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Hook, Line and Sync’er

hollywood_flickruser_photographerglenHere at The Orchard, we’re committed to finding you as many sources of revenue as possible, and getting your music heard in films, TV shows, trailers and commercials is a great way to do just that. But getting there takes more than just an email or phone call to a music supervisor whose card you got back in the day. That’s where our Sync Licensing team comes in.

Our team just recently trekked over to Los Angeles and stacked up on meetings with various LA film studios, TV and ad agencies, as well as independent music supervisors. We met with the likes of Sony, Fox, Lionsgate, Relativity Media, Universal Pictures, RPA Advertsing, 72andSunny, and many more. We had no time to waste.

Looking back a couple of weeks later, it’s obvious our trip was a success. In terms of placements, it has has already yielded results, but some of its most important achievements rest in the expanded visibility for The Orchard’s immense catalog from around the world, present time and past, and artists both established and breaking. We’re excited to be seeing exciting new opportunities, and look forward to more in the coming weeks and months.

At the end of the day, nothing can replace the personal relationships you build. The sync world is constantly changing, and the connections we’ve built and continue to nurture are the most invaluable in finding the best fit for our clients as well as our partners in the field.

Name Your Campaign (Or How Best To Highlight Catalogue Titles)

June 10, 2013 Marketing No Comments

campaignA couple of months ago, I wrote a post called What Digital Can Learn From Physical where I mentioned the importance of remembering to use tour dates as a way to highlight catalogue titles. While this is just one example of a good way to campaign your catalogue, I am frequently asked by labels what else can be done, so I wanted to expand upon this point and offer some further ideas.

As I mentioned in that post, tour dates are an excellent time to highlight the catalogue titles of your artist. In the physical world, you often give a discount to retailers on an artist’s catalogue titles to encourage them to take extra stock and sell at a lower price, so fans in the tour towns may be tempted to buy an older title along with the new album being promoted. The same concept applies on the digital side. Think about a temporarily reduced price on catalogue titles around tour dates. Fans searching for the band on a store around those dates will then see the catalogue titles at tempting prices. The same idea can be applied when your artist has a new album or even an artist who has a new release that is not on your label but for which you have catalogue titles. In the physical world, it is again common practice to give a discount on catalogue titles around the release of a new album so that they are racked next to the new one at attractive pricing. It’s an easy way to push older titles along with the new or capitalize on the visibility around a new release.

Of course, you may have titles you want to highlight that perhaps don’t fit into the above scenarios. There are any number of events to which you can tie a campaign. London has an annual Ska festival, so a prominent label put together a campaign on their stronger Ska and Reggae titles to coincide. “Django Unchained” was nominated for several Oscars; what a good opportunity to highlight your Spaghetti Western catalogue. We are most successful at getting placements for campaigned titles when they can be tied to a prominent event. Maybe your label is celebrating it’s 15-year anniversary — think about special pricing on your catalogue titles to coincide with your anniversary events and promo. Some services may be interested in a free sampler to feature alongside.

Not all campaigned titles will be featured prominently by stores, but that is not to say that your campaign can’t be successful. When putting together a campaign, think about what you and/or the artist can do to drive traffic to your pricing activity. Social media posts and email blasts are an excellent way to get the word out, whether your titles have received special placements or not.

Also, don’t forget — we receive many campaign opportunities originating from the services themselves of which your client manager will send details. Think hard about the theme of the campaign and what catalogue titles you have that may fit.

15 Orchard Tracks That Remind Us Of… Us

February 15, 2012 Marketing, Orchard News No Comments

To continue the celebration of The Orchard turning 15 this year, we’ve decided to take a look back through our catalogue and pick out some tracks we distribute that remind us of… US!

Consider this something of a birthday playlist! An exciting collaboration of Orchard staff members, this list includes both oldies and newer Orchard gems. Some are true to us in their entirety, some just remind us of ourselves when we hear the title. Either way, it makes for a pretty awesomely random mix.

Enjoy our (mostly humorous) approach to self examination.

  • Devo ‘Watch Us Work It’
  • Leddra Chapman ‘Picking Oranges’
  • Right Said Fred ‘I’m Too Sexy’
  • Pearl and the Beard ‘Sweetness’
  • Ra Ra Riot ‘The Orchard’
  • The Operators ‘By My Side’
  • Coldplay ‘Brothers and Sisters’
  • 1,2,3 ‘Work’
  • Soulive ‘Revolution’
  • The Black Angels ‘True Believers’
  • Icebird ‘Going and Going. And Going.’
  • Royce Da 5’9” ‘Legendary’
  • Spank Rock ‘Cool S#@!’
  • Gary Portnoy ‘Where Everybody Knows Your Name’
  • Races ‘All For You’

Listen to these tracks on our Spotify Playlist or see below for our Rdio Playlist.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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