just over two weeks in, Kina’s Pinterest page gained 46.2% more followers, and the wedding board created for the promo attracted more than 8,600 followers alone, as well as 5,246 likes and 2,694 repins.

If you haven’t listened yet, be sure to check out the album which features “My Dear,” Elements and keep your eyes peeled for upcoming tour dates!

Welcome to the Family, Omnian Music Group, Moshi Moshi Records, Donna Summer and Gege Produções!

September 18, 2014 Featured News, Orchard News No Comments

NewMusicSignings_TheOrchardSeptember2014Four new labels are joining The Orchard family! We’re super excited to announce that Omnian Music Group, Moshi Moshi Records, Donna Summer and Gege Produções (whew, that’s a mouthful!) have all been added to our distribution roster. We’ll be making sure you get to hear every bit of the fantasmical music they each have to offer. Before doing that, though, let’s take a quick look at just who these labels are.

First up on the docket: Omnian Music Group. This Brooklyn-based indie label is the brain child of Captured Tracks founder Mike Sniper. He’s got lots planned for the label’s five divisions: Body Double, Fantasy Memory, Flying Nun, Squirrel Thing, Couple Skate and (newly created) Sinderlyn, home to new buzz-band HOMESHAKE.

Next, there’s UK-based / Japanese-named Moshi Moshi Records (one of my all-time faves). What started as a hobby has become a full-time job for Michael McClatchey and Stephen Bass, who’ve been running the label now for 15 years. Through the years, they’ve uncovered exceptional indie acts and been touted “one of the best indie labels around,” by NME. Tom Vek, Teleman and Summer Camp are ones to watch from this label.

Driven By the Music belongs to the estate of late, great Queen of Disco Donna Summer. As you can imagine, the entire catalogue consists her Disco dance-floor hits. Seven releases from 1980-1991 are in there, with twelve Billboard Hot 100 singles. Get ready to hear a lot more of this lovely lady on your weekends – her dance-happy disco-fever is going to have DJs going crazy with all the new content available!

And lastly, we’ve decided to get into the political realm… with Brazil’s former Minister of Culture. Gilberto Gil’s been a leader in Brazil’s politics since the ‘80s (and had a very good run, at that!), but we’re more excited about his label, Gege Produções. Expect to hear anything from funk to samba to bossa nova and beyond in this catalog range.

Be on the lookout for lots of content coming from these key players, and read more details in our official press release. We can’t wait to share it all with you!

“Preservation:” Kill, Or Be Killed

Preserve_KM_102313_677The typical hunting trip usually entails a leisurely retreat to the woods, a bit of an escape from the hunter’s nine-to-five either as a solo expedition or with friends. But in Christopher Denham’s (you know him from Shutter Island and Argo) latest project, Preservation, the writer/director toys with that hunter vs. hunted concept to create a nail-biting thriller.

The cast of characters includes Pablo Schreiber (Orange is the New Black), Aaron Staton (Mad Men), and Wrenn Schmidt (Boardwalk Empire). That list of theatrical expertise alone should have you reeled in. But we’ll keep things moving along and get into a plot.

Brothers Sean and Mike (Schreiber and Staton), along with Mike’s wife Wit (Schmidt), set out on your average hunting expedition at a forest preserve. As luck would have it, two out of the three hunter-gatherers are captured, but one remains. And that one must use wit, expertise and guile for self-preservation. A total survival-of-the-fittest mechanism in play here, Denham will make you twist and squirm throughout the entire bloodbath.

We might be biased about just how wonderfully terrifying this film is (we are distributing it, after all!). But others are just as nervously excited to see this adrenaline-rush of a movie as we are! It’s been touted “a sustained white-knuckler,” as well as “a stylish and incredibly suspenseful piece of storytelling.”

Be sure to check out our official press release and Deadline’s coverage for more info on the deal.

Now, get your cold sweat on in the clip below:

Welcome, Dave!

September 17, 2014 Orchard News No Comments

DaveSuchmannIntroducing Dave Suchmann, Quality Control Coordinator

Hey! For those of you who don’t yet know me, I’m Dave Suchmann. I started out here at The Orchard in October 2013 on the Video Services team, and I’ve recently transitioned over to my new job as QC Coordinator on the Operations Team.

My first experience in the music industry was when I was 15, interning at VuDu Studios on Long Island. After graduating from Berklee, I spent two years engineering and writing arrangements at The Mix Palace Recording Studio, 1.5 years at Avatar Studios, and 1.5 years with EYM Digital at Flux Studios, all the while keeping busy with freelance production and engineering work.

I’ve had the opportunity to work on many different types of projects — ranging from terrible high school bands, to various Broadway Cast recordings and the 2010 & 2011 NFL Superbowl and Tony Awards live studio recordings. I’ve held jobs where it was common to work 30 straight hours without sleep, and jobs where the “artist” was more interested in drinking champagne than actually doing any REAL work!

I have to say that working at The Orchard has continued and (I believe) will remain to be the most gratifying and rewarding experience for me thus far. I’m really proud to say that I am a part of this company and family!

Supercharged YouTube Analytics with vidIQ Vision

September 16, 2014 Featured News, YouTube No Comments

vidiq_logo_lightEver wonder how your YouTube video compares to others? How about its traction on social media? You can track your own stats in YouTube Analytics, but stats on other videos aren’t readily available. Well, if the thought of all this makes your wheels turn and your heart beat faster, check out vidIQ. This site makes a helpful browser plugin that can help you wrangle all this info together effortlessly.

With a couple of clicks, you can install vidIQ’s Google Chrome extension, called vidIQ Vision, to get stats on any YouTube video right on the watch page. Once added, the extension will load a small window next to YouTube’s play window with lots of helpful stats at a glance. vidIQ will track view stats that you don’t typically see like View Rate (views per hour), Average View Percentage, and even the number of subscribers driven by that video. You can also see the video’s level of social engagment across Twitter, Facebook and LinkedIn including shares, comments and posts.

The coolest thing about vidIQ Vision is that it loads all of this information on every video, even if you didn’t upload it. Without it, you can only see base level stats on videos, like views and likes. Unless the video is on your channel, that’s all you get. vidIQ Vision helps surface this information on other videos to improve visibility. They also sum up the plethora of stats into a single rating called the vidIQ Score. Though the score is proprietary and an average of other stats, it’s a great way to benchmark your content against content from other creators.

This extension is a must-have for those working with social media, marketing and programming, but also a fun tool for the curious viewer. Check it out by installing here.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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