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We’re Live! Stream Your Events on YouTube

October 27, 2014 Featured News, YouTube No Comments

sandow_liveIt’s not hard to see why Netflix, Hulu, and YouTube have changed the way we consume entertainment all together, mainly because of its convenience and the freedom that comes along with on-demand options. Nowadays, it’s rare to watch something at the time of its original air date. Aside from the Super Bowl and season finales of shows like Breaking Bad or The Sopranos, people tend to view content at their own pace in line with their day-to-day routine. In the age of instant gratification there is no substitute for watching what we want, when we want.

Even with all of the obvious advantages to the on-demand experience, there’s still nothing like live television. Luckily, YouTube has found a way for us to experience the best of both worlds by allowing its users to create live events on their channel. By combining a live event with social media, you can create a memorable and interactive experience for your viewers. Conduct live improvised Q & A’s and interviews using questions and comments tweeted in by your audience and answer them in real time. Film your band’s live show from the road. Broadcast a live feed of your extreme sports competition. The length of your live feed can be up to 8 hours long, and the set up is simple. Only stipulation? Your YouTube account needs to be in good standing. It’s easy to promote across your channel with in-video programming and on social media. It’s also a great way to bridge the gap between you and your subscriber base.

After your live event is over, send the footage to post-production — and then upload fully edited video clips for monetization on your channel. If creating a live event seems right for your content, give it a shot.

Control Your TV with YouTube

October 15, 2014 Featured News, YouTube No Comments

YouTube for TVI don’t know about you, but sometimes I like to just kick back in my living room and watch TV. That’s right, good ol’ television. I just flip on my TV and begin watching whatever’s on. One thing I’ve noticed, though, is that the way I watch television now is drastically different than a few years ago, before Smart TVs and apps. These days I often find myself browsing infinitely, sifting through minutes of entertainment. I do this a lot in my spare time with YouTube. Thanks to my handy smartphone, I can send videos directly to my TV while also Facebooking, Instagramming and Snapchatting.

Don’t get me wrong, if I want to sit down and commit to something for an extended period of time, I go to Netflix to stream a good 2-hour long movie, or HBO Go to powerwatch episodes of Game of Thrones. However, if I just want to be visually stimulated, have a general idea of what I want, but nothing too specific in mind, then YouTube is likely to fit the bill.

I’m not alone in this behavior. A new survey from Frank N. Magid Associates found YouTube to be the #1 destination for watching TV online. About 38% of 2,400 consumers surveyed claimed they visit YouTube for TV shows, versus Netflix at 33%, Hulu at 17% and Amazon Prime Instant Video at 14%, according to results reported by CNET.

Are we surprised by these results? Mmm…not entirely. We already know that YouTube is the second most trafficked online search engine. With the proliferation of smart phones, tablets, game consoles with internet apps, and other smart gadgets, it was only a matter of time before YouTube made its way to your TV screens. YouTube is certainly paving the way to taking on traditional television and catering toward a more leanback experience. Check out the video below for an introduction to the new and improved YouTube for TV interface already available on Xbox One.

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Show Us What You’ve Got: Using YouTube for Fan Contests

September 29, 2014 Featured News, YouTube No Comments

statechamps_acousticthingsUsing contests to simultaneously engage with fans and promote an upcoming release is not a new concept. But when executed well, it can be incredibly effective. Just ask Pop Punk band State Champs. In anticipation of The Acoustic Things, the all-acoustic followup to their full-length debut The Finer Things, they’re running a contest with their label Pure Noise Records to pick the best fan cover of their song “Leave You In The Dark.”

To enter the contest, fans must record a video of themselves performing an acoustic version of the song, upload it to YouTube, and post the video to Twitter, Tumblr and Facebook with the hashtag #theacousticthings. The band will pick their favorites to be featured on Pure Noise’s YouTube channel and all winners will receive a vinyl LP/CD of The Acoustic Thingsout October 7th.

This contest is great in a number of ways:

  1. It turns the spotlight on the fans and shows appreciation for their ongoing support
  2. It utilizes multiple social media platforms to maximize reach
  3. The fan-sourced content will see additional life on the Pure Noise channel playlist
  4. Fan videos include a link back to the original, which will drive traffic back to the band’s video
  5. It’s incredibly cost effective

Here’s the band’s original version:

And here’s one of the many fan covers:

When planning for your next release, find creative ways to use YouTube and other platforms to engage with your fans and spread the word about your music.  And check out some of our other great tips like how to make GIFs from YouTube videos!

Supercharged YouTube Analytics with vidIQ Vision

September 16, 2014 Featured News, YouTube No Comments

vidiq_logo_lightEver wonder how your YouTube video compares to others? How about its traction on social media? You can track your own stats in YouTube Analytics, but stats on other videos aren’t readily available. Well, if the thought of all this makes your wheels turn and your heart beat faster, check out vidIQ. This site makes a helpful browser plugin that can help you wrangle all this info together effortlessly.

With a couple of clicks, you can install vidIQ’s Google Chrome extension, called vidIQ Vision, to get stats on any YouTube video right on the watch page. Once added, the extension will load a small window next to YouTube’s play window with lots of helpful stats at a glance. vidIQ will track view stats that you don’t typically see like View Rate (views per hour), Average View Percentage, and even the number of subscribers driven by that video. You can also see the video’s level of social engagment across Twitter, Facebook and LinkedIn including shares, comments and posts.

The coolest thing about vidIQ Vision is that it loads all of this information on every video, even if you didn’t upload it. Without it, you can only see base level stats on videos, like views and likes. Unless the video is on your channel, that’s all you get. vidIQ Vision helps surface this information on other videos to improve visibility. They also sum up the plethora of stats into a single rating called the vidIQ Score. Though the score is proprietary and an average of other stats, it’s a great way to benchmark your content against content from other creators.

This extension is a must-have for those working with social media, marketing and programming, but also a fun tool for the curious viewer. Check it out by installing here.

Screen Shot 2014-09-10 at 10.41.26 PM

Make GIFs from YouTube Videos

GIF YouTube

Do you have trouble creating teasers for your YouTube videos? Sure, we all do!
Welcome to a new, simple-to-use service called GIF YouTube.

Simply visit any YouTube video. We’ll try this lovely intro video for EchoBoom Sports’ Arrival release:
http://www.youtube.com/watch?v=C1WamzPIlFQ

Then, add GIF to the domain, like so:
http://www.gifyoutube.com/watch?v=C1WamzPIlFQ

Pick a start time and length. Then click “Create GIF.”

Voilà!

EchoBoomGIF
There. You no longer have an excuse NOT to promote your YouTube content on social media with GIFs.

We’re still not taking sides in how you pronounce GIF, though.

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