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Welcome, Shelby!

December 10, 2014 Orchard News No Comments

ShelbySchwimmerIntroducing Shelby Schwimmer, Executive Assistant, CEO

Born and raised in New York, I went to the University of Michigan (Go Blue!) and studied Psychology & Sociology. I knew both concentrations would be useful in the entertainment industry, whether it be managing expectations and relationships, or knowing how to approach situations with the right mindset.

I actually interned at The Orchard during the summer of 2012 and instantly fell in love with the company. Once I graduated, I moved back to NYC and began working as a Post Production Manager at Cut+Run, an editorial company specializing in commercials and documentaries. Although the work was exciting, allowing me to witness the company’s and my hard work air on live TV, my heart remained in music, and with The Orchard. I found myself going full circle and making my way back to the company I fell in love with from the start. I actually am a singer myself, and enjoy jamming with friends and family for fun. I am extremely excited to be a part of such an influential team.

NARM and Become The Music Business Association and Brad Navin Appointed to Board

October 10, 2013 Industry Trends No Comments

MBA.stack_.final_.REV2-01It’s official: as of Monday October 7th, the trade organization National Association of Recording Merchandisers (NARM) and its digital industry counterpart will be known as the Music Business Association (

The association launches this re-brand in hopes that it can provide a more clear and straightforward organizational structure that will improve cross-industry support and embrace the wide array of business segments involved in music commerce in the United States. This new activity-specific infrastructure breakdown is a nod towards this goal of ensuring that each sector is represented, accounted for and heard.

The official breakdown is as follows:

  • Digital Sector (Business Development, Digital Marketing and Subscription Services)
  • Information Technology Sector (Digital Supply Chain & Operations and Digital Asset Management)
  • Physical Sector
  • Knowledge Sector
  • Artists, Management, Touring Sector
  • Legal & Business Affairs Sector

We are thrilled to acknowledge that amidst these exciting developments comes the announcement that our very own CEO, Brad Navin, will be joining the current Board of Directors! Below is a full list of board members:

  • Rachelle Friedman, J&R Music World — Chairman
  • Brent Muhle, iTunes — Vice Chairman
  • John Trickett, immergent — Treasurer
  • Christina Calio, Microsoft
  • Len Cosimano, Director-at-Large
  • Mike Fratt, Homer’s
  • Steve Harkins, Baker & Taylor
  • Anthony Montenegro, Nokia
  • Bruce Ogilvie, Super D/Alliance Entertainment
  • Dilyn Radakovitz, Dimple Records
  • Ryan Redington, Amazon
  • Steve Savoca, Spotify
  • Brad Navin, The Orchard
  • Darren Stupak, Sony Music Entertainment
  • Matt Signore, Warner Music Group
  • Jim Urie, Universal Music Group

For further information on the new Music Biz, visit their website and read the full press release here.

The Orchard Set to Make a Texas Sized Splash at SXSW 2012

March 8, 2012 Orchard News No Comments

(Just to get in the mood, while I’m writing this, I’m listening to our Don’t Mess With Texas SX+Orch Sampler on Rdio. I recommend you do as well while you read this post. Its also up on Spotify AND Amazon!)

We’re talking SXSW here. No other festival in the world has Europeans Facebooking about breakfast tacos and Shiner Beer three months before their arrival. Nor can any other festival compete with the charm of the beloved Austin, Texas. Austin Hippies and Hipsters unite. If you’re not a Hippy or Hipster, you don’t even care – you’re in Texas, in March, and it’s 70 degrees. Not to mention you’re listening to an unmatchable variety of artists out of 2K buzz acts from around the globe.

That said, we can’t forget that it’s not all play. SXSW hosts a ton of amazing panels and educational events that reflect the side of SXSW that reminds us that we mean business, too. We have some of our very own staff members getting their panel on at SXSW this year:

Bring your questions and notepads as you’re bound to learn something from this crew!

This year, on the heels of some exciting news (did you hear?) we’re lucky to be joining our friends from IODA for their Day Party on Wednesday March 14th at The Red Eyed Fly. They’ve got a killer line up with the likes of The Oh Sees, Dan Mangan, Ruthie Foster, Y La Bamba and many more. Check out IODA’s Free SX Music Sampler here.

The Orchard + IODA: Better Together.

March 6, 2012 Orchard News 6 Comments

The Orchard and IODA have always shared the same DNA: we build technology to empower the people and companies that create the music and films that we love. We were both born out of digital, way before digital was a meaningful business to most others, so we were (and still are) highly focused on creating efficient and effective distribution platforms.

Our singular goal is, and always has been, to provide high value and impeccable service to our clients. On a macro level, we recognize that we have a responsibility as advocates for independent content creators, and we will continue to be a voice and a force to ensure their needs are addressed. We’ll continue to create more products and services around distribution, marketing and sales to benefit our clients.

Richard Gottehrer, co-founder of The Orchard, loves to remind us that our tagline during our early years was “A Place To Grow.” As we started working with larger independent labels we dropped the tagline (although Richard will argue that even the most sophisticated of businesses still has room to grow), but we’ve never stopped growing the opportunities for our clients. We want our clients — new and old — to have better opportunities to grow their audiences and businesses, which will enable them to spend more time making music, music videos and films.

The Orchard will continue to be a pioneer and a devoted partner to our clients as we combine these two great companies.

You Asked, We Answered: Obtaining a Master License

We recently invited our clients to submit questions that they’d like to ask Brad Navin, our CEO, so that we can post answers right here on The Daily Rind. However, after taking a look at the questions we realized that we’d be most helpful if we get the most qualified Orchard-ite to answer each question.

For the question below, we reached out to Jason Pascal, VP, Licensing & Associate General Counsel of The Orchard:

How does an independent recording company go about obtaining a “master license” for a specific song, not a sample, but the entire song. What is the correct process? There seems to be little information anywhere on the web on this.

Depending upon your intended use, the best answer to this question is that, in order to use a recording owned by another, you need written permission.

In the majority of cases, the record label that released the record (or its successor) owns the recording and that company would have to give you written permission to use their recording. Tell them what you want to use it for; they’ll quote you a price; and you’ll negotiate the license.

Alternatively, the artist will own the recording and you would have to reach out to that artist directly. Rights may have reverted to the artist (or the his/her heirs), or the artist may have created the recording on his or her own dime and now owns it (subject to any licensed he or she may have granted). Artist ownership is becoming more common as a result of the DIY world we currently live in.

Of course, there are exceptions, and if you’re looking for rights to use a recording owned by a major label, it’s unlikely that you’ll be able to obtain a license unless you’re willing to pay large fees.

– Jason Pascal, VP, Licensing & Associate General Counsel

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The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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