Posts Tagged: advertising

Dive Into Facebook Branded Content, Enabled for All Verified Pages


Once only available to media companies, celebrities or other influencers, branded content has now been enabled for all verified Facebook pages, as of April 8th. Facebook defines branded content as any post that specifically mentions or features a third party product, brand or sponsor. This can include text, photos, video, instant articles, links, lives video… Read more »

Create & Publish Ads On Your Own with New YouTube Director App


YouTube is putting users in the director’s chair for the first time ever. With the announcement of the YouTube Director for Business app, users now have the ability to create professional video advertisements without having to shell out big bucks on production. Better yet, because of the seamless nature of the app, very little experience or skill are necessary to… Read more »

Painting a New Canvas for Digital Advertising


Billed as a “A full-screen ad experience… [that brings] brands and products to life on mobile,” Facebook Canvas is the new way to advertise on Facebook. Summoning a full-screen creative in users’ timelines that can include images, .gifs, and videos, Canvas is a way for businesses to tell their story to fans on their favorite… Read more »

Shop ‘Till You Drop with YouTube Shoppable Ads


To successfully sell a product, you’ve got to make your pitch at the right time or risk losing your consumer’s interest. YouTube understands that reality and is now helping advertisers and content owners take advantage of those make-or-break moments by introducing shoppable ads into the platform. Shoppable ads are mobile-optimized “card”-based annotations that appear when a viewer watches a… Read more »

Welcome, Olivia!


Introducing Olivia Hansen, Coordinator, Digital Advertising Hi, my name is Olivia Hansen and I just graduated from college. This is my first job, and I’m really excited to be working at The Orchard. I like music, and to cook and eat. My favorite artists are Stevie Wonder, Nina Simone, Billy Joel, and Leon Russell, and… Read more »