Last month Twitter started testing a buy button that would allow users to purchase directly from a tweet on a mobile device. They are still rolling out the feature to a small amount of US users, which will grow over time. With the holiday season around the corner, we may be seeing offers in our feeds soon.
What is interesting is who they partnered with to start the test, the group includes charities, brands, and artists, including Death From Above 1979, Brad Paisley, The New Pornographers, Ryan Adams, Paramore and Megadeth to name a few.
The potential this tool could provide artists, bands, and labels is vast. You may already have D2C (direct to consumer) packages planned for your upcoming release that you are offering directly to your fans; with ‘in tweet’ purchasing you could expand on this idea by creating exclusive music, merch, tickets for your Twitter followers — basically another channel to reach your fans and offer them the flexibility to buy while never having to leave Twitter. Your future sales could be a few taps away!
At this point, few will disagree that the future lies in mobile. We’re consuming more media on the go than ever before. Email, news, games, music, and of course, video. All the major players in social media are investing in their mobile products and strategies to remain competitive in this growing market. Last year, YouTube launched new mobile apps with better ad support and tripled their mobile ad revenue in just six months.
Earlier this summer, YouTube launched new mobile apps for iOS and Android, but this time aimed at those who create the videos. The YouTube Creator Studio app enables creators to manage their channels from their phones. The app provides your channel’s latest stats, the ability to respond to viewer comments, and customized push notifications to alert you to channel activity. You can also edit video details like titles, tags, and descriptions, and a few other basic channel settings. The app doesn’t support video creation, but it connects to the YouTube Capture app which does.
The flexibility of managing a channel away from a computer is a huge win for creators. Expect to see even more developments on the mobile front from YouTube over the coming months. Speaking of developments on different platforms, YouTube just revamped its TV app. Although viewership on internet connected televisions is still relatively low, especially compared to mobile devices, this will most likely continue to grow as YouTube makes the push to take on traditional TV.
Meet our latest partner: Conduit Mobile. The mobile app creator is getting all kinds of press these days, and it’s not without good reason. Their sexy app offers every function you could dream of with the ease of use you’ve always wanted.
What’s more, they’re compatible with all major mobile devices, including iOS (iPhone and iPad), Android and Windows. No coding, no fuss — here’s a snapshot of some of the features Conduit offers:
Promote your music: Offer fans your hottest playlists and latest songs.
Share your LiveAlbum: Let fans take, share and view pics of your shows right from the app via a shared album on Facebook.
Make it yours: Customize your app’s look, feel and functionality to match your brand and unique style.
Publish your events: Keep fans up to date on your tour dates, signings, launch parties and shows.
Reach out to fans: Send location-specific push notifications to let fans know of upcoming shows, parties and promos in their area.
When you sign into Conduit, you arrive at the Edit menu, which is composed of three tabs: Content, Style and Info. Let’s look at these in a bit more detail:
Content: As with all our Marketplace apps, Conduit Mobile automatically imports your content from The Orchard Workstation, including your Info, Releases, Events, Videos, Social Links and any other good things they can find from your Artist Builder and Release Builder profiles. Keep in mind that once you’ve set up your app, anything you update within your Workstation, Facebook, YouTube and so on will automatically update in your Conduit mobile app as well. You can always edit the content you want to include, i.e. tracks, photos, etc, and you can easily add and customize additional pages such as Map, Contact, LiveAlbum Photo Stream (a recommended tool similar to Instagram that allows users to take and post photos directly within your app), eCommerce and so on.
Style: This is where you can manage the look and feel of the app, from app title to custom icons as well as header and background images (transparent images are preferable and specs are listed based on the platform for which you are creating the app) and colors. Tweak your navigation layout, and click Update Changes.
Info: This tab includes the app info that appears in each platform marketplace, including app name, official icon and description, as well as a checkbox to allow ads within your app and earn extra revenue.
Once you’ve tinkered and perfected your app, you’re ready to submit it to stores. You can do this by clicking on the To Market menu at the top of the page and selecting one by one which stores you want to send your app to. You’ll need a developer account for each store to submit as well as the native files (instructions here). If you have a Platinum or Diamond subscription with Conduit, they’ll take care of the submission for you — you just need to fill out a form with your developer credentials and submission preferences.
