Posts Tagged: advertising

Digital Advertising: Clicks Are Not a Measurement of Success


Clicks and click through rate (CTR) have traditionally been the metric used by digital marketers to measure the success of a digital advertising campaign. However, a recent report released by Facebook shows that there is actually no significant correlation between CTR and actual purchase intent, ad recall or even awareness. Why would someone click on… Read more »

Welcome, Andrea!


Introducing, Andrea Persia, Digital Advertising Coordinator Hello! My name is Andrea and I’m so excited to be joining the The Orchard as the newest member of the Digital Advertising squad. Born and raised in NYC, I hail from Inwood, just north of Washington Heights. Before coming to The Orchard, I worked as a Sales Assistant… Read more »

YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level


For 9 years, YouTube has assisted creators in generating advertising revenue through its Partner Program. As YouTube has grown over the years, so have the possibilities for brands and creators alike to work together on branded content opportunities like product placements, promotions and sponsorships. In the last year, the top 100 advertisers have increased their spending on YouTube video ads… Read more »

How Danish Newcomer Vida Sophia Grew Her Facebook Likes by 460% with $150


Nathalia Sophia Barat, a.k.a. Vida Sophia, is an exciting newcomer from the Danish underground scene. The promising Copenhagen-based star, who was chosen as one of 20 Danish names to make it big in 2016 by Spotify Denmark, unveiled her debut EP Soundtrack earlier this year. Her brand new single, “I Never Surf,” is a gloomy summer single revisiting the 60s, and… Read more »

Dive Into Facebook Branded Content, Enabled for All Verified Pages


Once only available to media companies, celebrities or other influencers, branded content has now been enabled for all verified Facebook pages, as of April 8th. Facebook defines branded content as any post that specifically mentions or features a third party product, brand or sponsor. This can include text, photos, video, instant articles, links, lives video… Read more »