So you’re a band with a new digital track, T-shirt, or sellable product and you want to get it out to your fans? But there’s a problem. You don’t have a strong digital storefront and your followers constantly have to jump through a series of hoops and login forms to buy your stuff. Well, fear not idle salesmen. Ribbon, a payment startup company that recently closed a $1.6 million seed round, is here to cure your selling woes.
The AnglePad-backed company, based in San Francisco, allows you to sell to fans via Facebook, Twitter, your website, personal blog, or any other social media through a one-page checkout system. Whether you’re looking to sell digital, physical, or service products, Ribbon makes it simple. For digital products, the company hosts all of the files as well as the delivery of the product at the end of every sale. Both physical and service items are given simple checkout pages that can be linked to from anywhere on the web.
So, if you have a strong Twitter base, you can now leverage your feed to sell your swag. Simply include the Ribbon link in your Tweet and your followers will be able to preview and purchase your product directly from your stream. The service also provides sellers the ability to embed a “Ribbon Button” on their website or blog, allowing visitors to purchase items with a click of a button — e-commerce has never been so easy.
But just as e-commerce becomes even more manageable, the letter for digital sales is changing… to F-commerce. With the launch of Facebook in-stream payments, Facebook users now never need to leave the website to make a purchase. And with payment services like Ribbon, this means easier purchasing for your fans from your Facebook page. Paul Wall has already embraced the service, selling songs with the Ribbon Button on his website.
The best part about Ribbon is that sellers only pay the company when they make a sale (5% + 30 cents per transaction). Check out the Ribbon website to create your own account and get more information on the service.