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Looking Back: midem After The Hustle and Bustle

L to R: Brad Navin (The Orchard, CEO), Colleen Theis (The Orchard, MD UK and Europe), Jeffrey Clyburn (National Geographic, Music VP) and Liz Eve (The Orchard, Intl. Client Relations Dir.)

January saw the world’s music industry yet again decamp en masse to Cannes for several days of meetings, gigs, showcases and the odd dinner and drink thrown in or as it’s normally called: midem. The Orchard has several reasons to celebrate this year but none more important than our 15-year anniversary, which we celebrated in style on a Friday evening party which was attended by nearly 350 guests. We certainly had a full house and it was great to see so many clients, labels, stores and friends to help us kick start the festivities.

As many of you know midem has radically altered its style over the years and is now a much more streamlined affair. Gone are the huge 50+ people stands from individual companies; much smaller stands now lead to a huge diversity of companies from across the globe. The individual territorial stands (such as the American A2IM and the UK BPI/AIM stand) seemed to be bigger than ever and many of these had 50+ companies using the umbrella of a Trade stand to work from. More fascinating for me were the smaller Tech start-ups (including our friends at Webdoc and Musicmetric), who seemed to fill the Innovation Hub section. All sorts of new innovative services were on offer – some we hope to be able to offer in our Marketplace shortly.

I had a particularly interesting time meeting our retail partners from across the globe – too long a list to name here but needless to say I’m constantly amazed by the innovation that each and every one of them is working on at the moment. Many of them are expanding into new territories and you can be assured we are working closely with all of them to ensure that your content plays a leading role in any of their plans. We were especially pleased to meet the Rhapsody and Rdio people who will shortly be expanding into Europe (more details to follow).

The only downer this year was the awful weather… It certainly made everyone spend far more time in the conference hall – not a bad thing really as we all maybe then spent far more time perusing the various stands than we otherwise would have. Midem has certainly changed as the music industry has changed – I wouldn’t be surprised if next year’s event is completely different again; maybe it will be completely about streaming, even more tech-focused , or something completely different altogether. Only time will tell…

Photo by Louis Hau. 

Coming Soon To A City, Conference or News Feed Near You…

If you haven’t heard from us in a while, you must have been living under a rock…  In addition to being all over Twitter and Facebook, we here at The Orchard have had a great many newsworthy things going on, and we just can’t keep quiet about it! It’s one thing to announce things like how The Orchard turns 15 this year, how we have some incredible new signings and continue to celebrate our devoted clients and how our EU team is undergoing expansion and restructuring, but those are just words! Where’s the face time you ask?

Well for starters, we just wrapped up our time at MIDEM this year. Our VP of Product Marketing, Jaclyn Ranere, hosted an informative session in the Innovation Lab to spread the good word about The Orchard. Also, not to be overshadowed, was the Orchard Penthouse Party that actually made headlines – yep, that’s right, start takin’ notes.

While some of our team was battling the uncharacteristically bad weather in Cannes, our SVP of Marketing, Pete McCarthy shipped off to sunny Cali to attend D: Dive into Media. He joined in on the timely conversation about what changes in media we can expect, what changes we’ve seen and what that means for The Orchard and the industry as a whole.

If you call New York home, you hopefully made it to our NYC Music/Tech Meet-Up. If you missed it, we forgive you and fear not! We plan to host more of these meet-ups as it was a great way for the NYC music and tech community to gather for some hang time that’s NOT in a meeting room.

As we continue on with our Tour de Orchardites, our CTO  Josh Builder will be co-hosting a panel at San Francisco Music Startup Academy hosted by Digitalmusic.org. The panel, Getting Under The Hood: Music Operations For CTOs and Developers, will take place on February 14th, and Josh and his co-panelists will discuss action items from a technical standpoint for budding music companies. Can’t wait? Here’s a sneak peek.

Finally, lest we forget South by Southwest in Austin, Texas this March. We will be dusting off our chaps and boots and riding our purebreds down to the Lone Star State (we wish… great visual though, right?). The Orchard CEO, Brad Navin, will be moderating a panel called Navigating the Middle that will dive into the discussion of using (or not using) a so-called “middle-man” to market your music.

We’re moving fast, so to keep up: watch The Daily Rind for all things Orchard, follow us on Twitter and Facebook, and if you’re attending one of the events mentioned above, please feel free to reach out at mbrown@theorchard.com.

150 German Companies at MIDEM, The World’s Largest Music Industry Trade Fair

January 24, 2012 Industry Trends No Comments

It’s not just 150 German music companies, but also advertising agencies and digital music marketers which are presenting themselves on January 28-31, 2012 at the world’s largest music industry trade fair MIDEM in Cannes. The midem committee is expecting 8,000 trade visitors from 80 countries at the Palais des Festivals on the Côte d’Azur. The repertoire of music offered ranges from pop and rock to jazz and classical.

Over the past few years, midem has seen a significant change in its customers. The midem festival used to be the place where artists met record labels, publishers and producers. Now, technology is the driving force that pushes music into the future. midem 2012 is packed with the tech industry’s leaders, teachers, and rising stars, and this year, Germany has a prominent place among them.

Dr. Heinz Stroh, CEO of the Germany Music Publishers Association (DMV) in Bonn, said: “Visitors to midem get to know the latest developments in digital music. Never before has the interest in German Music been so big.”

This might be thanks to the new licensing agreement between Bitkom and GEMA, which has lifted the ban on music services like YouTube and Spotify. The digital world in Germany promises much growth as the industry become more favorable to services like Spotify, including Simfy, Deezer, Apple’s iTunes Match, Nokia Music, Mix Music, Google Music, and more.

I’m looking forward to seeing what midem has in store for labels and digital music companies this year.

MIDEM Recap Pt. 2: Will Cloud-based Services Save The Music Industry?

February 10, 2011 Industry Trends No Comments

The organizers of the Midem Net were very happy this year with the good attendance. Some of the many highlights for attendees included speeches by WIPO Director General, Francis Gurry, and Commissioner Michel Barnier, as well as interviews with Vivendi CEO, Jean-Bernard Levy, and president of Sony Network Entertainment, Tim Schaaff.

The most popular theme of Midem was music as a daily companion, enhanced greatly by cloud-based services like streaming. The possibility to play music now from any device and format is the key as Thomas Hesse, President Global Digital Business, Sony Music Entertainment, as well as Simfy inventor, Christoph Lange, stated.

The sync problem of playlists, favorites and content have been solved. Sony’s new music service “music unlimited”, which was launched a month ago, is a cloud service! It enables interoperability with different devices such as Sony Bravia TV, Sony Playstation and Sony Blu-ray players. Tim Schaaff expects that more than 350 million devices will be sold and all are cloud-based. This means that you can download the app to any of these devices and manage all contents on all those devices.

While talking to other industry specialists at Midem, I learned that Facebook and Twitter are other companies who might launch a “cloud based” music service and with a user base of more than 700 million people that could save the music industry if the collecting societies participate!

MIDEM Or Bust!

January 21, 2011 Orchard News No Comments

A couple weeks ago we announced that The Orchard will once again be attending MIDEM on January 22nd-26th. With MIDEM only a couple of days away, we wanted to remind you that we will be returning as an exhibitor and, our CEO, Brad Navin, will be participating in MidemNet+ as an expert on digital business. Our VP & Associate General Counsel, Jason Pascal, will also be speaking at the Digital Licensing Legal Workshop. So, once again, make sure to stop by our booth (R32.07), say hello, and stay for a while!

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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