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YouTube Really Wants You To Subscribe

YTSubscribeYouTube has hit the streets this month with advertising urging passersby to subscribe to some of its top creators. This is one of the first major physical ad campaigns pushed by the video streaming service specifically promoting channels. New Yorkers have started spotting ads like the giant one pictured left in NoHo as well as in the subway. And YouTube ads are planned to make their way to other cities as well as network TV.

So why does this matter? Well, for one thing, a major push by a mostly internet-based company like YouTube into the “real-world” is something to watch. Although the ads boast multi-million subscriber numbers, most people probably don’t know who these internet “celebrities” are. Likewise, most casual YouTube users don’t even subscribe. The majority of users still rely on the platform simply as a search-and-discover tool. And therein lies the impact of this campaign.

YouTube has been pushing the importance of subscription to both creators and users for some time now. Most recently, YouTube’s Head of Entertainment, Alex Carloss, made a compelling speech on the topic driving home the value of engaging a devoted returning fan base rather than a casual audience. The exact impact that subscribers have on views is still largely debated, but the concept points to a larger shift by YouTube. Deciding to pair a physical ad campaign with major channels and subscription has a feel more akin to network TV. Getting these brands and channels out in the open provides a new level of exposure to channels that normally rely solely on rabid internet sharing for promotion.

It’ll be interesting to see what the impact of this bold move will be on these channels and YouTube as a whole. Though it’s not exactly a complete game changer, it’s interesting to see an apparent shift in user behavior that YouTube may be looking for. This doesn’t necessarily mean you should change what you’re currently doing on YouTube, but you may want to push more focus toward subscribers to see if there’s an impact on your channel. For a quick way to rope in more subs, try enabling your channel’s In-Video Programming settings to ad subscribe links to your channel. See you on the subway ride home, YouTube!

Freeloader Friday: Thee Oh Sees, Clap Your Hands Say Yeah (Ft. Matt Berninger), Honeyblood, Kina Grannis, Nothing & Sebastian Bach

Thee Oh Sees - DropIt’s that time again! The weekend has arrived. And with it, quite an array of music out there to get you going on your 2-day hiatus. So, as always, we’ve compiled our own little list of ditties for you to enjoy.

First up, Thee Oh Sees‘ latest track off their upcoming album. This one’s a flurried frenzy of guitar riff delights with plenty of nods to power-Punk Rock. Following suit, Clap Your Hands Say Yeah’s latest tune comes parading out the doors with a riveting bass and those alluring, wiry vocals from Ounsworth paired alongside the dark drawl of Matt Berninger’s (The National) voice. The cherry on top of this guitar-themed track sesh? Glasgow gals Honeyblood have a lush twee-Rock track that plants a seed of 60’s Go-Go girls in the mind — maybe it has a little something to do with that “Go, go, go on” line? Regardless, these are some pure Rock babes.

Freeloader Fridays wouldn’t be complete without a few pleasing-to-the-eye music vids, so let’s see what we’ve got this week. There’s Kina Grannis’s totally charming lyric video that includes quite a cast of YouTube characters. Then, Nothing’s kind of hilarious video of them rocking out ultra hardcore to a completely phased-out audience that eventually riots with tomato-throwing. And, finally, Sebastian Bach really turns up the heat with scantily-clad seduction to drive the “Temptation” theme home.

So there’s the short, sweet and varied playlist for all you Freeloaders this week. Enjoy the weekend, and see you back here on Monday!

Thee Oh Sees: “Drop” track premiere via Stereogum
Drop out April 19 on Castle Face Records

Clap Your Hands Say Yeah (featuring Matt Berninger): “Coming Down” track premiere via Pitchfork
Only Run out June 3 on CYHSY

Honeyblood: “Killer Bangs” track premiere via Pitchfork
Honeyblood out July 14 on FatCat

Kina Grannis: “Dear River” lyric video premiere via YouTube
Elements out May 6 on One Haven

Nothing: “Bent Nail” video premiere via YouTube
Guilty of Everything out now on Relapse Records

Sebastian Bach: “Temptation” video premiere via Loudwire
Give ‘Em Hell out April 22 on Frontiers Records

3 YouTube Must-Haves

ytdailyrindMaking captivating, creative content is the key to a successful YouTube channel. Advanced strategies for production techniques, programming schedule, writing and scripting are crucial for high quality videos, but basics are often overlooked. Unfortunately, some creators have their heads buried so deep in content that they forget about the viewer experience. Whether you’re starting a fresh channel or looking to improve upon an existing one, make sure you’ve got these three vital YouTube basics covered:

Channel Trailer (Welcome Video)
YouTube’s Channel Trailer feature is a great way to showcase your best content. This tool allows you to select a video from your channel to feature on your home page. The video autoplays when users visit your channel and includes a helpful text area for a description. Use this as your chance to show off you best video, feature an artist, or summarize what your channel’s all about.

