I don’t know about you, but sometimes I like to just kick back in my living room and watch TV. That’s right, good ol’ television. I just flip on my TV and begin watching whatever’s on. One thing I’ve noticed, though, is that the way I watch television now is drastically different than a few years ago, before Smart TVs and apps. These days I often find myself browsing infinitely, sifting through minutes of entertainment. I do this a lot in my spare time with YouTube. Thanks to my handy smartphone, I can send videos directly to my TV while also Facebooking, Instagramming and Snapchatting.
Don’t get me wrong, if I want to sit down and commit to something for an extended period of time, I go to Netflix to stream a good 2-hour long movie, or HBO Go to powerwatch episodes of Game of Thrones. However, if I just want to be visually stimulated, have a general idea of what I want, but nothing too specific in mind, then YouTube is likely to fit the bill.
I’m not alone in this behavior. A new survey from Frank N. Magid Associates found YouTube to be the #1 destination for watching TV online. About 38% of 2,400 consumers surveyed claimed they visit YouTube for TV shows, versus Netflix at 33%, Hulu at 17% and Amazon Prime Instant Video at 14%, according to results reported by CNET.
Are we surprised by these results? Mmm…not entirely. We already know that YouTube is the second most trafficked online search engine. With the proliferation of smart phones, tablets, game consoles with internet apps, and other smart gadgets, it was only a matter of time before YouTube made its way to your TV screens. YouTube is certainly paving the way to taking on traditional television and catering toward a more leanback experience. Check out the video below for an introduction to the new and improved YouTube for TV interface already available on Xbox One.