You’ve surely heard of Pinterest by now, right? Just in case, Pinterest is a growing network which allows you to easily share content by “pinning” images found online (think of it as a pretty bookmark) to a “board.” These can be shared through a link or by following the creator, and boards and pins can be viewed publicly and are consistently (well, the good ones!) updated. The platform lends itself to visually sharing information simply.
Here are 10 Pinterest facts and tips you should know:
#1 – Pinterest is one of the primary ways people share stuff online. Coming in third to Facebook and Twitter, but topping email, Pinterest’s sharing stats are growing the fastest. Time to stop ignoring it and sign up!
#2 – Tag users you are pinning from. Simply posting “@” before the person’s username will tag them. This is great way to engage with fans and influencers as they can see you are posting their content.
#3 – It’s all about the visual. Post your content, whether that’s gifs made from stills from your upcoming video, artwork, behind-the-scenes photos, etc. Avoid black & white or blurry pins.
#4 – Get verified. Verifying your website on Pinterest lets people know that you own it. Doing this also gives you access to analytics.
#5 – Review your analytics. See site metrics such as pins, repins, impressions, clicks and reach. Check out Pinterest’s Web Analytics Walkthrough video.
#6 – Partner with media sites. Do you make a mean veggie lasagna, have a crafty hobby or great personal style? Look into ways you can partner with blogs or sites where you could “guest pin” on one of their boards to cross promote.
#7 – Collaborate with your team. You can add users to a specific board where they can add/upload pins. That way you’re covered when your WiFi isn’t working in the van while you are driving through South Dakota on tour and you really need that fan submission contest board updated. Pinterest makes it easy to be collaborative with your team.
#8 – Map it out. When creating a board, you have an option to add a map which allows you to upload a pin from a specific place or city. This can be a great way for fans to follow you on tour and see where you visited while on the road.
#9 – Showcase your promotional campaigns. Did you launch a contest where fans can submit their art or photos? Compile the best entries to a board to inspire more fans to get involved and current entrants to re-pin their photo or art.
#10 – Oh, How Pinteresting! Last, but certainly not least, read Pinterest’s blog. They showcase interesting pins, hacks and users that may provide you with some pinspiration.
Bonus: Pinterest has added a new search tool to let users add specific filters to their original search term. Read more on Guided Search.