Annotations
No matter what type of content you’re creating, audience engagement should be your top priority. Whether you’re trying to convert sales or simply gain more viewers, if the opportunity for action isn’t available, you’ll never hit your goals. Well placed, non-distracting annotations are an invaluable tool for converting views into value. To attract customers, add relevant merch annotations to your products. If you’re trying to gain more viewers, add a subscription annotation or links to more videos.

Channel Art (Banner + Avatar)
This should be obvious, but channel artwork is surprisingly often overlooked. The importance of channel art goes beyond eye candy. It’s a perfect opportunity to solidify your brand presence on YouTube. Your channel’s avatar is seen all over YouTube and could help differentiate videos you’ve posted from unofficial copies uploaded by other users. Your main channel art is a great place to showcase band photos, products, or marketing priorities. The dimensions and settings for channel art can be a bit confusing, so check out YouTube’s instructions for help.

The quality of the curated content you’re uploading is a no-brainer when it comes to making your channel a YouTube gem. But these more behind-the-scenes add-ons can really spruce up your page without the extra workload. Try them out!

To Monetize or Not to Monetize… It’s Not Even a Question!

money_fallingA question we’re often asked in the YouTube realm is whether it’s better to block or monetize user-generated content (UGC) in order to optimize an official music video. When UGC is being monetized, it means that a claim has been applied on behalf of a copyright holder who can now see stats and collect revenue on that video, while a block would make that video unviewable. In the vast majority of cases, our answer is “monetize,” and here’s why:

UGC videos help people discover new music. A viewer might see a random cat video, hear your song in the background, and just like that — you’ve got a new fan! If the only option for a viewer is an official video on an artist’s YouTube channel, he is far less likely to stumble upon your awesome track. Consider UGC like free promotion, which can have a positive impact not only on your YouTube business, but on your sales as well.

UGC can be incredibly entertaining and provides viewers a greater variety of videos to watch. We know the official music video is awesome, but viewers will only watch it so many times. UGC can offer a new and refreshing option to hear that same song time and time again.

Let users express their fandom. Users often use the audio of bands and artists they love in their videos. It’s only natural! Encourage them to share their love for you by allowing their videos to remain viewable. It’ll mean both a wider presence and a happy fan — win/win.

UGC and official videos can coexist to result in more revenue than one video alone. In most cases, a UGC video is a supplement to an official video, not a replacement. The likelihood of UGC detracting from your views is generally higher only when there’s an exact replica of your video — and these can always be addressed on a case-by-case basis.

Next time you’re weighing the pros and cons of monetizing UGC using your audio, think about that song or artist you discovered while watching a YouTube Fails compilation, or that guilty pleasure proposal video you sent to all of your friends and coworkers on Monday morning.

Explore YouTube’s New Copyright Claims Troubleshooter

YouTube_CopyrightHave you recently received a notification from YouTube regarding a copyright claim but are unsure of what it means? Well, have no fear, YouTube user! YouTube’s launched a new Copyright Claims Troubleshooter in their Help Center, making it easier than ever to pinpoint specific copyright issues related to your YouTube videos. The troubleshooter takes you step by step through multiple scenarios, such as receiving a notification that your video was removed, and outlines the actions you can take to resolve the issue.

Start by looking up the status of your video in the Copyright Notices section of your channel’s account, then choose the option that best applies to your video. The Troubleshooter provides seven common options to choose from, including “Removed (copyright strike)” or “Video blocked worldwide.” You’ll then learn what this notification means and what steps you need to take, if any. For example, if you’ve received a notification that your video “Matched third-party content,” it could mean that you’ve uploaded a video featuring music that is owned by another copyright owner. Your video is still viewable, but the copyright owner may be running ads or tracking viewership statistics. You have the option to replace the music,  dispute the claim, or allow the copyright owner to claim the video.

Next time you receive a copyright notification on your video, keep in mind that YouTube’s Help Center has a ton of helpful information! Better yet, play around with the troubleshooter now to educate yourself and prepare for future uploads.yt copyright troubleshooter

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