As you’ve probably noticed by now, iTunes has made several changes to the store in the US. One addition you may want to participate in is the $5.99 Albums feature. You will see this feature as a slider on the Music Main Page and as bricks on each of the genre pages. If you’ve been… Read more »
Ask a Publicist: How Do Bands Sabotage Their Own PR Campaigns?
This article, written by national publicist for labels and independent artists Alyssa DeHayes, originally appeared on Sonicbids. We’re excited to be working with them to exchange industry tips and trends for your business! During the time I’ve been a publicist, I’ve watched my colleagues and I garner national press for clients’ tour and album releases, and… Read more »
How, Why, and When to Advertise Your Stuff
Deciding to spend money to increase awareness of your project is a big decision. You’ve probably already spent a ton of money creating your art and the idea of spending again may be anathema to you. You may have already gathered the funds for a large-scale media purchase and are ready to go. I don’t… Read more »
Ain’t No Cure for The Summertime Blues… Or is There?
The lazy days of summer are upon us, though not at Orchard HQ where we’re still in full swing. It’s common knowledge and practice that release schedules die down over the summer, at least for many higher profile releases. In the physical world, you need to hold your bigger releases for the autumn, full stop…. Read more »
Name Your Campaign (Or How Best To Highlight Catalogue Titles)
A couple of months ago, I wrote a post called What Digital Can Learn From Physical where I mentioned the importance of remembering to use tour dates as a way to highlight catalogue titles. While this is just one example of a good way to campaign your catalogue, I am frequently asked by labels what else can… Read more »