Introducing Meredith McGowan, Manager, Global Business Development
Hi! I’m Meredith McGowan and I am incredibly excited to join the Business Development team here at The Orchard. Previously, I worked in the Content Distribution team at Viacom after succeeding from my position in the digital department at MTV.
I am originally from Fort Lauderdale, Florida and went to school at Northwestern University in Chicago where I realized my passion in life would be avoiding another Midwest winter at all costs. As for my musical background, I play the piano and dabbled in the bassoon for 8 years (sadly not kidding), and I love going to music festivals primarily to catch indie and alternative rock.
New Year, New You-Tube: Establish a Process for Updates & Optimizations
Well, 2016 has come and gone (thankfully) and as we kick off 2017, there’s no better time to conduct a quick health check on your YouTube channel to start the year off on the right foot. Whether you’ve had a channel for years and already have a regular process in place for updates and optimizations, or have made it a New Year’s resolution to start your own channel, these simple (but effective) bulk-update strategies can go a long way in making sure your content’s metadata is sharp and consistent across the board and in a timely manner.
Freeloader Friday: Diet Cig, Sera Cahoone & More
Long time no see, Freeloaders! How’s your new year going? Still doing the gym thing? Nice, nice. Well, our new year has been pretty amazing. We’ve already had a few huge album announcements with plenty more approaching. Let’s get back into the swing of things with a taste of what’s to come this year.
If you went to the SXSW last year or CMJ a few months before that, you certainly know the name Diet Cig. This young duo of guitarist/singer Alex Luciano and drummer Noah Bowman has been touring non-stop, heading out with The Front Bottoms, Joyce Manor and many more. With the spotlight fixed firmly on them, the band announced their debut LP Swear I’m Good At This yesterday along with release of the album’s first single, “Tummy Ache.” The track is everything you could ask for: an honest, approachable, killer confessional about being a girl in the male-dominated indie rock scene. The record is bound to be explosive, we can’t wait to share the rest of it on April 7th.
Introducing Antone DeSantis, Manager, Sales & Retail Marketing
Greetings and happy new year! My name is Antone (sounds like Ann-Tone) DeSantis. I was born, raised and spent most of my life in Brooklyn before it became the hipster capital of the world. I escaped and moved to the far west side of midtown Manhattan residing in the gritty neighborhood known as Hell’s Kitchen. I moved for a job to Los Angeles for 4 years living in another trendy part of the world, Los Feliz. My wife and I missed our NYC roots and were fortunate enough to return to our midtown apartment where we lived for the past 10 years with our teenage son.
Welcome to a New Era of YouTube Comments Management
This past November, YouTube implemented new tools for creators to manage user interaction on their videos. YouTube now provides a number of filters, settings and other moderation tools that can help enhance brand-viewer interaction. For a core feature historically troubled by anonymous trolling and spam, these are welcome changes that put content creators in control.