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Royce Da 5’9 Reaches New Heights (And A New Audience)

phpThumb_generated_thumbnailjpgIf you watch MTV’s Washington Heights, you may have heard Royce Da 5’9 in Episode 9 of the new reality teen-drama series now rounding out its first season. Set in the series’ namesake Upper Upper West side slice of Manhattan, the show follows nine youth who each have their own dreams and aspirations after high school, but are bonded together by the neighborhood they call home.

The inclusion of “Count for Nothing” in S1E9 also came with an opportunity to feature it on MTV’s Soundtrack Blog, the network’s new platform created for viewers to connect with the music in the shows they watch. Full tracklistings, links to artist pages, curated spotify playlists, and even free downloads of featured tracks make music discovery an integral part of the user experience surrounding programs even after they have aired.

Hopefully more networks will follow MTV’s lead, providing full immersion into the world of a show and creating something for viewers to continue engaging with long into the future after series end or fads change. Here at The Orchard, we’re proud to be a part of soundtracking that future.

Catch up on Washington Heights, including full episodes, clips, and of course, complete tracklistings for every episode on MTV’s site.

Physical Goes to Orion and Back

July 2, 2012 Artist News No Comments

Torche, OrionThe physical sales team did their share of heavy lifting to deliver a #139 Billboard/Soundscan Top 200 debut for Rhett Miller‘s The Dreamer, which also hit #2 on the Heatseekers chart. This follows a long list of Top 200 chart debuts for our artists, including Pitbull, DJ Premier & Bumpy Knuckles, Royce Da 5’9″, The Black Angels, The Raveonettes, Ryan Adams, and more. Who needs a major label anyway?

Accompanied by Blake Russell and Ronit Shaham, I traveled to Atlantic City two weekends ago to check out The Black Angels & Torche’s sets at Metallica’s massive 4-stage, 2-day Orion Festival. All of the artists were hand-picked by the headliners themselves and the show was covered heavily on Fuse.

The Black Angels were joined onstage by newest member Rishi Dhir (Elephant Stone/High Dials), who played sitar in addition to rotating on guitar and bass. After their solid set, The Angels’ lead singer Alex Maas told us the band has been working hard with something like 30 new songs already written for the next album expected in 2013. Could some sitar sounds be included in the new directions Alex spoke about?

Torche had the honor of being introduced by Metallica bassist Robert Trujillo. Playing to a crowd estimated at 3-5k, they delivered a crushing, yet melodic set, making many new fans in the process. When Torche left the stage, the surprised band were warmly greeted by Trujillo and Metallica lead singer/guitarist James Hetfield, who hung out to chat for several minutes.

Props to Vector Management’s Lauren Pattenaude and Volcom’s Michael Nobrega for the hookups! And megathanks to all of Torche and The Black Angels for some quality face-time with The Orchard crew.

Check out the photos from the festival here.

Start The Summer Off Right With a Stand-Out Hip-Hop Record

June 22, 2012 Artist News No Comments

M-Phazes Phazed OutCoalmine Records recently released Phazed Out (Untagged/No DJ Version) by M-Phazes, the Australian producer from Melbourne who has been crafting tracks for artists in his homeland as well as overseas.

Most notably, M-Phazes produced four tracks on Pharoahe Monch’s last release W.A.R. (We Are Renegades), including the lead single “Clap (One Day)” and Assassins” featuring Jean Grae and Royce Da 5’9.

On Phazed-Out, the man has a plethora of artists on tracks remixed with his soundscape. One of the standout tracks is “Brooklyn Bridge” featuring BK rhymers Bekay and the Juice Crew/MAIncorporated All-Star, Masta Ace.

Check the video right here:

Another strong collaboration on the album is “Underground Record” by Famoso, Termanology, Shabaam Sahdeeq Aka S Double, Phantasm, the one Chubb Rock, and Brand Nubian lyricist Sadat X. Each artist’s verse is concise and flows seamlessly into the next.

“Midnight Madness” by Boot Camp Click mainstay Heltah Skeltah is a heater you’ll want to check out. It’s a very energetic track that will bring fresh air to any block party. M-Phazes does a Phazed Out Remix on the CL Smooth and Skyzoo track “Perfect Timing,” which is definitely good riding music. He ends the record with the track “Super Good” by triple threat artist J-Live.

If you want an album to start the summer off right, Phazed Out is a must-have.

2 Is Always Better Than 1: Catch TWO Royce Da 5’9” Videos on VEVO

August 22, 2011 Artist News No Comments

Want to be the first to watch Royce Da 5’9”’s video premieres on VEVO? Well, you have not one, but two clips to choose from. And they both have special guests on the billing.

Featuring Royce’s wingman Eminem, “Writer’s Block” is the lead single from Royce’s recently released solo album, Success is Certain. Kind of a double video in itself, “Writer’s Block” starts as a video for the album track before switching to the DJ Premier remix of the song, included on the iTunes exclusive version of the album.

“Lighters” spotlights Bruno Mars, who lends his R&B vocals to the unstoppable Royce Da 5’9”/Eminem duo Bad Meets Evil. The video highlights the contrast between the two styles, and though you might notice that Royce and Eminem seem to really dig red, the juxtaposition is really cool.

Decisions, decisions. Who needs them? Watch both!

THIS WEEK: Royce Da 5’9” and Pepper Rabbit

August 10, 2011 Artist News No Comments

Today The Orchard is proud to announce the release of two highly anticipated albums: Royce Da 5’9”‘s Success Is Certain, and Pepper Rabbit‘s Red Velvet Snow Ball.

Success Is Certain, the highly anticipated album from Detroit native Royce Da 5’9″ is out now in all retail stores, and is currently streaming on AOL Music and CBS Street Date. The 11-track offering features guest appearances from a handful of artists including legendary rapper Eminem, award-winning drummer Travis Barker, Slaughterhouse group-mate Joe Budden, Adonis, and Kid Vishis. Production on Success Is Certain comes from Eminem, DJ Premier, Mr. Porter, Nottz, StreetRunner, The Futuristics and The Alchemist, among others.

Pepper Rabbit released their long-awaited sophomore LP, Red Velvet Snow Ball this week via Kanine Records, and the album is streaming all week on AOL Spinner, CBS Street Date and MSN Music. The band also recently unveiled a special remix competition for the song “Murder Room”. Co-presented by SoundCloud and PrettyMuchAmazing, the competition is live on the band’s website, Facebook page, and SoundCloud account. To participate, fans can download stems of the song, reinvent “Murder Room” with the program of their choice, and upload the submission directly to the SoundCloud DropBox on the band’s website or Facebook page. Five lucky remixers will receive a deluxe prize pack including a signed copy of Red Velvet Snow Ball, an exclusive tote bag, and a set of three pins. The contest began July 27th and will run until September 30th.

Early next month, the band will embark on a tour of the US and Canada with labelmates Braids. The jaunt kicks off at First Uniterian in Philly and wends its way around North America until late October when the bands bring the run to a close at Great Scott in Boston.

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