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5 Years of The Daily Rind

logo.pngFive years ago today, we launched this blog to share artist news as we grew our roster of Interactive Marketing campaigns. We quickly evolved The Daily Rind into a vital piece of our corporate content marketing strategy, focusing on client communication, Orchard news, tips for navigating the digital landscape, op-eds on industry topics, and yes, artist news. All of this through the eyes of my very talented co-workers, who we continuously pester for more posts.

In honor of our five year mark, here are some of our favorite Daily Rind moments :

2008

Sharon Jones on Austin City Limits, Grammy Consideration by Tonia Samman

2009

Getting Social: The Orchard is on Facebook! and Let’s Twitter! by James Volpe

2010

Streaming vs P2P (Round #543324): Why Does Spotify Feel So Much Faster? by Nathan Thompson

Honorable mention to a republished Billboard piece: Billboard Op-Ed by Scott Cohen (Our Co-Founder and VP): LESS BEGETS MORE by Scott Cohen

2011

SoundCloud: So…About Just Sending Out That MP3? by Robbie Mackey

Honorable mention for a catchy song and catchy topic: Ai Se Eu Te Pego: When Music + Soccer Collide by Celia Saez

2012

Indie Artist Makes a Killing from Streaming – Yep, You Heard Right. by Chris Duncan (this was reposted by Hypebot)

Honorable mention for being our sixth most read post of all time: The Most Valuable Thing You Don’t Know About YouTube’s Business Model by Doug Shineman

Thank you to all our writers, readers and sharers throughout the years. As always, let us know via comments if there are topics you’d like us to cover in the future.

We’re Thankful For… 15 Key Milestones at The Orchard

The Orchard is 15 years old! We’ve been on quite a ride since 1997, when things like Google, the iPod, YouTube, music hack days and Facebook didn’t exist. (Can’t wait to see what the next 15 years will bring.)

So, in honor of this birthday, the community of businesses and people that have contributed to our history and the changes we’ve experienced in the music industry, each month we’ll post 15 things that we’re thankful for. Let’s kick it off with some key events:

  1. Richard Gottehrer and Scott Cohen start The Orchard in the Lower East Side of New York City, when the LES was still punk rock (1997)
  2. We’re the first company to supply independent music to online retailer CDNOW (more like CDTHEN) (1998)
  3. Huge one stop Valley Media goes out of business, taking The Orchard’s clients’ CDs with it, and thrusting us into digital
  4. London Calling: We open our European headquarters in London (2003)
  5. iTunes asks, we deliver….. the largest catalog of independent music in the world (2003)
  6. We become the first independent distributor to hit one million paid downloads and streams; that’s a whole lotta customers served (2004)
  7. Since video killed the radio star, its about time we begin to digitally distribute video; we’re among YouTube’s first monetization partners and iTunes’ first independent film deals (2008)
  8. The heat is on – as in heat map! We enhance our client dashboard with the Release Builder content management system and basic marketing and analytics tools (2008)
  9. We add physical distribution to our platform of services, making it much easier for us to market across all retail channels (2008)
  10. Bigger better faster stronger… Deloitte ranks The Orchard as the 66th fastest growing technology company in North America, ahead of Sirius, Constant Contact and RIM (Research in Motion) (2009)
  11. Pitbull’s Orchard-distributed single “Krazy” is certified gold; damn, that’s Krazy (2009)
  12. Continuing the tradition of Orchard CEOs who have great hair, Brad Navin becomes CEO of The Orchard (2010)
  13. Jackpot! We celebrate profitability (2010)
  14. The Orchard Marketplace debuts with 20 sales and marketing tools from third-party partners, connecting our cool clients with cool companies through our API (2011)
  15. It’s all about scale… we’re digitally optimized with 91% of our catalogue processed via Release Builder (2011)

The Orchard, SXSW, & Texas: The Perfect Trifecta

March 9, 2011 Orchard News 1 Comment

The Orchard will be hosting a Day Party and Official SXSW Showcase on Friday, March 18th. The Day Party is a private event at Bar 96 with performances by Pepper Rabbit, Chris Bathgate, Ivan & Alyosha, and Kina Grannis. The Official Showcase is from 8pm-2am at Cedar Street Courtyard and will be open to SXSW badges and wristbands. The showcase will include performances by Keepaway, Generationals, Dodos, Charles Bradley & The Menahan Street Band, The Black Angels, and The Soundtrack of Our Lives.

As if that wasn’t enough…our CEO, Brad Navin, will be moderating a panel on Friday, March 18th at 3:30pm. Additionally, our Co-founders, Scott Cohen & Richard Gottehrer will be speaking on SXSW panels on March 16th and the 17th.

More details listed below.


… Continue Reading

Get Local. Get Global.

September 20, 2010 Industry Trends No Comments

A couple weeks ago, we covered one of The Orchard’s founders, Scott Cohen’s, discussion with Music 4.5‘s Charlotta Hedman regarding a music industry that isn’t broken.

This week, we follow up on Cohen’s explanation on local and global growth. As Cohen points out, “When you start to look at your markets, you have to know who you’re going after.” He follows with, “How are you going to launch things around the world if you don’t know your own market. Do you know who was number one in Spain, Germany or Ireland this week? I don’t, not that many people in this room seem to either. But if you want to break into these markets you have to.”

Cohen reiterates that in today’s industry, you must start locally and expand on that globally in order to create something with value. “…Today people have to create their own little groups, and they need to be fed,” says Cohen.

Let us know your thoughts. Do you have examples of this? We’d love to hear from you in the comments below.


Is The Music Industry Broken?

September 8, 2010 Industry Trends No Comments

Charlotta Hedman recently spoke with one of The Orchard’s founders, Scott Cohen, to discuss what many call a “broken” music industry. Scott disagrees with this idea, and argues that there is more money in the music industry now than ever before. However, one must know how to get it.

First, Cohen says that it is important to adapt to modern marketing. It is also equally important to know your customer and your markets. He points out that without local, there is no global, and local should always come first.

As a result, Cohen believes the future of the music industry lies in figuring out how to monetize and organize music and content online and whom to sell to.

Catch Scott Cohen speak more about global and local markets at the next Music 4.5 event in September.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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