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Freeloader Friday: Young Fathers, Jessica Hernandez & the Deltas, The Budos Band & More

October 31, 2014 Freeloader Friday No Comments

858454003302It’s one of those most wonderful days of the year again! Time to get dressed up, decked out and get your freak on with all the goblins, spooks and vamps running around town. It’s Halloweeeeen! But when you’re not #trickortreating this weekend, you’re going to need a tune fix. So let’s get started with this Halloween’s Freeloader Friday!

Straight off their hot and massive Mercury Prize win, Young Fathers roll out a full album stream of the praiseworthy album. You are definitely going to want to hear every single Rap-Experimental groove. Also, be sure to check out the grand debut from Dems. These dudes (who, alongside Young Fathers, hail from the UK) also have a nice groove goin’ on, but in an Electronic, Indie white-boy kind of way. Both are solid, and should not be missed.

Moving onwards & upwards, you’ve got four track premieres to catch. The Skull (how appropriate!) have rolled out a deep, dark, old-school Rock track; the ever-lovely Kina Grannis covers Sia’s “Chandelier,” as voted on by YOU; tētēma debuts a chant-driven Jazzy Synth tune; and Senser releases a beloved Heavy Rock-Rap classic, matched to Dance Electronic beats by way of DJ Awe.

And then, of course, there are the videos. Go to a top-notch mariachi Rock party with Jessica Hernandez & the Deltas (BYOB of tequila!), get totally freeeeaked out with old-time Hollywood blood, guts & gore from The Budos Band (you’re going to want to play this at your Halloween house party on the big screen), run through rivers and woods in extraordinary fashion with PROM, and learn lessons about “twu luv” from Allo Darlin’s hilarious take on relationships.

That should keep you covered for the weekend. Now get out there and show off our costume! #HappyHalloween2014.

Young Fathers: Full album stream via Drowned In Sound
Dead out now on anticon

Dems: Full album stream via Noisey
Muscle Memory out November 3 on Sew in Love

The Skull: “Sick of It All” track premiere via High Times
For Those Which Are Asleep out November 4 on TeePee Records

Kina Grannis: “Chandelier (Sia Cover)” track premiere via YouTube
Elements out now on One Haven

tētēma: “Tenz” track premiere via The Quietus
Geocidal out December 8 on Ipecac Recordings

Senser: “Age of Panic (DJ Awe Remix)” track premiere via NoiseTrade
Stacked Up XX out November 17 on Strike Back

Jessica Hernandez & The Deltas: “Sorry I Stole Your Man” official music video premiere via Idolator
Secret Evil out now on Instant Records

The Budos Band: “Aphasia” official music video premiere via Bloody Disgusting
Burnt Offering out now on Daptone Records

PROM: “Flickers” official music video premiere via Impose
Keeping Company out now on Crazy Heart Records

Allo Darlin’: “Bright Eyes” official music video premiere via Stereogum
We Come from the Same Place out October 7 on Slumberland Records

Case Study: How Kina Grannis Delighted Both Fans & Brides Through Pinterest

KinaPinterest

Kina Grannis‘ new video for “My Dear” recently premiered on the WSJ Speak Easy Blog. This unique video is comprised of footage from Kina’s wedding last year, which makes for a pretty kickass anniversary celebration. Ever the social butterfly, Kina used her Pinterest account to promote the video in the week leading up to the premiere. While her other socials, like YouTube, Facebook and Twitter, are well established and have a throng of active followers and subscribers, her Pinterest was created only recently and this promotion was useful in growing her base there.

To hype the video, Kina created a Pinterest board with video stills and photos she had to further explain aspects of her wedding, and she shared it wide across her various other networks, including FacebookTwitter, Instagramofficial website and her fan newsletter. Pins on the board range from food, drinks and dresses to programs doubling as fans. After the video exclusivity with WSJ ended, the “My Dear” video link was added to each pin, so now each time the pin is pinned, the video is likely to be watched as well.

KinaPinterestBoard

 

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Zoning in on the pin to the left: this particular one has 640 re-pins. On it, Kina explains that guests took Polaroids as they arrived and hung them up with a personal note. She later turned these into a photo album. Pretty cool, huh?

The best thing about this promotion is it’s not only for her fans, who get a closer look into Kina’s life on such a special day, but also for people (especially brides) everywhere to get some wedding ideas and discover music they might enjoy while they’re at it.

