The Daily Rind | Your Top Source for The Orchard and Industry News

Working with a Living Legend: Richard Gottehrer

On my very first day at The Orchard almost three years ago, my boss took me around the office in typical Orchard tradition and introduced me to every single person sitting at his or her desk, from our accountants to our developers and everyone in between. Was anyone off limits? …

The Marketplace Presents: Klick Push

If you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access …

Use YouTube Annotations to Create an Album Preview Video

So you’ve got a new album coming out and you want to give fans a taste of what to expect. Try creating an album preview video and uploading it to your YouTube channel! We’ll walk you through how to set this up. Prepare Your Content We’re not going to go …

Become A SoundCloud Master and A Master Of Your Rights On SoundCloud

Between updating their subscription plans and experimenting with more visual profiles (still in early beta), SoundCloud has been on fire lately. ComScore even recently reported that their traffic increased by 26% in one month, making SoundCloud the 8th fastest growing site in the U.S. Though it’s certainly evolved since its launch in Berlin in …

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A “Rad” Premiere in Great “Company”

Screen Shot 2014-06-12 at 3.36.09 PMEarlier this month, the Mountain Bike community descended upon the beautiful city of North Vancouver, Canada for the world premiere of Brandon Semenuk’s “Rad Company.” A joint project produced by Red Bull Media House and Freeride Entertainment, had the hype meter pegged at 10!

Red Bull pulled all the stops and hosted a great event at the North Vancouver Shipyard. In the shadow of a giant shipping crane, guests arrived early for the sold out event as bartenders handed out Vodka Red Bull. The standing room only venue maxed out at 750, which left non-ticket holders peeking through the windows. Tourists in the area strolled by to see what all the commotion was about. They had no idea “Rad Company” was in town!

Anticipation was high for the film dubbed as “pure shred flick.” The lights dimmed and the film hit the screen. There were no storylines, drawn out interviews or fancy post production. “Rad Company” was 48 minutes of some of the biggest, most progressive mountain bike freeriding ever fused together on film. The soundtrack was just as awesome with tunes from Billy Idol, Run DMC and The Stooges to name a few. The crowd loved every minute of it and followed it up with a massive round of applause when stars hit the stage for a little Q&A with the audience.

Brandon and friends set a goal to make a film that pushed the limits of what is possible on a Mountain Bike, and “Rad Company” did not disappoint. He and his handpicked crew filmed in locations including Retallack, the Sunshine Coast, Kamloops, Fiji and Utah.

Check out the official trailer or get in on the action on iTunes. And don’t forget to check out EchoBoom Sports for more HD trailers, full movie parts, classic clips and more!

I leave you with some pics from the premiere and shots from the flick below:

Screen Shot 2014-06-12 at 3.36.25 PM

Boost Your Reach with Your Very Own YouTube Billboard

YTBillboardHave a new album or film coming out soon? Of course you do! But do your fans know about it? Pre-release promotion is a no brainer, but ask yourself how you are conveying that message. YouTube is one of the most powerful tools available for making your voice heard, though it’s often underutilized as a promotional tool. Consider your video’s watch page as a virtual, interactive billboard for your message. Creating a simple, yet compelling video announcement can invoke pure excitement among eager fans while allowing you to convert potential sales right off the bat.

Let’s take an album release for example. If you want to draw a genuine response from your audience, they’re going to want a taste of what to expect. Tease a track that fans have never heard before with creative imagery behind the audio. You’ll build up expectations while also leaving your audience wanting more. Time this the right way and your album will already have eager eyes waiting in anticipation for street date.

Aside from giving fans a sneak peak at what you’re promoting, you also have some prime real estate to work with to take care of business. Display vital information like the album title and release date in both your video’s title and description (or burned directly in the video itself). More importantly, give your fans the opportunity to buy the album instantly. You’ve gotten them amped up for the release, now turn that excitement into a sale by including pre-order links in the videos description and in-video annotations.

What if your following isn’t that great on YouTube yet and your fans are more centered around Facebook or Twitter? No problem! This strategy will work there too. Create your video billboard the same way we talked about above, and simply copy and paste the link as a post anywhere else on social media. As long as your vital information is included in the video’s title or burned into the video itself, you’ll get traction anywhere else your fans are. Excited fans will spark up conversation either on YouTube itself or directly in your social posts, all leading up to a strongly boosted street date.

Check out our decorated example below:


Welcome, Konstantinos!

