Posts Tagged: sync

You Say Party, We Say Subaru’s New Ad “The Fix”


In “The Fix,” the latest ad for the Subaru Legacy, a father comes up with an ingenious solution for assuaging his kids’ disappointment over their broken RC car. We won’t spoil it for you, but obviously the real car plays a pivotal role. The spot is soundtracked by the revved up (and appropriately titled ) “Glory” from… Read more »

Get “Comfortable” with Marcos Valle’s “Estrelar”


Recently hyped by Stereogum as one of of “The Best Soundtrack Moments of March 2014,” the latest installment in Southern Comfort’s highly entertaining “Whatever’s Comfortable” campaign features British Nigerian actor Onosky Ujorha getting down with his bad self to Brazilian fusion artist Marcos Valle‘s boogie classic “Estrelar.” Co-written by Detroit R&B legend (and frequent Valle collaborator) Leon Ware, the airy,… Read more »

The Orchard Loves to Market… Part Three


By now, you’ve experienced Part One and Part Two of our Marketing love affair. This week, we bring you the final installment with Hook, Line & Sync’ers, a map of our Film, TV, Advertising and Gaming partners. We’ve partnered with the cream of the crop in all different industries and genres to get our clients’… Read more »

15 Events We Would Never Have Anticipated in 1997


DR_15th_Anniversary

When Richard Gottehrer and Scott Cohen first founded The Orchard back in 1997, they did it because they could see the potential of digital way before its prime — before iTunes, YouTube and Facebook had even launched. In 15 years, the industry has certainly come a long way, and while we pride ourselves in continually… Read more »