Introducing Jenna Wasserman, Content Management Coordinator Hey everyone! I look forward to meeting you all throughout the year. I’m extremely excited to join the Video Services team here at The Orchard as a Content Management Coordinator. I recently graduated from the Ramapo College of New Jersey last May with a degree in International Business. Thereafter, I… Read more »
The LGBTQ Community & YouTube: A Love Story
Those in the LGBTQ community have been early adopters of almost every social media platform, all the way back to the days of Bulletin Board Systems and listservs. YouTube is no exception: From the platform’s launch in 2005, LGBTQ activists have utilized the platform to spread their stories and campaigns, and more than a handful… Read more »
Facebook vs YouTube: Which is the Best for Your Video Campaign?
Facebook vs YouTube: these two game-changing platforms have become a contested rivalry in online music video streaming. With massive emphasis now behind native video players, is Facebook today’s place to start an artist’s video campaign? Or with its creator-friendly programs, advanced Content ID and monetisation options, is YouTube the way to go? In this post, we’ll… Read more »
New Year, New You-Tube: Establish a Process for Updates & Optimizations
Well, 2016 has come and gone (thankfully) and as we kick off 2017, there’s no better time to conduct a quick health check on your YouTube channel to start the year off on the right foot. Whether you’ve had a channel for years and already have a regular process in place for updates and optimizations,… Read more »
Welcome to a New Era of YouTube Comments Management
This past November, YouTube implemented new tools for creators to manage user interaction on their videos. YouTube now provides a number of filters, settings and other moderation tools that can help enhance brand-viewer interaction. For a core feature historically troubled by anonymous trolling and spam, these are welcome changes that put content creators in control.