The Orchard Set to Make a Texas Sized Splash at SXSW 2012

(Just to get in the mood, while I’m writing this, I’m listening to our Don’t Mess With Texas SX+Orch Sampler on Rdio. I recommend you do as well while you read this post. Its also up on Spotify AND Amazon!)

We’re talking SXSW here. No other festival in the world has Europeans Facebooking about breakfast tacos and Shiner Beer three months before their arrival. Nor can any other festival compete with the charm of the beloved Austin, Texas. Austin Hippies and Hipsters unite. If you’re not a Hippy or Hipster, you don’t even care – you’re in Texas, in March, and it’s 70 degrees. Not to mention you’re listening to an unmatchable variety of artists out of 2K buzz acts from around the globe.

That said, we can’t forget that it’s not all play. SXSW hosts a ton of amazing panels and educational events that reflect the side of SXSW that reminds us that we mean business, too. We have some of our very own staff members getting their panel on at SXSW this year:

• Wed. 3/14 @ 2PM: The Basics of Music Publishing Income Streams (John Ashline) – ACC Room 15
• Wed. 3/14 @ 3:30PM: Digitalmusic.org’s Music Startup Academy: Getting Under The Hood: Music Operations For CTOs and Developers (Josh Builder) – ACC Room 10C
• Fri. 3/16 @ 11AM: Cover Songs to Karaoke: Alternate Revenue Streams (Jason Pascal) – ACC Room 11A
• Fri. 3/16 @ 12:30PM: Navigating The Middle (Brad Navin) – ACC Room 13AB

Bring your questions and notepads as you’re bound to learn something from this crew!

This year, on the heels of some exciting news (did you hear?) we’re lucky to be joining our friends from IODA for their Day Party on Wednesday March 14th at The Red Eyed Fly. They’ve got a killer line up with the likes of The Oh Sees, Dan Mangan, Ruthie Foster, Y La Bamba and many more. Check out IODA’s Free SX Music Sampler here.

The Orchard, SXSW, & Texas: The Perfect Trifecta

The Orchard will be hosting a Day Party and Official SXSW Showcase on Friday, March 18th. The Day Party is a private event at Bar 96 with performances by Pepper Rabbit, Chris Bathgate, Ivan & Alyosha, and Kina Grannis. The Official Showcase is from 8pm-2am at Cedar Street Courtyard and will be open to SXSW badges and wristbands. The showcase will include performances by Keepaway, Generationals, Dodos, Charles Bradley & The Menahan Street Band, The Black Angels, and The Soundtrack of Our Lives.

As if that wasn’t enough…our CEO, Brad Navin, will be moderating a panel on Friday, March 18th at 3:30pm. Additionally, our Co-founders, Scott Cohen & Richard Gottehrer will be speaking on SXSW panels on March 16th and the 17th.

More details listed below.


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