Posts Tagged: youtube

Creating a YouTube Strategy Without Official Music Videos


YouTube has become the most accessible resource for rich media and drives our demand for variety in unprecedented ways. Over the years, music has cemented itself as a pillar of the YouTube ecosystem, and we expect that same level of variety to suit our listening habits. It was never enough to search for an artist and… Read more »

How to Build a Video Strategy with YouTube Traffic Sources


Developing a successful video strategy involves significant consideration and planning in the content, production and promotion of a given campaign. Without sufficient data on which to base key decisions, a strong campaign could miss the mark completely if the audience and YouTube ecosystem aren’t considered as well. The best way to produce a successful video campaign is… Read more »

Welcome, Eric!


Introducing Eric Mok, Coordinator, YouTube Content Management Hi everyone! My name’s Eric, I’m a Coordinator on the YouTube Content Management team. I’m a Jersey native and a recent grad from Purdue where I studied Interdisciplinary Science and Economics. I just came from Macy Inc.’s buying offices, where I worked in Women’s ready-to-wear and special sizes. I… Read more »