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Supercharged YouTube Analytics with vidIQ Vision

September 16, 2014 Featured News, YouTube No Comments

vidiq_logo_lightEver wonder how your YouTube video compares to others? How about its traction on social media? You can track your own stats in YouTube Analytics, but stats on other videos aren’t readily available. Well, if the thought of all this makes your wheels turn and your heart beat faster, check out vidIQ. This site makes a helpful browser plugin that can help you wrangle all this info together effortlessly.

With a couple of clicks, you can install vidIQ’s Google Chrome extension, called vidIQ Vision, to get stats on any YouTube video right on the watch page. Once added, the extension will load a small window next to YouTube’s play window with lots of helpful stats at a glance. vidIQ will track view stats that you don’t typically see like View Rate (views per hour), Average View Percentage, and even the number of subscribers driven by that video. You can also see the video’s level of social engagment across Twitter, Facebook and LinkedIn including shares, comments and posts.

The coolest thing about vidIQ Vision is that it loads all of this information on every video, even if you didn’t upload it. Without it, you can only see base level stats on videos, like views and likes. Unless the video is on your channel, that’s all you get. vidIQ Vision helps surface this information on other videos to improve visibility. They also sum up the plethora of stats into a single rating called the vidIQ Score. Though the score is proprietary and an average of other stats, it’s a great way to benchmark your content against content from other creators.

This extension is a must-have for those working with social media, marketing and programming, but also a fun tool for the curious viewer. Check it out by installing here.

Screen Shot 2014-09-10 at 10.41.26 PM

Make GIFs from YouTube Videos

GIF YouTube

Do you have trouble creating teasers for your YouTube videos? Sure, we all do!
Welcome to a new, simple-to-use service called GIF YouTube.

Simply visit any YouTube video. We’ll try this lovely intro video for EchoBoom Sports’ Arrival release:
http://www.youtube.com/watch?v=C1WamzPIlFQ

Then, add GIF to the domain, like so:
http://www.gifyoutube.com/watch?v=C1WamzPIlFQ

Pick a start time and length. Then click “Create GIF.”

Voilà!

EchoBoomGIF
There. You no longer have an excuse NOT to promote your YouTube content on social media with GIFs.

We’re still not taking sides in how you pronounce GIF, though.

5 Reasons Why People Aren’t Watching Your YouTube Videos

YouTubeStyleThis article, written by our very own Orchardite, Aaron Ford, originally appeared on Sonicbids. We’re excited to be working with them to bring you the best and most relevant content for your business!

Let’s talk about YouTube.

We could talk about VidCon, which sold out 12,000 tickets a month in advance. We could also talk about the over-dramatized and sensationalized YouTube vs. indies misinformation war. However, it’s so much more constructive to focus on growing your audience, serving your audience and monetizing your audience. Not only is YouTube is the largest streaming music service in the world, it allows you to use video to connect directly with your fans in almost any way you can imagine.

I hear you: “But I’m on YouTube and I’m not getting any views!” Here are five of the most common reasons why your YouTube videos may be getting ignored:

1. You don’t have fans
Sometimes, an artist uploads a video on his YouTube channel of him playing an acoustic version of one of his songs. That channel has two subscribers, the artist has 300 Likes on Facebook, and barely 100 Twitter followers. The artist then wonders why his video didn’t “go viral.” This artist has failed to generate enough interest in the original recording of the song or create a loyal following. Therefore, it makes no sense to upload a rare version of a song, when it’s your fans that are rare.

2. You make “viral” videos
If before you made your video, you said, “Let’s make a viral video,” then you’re doomed from the very start. Look up “viral” in a dictionary and you will realize your mistake. Focus on creating consistent content on which your audience can rely. Trust your audience to be of basic human nature and want to share great videos they find. Create content with the purpose of increasing the watch time on your channel. By focusing on your channel’s watch time, consistency and quality of content, the views will naturally follow.

3. You’re annoying about your self-promotion
Use the annotations feature wisely and program your channel. Anything else is annoying. This means don’t have “BUY MY ALBUM NOW!” covering important parts of your music video or your face when you’re talking/singing. Look to the best YouTube channels in your genre for programming guidance. For example, renowned metal label Nuclear Blast Records has one of the best-programmed channels with episodes, series and more. It respects its audience by giving them compelling things they want to see.

4. You don’t optimize your videos to be discovered organically
You may have great content, but if you leave the description blank and don’t have a relevant title or tags, you’re making it enormously difficult for people who actually want to watch your videos to discover them. YouTube has an entire playbook on how to optimize your videos and channel, from metadata to thumbnails. Take a few minutes to read through it – you’ll be glad you did.

5. You record video holding your phone vertically
This sums it up perfectly. (Basically, your videos need to look professional if you expect people to watch them.)

YouTube Teaches You How to YouTube

August 28, 2014 Featured News, YouTube No Comments

photo.jpgThere’s a wealth of instructional videos on YouTube. Tutorial and “edutainment” videos are some of the most watched and shared content on the site. From brewing coffee and cutting watermelons to street fighting and cutting a glass bottles in half with fire and string (in case you needed to know), the topics are endless. But what if you need to learn more about using YouTube itself?

YouTube has had instructional videos about its platform for some time now, but only recently have they made more calculated efforts with results and transparency as the focus. With their Creator Academy channel, YouTube has delivered helpful and engaging instructional videos that used to take hours of scouring online help articles. And what better place to learn about YouTube than from YouTube itself?

Videos on the Creator Academy cover creative strategies like programming and branding as well as the intricacies of monetization and analytics. Topics are presented by both YouTube staff as well as top creators themselves, including Barely Political, Vsauce2, and iJustine. This variety helps ensure that you get an honest, accurate insight into what you’d like to learn. There are also some longer, more conversational videos shot using Google Hangouts with a question and answer format.

Though there may be instructional videos about YouTube from other uploaders, the Creator Academy is by far your most up-to-date and credible source. Here are two of their best videos to get you started:

Annotations 2: Revenge of the Annotations

My friend Matt Gielen and I discuss all aspects of running YouTube channels from the very small to the cliched 30,000 foot view. Matt’s as old a hand at YouTube as you can get and has done great work leading the audience development effort at Frederator Studios, distributors of the finest animated shows on YouTube. We’ve discussed annotations at length and Matt has written the definitive blog post of 2014 on how annotations could be hurting you. Please go read that! Since his post is so definitive, I wanted to touch on some examples from our network where we’ve also proven those best practices, not rehash them.

For our purposes we’re going to use two videos from our action sports channel, Echoboom SportsStreet Dreams is a feature-length film about skaters and features many popular skaters from 2008/2009. We have uploaded the full film to the channel and it’s currently the most-watched video there.

Street Dreams Poster

The other video is a full scene (what we call a “full part” in Action Sports video) from our release Like a Lion – The True Story of Legendary Skier Tanner Hall

Like a Lion film poster

With Street Dreams you can see that the video, launched in January, has very high close rates on its annotations. This means viewers are actively shutting them off. I consider annotation closes to be anti-clickthroughs. They aren’t simply a viewer passively ignoring your message. They are actively doing the exact opposite of what you want them to do. The clickthrough rates (CTR), in this case on annotations asking viewers to subscribe, are very low in part because there’s a high close rate.

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