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We Don’t Just Sell Music, You Know

November 28, 2012 Artist News, Orchard News No Comments

DJ Comrade "Favela Trap"Over here in the Physical department at The Orchard, the sales reps are privileged to rep CDs from some of the finest musicans and DJs in the world. When a legendary DJ like DJ Premier is in the house to discuss his latest project, you best believe we’re paying attention! And we’re always happy to see someone like RJD2 pop by too. In 2012 so far, we’ve sold and marketed old school legends ranging from Premo to Pop royalty Dionne Warwick, from Rock & Roll Hall of Famer Dion to Mr. Worldwide himself, Pitbull, with his first collection of Original Hits. Of course, Pitbull’s booty shakin’ dancefloor anthems have their roots in both the Miami bass scene and his earliest mentor Luke and the Southern crunk beats popularized by his early producer and collaborator Lil Jon.

EDM, or Electronic Dance Music, is constantly evolving and morphing into the latest flavas. Somewhere in the mid-2000s DJ Diplo picked up on a Brazilian Dance craze, Baile Funk, the latest crossover music rockin’ all the favela (communal Brazilian shanty town) parties in the working class neighborhoods of Rio De Janeiro. Of course Diplo has gone on to become a superstar DJ and producer and spread the Brazilian funkiness everywhere he went in the States. Meanwhile back at The Orchard Sales department, Comrade Xão was working alongside some of the very same original sales reps who first blew up Pitbull, Lil Jon and Ying Yang Twins to gold, platinum and multi-platinum status. The Orchard got busy releasing greatest (or Crunkest) hits compilations from all three artists while Comrade Xao played parties in Brooklyn and visited the favelas of Rio to check out the party scene first-hand and show the locals his latest fusion of all of these influences. After a few close encounters with the machine gun toting favela security forces and the equally feared local polícia, Chris brought back his newly added Rio street knowledge to his mixes in New York.

And so it is with great pride that The Orchard Physical Sales department can now say, “we not only sell great music, but make it as well!” Ok, we know what you’re thinking…. sure, some of the reps have played in bands with label deals before and can rock a fierce, power chorded version of the Kinks “Father Christmas” at The Orchard Christmas party. Not what we’re talking about…. 5 minutes of fame on a small stage. Nah, Comrade Xao is rocking a complete full album release here, featuring some of Rio’s hottest MC’s over cutting edge Baile Funk/Trap beats and he’ll be hitting the sunny streets of Rio just in time to unleash Favela Trap for its December 12 street date. Check for it at your favorite online retailers and don’t take our word for it. Listen to Rio’s own DJ Wooles (Apavoramento Sound System): “DOPE!!! This style will bring a fresh air to baile funk overseas.”  And…. “There is only one release this year that I have been looking forward to for so f*&%#in’ long: DJ Comrade’s Favela Trap,” straight from the mouth of Dutch wonder kid and producer Munchi (Selegna, T&A, Mad Decent).

We see new releases come and go all the time over here. But fresh Dance music is like awesome fresh coffee, the real stuff hard is to find. Now you know!

FanBridge and DamnTheRadio Now Unified

February 1, 2012 Marketing Comments Off

In a handy move to make managing fan interaction even easier, FanBridge, one of our Marketplace partners (read more about them here), has announced the complete integration of their platform with the marketing tools of DamnTheRadio (DTR).

You no longer have to login through your DTR account to access these tools: everything is now available via the FanBridge website, which is also synch-able to your Facebook Fan Page. In this highly interactive format, updating your fans across multiple social platforms can be managed from a single portal at one time.

We here at The Orchard like that FanBridge makes contact and content marketing to fans easy to track, analyze, and understand. It also helps that the format is easy to read and involves fans with information in seamless design packaging. Some recent examples come from campaigns created for Zambri and Dion.

         

Additionally, their Social Digest application is now new and improved with a focus on weekly email updates to your fans featuring your top social content. This way, fans are no longer overwhelmed with cumbersome email newsletters but rather informed of the news and updates most popular with fans that week. Engagement has increased as open and click-through rates have doubled!

Each of these features is explained on FanBridge’s YouTube channel with quick instructional videos and step-by-step walkthroughs. For continuous updates straight from the FanBridge team, check out their blog.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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