If you have received a notice from YouTube that your video contains content that is owned or licensed by The Orchard, a music and video distribution company, please read the outline below which will address any questions you may have. First off, please know that The Orchard does not intend to sue you and, in most cases, will not be removing your video.
The notice you have received informs you that YouTube’s Content Identification System has matched a portion of the audio or visual component used in your video to content that belongs to a particular copyright owner or was licensed to a distributor (The Orchard or IODA). YouTube’s Copyright Center explains their identification system (or Content ID) as follows:
Copyright holders use Content ID to easily identify and manage their content on YouTube. Videos uploaded to YouTube are scanned against a database of files that have been submitted to us by content owners. When Content ID identifies a match between your video and a file in this database, it applies the policy chosen by the content owner.
If you do nothing, YouTube will add one or more links below your video, which will take the viewer to an online store where they can purchase the content used in the video. Please read the following as we hope it will help you to understand what the notification means, how it pertains to your video, and what you should do.
WHAT YOU CAN DO TO FIND OUT MORE INFORMATION
YouTube’s Copyright Center is the place for definitive information regarding this process. The following offers some helpful tips in getting the most out of this resource.
If you have received a notice, you will see a link next to your video as in the following image. To learn more about the status of your video and what you steps you can take, select the “Matched third party content” link.
On selecting that link, you will see a screen like the one below…
This is the YouTube Copyright Center.
“Determine what happened to your video,” under “Copyright support and troubleshooting,” is a particularly helpful link. You can also visit “Frequently asked questions” under “Learn more about copyright,” which will take you to the following screen:
Doing so will bring you to the following screen…
This screen provides more information as to why your video was claimed and how to dispute an invalid claim. Please visit the Copyright Claims Troubleshooter if you require additional information.
If you wish to dispute the claim instead, select “Matched third party content” next to your video in the Copyright Notices section of your account, then select “Dispute.” This will bring you to the first step of the process (as seen below) for disputing a claim.
Follow the remaining steps in the dispute process and The Orchard will address your claim accordingly. Please provide as much information as possible, as it will allow for a more thorough and accurate dispute resolution. If you do choose to dispute a claim, we ask for your patience. Reviewing disputes is a time-consuming process. We hope you find this information helpful.
The Orchard Team