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Don’t Fall Into the Autumn Leaves Music Nostalgia

October 29, 2013 Industry Trends No Comments

autumnleaves_anneh632When I say that I think this year has gone extremely fast, I’m pretty sure I’m not alone. We are already towards the end of October working on the last priority releases of the year and Q1 in the new year releases are already on the radar. How did that happen?

It feels like it was summer yesterday and I kind of catch myself dreaming about a never ending summer. But I know that it’s not possible, and in fact, I do actually like the change, also when it comes to weather. Oh well, most of the time.

Likewise, in the music industry, it’s easy to fall into the “Autumn Leaves” nostalgia, but sorry we need to face it, the summer is over, it’s a new season and I have to say that Spotify is not “The Last Desperate Fart Of A Dying Corpse.” I think it’s about time we all started to embrace the change and make the best out of it.

Getting attention is probably the most difficult thing to get nowadays. It takes talent, a lot of work and if you get lucky enough to get it, why not take advantage of it and talk to your audience where they are? Lots of ordinary people are consuming and finding music on YouTube and various streaming services; that choice was made a long time ago by fans and it will only change to something new, not go back to what we call the more “traditional” ways.

Counting how much you get paid per stream is the wrong way to value a service. The same way temperature perception is different if it’s 18°C in the summer or in autumn. As with the weather, we can’t control the fact that changes happen all the time. There was a big outcry when iTunes launched; the same with the CD. But we learned to love it. I’m convinced it will be the same case when a new business model arrives, and we’ll probably all speak about how great the streaming services were.

Thanks for your attention while reading this post. I hope you enjoyed the music links, here is a link to the full soundtrack. Feel free to share it!

Get Mad Men On The Rocks

August 20, 2013 Artist News No Comments

Mad Men soundtrack Who doesn’t like a good period piece? They’re all the rage on TV these days between Downton AbbeyThe AmericansBoardwalk Empire and of course, Mad Men — not to mention all the completed series and mini-series that aired in the recent past, like The Borgias or The Kennedys. And as we know well, to any good period drama, you need equally good music.

With two BAFTAs, three Golden Globes, fifteen Emmys (with likely more to come at the next awards this Fall) and an impressive #7 spot on the Writer’s Guild of America’s “101 Best Written TV Series of All Time,” Mad Men and its creators know how important the role of music is in setting the tone of the era. The show’s period Jazz and Contemporary score, composed by David Carbonara, has become intimately intertwined with the show’s success, and you can now get a brand new piece of it on the just-released soundtrack Mad Men: On The Rocks (Music from the Television Series).

Most of the tracks are short and sweet, with some personal favorites including “Draper’s Ruse” and “Glo-Coat.” The album concludes with the show’s unmistakably awesome theme song “A Beautiful Mine,” by another artist from The Orchard family, RJD2. If I were writing a list of the Best TV Show Theme Songs of All Time, that one’d definitely be at the top of my list.

If you have no idea what we’re talking about, drop everything you’re doing and watch what Rolling Stone calls The Godfather of TV. Then, once you’re hooked  — which will be maybe 2-3 episodes in — get your Mad Men music companion… on the rocks.

A “Luther” Kind of Thank You

August 14, 2013 Artist News No Comments

The Orchard is really excited to be releasing the soundtrack from the hit British psychological crime TV drama, Luther, on September 16th. With some huge names in the mix like Massive Attack, Gil Scott-Heron, Kasabian, Suede, Marilyn Manson, and Joan As Police Woman to name a few, this is going to be a really special record so keep your ears to the ground!

What’s even more special, Idris Elba, a.k.a. Luther himself, took a moment from putting the finishing touches to the record to send us a personalized message via YouTube:

Thanks Idris! It’s always a pleasure.

“Roll” With The Great Gatsby

The Great GatsbyTo the excitement of literature aficionados old and young alike, Baz Luhrmann’s The Great Gatsby, this summer’s quintessential 3D adaptation flick, hits theaters tomorrow.

Just think, it won’t be long now before you’re in the theater being captivated by Leonardo DiCaprio’s icy stare as he portrays the troubled and mysterious Gatsby in a world obsessed with stature and rich with excess.

If you should get the chance to focus on something other than the lush environment Luhrmann — known previously for his work on Romeo + Juliet and Moulin Rouge! – has created, make sure you listen up for Jelly Roll Morton’s “New Orleans Bump,” nestled away amongst the star-studded cast and adding to the musical pulse of this film.

Royce Da 5’9 Reaches New Heights (And A New Audience)

phpThumb_generated_thumbnailjpgIf you watch MTV’s Washington Heights, you may have heard Royce Da 5’9 in Episode 9 of the new reality teen-drama series now rounding out its first season. Set in the series’ namesake Upper Upper West side slice of Manhattan, the show follows nine youth who each have their own dreams and aspirations after high school, but are bonded together by the neighborhood they call home.

The inclusion of “Count for Nothing” in S1E9 also came with an opportunity to feature it on MTV’s Soundtrack Blog, the network’s new platform created for viewers to connect with the music in the shows they watch. Full tracklistings, links to artist pages, curated spotify playlists, and even free downloads of featured tracks make music discovery an integral part of the user experience surrounding programs even after they have aired.

Hopefully more networks will follow MTV’s lead, providing full immersion into the world of a show and creating something for viewers to continue engaging with long into the future after series end or fads change. Here at The Orchard, we’re proud to be a part of soundtracking that future.

Catch up on Washington Heights, including full episodes, clips, and of course, complete tracklistings for every episode on MTV’s site.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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