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Hey Lovie, Got a Vote to Spare?

September 26, 2014 Featured News, Orchard News No Comments

2014_Finalist_WhiteWe were delighted to receive the news this week that BalconyTV has been named a Finalist in the Internet Video: Music and Entertainment category of the Lovie Awards. The Lovie Awards are essentially the European version of the Webby Awards, and for those not in the know, the Webby Awards are considered to be the “Oscars of the Internet.” So I guess it’s a bit like being selected in competition for the Cannes Film Festival. That’s what we’re saying anyway.

Awards competitions are a strange business. In truth, most awards that are based around art are a bit silly. Art is subjective after all. Nevertheless, a lot of us get in a tizzy over them shiny statues. We all want one. At the end of the day, it’s nice to receive an award even if there is not much logic to the madness. On the other hand, if you lose… well who needs ‘em? Right?

They do have importance though. And I would advise anybody considering a startup venture to take heed. If it was not for awards, it’s likely that BalconyTV would not be here right now.

In 2007, BalconyTV won Best Music Website at the Digital Media Awards in Ireland. This surprise win gave us the impetus to keep running with the show. We beat some pretty high profile competitors and were able to use the phrase ‘award winning’ liberally. Ah yes, that phrase has done well by us. It rings bells in people’s heads. It shouldn’t, but it does.

After the success at the Irish awards, we thought we should go global in our recognition seeking. As we mentioned earlier, the Webby Awards touted themselves as the “Oscars of the Internet”… and that was good enough for us. So in 2008, BalconyTV was nominated for Best Viral Video Content at the Webbys. This was a huge accolade for us, and we didn’t even win!

In ’08, YouTube was still a relatively new phenomenon. Thus, to be nominated as one of the Top 5 Viral Video concepts at a time when the concept of viral video was just breaking through was pretty on the money. We were up against the likes of (remember these) Chocolate Rain, Obama Girl, Diet Coke + Mentos and my favorite, Here Comes Another Bubble by The Richter Scales.

Although we didn’t win, we were covered by National TV News in Ireland and that led directly to BalconyTV receiving its first angel investment round, which secured BalconyTV’s future.

… Continue Reading

Welcome, Kellie!

September 24, 2014 Orchard News No Comments

KellieMcElderryIntroducing Kellie McElderry, Manager, Film & TV

In a world where the millennials have made cable cutting cool, you have to decide if you’re going to wait for each phase to pass or jump on the boat before you’re left on an island alone. Several years ago I took a leap (no cable or TV) and it all made sense. These kids aren’t crazy — they see the future before most people do and embracing it is the key to success. Not only do you realize you have everything you need via Apple TV, Roku, etc. but you find yourself happy to pay any price for good quality content. Consumers are hungry for the next Jiro Dreams of Sushi and The Orchard is going to fulfill that need and more. When Paul started talking about picking up films from the festivals and really getting behind great content in a new way I already envisioned myself on the team and knew I had to be in this role.

A little bit about me, I’m a Los Angeles native who has adored the entertainment world since I used to sneak into every cinema class I could at USC. I started in Marketing after I graduated then explored the exciting world of PR, working on Fox Searchlight titles at ID Public Relations. I was always curious about what it would be like to be on the corporate side so I went on to work in Digital Marketing at Fox, helping develop the Digital HD brand and pushing the TV studios to do more Fox firsts with free pre-air premieres.

I’m thrilled to be joining The Orchard family!

What The #&@$ Do You Do, Matt?!?

MatthewGaliziaMatthew Galizia
Manager, Business Affairs
Joined The Orchard in October 2012 (as Retail Marketing intern)

You stole our hearts a couple of years ago as a Retail Marketing intern, and then moved upstairs to join the Legal team full time. Tell us, what the #&@$ do you do there, Matt?
It was the fun-loving, hard working atmosphere and all the great personalities of The Orchard that stole my heart during my time as a Retail Marketing Intern. I knew immediately I had to find a way to stick around.
When I moved upstairs to the Business Affairs team, my role changed rather dramatically from taking screenshots of featured Orchard releases and tracking sales figures across digital platforms, to drafting and administering synchronization and master use license agreements, drafting termination letter agreements and putting together contract summaries for our agreements with partnered digital service providers. I also provide general administrative and back-office support for various Orchard teams — things like updating contract and payment information for our labels in OA, filings with the US Copyright Office for our owned content and reviewing contracts and fielding questions internally about what our rights and responsibilities are with respect to our label clients and partners.

More recently, I began getting involved in our mechanical administration service. I’ve become a point of contact both internally and externally for inquiries regarding publishing royalties and DPD (digital reproduction) mechanical licenses, and I help manage and problem solve for any publishing related issues that may arise.

Finally, together with the rest of the Business Affairs and Legal teams, I assist with content rights disputes and third party claims. I help track claims disputes and liaise with partnered service providers to resolve. Yes… I am one of those annoying legal people that send around pushy emails to client managers asking them to inquire about our represented labels’ rights with respect to specific content when we receive disputes.

