Some of you may have noticed we have recently had the pleasure of launching a new corporate site.
Websites can get outdated faster than one may think, and revamping them can be a daunting task, which doesn’t help in staying current. When it came to The Orchard’s website, which had only undergone a few minor design changes in 4 years, I realized we needed to change our approach. Away with the one-man design team; enter the cohesive design system.
“Graphic standards guides” are boring, but The Orchard is fun. Could we standardize the way we present ourselves to the world, without becoming drab and predictable?
The key concept that helped us tackle the paradox is flexibility. By designing everything to change, we’ve made a framework that doesn’t stifle creative approaches. These modular sets of rules can be updated individually, slowly over time, to stay fresh and keep up with The Orchard’s evolving brand.
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