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Why You Should Be Using YouTube Cards On All Your Videos

YouTube CardsYouTube’s recent rollout of their new Cards feature was initially met with some skepticism (as most new features are). But now that we’ve had a little over a month to play with them and measure their impact, Cards are proving to be a game changer for engaging with fans and cross-promoting your content. A few fundamental changes make all the difference and the new features are already showing a climbing engagement and click-through rate.

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YouTube Playlists, The Other UGC

K7-DrawnThe mixtape has long been a part of music culture. Ever since the 8-track and the cassette, fans have spent countless hours compiling tracks into audible lists that vary from a simple top favorites to highly conceptual themes. For some, mixtapes are creative outlets that can hold deep meaning. For others, they are simply a means to carry their favorite music wherever they go. Regardless of complexity, mixtapes always serve as a way to discover new music. From an artist standpoint, this is great because it promotes your music. So, what if you could track how many times your songs make it to a mixtape?

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New Analytics Feature: YouTube UGC Matches

The Orchard AnalyticsHot off The Orchard press! You can now view your YouTube UGC Matches (a.k.a. Claims) data in The Orchard Workstation.

Let’s back up for a second: a “UGC Match” is a user-uploaded video that contains your content. It might be audio that’s used in the background, a visual clip, and so on. UGC Matches are identified either automatically by YouTube’s Content ID system, or manually by our Video Services team members.

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More on Autoplay: YouTube’s New Default Feature

AutoPlayYouTubeAutoplay. It’s a feature we’ve seen creep into the DNA of social platforms like Facebook, Instagram, and soon enough, Twitter. On these platforms, autoplay allows us to preview natively uploaded content as we scroll our newsfeeds. Any videos posted by your friends and any of your ‘liked’ or followed pages’ posted videos will begin playing automatically on mute unless you choose to enable audio. It’s important to note a fundamental distinction between what the term “autoplay” means to these originally non-video-centric social platforms (Facebook, Instagram, Twitter) and what it’s referring to with YouTube’s recent roll out.

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New Focus for YouTube Artists

YouTubeForArtistsEarlier this week, YouTube announced a new music-centric site called YouTube for Artists, geared toward helping artists grow on the platform. As YouTube’s user base continues to expand and evolve, more creators are turning from amateur to pro. Both the quality and quantity of the music they’re making are rapidly increasing, making YouTube one of the largest resources for discovering and listening to music. YouTube for Artists strives to tap into this pool of talent to help artists connect to resources that will allow them to bring their music to the next level.

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