Your advertising plan is in place, you have a great digital marketing campaign lined up and you have a complete album that’s nearing its release date. What could you be missing? An engaging physical promotions plan can truly enhance your marketing efforts by sparking a conversation, capturing people that might not have heard of your release, otherwise.
Posts By: Allison Ullrich
College Student Listening Habits 101
Not only does September typically bring cooler weather, it also signals back-to-school season. Working with college students on a daily basis, I thought this would be a perfect time to dive deeper into their listening habits so we can learn how to better target college students in our promotions. Our College Marketing Representatives were asked… Read more »
The Full ‘Story’ Social Media Breakdown
With Snapchat, Instagram and Facebook all enabling Stories, it can be a daunting task to determine which is the best to use when reaching out to fans. Below is some information that may help you decide which Stories work best for you and what sets each apart: Facebook Stories Facebook is the latest app to roll out Stories to users…. Read more »
Facilitate Discovery with Snapchat Search & Artist Promotions
We’ve already established that Snapchat should be one of your tools in your preverbal marketing toolbox. To keep you on top of your snapping game, here are some recent updates and promotions that can enhance your reach on the platform. Universal Searching In Snapchat’s most recent update (set to roll out to all Android and iPhone… Read more »
Keepin’ Up With Instagram’s Latest Updates: Stories, Zoom, Comments
Over the past couple of months, Instagram has released some key updates that we think you should be aware of, including Stories, Zoom and Comments management. Take a look below to get an idea of how you can best utilize these updates and maximize your marketing efforts on this platform. Instagram Stories Having a hard… Read more »
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