We’re excited to announce that The Orchard has completed a new deal with Japanese Pop Culture icon, Domo. With it, our audio, video and YouTube teams are now involved in all aspects of Domo entertainment. We’ll be managing the Domo YouTube channel, Domo Nation, creating themed audio compilations and releasing long form video compilations of Domo clips and newly produced webisodes.
If you’re not already a fan, here’s the low-down on the Domo story:
Domo began as a character created by broadcaster NHK/Japan to help bridge generational gaps, and has since become the original viral superstar. He appears in short animations, shows up at events, has his own social networks, and is represented in a broad assortment of merchandised goods, from comfy slippers to a Domo toaster.
The name of this fuzzy mascot is actually a multi-use word in Japanese: its primary meanings are “hello,” “thank you” and “nice to meet you.” His success and popularity across the globe can be attributed to his accepting nature and malleable imagery. Domo is about happiness! As such, his primary fans are young adults and teens but the brand is enjoyed across all demographics and millions of fans love to adapt Domo to their interests and stories, including artists and celebrities.
We’d like to extend a big Orchard welcome to Domo!