The news arrived last week and we are all very excited. After seven years of negotiations, GEMA & YouTube finally reached an agreement. As of November 1st, 2016, all music videos controlled by GEMA have been switched on and are being monetised effective immediately. The terms of the agreement have not been disclosed, but this is… Read more »
It’s The Views That Count, Right?
We’re always focused on huge numbers. Whether you jump back to the era of worldwide multi-platinum hits, stop to ponder all that time you invested getting friends on MySpace, how holy the Like was a couple of years ago, or the current rush to get followers on Instagram, there’s always a huge focus on numbers…. Read more »
Embrace the YouTube Culture
Last week a client related an anecdote that made me laugh and shake my head in disbelief. It went along these lines: traveling with a group of vastly-wealthy business folks, she listened as they spoke about taking advantage of YouTube’s popularity to make money. Lacking a creative bone in their bodies, these folks spoke about… Read more »
Introducing Jeremy Rosen, Director of Video Network Programming Hello! I’m excited to be coming on-board. Most recently I was the head of Digital Operations at Roadrunner Records where I oversaw Digital Marketing, Product Development, and Web Development for six years for a roster of Metal and Hard Rock artists. While I have over a decade… Read more »