June 18, 2014 Orchard News No Comments

KonstantinosAdamIntroducing Konstantinos Adam, Account Coordinator, Video Services, Greece

Allow me to introduce myself.

My name is Konstantinos Adam and I am beyond excited to be joining forces and to be a part of the Video Services team here at The Orchard.

I was born and raised in Greece and for as long as I remember myself, I have always had a big passion for music. I can always recall moments of my life from back in the day when my father used to educate me about music and its magic, as he was and still is a big music lover, while listening to records out of his huge record selection.

Not a long time after I reached the age of 6 years old, I decided that I wanted to extend my passion for music into practice and so I began taking classical guitar lessons and theory of music. While I was pursuing a career in the music field, I was also very interested about pursuing simultaneously a career in Marketing and Business Economics, which I finally did after I got accepted at the Aristotle University of Thessaloniki.

After I graduated and received my Bachelor’s, I thought it was time for me to combine both of my passions for Marketing and Music. After some time, I started to work as a Digital Marketer to one of the biggest independent Greek record label, Heaven Music.

I enjoy listening to Jazz, Soul and Electronic music (I know they are very different genres but can be combined harmoniously) and attending live performances (last two I can remember were Trentemoller and Dee Dee Bridgewater).

Amazon Prime Music Kicks Off in the U.S.

amazon_prime_musicIt seems that everyone is getting into the streaming music market these days, including Amazon who launched Amazon Prime Music in the United States late last week. The new service is being bundled into the existing Amazon Prime subscription service rather than launched as a standalone product.

That means that existing Amazon Prime customers paying $99 a year for free shipping, streaming of TV shows and films, plus access to a lending library of e-books will now also be able to access Prime Music’s catalogue of streaming songs. The service is ad-free, with no restrictions on how often individual songs can be played and is compatible with iOS, Android, PC and Mac devices, as well as Amazon’s Kindle Fire tablets. Customers will be able to download songs for offline listening too.

Prime Music also includes “hundreds of Prime Playlists” created by Amazon’s editorial team, grouped by genre (Pop, Alternative & Indie Rock) as well as context (Happy & Upbeat, Party Time & Entertaining, Work, Study & Reading etc.).

At launch, Amazon Prime Music has “over a million songs,” which may seem considerably smaller than rival services; by contrast, Spotify and Deezer both claim to have more than 30 million songs. Another difference: new content will only be made available 6 months after its original release date. So it has less music and limited content, which begs the question of how appealing this service will be to consumers.

Some critics have already chimed in. BusinessWeek called the service “half-baked,” declaring “there is little reason to believe that Prime Music will lure people away from Spotify or Rdio.” The tech columnist at USAToday agreed: “If you’re already a paying subscriber to Spotify, or huge fan of Pandora, nothing in Amazon’s new Prime Music offering, introduced last Thursday, will make you want to switch.”

I think for the time being, Prime Music will be viewed as a perk or extra for already existing Prime members and can also be seen as a great re-introduction to Amazon Music. To find out for yourself, check out the introductory video below and try it out free for 30 days:

Who Do You Dance For?

Dance For MeFifteen-year-old Egor is forced to grow up fast when he leaves his native Russia behind to pursue a dance career in Denmark. “I didn’t feel like leaving at all. I just felt like dancing extremely much,” explains Egor in the opening of Katrine Philp’s film debut, “Dance For Me.” Blessed and cursed with a brilliant ability to dance, Egor must give up normal teenage life with his family in Russia for the opportunity to train and compete as fourteen-year-old Mie’s ballroom dance partner in Denmark. This feature-length documentary film, which premieres on PBS (POV Documentaries) on July 21st, tells the story of the pair’s decision to sacrifice everything in order to achieve perfection.

As this Danish Film Institute review points out, it is quickly apparent that for Egor and Mie, “being good is not enough, they want to be legends.” The pressure of this ambitious goal weighs heavy on the young dancers. Egor struggles with his distance from home and the culture shock of life with Mie’s family in Denmark. Through the pain, Egor maintains a stoic face and performs with grace and precision. As soon as the couple begins to dance, it is easy to forget that they are only children.

Winner of the Audience Favorite Award at the American Documentary Film Festival in 2013, nominee for Best Documentary Feature at the 2013 Raindance Film Festival and official selection at no less than four other festivals including Durham Full Frame, Auckland Documentary Edge Festival and Amsterdam IDFA, “Dance For Me” captures the beauty of these young dancers in moments of sadness, struggle, and success as they strive for perfection.

The film is out today on iTunes, and you can check out the trailer below:

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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