It’s not hard to see why Netflix, Hulu, and YouTube have changed the way we consume entertainment all together, mainly because of its convenience and the freedom that comes along with on-demand options. Nowadays, it’s rare to watch something at the time of its original air date. Aside from the Super Bowl and season finales of shows like Breaking Bad or The Sopranos, people tend to view content at their own pace in line with their day-to-day routine. In the age of instant gratification there is no substitute for watching what we want, when we want.
Even with all of the obvious advantages to the on-demand experience, there’s still nothing like live television. Luckily, YouTube has found a way for us to experience the best of both worlds by allowing its users to create live events on their channel. By combining a live event with social media, you can create a memorable and interactive experience for your viewers. Conduct live improvised Q & A’s and interviews using questions and comments tweeted in by your audience and answer them in real time. Film your band’s live show from the road. Broadcast a live feed of your extreme sports competition. The length of your live feed can be up to 8 hours long, and the set up is simple. Only stipulation? Your YouTube account needs to be in good standing. It’s easy to promote across your channel with in-video programming and on social media. It’s also a great way to bridge the gap between you and your subscriber base.
After your live event is over, send the footage to post-production — and then upload fully edited video clips for monetization on your channel. If creating a live event seems right for your content, give it a shot.