Posts Tagged: advertising

What The #&@$ Do You Do, Aaron?!?


Aaron Ford Director, Digital Advertising Joined The Orchard in April 2012 You started out with us in Interactive Marketing before we even had a Digital Advertising team. How did you get from there to here, and what the #&@$ do you do every day? It’s all true — every word of it! With my experience… Read more »

Introducing: The 4 Commandments of Marketing Drivers


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Marketing Drivers are the absolute most important thing you must be communicating to your client rep, when working on priority new releases. We’ve already broken down the what, when, why, and overall best practices for marketing drivers. Today, we’re going to introduce you to the 4 commandments of communicating these invaluable assets. Remember, the questions to ask… Read more »

3 Simple Ways to Improve Your Facebook Ads


It is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for… Read more »

Marketing Drivers: What We Need, When


So, your biggest priority of the year is approaching: a new album from the most prominent artist on your roster. You’re feeling organised; with 3 months to go before release date, the album is mastered and in production for physical. The digital is uploaded and ready to submit. Press and online teams are hired and… Read more »

YouTube Really Wants You To Subscribe


YouTube has hit the streets this month with advertising urging passersby to subscribe to some of its top creators. This is one of the first major physical ad campaigns pushed by the video streaming service specifically promoting channels. New Yorkers have started spotting ads like the giant one pictured left in NoHo as well as… Read more »