Mechanical admin sounds important. Can you tell us more about why it matters and how our involvement benefits our clients?
Well… per United States copyright law, music publishers (acting as agents on behalf of songwriters) are entitled to collect a royalty every time a permanent copy of their song is made and distributed on download stores like iTunes and Amazon. Sometimes, when a song is not controlled by our label client (as is the case for many back catalog releases and cover tracks for instance), it can be an administrative nuisance for them to track down the necessary publishers, seek out a license and calculate and pay regular accountings to these publishers. With our mechanical admin service, The Orchard manages that responsibility whenever possible, allowing labels to focus more attention on content creation, curation and promotion, and less on back-office administration.

Our research on you led us to South Africa, where we hear you unleashed your natural inner drummer. So… what else did you let out there?
Haha — I let it all out in South Africa! I lived in Cape Town for just about six months and had the time of my life. I was studying drumming and African music theory but did more partying and exploring than anything else. During my time there I met many of my best friends and some of the most influential people in my life, including some extraordinary musicians from all over Africa at the South African College of Music. All in all, the experience taught me to be more expressive, open minded and to remain passionate without taking life too seriously.

Way to maximize six months of your life! And for all those times you get the cold shoulder in response to your annoying and pushy emails: THANK YOU for all the #&@$ you do, Matt!

specialty homemade dish: I come from a pretty big traditional Italian family so once a year around this time, the whole family gets together to make homemade tomato sauce. The process takes all day and is a lot of hard work but the sauce always comes out absolutely delicious. We make enough and jar for the whole year so you’ll have to come over one Sundayand try it for yourself!
what you did on your last Summer Friday of the year: I relaxed and enjoyed the great weather hanging out with some friends in my backyard.
most memorable live show: That’s a tough one — so many of them have lots of great (and some not so great) memories attached. But the one I find myself thinking about and wishing I could relive most at the moment is Soundwave Croatia Festival 2012. What could be better than wild parties and great music on an absolutely gorgeous Mediterranean island? Favorite acts — De La Soul, Ghost Poet and Jono McCleery.
random fact: I am terrified of bees — mostly because I’ve never been stung.

The Orchard Gears Up for a NYTVF-Approved Web TV Series

NYTVFLogoHey there, TV content creators! Here’s some pretty epic news from The Orchard: we’ll be developing and producing an original web series soon, and we are stoked about this first-time-ever process. Here’s how it’s goin’ down.

Along with the very cool New York Television Festival, we’ve decided to develop, produce and distribute what just might be the best in up-and-coming TV programs. “How in the world are you doing this?,” you may be asking yourself — which you should, since this kind of project, which we’ve dubbed The Orchard GO Project, has never been done before by a distribution company.

For starters, some of the best and brightest filmmakers and TV creators submitted new concepts to the annual NYTV Festival and the festival programmers made their final selection of 62 contenders. With that awesome slate lined-up, The Orchard’s Film & TV team will select what they think to be the next big thing for a TV series. Then, we’ll work with the creators to further develop the idea, provide funding for a six-episode production, and utilize The Orchard’s already massively powerful distribution platform to get this series onto the web. Voilà!

We’re super excited to offer this opportunity to TV creators out there, and we can’t wait to go through all the entries! We’ll keep you updated, and of course let you know when that fab new online series is on its way. But if you want more info on the NYTVF deal itself, check out our full story here.

Welcome, Oleg!

August 20, 2014 Orchard News No Comments

olegrozovIntroducing Oleg Rozov, Client & Marketing Manager, Russia

My name is Oleg, i was born in Moscow in 1984.

I started my day job on MTV Russia and was working as a director on True Life (Russian Version), then I joined Faces&Laces, an interactive exhibition and music show, where I was curating music format and bookings. After that I joined Dream Industries and Zvooq, where I was involved in the product strategy, mostly focused on signing the indie catalogues and label relations.

My passion for music started during the school period, I was involved in Hip Hop and rave subcultures, which were very popular in Russia in the 90s (along with Punk Rock and Metal), when all the new things from the West started flooding our country after the USSR collapsed.

I graduated from Moscow’s Humanitarian Institute of TV and Radio Broadcasting. These were the times I started visiting different raves together with my friends, it was Jungle and House music. UK’s underground scene (early Jungle, UK Hardcore, UK Garage) was something that really drew my attention and I started to buy vinyl records. It was impossible to get music from the Internet back then (as it wasn’t even fully there yet :)), and that is how things became serious for me.

It was 2001 when I started to collect wax ­– that was the end of the Electronic music renaissance in Russia. I began to play in clubs in 2002; in 2004, I hosted my own radio show about UK Garage on Moscow’s first ‘Urban’ radio station, NEXT 105.2 FM (now closed). Later I launched the first ever Dubstep/Garage club night in Russia and CIS called Capital Bass (2006) and brought all the main artists (incl. Scuba, Kode9, Pearson Sound, Skream and many others) to Moscow. In 2012, Capital Bass became a vinyl/digital label as I felt that many interesting things are happening on the local scene and it’s time to push Russian producers and give them a good chance to release their music on vinyl.

My other hobbies include: custom motorcycles, asian culture, fitness, etc.

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