February 14th may be Valentine’s Day, but it’s also the release date for the brand new single, “You’re The Kind of Girl“, from soul singer Lee Fields on Brooklyn’s Truth & Soul Records. To promote the single release in a way that would make this ladies man proud, we wanted to do something a bit more creative than the usual press release.
We teamed up with ProFlowers.com to offer Lee’s fans a 20% discount on orders sitewide for the month of February. So even if you’re too late for Valentine’s Day, you can apologize to your honey after the fact with an even bigger bouquet than you thought you could afford!
Folks can sign up for the Truth & Soul mailing list on their website or on Lee’s Facebook page, and they’ll receive a a free download of “You’re The Kind of Girl” along with an exclusive ProFlowers discount link.
We put the promotion together with the help of The Orchard’s fantastic design team, who built the splash page on Truth & Soul’s website, and designed the banners and “coupon” we used with our Marketplace partner FanBridge‘s Facebook app on Lee’s page. We also used SoundCloud’s embeddable email unlock widget to collect email addresses on the Truth & Soul site.

Along with his backing band The Expressions (featuring members of The Dap-Kings and The Menahan Street Band), Lee Fields releases his sophomore album for Truth & Soul, titled Faithful Man, on March 13th.
There aren’t many artists who keep their cool well into their fifth decade in the business, but this R&B veteran is one. With a career spanning 43 years and having toured the world over with his raucous-yet-tender voice, the music he’s making today is some of the best of his career.