Even if you did not attend SXSW, you must have heard about the giant Doritos vending machine/stage, free BBQ via pedicabs, homeless hotspots, The Boss’ “you can do it” keynote or at least, A$AP Rocky’s do-rag.
No? Well it’s easy to lose track of what’s going on at SXSW and cut through all the noise, so I’ve put together some documentation of what The Orchard crew was up to for SXSW 2012.
Some members of our team arrived for Interactive to touch base with some of our tech partners and fellow nerds. Among the many were our friends at Webdoc, Fanbridge, Topspin and Rdio. We hit up some panels, tried to squeeze into the Al Gore + Sean Parker keynote and checked out the Google Village whenever we had a spare moment.
The Music Fest brought us together with loads of our clients and we did our best to get out to as many shows as we could, namely, Cleopatra Records‘ Blackburner’s mind-blowing set, Lefse‘s lovely showcase, Volcom‘s beerfest and metal mania, Barsuk‘s stellar jam sesh and MANY more. Not to mention IODA’s day party with some of our favorite buzz bands taking the stage. The Orchard’s Day Party with Radical Dads, Arms, Scoundrels, Races, Vintage Trouble and Rhett Miller had us enjoying every minute of the day on Friday along with free tacos and beer at Parkside in Austin (PICS HERE). Also, we were thrilled to host the event alongside our sync department who announced their new venture, Concentrated Music.
This only touches on all of our festivities at SXSW but we do want to thank everyone who attended The Orchard’s Day Party and all the amazing showcases hosted by some of our favorite labels. Signing off with some of our staff favorites from SXSW 2012 (Poliça and Vintage Trouble took the top):