Posts By: Allison Ullrich

Creative Promo Tools That Will Stop Fans In Their Tracks


Your advertising plan is in place, you have a great digital marketing campaign lined up and you have a complete album that’s nearing its release date. What could you be missing? An engaging physical promotions plan can truly enhance your marketing efforts by sparking a conversation, capturing people that might not have heard of your release, otherwise.

College Student Listening Habits 101


Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »

The Full ‘Story’ Social Media Breakdown


With Snapchat, Instagram and Facebook all enabling Stories, it can be a daunting task to determine which is the best to use when reaching out to fans. Below is some information that may help you decide which Stories work best for you and what sets each apart: Facebook Stories Facebook is the latest app to roll out Stories to users…. Read more »