According to Google’s latest Q2 financial reports, YouTube is now bigger than any individual U.S. cable network in the key demographic of 18-49. With cable customer stories like these, it’s no shock people have continued to gravitate towards the video-sharing platform and away from traditional cable TV companies. With notable increases in watch time year-over-year and… Read more »
Amp Up Your Production Value with YouTube Spaces
Just like any business operation, the basic workings of YouTube come down to the concept of “give and take.” While YouTube is indeed a transcending, real-time platform for content creators to share their videos with millions of viewers internationally, the video sharing site would ultimately fade into oblivion if it wasn’t for the creators providing… Read more »
Case Study: The Bright Light Social Hour “Space Is Still The Place”
GOALS When we met Austin-based Psych Rock band The Bright Light Social Hour (TBLSH), they had already piqued the interest of many in and around Texas following their self-titled, self-released debut album in 2010. For TBLSH’s second album and their first with Frenchkiss Records, our goals were simple: to excite existing fans while simultaneously growing… Read more »
Introducing Josh Wiseman, Coordinator, YouTube Content I am very pleased to now be the new Coordinator for YouTube Content. I received my undergraduate degree in Marketing from Rutgers Business School. I’ve had the opportunity to tour North America throughout my twenties in two bands, the latest being Trophy Scars. My professional background includes experience with Live Nation, Columbia… Read more »
A Look at Video Services in Germany
As you may be aware, YouTube in Germany has a large GEMA shaped problem to contend with, and that problem manifests itself in the form of the majority of music content being blocked in Germany. All is not lost though, and there are things we can do to make the most of this situation.