The Orchard and Times Music have engaged in an unprecedented campaign to actively showcase and promote Sufi & Ghazal music from the Indian subcontinent.
Servicing a huge demand for these two genres in the US and UK, Times Music has put together their Top 100 Sufi & Ghazal songs, thereby offering their listeners the very best of both genres from within their repertoire.
If you don’t know, Sufi music is the devotional music of the Sufis, inspired by the works of Sufi poets like Rumi, Hafiz, Bulleh Shah and Khwaja Ghulam Farid. It’s not just about entertainment, but rather about spirituality. Its powerful lyrics talk about achieving divinity by spreading love and harmony. A Ghazal is a poetic expression of pain from loss or separation and the beauty of love in spite of that pain. Ghazals have proved to be capable of a variety of expressions around these central themes, traditionally invoking melancholy, love, longing and metaphysical questions. Ghazals are often sung by Iranian, Afghan, Pakistani and Indian musicians. This playlist features world renowned artists like Nusrat Fateh Ali Khan, The Sabri Brothers, Ghulam Ali, Mehdi Hassan and many more…
“Sufi, Fusion and Ghazal are today’s most progressive forms of music from the Indian subcontinent and Times Music has witnessed a surge of listeners in these genres from the US / UK markets over the last couple of years,” shares Mandar Thakur, COO of Times Music. “Times Music is quite excited to present this amazing collection of Sufi and Ghazal music to consumers through this unique opportunity via The Orchard and Spotify.”
The campaign for this special playlist is running now through the end of the month of August. During that time, you might find the playlist on some of Times Music‘s high-profile online properties, like the Times of India E-Paper and IndiaTimes.com, and if you’re a Spotify freemium user, look out for the cool audio and visual ads we’ve put together to promote the playlist.
Of course, it will be available for your ears long after the promotion ends and will be updated regularly by the label, so be sure to follow it to stay in the loop! And now, for your listening pleasure: