Catalog Time Capsule: Lightning Bolt “Wonderful Rainbow” (2003)

Wonderful RainbowWelcome to Throwback Thursdays, a spotlight on a gem from The Orchard catalog that was released a long, long time ago.

Album: Wonderful Rainbow
Artist: Lightning Bolt
Released: March 4, 2003
Genre: Rock


Press Play: What Musicians Can Learn From YouTube’s Gaming Community

The last time you heard from me on The Daily Rind, we did an in-depth look at the LGBT community and some of the lessons this dedicated community could teach you about your own YouTube business. This time, I’ve decided to take a look at an even larger community that’s still growing in number and cultural cache every single year: video gamers.

Gaming is one of the biggest categories of content on YouTube, and gaming-focused services like Twitch.TV have been on the forefront of pushing live streaming into the mainstream. What strategies do gaming companies and individual gamers use to craft an audience on YouTube, and what lessons can we learn from them in the music industry? What opportunities are there for collaborations between these two verticals?


Now Presenting, @OrchFilms!

The Orchard film team is excited to announce the launch of our new film-dedicated social handle: OrchFilms!

Through OrchFilms, we’ll be working to further elevate The Orchard’s social presence within the film space, while also nurturing a film-focused fan base. Our channels will focus on celebrating and showcasing our films, filmmakers and talent while also connecting our film content to current affairs, events and trends. We’ll be posting exclusive talent messages, film announcements, never-before-seen art, fan-generated content and more.


iPluggers: Now With A New & Improved Interface

ipluggersLongtime Marketplace partner, iPluggers has completely renewed its look with major improvements to its interface. The iPluggers app is now easier to use and syncing your release to the service only takes a handful of clicks.

A little background on iPluggers:

iPluggers services over 30 thousand FM, AM, local, satellite, digital, in-store, college and online radio stations. You may already be familiar since iPluggers is used by a multitude of industry labels and artists including Pitbull, INNA, Shaggy, Alexandra Stan, Mario Winans, Tito Jackson, Daddy Yankee and many more.


Out Today by The Orchard: Municipal Waste, Lando Chill & More

Well, it’s official. Wednesday’s summer solstice marked the first real day of summer and what better way to celebrate than with some awesome new releases from our labels? We’ve got something for every summer mood this week, whether you want to kick back and relax or blow off some steam. It’s time to whip out your popsicles and fruity drinks because this week’s highlights bring the heat.

Municipal Waste is back with a vengeance for the first time in 5 year’s with their latest release, Slime and Punishment. Brought to you by Nuclear Blast, the thrash metal masters once again demonstrate their speed punk power, and with 14 songs in less than 30 minutes, you won’t know what hit you. (more…)