Just over two weeks in, Kina’s Pinterest page gained 46.2% more followers, and the wedding board created for the promo attracted more than 8,600 followers alone, as well as 5,246 likes and 2,694 repins.

If you haven’t listened yet, be sure to check out the album which features “My Dear,” Elements and keep your eyes peeled for upcoming tour dates!

Freeloader Friday: Iron Reagan, HOMESHAKE, Kina Grannis & More

781676727025Good afternoon, you very fine Freeloaders! It would appear that there’s a chill in the air (at least up here in New York), and I’m totally into it. Whether you’re running around the office getting prepped for the weekend or getting all geared up to catch that Northern Lights display tonight, we’ve got a fresh new sampling of free music for you to check out. Let’s go.

There is a badass album on the way from Iron Reagan (hitting next week, to be exact), but the fine gents have been so kind as to give us a preview – a full album preview! It’s a thrash of blood, guts, and all-out Metal gore. Prepare to blast your face off with this Goth-Punk 24-track punch in the face.

Next, ease your mind into dreamy bliss with HOMESHAKE’s latest track, another warbly jam of Indie-Groove effervescence from Mac DeMarco’s guitarist. Mark Boone Junior (yep, you know him from Sons of Anarchy) makes a very cool appearance this week with a cover of an original song written by Sonny & and performed Cher, and most recently made cool again by Beyonce and Jay Z. There’s also Army of the Pharaohs’ latest lyric-genius thumper and a Classic Rock big-hitter from Mr. Big.

And finally, make sure you feast your eyes upon these videos: Exodus’s lyric video (whose literary content is just as exceptional as AOTP’s), Kina Grannis’s absolutely precious and breathtakingly adorable real-life wedding day snapshot, and PS I Love You’s ode to black, white and graphic design.

Get to listenin,’ Freeloaders!

Iron Reagan: Full album stream via Pitchfork
The Tyranny of Will out September 16 on Relapse Records

HOMESHAKE: “Making A Fool Of You” track premiere via Vogue
In The Shower out October 7 on Sinderlyn

Mark Boone Junior: “Bang Bang (My Baby Shot Me Down)” track premiere via Entertainment Weekly
Bang Bang (My Baby Shot Me Down) – Single out now on Rock the Cause Records

Army of the Pharaohs: “The Tempter and the Bible Black” track premiere via Hip-Hop DX
Heavy Lies The Crown out October 21 on Enemy Soil

Mr. Big: “The Monster in Me” track premiere via Guitar World
The Stories We Could Tell out September 30 on Frontiers Records

Exodus: “Salt the Wound (ft. Kirk Hammett)” lyric video premiere via Rolling Stone
Blood In, Blood Out out October 14 on Nuclear Blast

Kina Grannis: “My Dear” music video premiere via WSJ
Elements out now on One Haven

PS I Love You: “For Those Who Stay” music video premiere via Q Magazine
For Those Who Stay out now on Paper Bag Records

Freeloader Friday: The Black Angels, Catey Shaw, Souls of Mischief, PS I Love You, The Pains of Being Pure at Heart, To The Wind, Kina Grannis, French Style Furs, Amp Live, & Animal Years

The Black Angels: Clear Lake ForestAs the month of June comes to a close, and the World Cup ramps up, it’s time to keep that summer energy going. Good news: we’ve got the best music and videos from this week to pump you up as we head into the weekend!

We’re starting strong with a bunch of tracks this week! The Black Angels are back with their classic Indie Rock fuzz, and this time it even has a psychedelic edge. Then, Catey Shaw croons on her new catchy Pop anthem about love conquering all. Go old-school with Souls of Mischief‘s latest track featuring Snoop Dogg and produced by Adrian Younge. It’s a Hip-Hop call to action about living in the present. Next, PS I Love You laments about leaving home through grainy guitars and crowd-led back-up vocals. The Pains of Being Pure at Heart lighten things up in typical Indie fashion with addictive hooks over cascading keys. Finally, things get intense on the latest from To The Wind. It’s a Hardcore apology, and you won’t be the one who’s sorry.

Now, for some eye candy, watch Singer-Songwriter Kina Grannis wander the forest at night in the brand new video for her dark, but ethereal lead single. Then, check out French Style Furs‘ new black and white music video. The song is “poetic punk urgency” and the video is as artsy as it gets. Amp Live muses on money’s eternal ability to change people in the video for his Oakland Hip-Hop take on the Biggie Smalls sentiment “mo’ money, mo’ problems.” Finally, go back to the 70’s with the new video for Animal Years‘ “jolt of musical serotonin.” You’ll be dancing right along with Bailey Noble (yes, she’s from True Blood) and wishing you too lived in 1972 Palm Springs, CA.

