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Welcome, Jon!

November 19, 2014 Orchard News No Comments

jon ngIntroducing Jonathan Ng, IT Service Desk Administrator

I’m Jonathan Ng, most people call me Jon for short.

I’m a born bred New Yorker, and I am a proud well rounded Geek-American.

I studied Cartooning in High School (with an emphasis on comic book art). I then graduated with a BA in History (Medieval European) and studied abroad at Oxford University, studying Medieval Christian Mysticism and CS Lewis.

I’m also a gear-head and weekend musician. My current rig consists of a pre-Fender Gretsch 6119 Tennessee Rose, Pedal board (JHS/TC Electronics/EarthQuaker Devices/Eventide pedals), and a modded Vox AC15 with a Celestion Speaker from a Matchless Spitfire. Currently I’m really into the Foo Fighters, but I grew up listening to bands like P.O.D, Linkin Park, and Incubus. My current hobby consists of upgrading and flipping guitars/gear for cash; it helps facilitate my G.A.S. problem (Gear Acquisition Syndrome LOL).

I volunteer at my local church @CitylightNYC as the lead guitarist in the worship band and as a backup sound engineer.

Career-wise, I have mainly worked in the Higher Education Sector. The Orchard is the second private sector company I have been a part of and I’m glad I’m here. Look forward to working with you all!

New Analytics Feature: YouTube Ad-Enabled & Ad-Disabled Streams

YouTubeAnalyticsImprovements are always around the corner at The Orchard, and our latest update involves how you view your YouTube data in The Orchard Workstation: as of this week, we’ve introduced a few new YouTube-related data channels in Analytics. Rather than lump all your views into one category, Analytics now conveys how many YouTube views are either “ad-enabled,” and are therefore eligible for earnings, or “ad-disabled.”

With that, your new channel lineup includes:

  • Ad-Enabled Audio Streams: number of audio views that were enabled to show ads
  • Ad-Enabled Video Streams: number of video views that were enabled to show ads
  • Ad-Disabled Audio Streams: number of audio views that were disabled from showing ads
  • Ad-Disabled Video Streams: number of video views that were disabled from showing ads

The screenshot below shows sample data from August 1, 2013 through August 1, 2014. YouTube data from prior to October 7, 2013 did not provide a distinction between Ad-Enabled and Ad-Disabled — thus you’ll still see YouTube analytics data in Ad-Supported Streams channels up until that date. Going forward from October 7, 2013, your YouTube analytics data will exclusively be split into the four Ad-Enabled and Ad-Disabled channels for Audio and Video streams mentioned above. For all other monetized streams coming from services like Spotify, Deezer and Hulu, your data remains on our existing Ad-Supported Streams channel.

Ad-Enabled Ad-Disabled

These new data channels provide you with a more complete picture of your YouTube business. We’ve created a one sheet with additional information about factors that may affect whether your content is enabled or disabled for ads. Feel free to open a dialogue with your Client rep and YouTube Account Manager.

Welcome, Emmy!

November 12, 2014 Orchard News No Comments

EmmyBlackIntroducing Emmy Black, Client Relations Manager, New York

Hi! I am Emmy Black, it is so nice to meet everyone! For the past five years I have been at Bar/None Records working in nearly every capacity from A&R to Digital Marketing to Product Management. I have also done some work with Playing in Traffic Records and The Noise Company during a stint in Austin.

I enjoy Waterskiing, New Jersey, Ween, and guided tours at museums. That aside, The Orchard is an amazing company and I couldn’t be more excited to join this extraordinary group of people. I look forward to working with everyone and bringing great music to the masses.

Welcome, Bernardo!

November 5, 2014 Orchard News No Comments

Bernardo ErwesIntroducing Bernardo Erwes, Client Relations & Marketing Manager, Brazil

First of all I would like to thank Liana Brauer for introducing me to The Orchard, and The Orchard for giving me this opportunity to work with the passion of my life that I always dreamed of being involved with somehow, which is music.

I have been a huge fan of Metal since I was around 11, but I also love Classical Music and Rock as well.

I listen to music whenever possible; on the streets, in the subway or bus, car… basically anywhere.

My favorite bands mostly come from Scandinavia, which is home to some of the best Black/Death Metal in the world. It might sound a little strange for someone who is not familiar with the genre, but Metal is founded on incredible sounds and lyrics, some of which focus on ancient History and Myths from Sweden, Norway, Finland and other European countries and also things from our daily life, but in a different “metal” way.

I am also a big fan of History, which was one of the reasons that I chose to study Law at University.

Before joining The Orchard, I worked for several years for an IP Law Office called Dannemann, Siemsen, Bigler & Ipanema Moreira. After nearly 4 years there, I wanted to try to get closer to my passion for music so when I saw an opportunity in an Online Music Agency, I chose to take a chance in this new world.

One thing led to another and now I am part of The Orchard Brazil team and it has already been a pleasure to work for this company which I realized is THE opportunity for me to work with my passion for music.

Looking forward to meeting you all and working together!

Zone In on Accounting: How to Draw Intelligence from Your Revenue

Header AccountingPart of my job in running The Orchard French and Benelux office with my colleague Philippe Giard is to meet up as regularly as possible with our local labels to discuss life (of course), and the development of the music business. In particular, we serve our clients best by reviewing how things are going in their relationship with us and sharing ideas on how to help this partnership grow even further.

When we do this, we typically prepare a brief presentation/analysis of developments we’ve noticed with their catalogue revenues and trends, whether by artist, top tracks/albums, label imprints when relevant, by store, by source of income (streaming, downloads, YouTube, RingBackTones revenues, etc.) and more.

Those who use our Workstation regularly will have probably already dug into a lot of this for themselves, but a refresher with a few tricks and methodology never hurts, especially when it comes to digging into your revenue data, i.e. money, and working out where more sources and mines of this precious metal can be found and maybe tapped and developed better.

Since we’re talking about actual revenues here, the “Accounting” tab in your Workstation is most useful as it reflects final revenue that has been reported and entered into clients’ accounts. Analytics, on the other hand, shows real-time developments of your label’s catalogue, and though useful to analyze data trends and activity around your content, numbers serve as a guideline and aren’t considered 100% verified until amounts are actually paid.

When using Accounting, I usually start by taking a period that is representative: remember you can now have 1 year’s worth of accounting displayed on your main page. I usually use the last 12 months or four quarters so it includes stronger and weaker sales periods, and I view by Country to spot the top 10 territories where a label’s customer base is most active:

Screenshot Accounting1

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The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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