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The Orchard Loves to Market… Part Three

By now, you’ve experienced Part One and Part Two of our Marketing love affair. This week, we bring you the final installment with Hook, Line & Sync’ers, a map of our Film, TV, Advertising and Gaming partners.

We’ve partnered with the cream of the crop in all different industries and genres to get our clients’ music heard, and our Concentrated Music team is always hard at work securing more partnerships, like our latest one with Kina Grannis and Disney. Check out some of our past and current partners below:

The Orchard's Hook, Line & Sync'ers

Thanks to Airene Resurreccion for the graphic! 

Viva Volkswagen (and The Black Angels)

July 13, 2012 Sync Placement No Comments

Volkswagen Italia just can’t get enough of The Black Angels, but can you really blame them? The band’s 2010 single “Telephone” is being featured, yet again, in a commercial for the Volkswagen Polo. The ad began to air in March of 2011, and Volkswagen Italia has recently decided to extend their use of the song. The band has tour dates scheduled now through November in Canada, the US, and Australia. Check out the Volkswagen Polo ad below!

Post by: Hannah Brooks

The Orchard Sync Team Becomes Concentrated Music

March 16, 2012 Orchard News No Comments

Introducing Concentrated Music, The Orchard's new creative management platform for sync licensing.

Today is a big one for The Orchard and more specifically, The Orchard’s Sync team. SXSW is obviously an exciting event on its own. It’s the main stage for bands and new technologies to introduce themselves to the industry at large, offering new sounds and solutions, paving a path to the future and inspiring execs and fans alike. And let’s be honest… it’s an awesome party and a wonderful platform to discover the importance of tacos as part of your balanced breakfast.

Well, The Orchard has never been a stranger to any of these aspects, but today is like the debutante ball for The Orchard’s Sync team. Today The Orchard Sync team becomes Concentrated Music as we launch, a new platform for industry tastemakers to manage their projects and access The Orchard’s worldwide catalogue of licenseable music. It’s the same quality music and service that supervisors and licensing professionals have come to expect from The Orchard’s Sync team but now with a new look, a new name and improved access to our suite of services.

Our supervisors can still request music from us as they always have, but now they can securely review their custom selected tracks, audition them to video, and also explore the catalogue on their own to discover and tag new music for current and future projects. With a custom login, our network of tastemakers will also have access to our newsletters, special pre-releases, live event invitations and of course, tons of great music to stream and download. They can request high quality audio files and instrumentals, securely upload video to help audition music and organize ongoing projects and exercise complete creative control over how they use The Orchard’s music.

Our labels can join in on celebrating this occasion as well. They will have greater access to the Concentrated Music team, a direct look at the music searches that we are able to share and the ability to submit suggestions, upload new music, instrumentals and lyrics. They’ll also have the ability to help us tag their music with new moods and keywords to help supervisors more accurately and efficiently discover their music.

Of course, no party would be complete without some loot-bags, so in addition to giving out some Concentrated Music bottle openers (a SXSW must have) to the fortunate attendees at the event, we’re also offering the opportunity to win new hardware and software from the amazing folks at Propellerhead. Sign up for a Concentrated Music account for a chance to win 1 of 2 copies of the new Reason 6.0 or the new Balance interface, complete with Reason Elements.

Today The Orchard’s Sync team becomes Concentrated Music and we couldn’t be more excited to celebrate with all of you, offering our partners a new and improved way to discover the amazing music distributed by The Orchard. Don’t hesitate to reach out to us directly at for more info, or head to the new site to sign up for your custom account today.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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