Well there you have it, Freeloaders! Enjoy your weekend!

The Black Angels: “Sunday Evening” track premiere via The Quietus
Clear Lake Forest out July 22 on Blue Horizon

Catey Shaw: “Revolution” track premiere via Refinery29
Revolution out now on Complex/Lefthook

Souls of Mischief: “There Is Only Now” track premiere via Sway’s Universe
There Is Only Now out now on Linear Labs

PS I Love You: “Friends Forever” track premiere via Noisey
For Those Who Stay out July 22 on Paper Bag Records

The Pains of Being Pure At Heart: “Kelly (Winter Station Demo)” track premiere via NoiseTrade
Days of Abandon out now on Fierce Panda

To the Wind: “Hands of the Clock” track premiere via Alternative Press
Block Out the Sun & Sleep out July 22 on Pure Noise Records

Kina Grannis: “The Fire” music video premiere via The Frisky
Elements out now on One Haven

French Style Furs: “Turn Or Burn” music video premiere via BlackBook
Is Exotic Bait out July 8 on Frenchkiss Records

Amp Live: “Penny Nickel Dime (feat. Anya & Prof)” music video premiere via WSJ
Headphone Concerto out August 5 on Plug Research

Animal Years: “Forget What They’re Telling You” music video premiere via Team Coco
Sun Will Rise (Deluxe Edition) out now on Mike McFadden Music

Live Shows Turn Virtual Fans Into Real Ones

kinaGrannisLiveinParis 3Going to concerts is both a privilege and a fun part of my job. Recently, I was able to attend a Kina Grannis show in Paris with my youngest child, 13-year-old Penelope. I found myself taking in the crowd around me, turning my head and watching as the audience reacted, and witnessing casual fans turn into loyal fans — or “fidelisés,” as the French expression goes — as the show went on. Occasionally, I too am so taken by an artist’s show that I become a fan myself. I find this is especially the case when I bring one of my kids with me. At this show, my daughter’s enchantment enthralled me. In fact, I think Penelope could probably write a more convincing post about the concert than me. She was so captured by Kina Grannis’s singing and songwriting talent and presence on stage, which you can see in this video she took during the show (the photo above is also hers).

As professionals in digital music distribution here at The Orchard, we have witnessed many artists develop their fan base through YouTube videos and Internet marketing. In my opinion, Kina Grannis and her management have brought this concept to a very high level, taking on projects most could never even imagine. If you haven’t seen the incredibly sweet music video for her song “In Your Arms,” you will be shocked to learn how much creativity and time was put into it in this Making of “In Your Arms” (Stop Motion Animation) video. It is projects like this that captivate online viewers enough to come back and keep watching.

The pivotal moment, however, comes when you turn your virtual following into something that can actually make you money. In France, and in many other places, we’ve done this for Kina by tapping into our retail connections and securing prime placement across digital storefronts, like iTunes, pictured below.

iTunesPan-EU-MainMusicPage-NewRelease&Brick-KinaGrannis-ElementsDeluxeVersion-061714

Beyond this, time permitting, we can also contribute to more ‘out of the box’ connections aimed at facilitating further recognition and supporting upcoming events. In this case, it could be via one-on-one meetings with key local bloggers and industry figures, such as Virginie Berger from Don’t Believe The Hype (DBTH) Agency or Isabelle Wekstein, a very important legal representative for artists and labels within the French Cultural Industry.

I actually experienced part of this effect at my own personal “expense,” but that expenditure was a positive sign of the possible growth of an artist and the music business in general. There was no way that Penelope, new fan of Kina Grannis, would leave that concert hall without a really cool t-shirt, a poster signed by a very nice woman, and the promise of a signed CD, even if she can — and will — listen to that same music for close to free on various streaming sites. Live shows offer an opportunity to bring in revenue via tickets and merchandise; but, more importantly, they allow artists to connect with fans in a way that makes them more committed to supporting that artist for years to come.

So I’m a bit out of pocket, but really happy to have helped facilitate musical discovery. Thanks Kina and Jonathan, Philippe Giard from The Orchard, and Penelope, of course. And to everyone who helped make this feeling happen, you know who you are…

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