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You Say Party, We Say Subaru’s New Ad “The Fix”

In “The Fix,” the latest ad for the Subaru Legacy, a father comes up with an ingenious solution for assuaging his kids’ disappointment over their broken RC car. We won’t spoil it for you, but obviously the real car plays a pivotal role.

The spot is soundtracked by the revved up (and appropriately titled ) “Glory” from British Columbia dance-punkers You Say Party (formerly  known as You Say Party! We Say Die!). The song is taken from the band’s third album, XXXX  [2010], which received praise from Pitchfork [“encompasses both the gothic ambiance of Siouxsie and the Banshees and the tough-girl 1980s hooks of Pat Benatar”], NMEAlternative Press and others, and was long-listed for Canada’s prestigious Polaris Music Prize.

Check it out below:

Seeing the World Differently with HBO and Vice

Vice-HBO-Season-2The Sync Licensing industry can often be a fast paced, getcha’ in, getcha’ out, move on to the next project kind of world. Especially as more music is being licensed to more outlets, we don’t often get the time to become as attached and invested in our projects as we would like to.

This year, however, we got a great opportunity to showcase our catalog while working closely with HBO’s sophomore news-magazine series, Vice, scoring six placements over the course of this season’s 10 episodes featuring labels like Band of Locksley, Xao Productions, Babygrande, Music of The World, and Caltex Records.

One of the interesting challenges about having a catalog as big as The Orchard’s is being able to comb through it all to find exactly what you are looking for — especially when you’re looking for songs that are very regionally specific and often times in foreign languages. For this season of Vice, we worked on episodes that covered sixteen different countries and many of the cultural subdivisions in each. Along the way we found music from Brazil, Afghanistan, El Salvador, Georgia and Armenia, Azerbaijan, Pakistan, Korea and Japan — and that was just scratching the surface.

Working on projects such as these not only challenges us creatively, but also show the world of possibilities for all music when it comes to licensing. Back catalog, traditional music and b-sides always seem to come into play and prove just as important as their popular counterparts.

We’re proud to have had such a great run working with our many contributing labels and the team at Vice this season. If you’re not familiar with the show, you can check out the first two seasons of one of the most thought-provoking and transformative news blocks on television now on HBO Go.

Get “Comfortable” with Marcos Valle’s “Estrelar”

Recently hyped by Stereogum as one of of “The Best Soundtrack Moments of March 2014,” the latest installment in Southern Comfort’s highly entertaining “Whatever’s Comfortable” campaign features British Nigerian actor Onosky Ujorha getting down with his bad self to Brazilian fusion artist Marcos Valle‘s boogie classic “Estrelar.”

Co-written by Detroit R&B legend (and frequent Valle collaborator) Leon Ware, the airy, funky “Estrelar” is taken from a self-titled 1983 album issued by Som Livre, Brazil’s leading independent label. As with the three previous songs used in the campaign to date [Odetta’s “Hit Or Miss,” Lou Johnson’s “The Beat” and Les Paul and Mary Ford’s “Fool To Care” respectively],  it’s a cool, under the radar vintage gem that perfectly encapsulates the campaign’s message about being your awesome self. We were thrilled to work with ad agency Wieden + Kennedy on this one.

The Orchard Loves to Market… Part Three

By now, you’ve experienced Part One and Part Two of our Marketing love affair. This week, we bring you the final installment with Hook, Line & Sync’ers, a map of our Film, TV, Advertising and Gaming partners.

We’ve partnered with the cream of the crop in all different industries and genres to get our clients’ music heard, and our Concentrated Music team is always hard at work securing more partnerships, like our latest one with Kina Grannis and Disney. Check out some of our past and current partners below:

The Orchard's Hook, Line & Sync'ers

Thanks to Airene Resurreccion for the graphic! 

15 Events We Would Never Have Anticipated in 1997

the orchard 15 anniversaryWhen Richard Gottehrer and Scott Cohen first founded The Orchard back in 1997, they did it because they could see the potential of digital way before its prime — before iTunes, YouTube and Facebook had even launched.

In 15 years, the industry has certainly come a long way, and while we pride ourselves in continually staying on top of the fold and up-to-date on the most recent and budding trends, we thought it’d be fun to go back and see some of the things we didn’t see coming — back in 1997.

  1. Independent music taking up a collective share of 25.2% of the market in 2011 (and 32.6% in publishing)!
  2. Millions of songs at your fingertips wherever you are through paid (and free/freemium) streaming services
  3. Over 1 billion people around the world talking to each other through social media, proving that word of mouth is more powerful than ever
  4. Instant social sharing, where when you listen to music (or read an article, or attend a concert…), your friends can see what you are listening to and when through Facebook’s Open Graph
  5. Public Performance and Broadcasting revenue (also known as Master Rights and Neighboring Rights) getting its biggest boost when revenue from Physical started to decline, thus helping labels continue to survive during harder times in the industry
  6. Sync licensing no longer being considered selling out to big brands, but becoming a popular way to increase exposure (check out some of our placements here!)
  7. Netflix successfully converting their massive DVD-by-mail subscriber base into an internet streaming user base
  8. YouTube successfully converting wide-spread copyright infringement into one of the largest commercial revenue streams for rights owners
  9. Apple products opening their previously-closed retail environment to include competing streaming services like Hulu, Netflix and Spotify
  10. The ability to communicate with multiple people around the world through a live video/audio stream 
  11. Seeing most music sales occurring through companies whose primary business is not music, such as Apple, Target, WalMart, Amazon, etc.
  12. The return of vinyl‘s popularity
  13. Today’s pop stars being picked by the audience (American Idol, X-Factor, etc.)
  14. That The Rolling Stones would STILL be touring and Keith Richards would be a New York Times best-selling author
  15. That a tech king like Steve Jobs could so greatly impact the music industry

Looking back at this list gets us pretty excited at how much the industry has evolved, and that we work in a field that is so versatile and innovative. So bring it on! We’re ready to roll for another 15 years!

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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