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15 Ways Technology Has Impacted Our Business… For Better or Worse

the orchard 15 anniversaryA lot has changed since The Orchard opened its doors 15 years ago. Whether it’s the way music is delivered and played, or how it’s marketed and shared, there’s no tip-toeing around it: without technology, we wouldn’t have created the opportunities to develop the way we have.

Here are 15 technological advances that have marked us, in good ways and bad (though we like to think we took the bad and turned it into something positive!):

  1. Computers
  2. Internet
  3. Evolving Formats of Music and Music Players (from vinyl and MP3s to Walkman and MP3 players)
  4. P2P/Torrents
  5. Streaming
  6. Cloud/CDNs (Content Delivery Networks)/FTP
  7. Prosumer technology
  8. UGC
  9. Watermarking/Fingerprinting technology
  10. Digital Millenium Copyright Act (DMCA)
  11. API technology
  12. Social networks
  13. Smartphones/Mobile/Apps
  14. Mobile payments/Micro-transactions
  15. Pin Codes/QR Codes/USB Drives

And in more detail…

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Do As I Say, Not As I Do

December 20, 2011 Industry Trends No Comments

Sony, Universal, Fox, RIAA, MPAA, and the Department of Homeland Security, we’re looking at you.

Armed with Russian-based tool YouHaveDownloaded, TorrentFreak tracked down the IP blocks of these groups and discovered they were all guilty of pirating software, music, and video content. Not too surprising, considering the size of these lobbying behemoths, however, it does put a flaming pile of irony atop the online piracy war.

Will these organizations investigate and prosecute their employees? Probably not, but with Stop Online Piracy Act (SOPA) still in limbo, this fine piece of investigative journalism could help sway our decision makers responsible for the fate of the internet.

YouHaveDownloaded, released just last week, aims to invigorate the general public into covering their online footsteps. Tracking more than 55 million users and 2 million files of publicly accessible BitTorrent information, their mission is emphasized by the site’s privacy policy:

“Baby, this is the Internet. There is no such thing as privacy around here. You are sitting in the privacy of your own house, clicking links, reading stuff, watching movies. It may seem like you are pretty much alone, but smart nerds are watching you. They watch your every move. You are not human to them. You are a target — a consumer.”

So, do they have anything on you?

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. Founded in 1997, we empower businesses and creators in the entertainment industry.

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