When I say that I think this year has gone extremely fast, I’m pretty sure I’m not alone. We are already towards the end of October working on the last priority releases of the year and Q1 in the new year releases are already on the radar. How did that happen?
It feels like it was summer yesterday and I kind of catch myself dreaming about a never ending summer. But I know that it’s not possible, and in fact, I do actually like the change, also when it comes to weather. Oh well, most of the time.
Likewise, in the music industry, it’s easy to fall into the “Autumn Leaves” nostalgia, but sorry we need to face it, the summer is over, it’s a new season and I have to say that Spotify is not “The Last Desperate Fart Of A Dying Corpse.” I think it’s about time we all started to embrace the change and make the best out of it.
Getting attention is probably the most difficult thing to get nowadays. It takes talent, a lot of work and if you get lucky enough to get it, why not take advantage of it and talk to your audience where they are? Lots of ordinary people are consuming and finding music on YouTube and various streaming services; that choice was made a long time ago by fans and it will only change to something new, not go back to what we call the more “traditional” ways.
Counting how much you get paid per stream is the wrong way to value a service. The same way temperature perception is different if it’s 18°C in the summer or in autumn. As with the weather, we can’t control the fact that changes happen all the time. There was a big outcry when iTunes launched; the same with the CD. But we learned to love it. I’m convinced it will be the same case when a new business model arrives, and we’ll probably all speak about how great the streaming services were.