Speaking of subscriptions, all clients have access to a free trial, which includes 500 visits to mobile site and 25 mobile app installs. Once you’ve hit those numbers, you can choose between a Gold subscription at $22/month (unlimited site visits and up to 5,000 app installs), a Platinum subscription at $62/month (unlimited site visits and unlimited app installs) or a Diamond subscription at a one-time cost of $499. Go to the Home menu to update your plan.
There’s lots more you can do with your Conduit mobile app by navigating through the Home, Promote, Analytics and Notifications tabs on the top menu bar, including getting a mobile site URL, redirecting mobile users to that page, creating an HTML Promo page, tracking active users and their activity by platform and location, and sending targeted push notifications to your fans.
Check out the demo video below for a more visual look at how to use Conduit in the Marketplace, and make use of Conduit’s slew of specific how-to demos for the best ways to use every part of their app.
Note: There are some fees associated with submitting your app to each store (one time vs. yearly) and each store has varying approval times (between 1 hour for Android and minimum 10 days to 2 weeks for Apple).
It’s been in The Orchard Marketplace since launch; it’s consistently one of our most popular apps; it was one of the first HTML5 mobile apps out there… I’m talking about Songpier, the mobile app builder that’s now a whole lot more.
You might have noticed that Songpier — or Songpier Studio as it’s now called in the Marketplace — has completely revamped both its look and its offering. Manage your mobile app, desktop website and social sites all in one convenient location, and more than ever share it with your fans, no matter where they’re looking.
So what’s new, exactly?
One song was never enough: You can now select as many songs or releases you like to include in your Songpier.
Be social: Sync all your content to Songpier Studio from Facebook, Twitter, YouTube and RSS feeds and send new content back.
Collect fans and emails: Customize playback restrictions by song to encourage fans to Like you on Facebook, giving you access to all their deets. Choose from Always Free, Require Faving After 3 Plays or Require Faving.
Think of everything… and everyone: Enhanced sharing options make it easy for all users to access your site from anywhere and still get all the information they need.
Don’t lose sight of anything: Keep up with what-you-got-from-where and what-is-published-where thanks to icons throughout the Studio that indicate where each item was imported from and where it’s published.
Here’s how to make the most of all these new features in the Marketplace:
Once you’ve launched Songpier from the Marketplace, the app will connect with your content through the API. Select the tracks you’d like to include; toggle the switches to additional content on or off for Events, News, Photos and Videos; and click Sync Now. Note that you can always add or remove content when you launch the app, or by clicking Pull next to The Orchard in the Social Connect menu on your Dashboard.
Don’t just sync with The Orchard, sync with all your socials! Go to Social Connect on your Dashboard and link up with Facebook, Twitter and YouTube. You can also hook into your RSS feed so all your updates get included on your Songpier page too.
Manage your page’s look by tweaking your Artist Profile and Appearance. Pick your app background, icon and skin, and preview the whole lot on all devices by clicking on the various options on the top right.
Fine tune your app using the menus under the Content section. Organize your Songs (pick a featured tune, customize each song’s look, add lyrics and select playback restrictions), News items (import them from your socials), Events, Pictures (add titles to your albums and pictures or share stories in the descriptions), Videos and Discography (include purchase links). You can even link to your Merch store so fans can buy your stuff straight from the app.
Now that you’ve perfected your app through Songpier Studio, share it with the world using the numerous Share options at your disposal. Send the page link, download and share your QR code, lead mobile users visiting your official website to your Songpier-mobilized page using the Mobile-izer tool, and embed customized playlist or song widgets anywhere you’d like.
On top of all these exciting updates, the new interface is easy on the eyes and easy on the brain. So play around with it and find out for yourself why Songpier is reliably one of our top apps!
Here at The Orchard, we take pride in delivering the music of our artists and labels to all of the places around the world where it can be purchased or listened to. Once it’s delivered, we use our charm and relationships to get front-and-center placement so that our clients’ music gets the attention it deserves, and the royalties, too.
We figure that everyone enjoys pretty pictures, so we created the graphic below to highlight some of the outlets we market to. There’s a lot — which is why we have a global team located in major music markets to do the heavy lifting.
The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.