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Welcome, Ben!

July 30, 2014 Orchard News No Comments

BenRubinIntroducing Ben Rubin, Product Manager, Video Retail

Hello Everybody! I’m Ben and I’m very happy to be joining The Orchard team as a member of the Video Retail squad. I’m originally from Rockland County in upstate New York, but grew up in Atlanta. I attended the University of Georgia in Athens where I developed a strong affinity for college football and indie rock.

After graduating I moved back to New York and I currently reside in Greenpoint, Brooklyn. I spent the first part of my career working in the news and publishing industry including a 3 year stint at the Associated Press. Most recently, I worked for HowAboutWe, a startup focused on all things love.

I love live music, trying new restaurants and walking all over New York City checking out different neighborhoods. I previously ran My Social List, a NYC focused concert listings site which afforded me the pleasure of booking some great Indie and Punk shows around town. I was married at the end of May and had my after party at the 40 Watt, a great indie rock club in Athens, GA. I believe I am a contender for the best wedding photo ever, but you’ll either have to ask me about it personally or take my word for it.

Welcome, Sabrina!

June 4, 2014 Orchard News No Comments

sabrina_petersenIntroducing Sabrina Petersen, Office Manager, London

Hello to all of you lovely people!

It is an honour to introduce myself as part of The Orchard team. My name is Sabrina and I joined The Orchard’s London office back in January 2014 as a Scandinavian client and marketing intern. Only two months later, the team decided to give me the opportunity as their new Office Manager. So here I am.

Born and raised in Denmark, in between fields of pigs, cows, Carlsberg’s and LEGO, I enjoyed a peaceful life. But back in 2010, having had enough of bacon and Danish beers, I decided to hit the road like a lone ranger traveling through Australia and Asia on my lonesome. I met a Londoner who convinced me to move over — and I soon realised it was nothing like Notting Hill, it was way more cool.

I began studying Music Industry & Media Business Management due to my ongoing passion for music. A passion easy to please in such a buzzing city. During this time, I worked in numerous bars and cafes across London and also interned at an indie record label.

I love love love traveling, coffee, indie rock, Italian food, Ryan Adams, karaoke, dogs and meeting new people. Oh, and I really dislike wine but buy me a beer any day.

Welcome, Paul!

May 21, 2014 Orchard News No Comments

Paul Davidson, SVP of Film & TV, The OrchardIntroducing Paul Davidson, Senior Vice President, Film & TV

If there’s one thing that’s a constant in the digital space today, it’s that nothing stays the same. Companies who can move fast, fail fast and recover quickly are often the first to market. And when you can combine such action with passion, intelligence and and a clear strategy, you have got one very special cocktail for success. I guess you could say I’m drinking the Kool-Aid, and it would be true. Because after stepping foot inside The Orchard and connecting with Brad, Danny and the team, it was obvious to me that this is a company on the fast track to truly making its mark and solidifying its position in the industry. Joining the team was a no-brainer. I wanted in.

As for me, entertainment has always been a part of my DNA and day to day. Whether I was running my high school radio station, giving No Doubt (pre Tragic Kingdom) an early shot on a college TV show I produced, or writing and producing TV and Movies for studios and networks — that’s been my world. I spent over a decade in Hollywood working in distribution, production, development (and Muppet wrangling) before I took on the challenge of growing Xbox Video into a global content distribution business.

I can’t wait to roll up my sleeves and a get a chance to meet and work with all of you — you’ve built something great at The Orchard that I’m honored to be a part of.

Welcome, Sara!

saralunardelliIntroducing Sara Lunardelli, Client Services Representative, International

I’m a former Rock star wannabe born and raised in Venice. Already at the age of 18, I had to face the harsh reality that my band sucked and that we would never become the new Metallica, so I obviously decided to go to uni, and study what every Rock star would have studied… Literature.

Fighting fog, high water and the daily crowd of tourists I graduated in foreign languages and literature at Ca Foscari University in Venice. I’ve always loved humanities and during my undergrad, I had the chance of studying a good mix of subjects from Philosophy to Film Studies.

After my degree I realized that what I really wanted to do was to somehow work in the music industry, so I moved to London and did a Masters in what was the natural continuation of what I had previously studied… Management.

I really loved studying in London. During my Masters, I learned to look at things from a different point of view, which was brand new to me. While writing my dissertation I became slightly obsessed about Amanda Palmer who ended up being the case study of the dissertation itself.

After my Masters, I interned for a small recording studio in North London for a few months. I started as an intern at The Orchard last summer, worked here part-time and now I have officially joined the team!

I obviously like music… a lot! I like Indie music (Rock and Metal are probably my favorite genres), but my guilty pleasure is 80′s and 90′s Dance music (and I mean really Trash Dance music). I also like dogs, sneakers, books, carbohydrates in any shape and form and hate sweet corn. (Selfie included.)

The Marketplace Presents: Klick Push

KlickPushLogoIf you had the opportunity to get your music featured in more places, why wouldn’t you take it? And if those places were high-engagement areas, it’d really be a no brainer. Well listen up then, because our latest Marketplace partner, Klick Push, has just the thing for you. With access to games, loyalty programs and standard apps looking to offer rewards to their most engaged users, Klick Push places your music within these apps and in front of more than 60 million active users and potential fans.

The concept is simple: a gamer playing Fruit Ninja reaches level 100; a runner hits a mileage goal in his or fitness app; a shopper spends $100 in their 7-Eleven app, and they are rewarded with a free music download — your song. They can preview the track, rate it, and if they like it, enter their email in exchange for a free download of the song. All tracks come with an accompanying buy link for converted users to purchase your music.

Ratings help Klick Push better target users over time, so that your tracks are more likely to reach a potential fan in a relevant context. And you can track all activity surrounding your music, including listens, downloads, thumbs up or down, impressions and demographics to get a grasp on how well your tracks are being received.

Here’s how it works in The Orchard Marketplace:

  1. Install the app on the artist of your choice.
  2. Select which tracks you’d like to submit for in-app rewards by clicking on  the “Upload your music now!” button.
  3. Pick your tracks and click on “Send your music now.”
  4. The next screen lists all tracks you’ve sent to the app and allows you to remove any you’d like to instantly pull from active rewards. You can return to this screen  at any time by clicking on the Tracks menu at the top. This is also where you can add more music at a later date.
  5. Go to your Dashboard to see your analytics, including all-time and track-level downloads, impressions, shares, plays, likes and dislikes.
  6. Get a grasp of your top cities, states and countries by clicking on Download Locations.

That’s it! So many potential fans at your fingertips, including users of apps like Fruit Ninja, 7-Eleven and JunoWallet. Do keep in mind that any tracks streamed or downloaded through Klick Push are for promotional use only and will not generate direct revenue. What they will do is expand your reach, which in turn should increase your bottom line once you’ve collected some highly engaged new fans.

Check out the full demo video below:

Klick Push is available via The Orchard Marketplace. Find out more about them on their One-Sheet.

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About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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