Author Archives: Allison Ullrich

Creative Promo Tools That Will Stop Fans In Their Tracks

Your advertising plan is in place, you have a great digital marketing campaign lined up and you have a complete album that's nearing its release date. What could you be missing? An engaging physical promotions plan can truly enhance your marketing efforts b...

College Student Listening Habits 101

Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better ta...

The Full ‘Story’ Social Media Breakdown

With Snapchat, Instagram and Facebook all enabling Stories, it can be a daunting task to determine which is the best to use when reaching out to fans. Below is some information that may help you decide which Stories work best for you and what sets each apar...

Facilitate Discovery with Snapchat Search & Artist Promotions

We've already established that Snapchat should be one of your tools in your preverbal marketing toolbox. To keep you on top of your snapping game, here are some recent updates and promotions that can enhance your reach on the platform. Universal Searching ...

Keepin’ Up With Instagram’s Latest Updates: Stories, Zoom, Comments

Over the past couple of months, Instagram has released some key updates that we think you should be aware of, including Stories, Zoom and Comments management. Take a look below to get an idea of how you can best utilize these updates and maximize your marke...

Make The Most of Your Festival Tour Date

Summer Music Festival Season is almost upon us and you know what that means: music, sunburns, bad festival attire, good food, and most importantly, more music! As festivals are becoming more than just a music experience though, it can be easy to get lost...